This is the Daily Diary of Screens. On Tuesday, March 31, 2015, CBS regained the #1 network ranking in the U.S. as ‘NCIS’ was the top program. ITV was #1 in the UK led by ‘England tie with Italy in football’. Network Nine was #1 in Australia But ‘Seven News’ was the top program. SEE AUSTRALIAN TV OVERNIGHT RATINGS FOR WEDNESDAY BELOW.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, March 31, 2015 (Posted on April 1, 2015)
The Tiffany Network regained the network lead on Tuesday as the #1 drama on all of television took charge. At 8P, ‘NCIS’ with a tremendous episode titled ‘Patience’ involving a cold case from 1979, delivered an average of 16.33 million viewers and a 10.3 rating and a 17 share of the available audience, a 4% increase over last week. This is a Must See TV ON DEMAND episode. At 9P, the first part of a two-part special, ‘The Dovekeepers’ delivered an average of 8.99 million viewers and a 5.8/9.
The Peacock Network was a mile behind in finishing second, drawing less than half the CBS audience level. At 8P, ‘The Voice’ clip show limped ahead with an average 8.37 million viewers and a 5.8/9. At 9P, an almost unwatchable ‘Undateable’ fell to an average 5.05 million viewers and a 3.3/5. At 930P, ‘One Big Happy’ fell even further with an average 3.98 million viewers and a 2.7/4. Finally, at 10P, a rerun of ‘Chicago Fire’ drew an average 3.94 million viewers and a 2.6/4.
The Alphabet Network couldn’t match NBC as at 8P, ‘Fresh Off The Boat’ pulled in an average 4.28 million viewers and a 3.5/6. At 830P, ‘Repeat After Me’ drew an average 3.36 million viewers and a 2.3/4. At 9P, ‘Marvel’s Agents of SHIELD’ picked up the audience a bit with an average of 4.17 million viewers and a 2.2.9/5. Then at 10P, one of the great dramas on television, ‘Forever’ had a sensational episode as the identity of the woman found in the walls of a 70’s nightclubs was identified along with her murderer and drew an average 4.53 million viewers and a 3.2/6. This was a Must See TV ON DEMAND episode. This is a great program with no lead-in. And ABC needs to renew this in order for it to find its footing…and increased audience. Great cast with superb writing makes this a winning combination. If you haven’t seen this program, do yourself a favor and watch. Its available ON DEMAND.
The Animal Network of Broadcast simply couldn’t compete on Tuesday. At 8P, ‘Hell’s Kitchen’ drew an average 3.36 million viewers and a 2.8/5 as it dropped behind ‘The Flash’. At 9P, ‘New Girl’ finished with an average 2.32 million viewers and a 1.9/3. And at 930P, the series premiere of ‘Weird Loners’ finished with 1.92 million friends and family and a lowly 1.5/2. That’s called DOA.
The Little Network That Couldn’t almost beat FOX on Monday. At 8P, ‘The Flash’ pulled in an average audience of 3.50 million viewers and a 2.6/4 as it beat Gordo on FOX in this time slot. Then at 9P, ‘iZombie’ pulled in an average audience of 1.90 million viewers and a 1.3/2. It just needed about 40,000 more viewers in total and the Little One might have pulled off its biggest victory of the year.
For The Record
CBS finished with a #1 on Tuesday with an average 11.433 million viewers and a 7.3 rating and a 12 share of the available audience. NBC finished #2 with an average of 5.612 million viewers and a 3.8/6. ABC finished #3 with an average of 4.265 million viewers and a 3.0/5. FOX finished #4 with an average of 2.738 million viewers and a 2.3/4. Univision finished #5 with an average of 2.508 million viewers. The CW finished #6 with an average of 2.700 million viewers and a 2.0/3. Telemundo finished #7 with an average of 1.4 million viewers and a 0.8/1.
Today In TV History
On This Date in 1979, the last episode of ‘The Bob Newhart Show’ aired with one of television’s greatest last scenes in history.
Cable TV Ratings For Tuesday
Top Ten Programs
#1 ’19 Kids and Counting’ TLC 3.525 million viewers @ 8P
#2 ‘Fixer Upper’ HGTV 2.799 million viewers @ 9P
#3 ‘The Big Bang Theory’ TBS 2.700 million viewers @ 9P
#4 ‘The Big Bang Theory’ TBS 2.590 million viewers @ 10P
#5 ‘If Loving You Is Wrong’ OWN 2.528 million viewers @ 9P
#6 ‘The Big Bang Theory’ TBS 2.391 million viewers @ 930P
#7 ‘American Dad’ ADSM 2.314 million viewers @ 1030P
#8 ‘Real Housewives Bev Hills’ BRVO 2.269 million viewers @ 9P
#9 ‘Counting Cars’ HIST 2.216 million viewers @ 930P
#10 ‘The Big Bang Theory’ TBS 2.096 million viewers @ 830P
How Many Are Watching TV And On What?
On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone.
Who Watches Movies In The Theater?
48% of the Movie Going Audience Is Above 40 Years In Age
According to January 2015 research by ORC International (Opinion Research Corporation) for the Motion Picture Association of America (MPAA), box office revenues in the US and Canada fell 5% in 2014 to $10.4 billion. At the same time, the number of tickets sold declined 6% to 1.27 billion, and average tickets sold per person fell at the same rate to 3.7. That’s the discomforting news.
On the positive side, nearly 1.27 billion US adults visited the cinema last year—more than those who visited theme parks (379 million) and sporting events (134 million) combined. This means that this audience is still a very important target. What advertisers need to keep in mind is which consumers are actually fans of the theater.
The study found that 25-to-39 year-olds and seniors accounted for the largest shares of moviegoers in the US last year, each representing 21% of the audience. However, in terms of frequent moviegoers—people who went to a movie at the cinema once a month or more, millennials were big. While 18-to-24 year-olds accounted for just 10% of the movie theater audience last year, 19% of frequent moviegoers fell into this group. This put the 18-to-24 age bracket in first place, tying with those ages 25 to 39.
While US adults studied had seen 5.3 movies in theaters in the past 12 months on average, this rose to 5.8 for those ages 18 to 24 and 5.7 for those 25 to 34.
The biggest surprise to most is that adults, 40+ represented 48% of the movie going audience. These are the people representing the wealth and available consumer spend in the country.
According to MPAA, whites were more likely than Hispanics, blacks and Asians to visit the theater, representing 63% of moviegoers last year and 56% of those who went frequently.
Advertisers continue to put money toward reaching moviegoers once they sit down in their seats. It is estimated that US cinema advertising spending would rise 3.4% to 4.1% this year to between $720 million and $800 million.
Top Ten Box Office This Weekend Mar 27-29, 2015
#1 ‘Home’ $54.0 million in 3,706 theaters + $24.0 million international
#2 ‘Get Hard’ $34.6 million in 3,175 theaters + $4.6 million international
#3 ‘Insurgent’ $22.1 million + $29.9 million international
#4 ‘Cinderella’ $17.5 million + $38.7 million international
#5 ‘It Follows’ $ 4.0 million in 1,218 theaters.
#6 ‘Kingsman’ $3.0 million + $25.0 million international
#7T ‘Run All Night’ $2.2 million + $2.1 million international
#7T ‘Second Best Exotic Marigold Hotel’ $2.2 million + $2.3 million international
#9 ‘Do You Believe?’ $2.1 million
#10 ‘The Gunman’ $2.0 million
The New James Bond thriller ‘SPECTER’ coming soon!
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Across The Pond
ITV had football on Tuesday and that made it #1.At 730P, England’s draw with Italy was the night’s most-watched program outside of soaps, with an average audience of 5.43 million viewers (24.8%). A further 72,000 viewers (0.4%) watched on ITV+1.
BBC simply couldn’t compete with England/Italy football event. At 9P, ‘Ordinary Lies’ the Jason Manford-led drama, averaged 4.51 million viewers (20.1%) as it went up against ITV’s coverage of England’s international fixture. At 1045P, ‘Costa Del Sol: Last Brits Standing’ was seen by an average of 2.41 million viewers (22.7%).
BBC Two at 7P had ‘Alex Polizzi: The Fixer’ pull in an average of 1.16 million viewers (5.9%). At 8P, ‘Back in Time for Dinner’ jumped up to 2.50 million viewers (11.2%). At 9P, ‘Dara and Ed’s Great Big Adventure’ dropped to 1.51 million viewers (6.7%). Then at 10P, ‘Nurse’ followed with 740,000 viewers (4.4%).
Channel 4 at 8P presented ‘Burger Bar to Gourmet Star’ as it continued with 670,000 viewers (3.0%), AT 9P, ‘One Born Every Minute’ brought in an evening his on 4 with an average 1.29 million viewers (5.8%). At 10P, the latest episode of ‘Teens’ dropped had with only 420,000 viewers (2.7%).
Channel 5 at 8P had ‘Costa Del Casualty: Benidorm ER’ which appealed to 910,000 viewers (4.1%). At 9P, ’40 Kids By 20 Women’ dropped a bit to 715,000 viewers (3.2%). At 10P, ‘Nanna Love: 50 Shades of Granny’ brought the audience level up to 850,000 viewers (5.4%).
E4′ at 9P presented The CW’s ‘The 100’ which drew 626,000 viewers (2.8%).
BBC Three at 9P had ‘World’s Toughest Jobs’ and it was seen by 428,000 viewers (1.9%).
Network Nine won #1 again on Tuesday with a 28.8% share of the available audience as it was full of news programming in the Top Ten. #2 was ‘Nine News’ with an average of 1,002,000 viewers. #4, ‘Nine News 6:30’ drew an average of 902,000 viewers. #6, ‘A Current Affair’ delivered an average audience of 804,000 viewers.
Seven finished #2 with a 25.1% share. #1, ‘Seven news’ drew 1,013,000 viewers. #3, ‘Seven News/Today Tonight’ had 919,000 viewers. #7, ‘Home and Away’ pulled in 758,000 viewers.
Ten finished #3 with 20.7% share.
ABC finished #4 with 19.4% share. ABC had the most programs in the Top Ten on Tuesday. #5, ‘ABC News’ drew 891,000 viewers. #8, ‘Catalyst’ drew 741,000 viewers. #9, ‘Making Australia Great: Inside Our Longest Boom’ drew 723,000 viewers. And #10, 7.30′ pulled in 716,000 viewers.
SBS finished #5 with a 5.9% share of the available audience.
Wednesday Australian TV Overnight Ratings
Seven edges Network Nine to become #1 on Wednesday with a 28.8% share of the available audience. #2, ‘Seven News’ finished with 938,000 viewers. #3, ‘Seven News/Today Tonight’ finished with an average of 931,000 viewers. #9 was ‘Hopme and Away’ with 694,000 viewers.
Network Nine finished #2 with a 28.0% share. But it did have the #1 program, ‘Nine News’ with 976,000 viewers. #4 was ‘Nine News 6:30’ with 930,000 viewers. #8, ‘A Current Affair’ finished with an average of 777,000 viewers.
ABC finished #3 with a 19.9% share. For the second straight night, ABC had the most Top Ten Programs. #5 was ‘ABC News’ with an average of 837,000 viewers. #6, ‘Shaun Micallef’s Mad As Hell’ produced an average of 782,000 viewers. #7 was ‘Stop Laughing..This is Serious’ which pulled in 780,000 viewers. Finally, #10 was 7.30′ which delivered an average of 668,000 viewers.
Ten finished #4 with a 17.8% share.
SBS finished fifth with a 5.6% share of the available audience.
As you can see, no matter where you live, people are…
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Louis Armstrong ‘We Have All The Time In The World’