This is the Daily Diary of Screens. On Sunday, March 29, 2015, CBS was #1 in broadcast for the sixth straight night in the U.S. But, AMC’s ‘Walking Dead’ season finale was the top program with 15.8 million viewers (8.1 HH rating). BBC One was #1 in the UK led by ‘Poldark’. Network Nine was #1 in Australia as ‘ICC World Cup 2015 Cricket Finals’ was the top program. SEE AUSTRALIAN TV OVERNIGHT RATINGS FOR MONDAY BELOW
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Sunday, March 29, 2015 (Posted on March 30, 2015)
The Tiffany Network delivered in spades on Sunday as it won the evening with a little help from the ‘NCAA’. But in fact, it was twice as popular compared to any of the other networks. At 7P, the ‘NCAA Basketball Elite Eight’ finals ended with an average of 14.28 million viewers and a 9.9/20. At 715P ’60 Minutes’ did what it almost always does and scored #1 in its time slot as it finished with an average of 14.28 million viewers and a 9.7/16. At 815P, ‘Madam Secretary’ pulled in an average of 12.54 million viewers and a 8.1/13 in a terrific episode as the Secretary’s husband goes to Bolivia in an attempt to gain the release of a Congressman from a Jonestown-type religious group. This was a Must See TV ON DEMAND episode. Then at 915P, ‘The Good Wife’, in an episode that stressed delay over all other principles, delivered an average of 9.37 million viewers and a 6.5/10. Finally, at 1015P, ‘Battle Creek’ drew an average of 6.52 million viewers and a 4.2/7. It was good to have a program on CBS on Sunday. But ‘Battle Creek’ cannot be save with any cereal. It finished 34% behind ‘The Mentalist’ a year ago on this night (6.4/11 on 3/30/14). Bye-bye cereal city. There are no real likable characters on the show and that is the kiss of death.
The Alphabet Network didn’t seem to be in the game at all on Sunday. At 7P, a rerun of ‘America’s Funniest Home Videos’ drew an average 5.60 million viewers and a 3.3/6. At 8P, ‘Once Upon a Time’ delivered an average 5.40 million viewers and a 1.9/6. At 9P, ‘Secrets & Lies’ dropped to a series-low of 5.11 million viewers and a 3.4/5. At 10P, ‘Revenge’ drew a disappointing average 4.28 million viewers and a 3.0/5.
The Peacock Network was in a musical mood on Sunday. At 7P, a rerun of ‘The Voice’ delivered an average of 2.78 million viewers and a 1.9/3. Then at 8P for the remainder of the evening, ‘iHeart Radio Music Awards’ delivered an average of 5.22 million viewers and a 3/9 6, which was an 8% increase from last year’s telecast on NBC (on Thursday 5/01/14).
The Animal Network of Broadcast had its usual Sunday. At 7P, a rerun of ‘The Simpsons’ pulled in an average 1.59 million viewers and a 1.1/2. At 730P, a rerun of ‘Bob’s Burgers’ pulled in an average of 1.96 million viewers and a 1.0/2. then at 8P, another rerun of ‘The Simpsons’ drew an average 2.67 million viewers and a 1.5/2. At 830P, ‘Family Guy’ pulled in 2.87 million viewers and a 1.7/3. At 9P, ‘The Last Man on Earth’ drew an average 3.52 million viewers and a 2.1/3 for the biggest audience on Murdochville Sunday. Then at 930P, ‘The Last Man on Earth’ drew an average of 3.35 million viewers and a 2.1/3.
For The Record
For the 6th straight night, CBS finished as the #1 broadcast network in the nation and on Sunday it did so with a dominating average 10.677 million viewers and a 7.7 rating and a 13 share of the available audience. ABC finished #2 with an average 5.094 million viewers and a 3.2/5. NBC finished #3 with an average of 4.610 million viewers and a 3.4/6. FOX finished #4 with an average 2.658 million viewers and a 1.6/3. Univision finished #5 with an average of 2.254 million viewers and a 1.3/2. Telemundo finished with 1.4 million viewers and a 0.7/1.
Today In TV History
On this date in 1966, Barbra Streisand’s ‘Color Me Barbra’ special aired on CBS-TV.
How Many Are Watching TV And On What?
On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone.
Top Ten Box Office This Weekend Mar 27-29, 2015
#1 ‘Home’ $54.0 million in 3,706 theaters + $24.0 million international
#2 ‘Get Hard’ $34.6 million in 3,175 theaters + $4.6 million international
#3 ‘Insurgent’ $22.1 million + $29.9 million international
#4 ‘Cinderella’ $17.5 million + $38.7 million international
#5 ‘It Follows’ $ 4.0 million in 1,218 theaters.
#6 ‘Kingsman’ $3.0 million + $25.0 million international
#7T ‘Run All Night’ $2.2 million + $2.1 million international
#7T ‘Second Best Exotic Marigold Hotel’ $2.2 million + $2.3 million international
#9 ‘Do You Believe?’ $2.1 million
#10 ‘The Gunman’ $2.0 million
The New James Bond thriller ‘SPECTER’ coming soon!
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Across The Pond
BBC One took top honors on Sunday as ‘Poldark’ continued to exceed 6 million viewers. But at 7P, ‘Countryfile’ continued as a strong lead as it drew an average 5.78 million viewers (28.4%). Then at 8P, ‘Antiques Roadshow’ slipped a bit with an average 4.67 million viewers (19.6%). Then with its fourth episode, the latest instalment of the BBC One period drama, ‘Poldark’ was seen by an average 6.29 million viewers (26.6%)
ITV finished #2 on Sunday. At 630P, a celebrity special of ITV’s ‘The Chase’ entertained an average of 3.12 million viewers (16.4%). At 730P, ‘Off Their Rockers’ continued with an average 3.20 million viewers (15.3%). At 9P, ‘Mr Selfridge’ wrapped up its third season with an average of 3.42 million viewers (14.5%), earning top honors on the network on Sunday.
Ol number two finished #3 on Sunday in the UK. At 7P, ‘The Sea King: Britain’s Flying Past’ appealed to an average 940,000 viewers (4.6%. At 8P, ‘Caribbean with Simon Reeve’ jumped it up a bit with an average 2.58 million viewers (10.8%). At 9P, ‘Louis Theroux: By Reason of Insanity’ concluded with an average 1.98 million viewers (8.4%).
Channel 5 had at 8P the documentary ‘World’s Scariest Animal Attacks’ brought in an average of 765,000 viewers (3.2%). At 9P, ‘Hansel and Gretel: Witch Hunters’ increased the audience to an average 1.26 million viewers (6.0%). Then at 1045P, ‘Step Brothers’ drew an average 441,000 viewers (5.6%).
Channel 4 presented at 8P ‘Great Canal Journeys’ and it interested an average 1.24 million viewers (5.2%). Then at 9P, the latest ‘Indian Summers’ dropped to an average 900,000 viewers (3.8%).
ITVBe at 10P presented ‘TOWIE’ and the latest episode brought in an average of 506,000 viewers (3.0%).
Network Nine scored big on Sunday and finished #1 with a whopping 47.3% share of the available audience, the network’s biggest audience share since August 2012. #1 program was Australia’s victory in the ‘ICC Cricket World Cup’ scored the biggest single audience on television so far this year with a huge average of 2.22 million viewers for Session 2. It has eclipsed the ‘Australian Open‘s’ 1.88 million viewers and individual episodes of ‘My Kitchen Rules’ (1.78 million viewers). There were 856,000 watching in Melbourne and 723,000 in Sydney. Nine claims the Preliminary figure will rise to 2.4 million viewers which will place it as the highest rated cricket game since the start of OzTAM in 2001. With Regional viewers, the figure will climb to approximately 3.29 million viewers. Proving Live Sport is TV’s biggest drawing card there was also an estimated 522,000 viewers watching the same event on Pay TV. #2 was ‘Nine News Sunday’ with its biggest audience of the year with 1.96 million viewers. #3 was ‘Session 1’ which brought in an average of 1.89 million viewers. #4 was ‘ICC World Cup Cricket 2015 Pre-Match’ programming which drew 933,000 viewers. Oh yes. Australia beat New Zealand to win the title.
Seven was less than half of that (21.3% share) as it came in #2. #5 was ‘Seven News Sunday’ with 876,000 viewers. #6, ‘Sunday Night’ finished with an average of 810,000 viewers. And, #10, Border Patrol’ finished with an average of 558,000 viewers.
ABC finished #3 with a 13.4% share. #8, ‘ABC News Sunday’ earned a viewership of 574,000. And, #9 was ‘Broadchurch’ which finished with an average of 568,000 viewers.
Ten finished #4 with 12.7% share of the available audience. #7, ‘Shark Tank’ delivered an average of 587,000 viewer.
SBS finished last with 5.2% share.
WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS
Network Nine won again for the second night in a row as it was #1 with a solid 28.3% share of the available audience. The #1 program on Monday was ‘The Block Triple Threat-Room Reveal’ which drew an average 1.271 million viewers. #2 was ‘The Block Triple Threat’ which 1,111,000 viewers. #3, ‘Nine News’ finished with an average of 1,016,000 viewers. #5, ‘Nine News 6:30’ had an average of 995,000 viewers. #8, ‘A Current Affair’ drew 905,000 viewers.
Seven finished #2 on Monday with a 26.1% share. Its top program which finished #4 was ‘Seven News’ and it averaged 1,012,000 viewers. #6, ‘Seven News/Today Tonight’ drew an average of 955,000 viewers.
ABC finished #3 with a 22.4% share with three programs in the Top Ten. #7 was ‘Australian Story’ and it averaged 923,000 viewers. #9, ‘ABC News’ finished with an average of 686,000 viewers. And, #10 was ‘Four Corners’ with an average of 844,000 viewers.
Ten finished #4 with 17.5% share.
SBS finished #5 with 5.7% share of the available audience.
As you can see, no matter where you live, people are…
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