This is the Daily Diary of Screens. On Friday, April 3, 2015, CBS was the #1 network in the U.S. as ‘Blue Bloods’ was the top program. Note: On the first night of Passover and Good Friday leading into Easter weekend, overall TV primetime usage levels fell 5% from the week. BBC One was #1 in the UK led by ‘MasterChef UK’. Network Nine was #1 in Australia as ‘Nine News’ was the top program. SATURDAY AUSTRALIAN TV OVERNIGHT RATINGS LISTED BELOW.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, April 3, 2015 (Posted on April 4, 2015)
CBS #1 as ‘Hawaii Five 0’ and ‘Blue Bloods’ make it a very Good Friday.
CBS
The Tiffany Network did like it always does on Friday, smashed the competition. At 8P, ‘The Amazing Race’ finished with an average 6.14 million viewers. At 9P, with a terrific episode about a murdered friend, ‘Hawaii Five-0’ finished with a strong 8.93 million viewers. Then at 10P, the cement of Friday evening for Black Rock, ‘Blue Bloods’ pulled in an average of 10.67 million viewers, finishings #1 for the evening.
NBC
The Peacock Network finished second on Friday. At 8P, ‘Grimm’ finished with an average of 4.52 million viewers. Then at 9P, a rerun of ‘Dateline’ finished with an average of 5.43 million viewers. It wasn’t even close to give CBS a run for its money.
ABC
The Alphabet Network tried but couldn’t pull off a second place finished on this Friday. At 8P, ‘Last Man Standing’ finished #1 in its time slot as it drew an average of 6.47 million viewers. But then at 830P, ‘Cristela’ fell and finished with an average of 5.48 million viewers. At 9P, a rerun of ‘Shark Tank’ pulled in an average of 5.03 million viewers. But at 10P, ’20/20′ pulled in an average of 3.76 million viewers which cost Disneyville the second place crown.
FOX
The Animal Network of Broadcast finished below The Mendoza Line as a network on Friday. At 8P, the network decided to air ’21 Jump Street’ and it drew a weak 1.89 million viewers. That was it. One shot. One big miss.
The CW
The Little Network That Couldn’t tried. At 8P, a rerun of ‘Here Comes Peter Cottontail’ drew an average of 1.30 million viewers. Then at 9P, a rerun of ‘Whose Line Is It Anyway?’ pulled in 1.13 million viewers. And at 930P, another rerun of ‘Whose Line Is It Anyway?’ drew 1.13 million viewers.
For The Record
CBS finished #1 on Friday with an average of 8.579 million viewers. NBC finished second with an average of 5.408 million viewers. ABC finished #3 with an average of 4.922 million viewers. Univision finished with an average of 2.446 million viewers. FOX finished with 1.894 million viewers. Telemundo finished with an average of 1.4 million viewers. The CW finished with an average of 1.214 million viewers.
Today In TV History
On this date in 1973, NBC aired the Elvis Presley movie ‘Aloha From Hawaii’.
TV Research
How Many Are Watching TV And On What?
On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone.
Cinema News
Who Watches Movies In The Theater?
48% of the Movie Going Audience Is Above 40 Years In Age
According to January 2015 research by ORC International (Opinion Research Corporation) for the Motion Picture Association of America (MPAA), box office revenues in the US and Canada fell 5% in 2014 to $10.4 billion. At the same time, the number of tickets sold declined 6% to 1.27 billion, and average tickets sold per person fell at the same rate to 3.7. That’s the discomforting news.
On the positive side, nearly 1.27 billion US adults visited the cinema last year—more than those who visited theme parks (379 million) and sporting events (134 million) combined. This means that this audience is still a very important target. What advertisers need to keep in mind is which consumers are actually fans of the theater.
The study found that 25-to-39 year-olds and seniors accounted for the largest shares of moviegoers in the US last year, each representing 21% of the audience. However, in terms of frequent moviegoers—people who went to a movie at the cinema once a month or more, millennials were big. While 18-to-24 year-olds accounted for just 10% of the movie theater audience last year, 19% of frequent moviegoers fell into this group. This put the 18-to-24 age bracket in first place, tying with those ages 25 to 39.
While US adults studied had seen 5.3 movies in theaters in the past 12 months on average, this rose to 5.8 for those ages 18 to 24 and 5.7 for those 25 to 34.
The biggest surprise to most is that adults, 40+ represented 48% of the movie going audience. These are the people representing the wealth and available consumer spend in the country.
According to MPAA, whites were more likely than Hispanics, blacks and Asians to visit the theater, representing 63% of moviegoers last year and 56% of those who went frequently.
Advertisers continue to put money toward reaching moviegoers once they sit down in their seats. It is estimated that US cinema advertising spending would rise 3.4% to 4.1% this year to between $720 million and $800 million.
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Across The Pond
BBC One
BBC One had a big night on Friday. At 7P, ‘The One Show’ pulled in an average of 3.4 million viewers (17.7%). At 8P, ‘A Question of Sport’ drew an average of 3.01 million viewers (14.8%). At 830P, ‘MasterChef UK’ was again the evening’s highest-rated show outside of soaps with another quarter-final, bringing in an average of 3.54 million viewers (16%). At 9P, ‘Eurovision’s Greatest Hits’ was seen by an average of 1.89 million viewers (9.5%) featuring the likes of Lordi, Conchita Wurst and Brotherhood of Man, Friday’s (April 3) concert peaked with 2.12 million viewers (12.3%) at 1015P.
ITV at 8P presented ‘Barging Round Britain with John Sergeant’ was seen by an average audience of 2.99 million viewers (14.3%). At 9P, ‘Bear Grylls: Mission Survive’ brought in a network high of 3.03 million viewers (14.4%).
BBC Two at 7P began the evening with ‘Alex Polizzi: The Fixer Revisits’ as it drew an average of 1.01 million viewers (5.1%). It was followed by ‘An Island Parish: Falklands’ which drew an average of 1.84 million viewers (8.8%). Then at 830P, ‘Gardener’s World’ pulled in an average of 2.07 million viewers (9.4%). At 9P, ‘Springwatch at Easter’ was seen by a BBC Two evening high of 2.25 million viewers (10.7%). At 10P, ‘The Clare Balding Show’ opened with an average of 1.54 million viewers (8.6%).
Channel 4 at 8P had ‘Marvel’s Agent’s of SHIELD’ and it drew an average of 670,000 viewers (3.1%). At 9P, ‘Gogglebox’ continued to be the top program on Friday for Channel 4 as it pulled in an average of 3.07 million viewers (14.6%). At 10P ‘Alan Carr: Chatty Man’ drew an average of 1.51 million viewers (9.4%).
Channel 5 at 8P presented ‘Secrets of Great British Castle’ and it was seen by an average of 916,0000 viewers (4.3%). It was followed at 8P by ‘NCIS: New Orleans’ which drew an average of 919,000 viewers (4.4%) making it the top program on the network on Friday. Then at 10P, ‘NCIS’ drew an average of 902,000 viewers (5.4%) for NCIS.
Down Under
Network Nine
It was a Nine Friday as Network Nine finished #1 with a 28.1% share of the available audience. #1 was ‘Nine News’ which pulled in 1.202 million viewers. #2, ‘Nine News 6:30’ drew 1,056,000 viewers. #7, ‘A Current Affair’ pulled in 703,000 viewers. #10, ‘Good Friday NRL Live’ which drew 560,000 viewers.
Seven finished with a 27.7% share of the available audience. #4 was ‘Seven News’ with 866,000 viewers. At #5 was ‘Seven News/Today Tonight’ with 833,00 viewers.
ABC finished #3 with 21.2% share. #3 was ‘The Doctor Blake Mysteries’ with 1,013,000 viewers, the top drama of the evening. #6 was ‘ABC News’ with 753,000 viewers.
Ten finished with 17.8% share. #9 was ‘The Living Room’ which delivered an average of 602,000 viewers.
SBS finished with 5.2% share of the available audience
Saturday Australian Overnight TV Ratings
Seven
Seven, with only one program in the Top Ten was #1 television network on Saturday in Australia.
Seven won going away on Saturday with a strong 30.6% share of the available audience. #3 was ‘Seven News Saturday’ with 751,000 viewers which was the only program on Seven in the Top Ten.
ABC
ABC tied Network Nine for #2 on Saturday each finishing with 24.6% share. #1 as ‘New Tricks’ with 933,000 viewers. #2 was ‘ABC News Saturday’ with 815,000 viewers. #4, ‘Grantchester’ drew 725,000 viewers. #7 was ‘Gardening Australia’ with 410,000 viewers. #10, a rerun of ‘Scott and Bailey’ drew 314,000 viewers. In total, ABC had five in the Top Ten on Saturday.
Network Nine
Network Nine, in a tie with ABC for #2 finished with 24.6% share. #5 was ‘Nine News Saturday’ which drew 705,000 viewers. #6 was ‘Two Weeks Notice’ with 424,000 viewers. Finally, #9 was ‘The Block Triple Threat-Story So Far’ which drew 318,000 viewers.
Ten finished #4 with a 12.7% share. The top program on Ten was ‘Ten Eyewitness News Saturday’ with an average of 319,000 viewers.
SBS finished #5 with 7.5% share of the available audience.
As you can see, no matter where you live, people are…
Switching Channels!
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Michel Legrand ‘Windmills of Your Mind’
