This is the Daily Diary of Screens. On Wednesday, April 1, 2015, FOX was the #1 network in the U.S. but CBS’ ‘Survivor’ was the top program. BBC One was #1 in the UK led by ‘MasterChef UK’. Seven was #1 in Australia but Network Nine’s ‘Nine News’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, April 1, 2015 (Posted on April 2, 2015)
The Animal Network had their old standby and finished #1 network in the U.S. on Wednesday. At 8P, ‘American Idol’, with guest Kelly Clarkson as the mentor along with her songbook narrowed the field down to 8 finalists as Clark, Joey and Jax clearly look like that final top three. But this week there was a twist as the public were brought in to decide who the #8 contestant would be through a sing-off Twitter vote which lasted for five minutes at the end of the telecast. The only problem was only half the nation got to vote. The Mountain, Pacific and Aleutian/Hawaiian time zones were left outside looking in as they were not included. Bad move by Murdoch’s Minions as this indicates that half of the nation really doesn’t count in their eyes. Really bad move. It finished with an average of 8.37 million viewers and a 6.0/10. This program’s audience has changed. It is much more mature than any of the previous seasons. In the past, the 15-year-old would have won in a landslide via Twitter nation. But this is a talented group of singers and as he said, ‘He’s 15 and on American Idol’. Lesson: this is a national program and not regional. If Murdoch’s Minions want this program to continue it MUST include ALL of the nation and not just part of it to make the decisions.
The Tiffany Network didn’t get up off the carpet on Wednesday as now everyone knows that the power of ‘NCIS’ is ‘NCIS’ itself. If a program is not good, it will not carry its own weight. But at 8P, CBS had the original reality program in ‘Survivor’ and it got the network off to a good start as it drew and average of 9.47 million viewers and a 5.6/9 and was the #1 program on the evening. But at 9P the second and final part of ‘The Dovekeepers’ fell flat and died as it pulled in an average of 6.40 million viewers and a 3.9/6 which was 33% below Tuesday’s Part 1. Cote may have left ‘NCIS’ but she cannot carry a program. She needs Tony. Tony doesn’t need her.
The Alphabet Network finished far behind as it was #2 on the evening. At 8P, ‘The Middle’ finished with an average of 7.57 million viewers and a 5.1/9. At 830P, ‘The Goldbergs’ drew an average 7.18 million viewers and a 4.4/7. At 9P, ‘Modern Family’ drew an average of 9.33 million viewers and a 6.4/10. At 930P, ‘Black-ish’ drew an average of 7.40 million viewers and a 4.8/8. At 10P, ‘Nashville’ drew an average of 5.11 million viewers and a 3.6/6.
The Peacock Network battle Disneyville for second place but lost out with its standard line up. At 8P, ‘The Mysteries of Laura’ simply cannot compete with ‘Idol’ as it drew an average of 6.36 million viewers and a 4.4/7. At 9P, ‘Law & Order: SVU’ delivered an average of 6.32 million viewers and a 4.5/7. Finally, at 10P, with one of the best episodes of its run, ‘Chicago PD’ had everybody playing a part in a terrific program which drew an average of 6.89 million viewers and a 4.7/8, as it was 30 Rock’s top program of the night. This was a Must See TV ON DEMAND episode.
The Little Network That Couldn’t didn’t have the horses to pull off an upset on Wednesday. At 8P, ‘The Arrow’ finished with an average 2.36 million viewers and a 2.0/3. At 9P, ‘Supernatural’ finished with an average of 1.74 million viewers and a 1.2/2.
For The Record
FOX finished #1 on Wednesday with an average of 8.366 million viewers and a 6.0/10. The CBS finished #2 with an average of 7.422 million viewers and a 4.4/7. ABC finished #3 with an average of 6.951 million viewers and a 4.6/8. NBC finished #4 with an average of 6.522 million viewers and a 4.5/8. Univision finished #5 with an average of 2.768 million viewers. TBS finished as the #1 cable network on Wednesday and #6 overall with an average of 2.543 million viewers. The CW finished #7 with an average of 2.049 million viewers and a 1.6/3. FOX News Channel finished #8 with an average of 1.976 million viewers. USA Network finished #9 with an average of 1.916 million viewers. Telemundo finished #10 with an average of 1.4 million viewers and a 1.8/1. Cable Networks on Wednesday pulled in 19.481 million viewers. Broadcast Network on Wednesday drew 35.485 million viewers. Total Estimated Wednesday Viewership: 54.965 million viewers.
Today In TV History
On this date in 1978, the first episode of ‘Dallas’ aired on CBS.
Cable TV News
Wednesday Top Ten Cable Programs
#1 The Big Bang Theory TBS 2.812 million viewers @ 10P
#2 The Big Bang Theory TBS 2.706 million viewers @ 930P
#3 The Big Bang Theory TBS 2.679 million viewers @ 1030P
#4 The Big Bang Theory TBS 2.627 million viewers 9P
#5 The O’Reilly Factor FOXNC 2.613 million viewers @ 8P
#6 The Big Bang Theory TBS 2.540 million viewers @ 830P
#7 The Kelly File FOXNC 2.232 million viewers @ 9P
#8 NCIS USA 2.032 million viewers @ 9P
#9 American Dad ADSM 2.010 million viewers @ 1030P
#10 NCIS USA 1.914 million viewers @ 8P
How Many Are Watching TV And On What?
On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone.
Who Watches Movies In The Theater?
48% of the Movie Going Audience Is Above 40 Years In Age
According to January 2015 research by ORC International (Opinion Research Corporation) for the Motion Picture Association of America (MPAA), box office revenues in the US and Canada fell 5% in 2014 to $10.4 billion. At the same time, the number of tickets sold declined 6% to 1.27 billion, and average tickets sold per person fell at the same rate to 3.7. That’s the discomforting news.
On the positive side, nearly 1.27 billion US adults visited the cinema last year—more than those who visited theme parks (379 million) and sporting events (134 million) combined. This means that this audience is still a very important target. What advertisers need to keep in mind is which consumers are actually fans of the theater.
The study found that 25-to-39 year-olds and seniors accounted for the largest shares of moviegoers in the US last year, each representing 21% of the audience. However, in terms of frequent moviegoers—people who went to a movie at the cinema once a month or more, millennials were big. While 18-to-24 year-olds accounted for just 10% of the movie theater audience last year, 19% of frequent moviegoers fell into this group. This put the 18-to-24 age bracket in first place, tying with those ages 25 to 39.
While US adults studied had seen 5.3 movies in theaters in the past 12 months on average, this rose to 5.8 for those ages 18 to 24 and 5.7 for those 25 to 34.
The biggest surprise to most is that adults, 40+ represented 48% of the movie going audience. These are the people representing the wealth and available consumer spend in the country.
According to MPAA, whites were more likely than Hispanics, blacks and Asians to visit the theater, representing 63% of moviegoers last year and 56% of those who went frequently.
Advertisers continue to put money toward reaching moviegoers once they sit down in their seats. It is estimated that US cinema advertising spending would rise 3.4% to 4.1% this year to between $720 million and $800 million.
Top Ten Box Office This Weekend Mar 27-29, 2015
#1 ‘Home’ $54.0 million in 3,706 theaters + $24.0 million international
#2 ‘Get Hard’ $34.6 million in 3,175 theaters + $4.6 million international
#3 ‘Insurgent’ $22.1 million + $29.9 million international
#4 ‘Cinderella’ $17.5 million + $38.7 million international
#5 ‘It Follows’ $ 4.0 million in 1,218 theaters.
#6 ‘Kingsman’ $3.0 million + $25.0 million international
#7T ‘Run All Night’ $2.2 million + $2.1 million international
#7T ‘Second Best Exotic Marigold Hotel’ $2.2 million + $2.3 million international
#9 ‘Do You Believe?’ $2.1 million
#10 ‘The Gunman’ $2.0 million
The New James Bond thriller ‘SPECTER’ coming soon!
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Across The Pond
BBC One finished #1 on Wednesday in the UK. MasterChef was on top of the ratings on Wednesday evening as at 8P the BBC One cooking competition brought in an average 5.53 million viewers (27.3%). It was followed at 9P by ‘Billion Dollar Chicken Shop’ with an average of 3.17 million viewers (15.5%).
ITV finished #2 for the evening as at 8P, ‘Big Star’s Little Star’ brought in an average of 3.47 million viewers (17.0%). It was followed at 9P by the latest episode of ‘DCI Banks’ which drew an average of 3.62 million viewers (17.8%) for the network’s top program of the night.
Channel 4 presented at 8P, ‘How Safe Are Our Planes?’ and it began the evening with an average of 987,000 viewers (4.9%). AT 9P, ’24 Hours in A&E’ again was Four’s top program on Wednesday with an average of 1.73 million viewers (8.4%). At 10P, ‘First Dates’ attracted an average audience of 1.05 million viewers (6.4%).
BBC Two didn’t have a good Wednesday evening. At 7P, ‘The Fixer’ only drew an average of 883,000 viewers (4.7%). At 8P, ‘The Ladykillers’ was seen by an average of 1.16 million viewers (5.7%). At 9P, ‘Strangeways’ documentary was seen by an average of 1.41 million viewers (6.9%) and finished as the top program on Two for the evening.
Channel 5 at 8P had ‘Nightmare Neighbor Next Door’ and it was seen by an average of 1.41 million viewers (7.0%). It was followed at 9P by ‘OAPs Behaving Badly’ with an average of 967,000 viewers (4.7%). At 10P, ‘Grand Theft Auto: UK’ finished with an average of 681,000 viewers (4.0%).
ITVBe at 10P presented ‘TOWIE’ and it brought in 474,000 viewers (2.8%).
Seven edges Network Nine to become #1 on Wednesday with a 28.8% share of the available audience. #2, ‘Seven News’ finished with 938,000 viewers. #3, ‘Seven News/Today Tonight’ finished with an average of 931,000 viewers. #9 was ‘Home and Away’ with 694,000 viewers.
Network Nine finished #2 with a 28.0% share. But it did have the #1 program, ‘Nine News’ with 976,000 viewers. #4 was ‘Nine News 6:30’ with 930,000 viewers. #8, ‘A Current Affair’ finished with an average of 777,000 viewers.
ABC finished #3 with a 19.9% share. For the second straight night, ABC had the most Top Ten Programs. #5 was ‘ABC News’ with an average of 837,000 viewers. #6, ‘Shaun Micallef’s Mad As Hell’ produced an average of 782,000 viewers. #7 was ‘Stop Laughing..This is Serious’ which pulled in 780,000 viewers. Finally, #10 was 7.30′ which delivered an average of 668,000 viewers.
Ten finished #4 with a 17.8% share.
SBS finished fifth with a 5.6% share of the available audience.
Thursday Australian TV Overnight Ratings
Seven finished #1 on Thursday in Australia with a strong 32.2% share of the available audience. #2 was ‘Seven News’, which in spite of the network’s top finished, it finished with 831,000 viewers, some 12,000 viewers behind ‘Nine News’, on an extremely weak television night. #5 was ‘Seven News/Today Tonight’ with an average of 693,000 viewers.
Network Nine finished #2 with a 25.9% share. The #1 program on all of television in Australia on Thursday was ‘Nine News’ which brought in 842,000 viewers. #3 was ‘Nine News 6:30’ with 811,000 viewers. #6, ‘A Current Affair’ brought in an average of 584,000 viewers. #9, ‘Hot Seat’ finished with an average of 500,000 viewers.
Ten finished #3 with a 20.0% share. The #10 program was ‘Ten Eyewitness News First at Five’ with 491,000 viewers.
ABC finished #4 with a 14.9% share of the available audience. #4, ‘ABC News’ delivered an average of 729,000 viewers. #7 was ‘7.30’ with 535,000 viewers. And, #9 was ‘Outback ER’ which delivered 506,000 viewers.
SBS finished fifth with a 7.0% share.
As you can see, no matter where you live, people are…
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Wynton Marsalis ‘Jazz in Marciac 2009’