This is the Daily Diary of Screens. On Thursday, April 2, 2015, CBS was the #1 network in the U.S. as ‘The Big Bang Theory’ was the top program. Note: On the Thursday leading into Passover/Easter weekend, overall TV primetime usage levels dropped 8% week-to-week. ITV was #1 in the UK led by ‘The ITV Leaders’ Debate’. Seven was #1 in Australia but Network Nine’s ‘Nine News’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, April 2, 2015 (Posted on April 3, 2015)
The Tiffany Network was #1 on Thursday some 18% ahead of its closest competition as comedy began the night and Sherlock & Watson ended it. At 8P, ‘The Big Bang Theory’ drove the network bus to another evening victory with an average 13.89 million viewers and a 9.3/17 as it again finished as the top program on the evening in search for George Lucas. At 830P, ‘The Odd Couple’ fell to its lowest total so far as it pulled in an average 8.70 million viewers and a 5.8/10. At 9P, a rerun of ‘The Big Bang Theory’ had an average 8.34 million viewers and a 5.3/9. At 930P, ‘Mom’ delivered an average 8.62 million viewers and a 5.3/9. At 10P, ‘Elementary’ with a great episode of who killed the Uber-style driver, and a fascinating possibility of Sherlock donating ’tissue’ made this a Must See TV ON DEMAND program as it drove in an average 7.48 million viewers and a 4.9/9.
The Alphabet Network came in second on Tuesday. At 8P, ‘Grey’s Anatomy’ pulled in an average 6.64 million viewers and a 5.7/10. At 9P, ‘Scandal’ finished with an average 7.27 million viewers and a 5.6/9. Then at 10P, the network collapsed with ‘American Crime’ as few watched with an average of 4.69 million viewers and a 3.6/6, far behind the leading ‘Elementary’. Disneyville needs to fix this and bring back ‘How To Murder’…now
The Peacock Network just couldn’t get it all working together. At 8P, ‘Dateline’ brought in an average of 6.57 million viewers and a 4.3/7. From this point, Sarnoff’s Siblings didn’t stand a chance. At 9P, the only program on the line up on Thursday that is considered strong is ‘The Blacklist’ as it brought in an average 7.70 million viewers and a 5.2/9 as it battled against scandal and comedy. Simply put, it just does not belong in the cradle position on Thursday. It was Must See TV ON DEMAND. To save this program it needs to be moved to 10P or to another night at 10P. At 10P, ‘The Slap’ fell completely out of the picture as it could only pull in an average of 3.13 million viewers and a 2.2/4. It must be cancelled for lack of an audience.
The Animal Network of Broadcast just could not pull off beating NBC on Thursday. At 8P, a fun episode of ‘Bones’ as she learns how to tweet while solving an issue of who killed the teacher, drew an average of 4.74 million viewers and a 3.1/5. Then at 9P, ‘Backstrom’ hit its stride as we can now see the ‘House’ in the detective. In this Must See TV ON DEMAND episode, when Backstrom finds out his roomie is his half-brother by the same father, the Sheriff, it pulled in an average of 3.16 million viewers and a 2.1/3. This program should be saved and give another chance because it is really, really good. And the character is a one-of-a-kind rarely seen on television today.
The Little Network That Couldn’t absolutely didn’t. At 8P, the suits at The Little One decided to air a rerun of ‘The Flash’ as it pulled in an average of 880,000 viewers and a 0.7/1. Then at 9P, in another brilliant move by those same suites, they decided to air yet another rerun of ‘The Flash’ and as expected, it pulled in an average of 860,000 viewers and a 0.7/1. The result was a sure way to have Telemundo beat you and in any language, that is not a good thing.
Last night James Corden on CBS’ ‘Late Late Show’ did something rarely seen on television. He decided to telecast the show from a home in the neighborhood of Television City in Los Angeles. And something absolutely wonderful happened. Harking back to the early days of television ala Steve Allen, Corden pulled off what was unique, fun, exciting and absolutely ground breaking. This was a Must Must See TV ON DEMAND. If you didn’t see this, you have to. It may not draw many viewers but it was absolutely mesmerizing. It finished last in its time slot but it did draw a 1.1 rating and a 2 share. But it was worth the watch. In all honesty, he should do that show every so often from ‘Tommy’s House’. If you have ever been in a Southern California bungalow, this was a trip back in time. It just felt so unique…and wonderful. There was Jeff Goldblum and Beck. Beck sang in the dining room. They played hide-n-seek in this tiny house. Then there was this gigantic snake. And the girl from Australia, through it all in her bare feet as though she had just been transported from the set of ‘Quigley Down Under’, smiling for us all, gave proof in the night that this was a one-of-a-kind evening for everyone. Corden has now officially been placed on my Must Watch List. His smile on Tommy’s couch tells us everything we need to know about what we will be doing for the next decade and maybe more.
For The Record
CBS finished #1 on Thursday with an average 8.910 million viewers and a 5.9 rating and a 10 share of the available audience. ABC finished #2 with an average 6.173 million viewers and a 5.0/8. NBC finished #3 with an average of 5.792 million viewers and a 3.9/7. FOX finished with an average 3.915 million viewers and a 2.6/4. Univision finished with an average of 2.745 million viewers and a . Telemundo finished with an average 1.4 million viewers and a 0.8/1. The CW finished with an average 870,000 viewers and a 0.7/1.
Today In TV History
On this date in 1955, Fred Astaire appeared on television for the first time on ‘The Toast of the Town’, with host, Ed Sullivan.
Cable TV News
Top Ten Cable TV Program Ratings for Thursday
#1 ‘WWE Smackdown’ SYFY 2.743 million viewers @ 8P
#2 ‘Cloudy With Chance Of Meatballs DSNY 2.335 million viewers @ 8P
#3 ‘The Big Bang Theory’ TBS 2.263 million viewers
#4 ‘Vikings’ HIST 2.213 million viewers @ 10P
#5 ‘Pawn Stars’ HIST 2.212 million viewers @ 930P
#6 ‘American Dad’ ADSM 2.211 million viewers @ 1030P
#7 ‘Lip Sync Battle SPIKE 2.197 million viewers @ 10P
#8 ‘The Big Bang Theory’ TBSC 2.084 million viewers @ 10P
#9 ‘Lip Sync Battle’ SPIKE 2.001 million viewers @ 1032P
#10 ‘NBA Basketball’ TNT 1.994 million viewers @ 814P
How Many Are Watching TV And On What?
On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone.
Who Watches Movies In The Theater?
48% of the Movie Going Audience Is Above 40 Years In Age
According to January 2015 research by ORC International (Opinion Research Corporation) for the Motion Picture Association of America (MPAA), box office revenues in the US and Canada fell 5% in 2014 to $10.4 billion. At the same time, the number of tickets sold declined 6% to 1.27 billion, and average tickets sold per person fell at the same rate to 3.7. That’s the discomforting news.
On the positive side, nearly 1.27 billion US adults visited the cinema last year—more than those who visited theme parks (379 million) and sporting events (134 million) combined. This means that this audience is still a very important target. What advertisers need to keep in mind is which consumers are actually fans of the theater.
The study found that 25-to-39 year-olds and seniors accounted for the largest shares of moviegoers in the US last year, each representing 21% of the audience. However, in terms of frequent moviegoers—people who went to a movie at the cinema once a month or more, millennials were big. While 18-to-24 year-olds accounted for just 10% of the movie theater audience last year, 19% of frequent moviegoers fell into this group. This put the 18-to-24 age bracket in first place, tying with those ages 25 to 39.
While US adults studied had seen 5.3 movies in theaters in the past 12 months on average, this rose to 5.8 for those ages 18 to 24 and 5.7 for those 25 to 34.
The biggest surprise to most is that adults, 40+ represented 48% of the movie going audience. These are the people representing the wealth and available consumer spend in the country.
According to MPAA, whites were more likely than Hispanics, blacks and Asians to visit the theater, representing 63% of moviegoers last year and 56% of those who went frequently.
Advertisers continue to put money toward reaching moviegoers once they sit down in their seats. It is estimated that US cinema advertising spending would rise 3.4% to 4.1% this year to between $720 million and $800 million.
The New James Bond thriller ‘SPECTER’ coming soon!
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Across The Pond
ITV was #1 in the UK on Thursday as politics were front and center. At 8P, ‘The ITV Leaders’ Debate’ brought in big numbers for the channel as the seven-way debate brought in an average of 6.71 million viewers (30.0%) with a further 273,000 viewers (1.4%) tuning in on ITV+1. The debate attracted almost three times the number of viewers that David Cameron and Ed Miliband’s Channel 4 head-to-head did last week.
BBC One at 8P had ‘MasterChef’ as it dipped to an average of 3.93 million viewers (17.6%) against the political debate on ITV. At 9P, ‘The Truth About Fat’ also suffered as it could only draw 2.96 million viewers (13.3%). Following the news, at 1045P, ‘Question Time’ drew a normal 2.67 million (22.7%) in the time slot.
BBC Two presented at 8P, ‘Coast Australia’ as it finished third in the time slot with an average of 1.35 million viewers (6.1%). At 9P, ‘Banished’ continued with a network high on Thursday with an average 1.72 million viewers (7.7%). At 10P, ‘Inside No. 9’ brought in 1.10 million viewers (5.7%).
Channel 4 at 8P had ‘The Supervet’ as it had an average of 1.25 million viewers (5.6%). At 9P, ‘Breaking Dawn-Part 2’ brought in 950,000 viewers (5.0%).
Channel 5 at 8P presented ‘Caught on Camera’ and it brought in an average 599,000 viewers (2.7%). Later, at 9P, ‘Glasgow’s Killing Streets’ pulled in a few more with an average of 642,000 viewers (2.9%). At 10P, the final season of CBS’ ‘The Mentalist’ continued with 515,000 viewers (2.9%).
E4 at 830P had the latest episode of CBS’ ‘The Big Bang Theory’ and it drew 890,000 viewers (3.8%). At 9P, FOX’s ‘Brooklyn Nine-Nine’ fell to only 310,000 viewers (1.4%).
ITV2 presented at 10P, ‘Celebrity Juice’ which had an average of 832,000 viewers (4.6%).
Sky Atlantic at 9P had ‘Fortitude’ and it brought in 284,000 viewers (1.3%).
Sky1 at 8P presented The CW’s ‘Arrow’ continued with an average of 227,000 viewers (1.0%).
Seven finished #1 on Thursday in Australia with a strong 32.2% share of the available audience. #2 was ‘Seven News’, which in spite of the network’s top finished, it finished with 831,000 viewers, some 12,000 viewers behind ‘Nine News’, on an extremely weak television night. #5 was ‘Seven News/Today Tonight’ with an average of 693,000 viewers.
Network Nine finished #2 with a 25.9% share. The #1 program on all of television in Australia on Thursday was ‘Nine News’ which brought in 842,000 viewers. #3 was ‘Nine News 6:30’ with 811,000 viewers. #6, ‘A Current Affair’ brought in an average of 584,000 viewers. #9, ‘Hot Seat’ finished with an average of 500,000 viewers.
Ten finished #3 with a 20.0% share. The #10 program was ‘Ten Eyewitness News First at Five’ with 491,000 viewers.
ABC finished #4 with a 14.9% share of the available audience. #4, ‘ABC News’ delivered an average of 729,000 viewers. #7 was ‘7.30’ with 535,000 viewers. And, #9 was ‘Outback ER’ which delivered 506,000 viewers.
SBS finished fifth with a 7.0% share.
As you can see, no matter where you live, people are…
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