This is the Daily Diary of Screens. On Saturday, April 4, 2015, TBS was the #1 network in the U.S. as ‘Wisconsin defeated Kentucky in NCAA Semi-finals’ was the top program. BBC One was #1 in the UK led by ‘The Voice UK’ season finale. Seven was #1 in Australia but ABC’s ‘New Tricks’ was the top program. AUSTRALIAN EASTER SUNDAY TV OVERNIGHT RATINGS LISTED BELOW.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Saturday, April 4, 2015 (Posted on April 5, 2015)
Ted’s TV Network did the unthinkable. It dominated television in the United States on Saturday. And it did it with style. Turner Sports and CBS Sports’ exclusive coverage of last night’s ‘NCAA Tournament National Semifinal as Wisconsin beat Kentucky’ across TBS, TNT and truTV averaged a 13.3/24 overnight rating/share to deliver the highest rating for a college basketball game in the history of cable television and the highest rating for a Final Four game in 22 years (13.8/24 in 1993). The networks’ collective coverage of Kentucky/Wisconsin peaked with a 16.4/30 overnight rating/share from 11P-1115P, ET. The game telecast is up 48% over last year, based on Nielsen metered market ratings. The NCAA Final Four National Semifinals doubleheader, including Duke beating Michigan State, averaged an 11.4/22 overnight rating/share to register as the highest average overnight rating for the doubleheader in 20 years (11.6/22 in 1995). Last night’s National Semifinals are up 39% over last year. The Duke/Michigan State telecast across TBS, TNT and truTV averaged a 9.6/20 overnight rating/share, the highest overnight rating in 10 years (10.3/19 in 2005) and a 30% increase over last year. The Kentucky/Wisconsin game averaged 22.6 million total viewers (up 39% vs. 2014), the most-viewed college basketball game in cable television history.
Additionally, NCAA March Madness Live has garnered more than 77 million live video streams and 16.8 million live hours of video consumption through Saturday’s National Semifinals, both all-time records. This year’s live streams are up 15% over last year, with live hours of video consumed up 17%. Yesterday, NCAA March Madness Live delivered a record-setting six million live video streams and 1.5 million live hours of consumption for the National Semifinals, up 59% and 53%, respectively. The NCAA Tournament has grossed a record 306 million total social impressions across Facebook and Twitter through the second Thursday for a 36% increase over 2014.
The Tiffany Network lent its entire sports staff to support TBS with the NCAA Semi Finals as they finished #2 on Saturday. At 8P, a rerun of ‘NCIS’ drew an average of 3.68 million viewers. At 9P, a rerun of ‘Scorpion’ drew an average of 3.55 million viewers. Then at 10P, ’48 Hours’ drew an average of 4.10 million viewers.
The Alphabet Network tried to upset CBS in the broadcast network category on Saturday but fell short. At 8P, a rerun of ‘Shark Tank’ drew an average of 2.88 million viewers. At 9P, ‘In An Instant’ pulled in 4.05 million viewers. Good but no cigar.
The Peacock Network drew a dud on Saturday. At 8P, ‘Law & Order: SVU’ pulled in 1.75 million viewers. At 9P, a rerun of the latest episode of ‘The Blacklist’ pulled in 1.54 million viewers. Then at 10P, a rerun of ‘Saturday Night Live’ drew a 2.01 million viewers.
The Animal Network of Broadcast began at 8P with a rerun of ‘Backstrom’ as it drew an average of 1.15 million viewers. At 9P, a rerun of ‘Hell’s Kitchen’ drew an average of 1.39 million viewers.
For The Record
TBS finished #1 on Saturday beating every broadcast network with an average of 22.6 million viewers and a 15.7 rating, doubling the total of all the broadcast networks together. CBS finished #2 with 3.77 million viewers. ABC finished #3 with 3.66 million viewers. NBC finished #4 with an average of 1.76 million viewers. FOX finished #5 on Saturday with an average of 1.10 million viewers.
Today In TV History
On this date in 1987, FOX Broadcasting Company launched ‘Married….With Children’ and ‘The Tracey Ullman Show’. The two shows were the beginning of the FOX lineup.
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Across The Pond
BBC One finished #1 on Saturday as the 2015 live final of ‘The Voice UK’ was watched by an average of 6.31 million viewers (31.6%) that saw Stevie McCrorie win the fourth season of the competition. Last year, Jermain Jackman’s triumph was witnessed by 6.6 million viewers (30.7%). Later 910P, the latest episode of ‘Casualty’ attracted an average of 4.57 million viewers (24.1%).
ITV at 7P began the evening with the latest of ‘Ant & Dec’s Saturday Night Takeaway’ which brought in an average 4.89 million viewers (24.7%). At 8P, ‘You’re Back in the Room’ drew an average 3.17 million viewers (15.9%). And at 8P, ‘The Jonathan Ross Show’ followed with an average 2.33 million viewers (13.1%). Before Prime Time, earlier in the evening at 5P, ‘Thunderbirds Are Go’ drew an average 1.74 million viewers (13.4%).
BBC Two had a rerun of ‘Dad’s Army’ which brought in 1.5 million viewers (7.4%). Then at 9P, ‘Monteverdi in Mantua: The Genius of the Vespers’ had 503,000 viewers (2.6%).
Channel 4 at 9P presented ‘End of the World Night’ and averaged 1.09 million viewers (5.9%).
BBC Three at 910P had an airing of one of Easter’s greatest stories, ‘Pretty Woman’, which was seen by 825,000 believers (4.7%).
Channel 5 at 10P brought out the latest installment of CBS’ ‘CSI’ with 741,000 viewers (4.4%).
Sky Atlantic’s presented at 9P FOX’s ‘The Following’ as it continued with 72,000 Bacon watchers (0.4%).
Seven won going away on Saturday with a strong 30.6% share of the available audience. #3 was ‘Seven News Saturday’ with 751,000 viewers which was the only program on Seven in the Top Ten.
ABC tied Network Nine for #2 on Saturday each finishing with 24.6% share. #1 as ‘New Tricks’ with 933,000 viewers. #2 was ‘ABC News Saturday’ with 815,000 viewers. #4, ‘Grantchester’ drew 725,000 viewers. #7 was ‘Gardening Australia’ with 410,000 viewers. #10, a rerun of ‘Scott and Bailey’ drew 314,000 viewers. In total, ABC had five in the Top Ten on Saturday.
Network Nine, in a tie with ABC for #2 finished with 24.6% share. #5 was ‘Nine News Saturday’ which drew 705,000 viewers. #6 was ‘Two Weeks Notice’ with 424,000 viewers. Finally, #9 was ‘The Block Triple Threat-Story So Far’ which drew 318,000 viewers.
Ten finished #4 with a 12.7% share. The top program on Ten was ‘Ten Eyewitness News Saturday’ with an average of 319,000 viewers.
SBS finished #5 with 7.5% share of the available audience.
AUSTRALIAN EASTER SUNDAY TV OVERNIGHT RATINGS
Network Nine finished #1 on Easter Sunday with 29.6% share of the available audience. The #1 program, ‘Nine News Sunday’ delivered 1,089,000 viewers. #3 was ‘The Block Triple Threat’ with 783,000 viewers. #5 was ’60 Minutes’ which drew 722,000 viewers.
Seven finished second with a 28.9% share. #2, Seven News Sunday’ had 966,000 viewers. #6T, ‘Border Patrol’ tied with ‘Highway Patrol’ which both drew 669,000 viewers.
ABC finished #1 with a 17.1% share. #4, ‘ABC News Sunday’ drew 747,000 viewers. #8, ‘Broadchurch’ drew 648,000 viewers. And, #9 was ‘Inside The Commons’ which drew 526,000 viewers.
Ten finished fourth with a 16.0% share of the available audience. #10 was a rerun of ‘Thor’ which drew 523,000 viewers.
SBS finished #5 with an 8.5% share.
As you can see, no matter where you live, people are…
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