This is the Daily Diary of Screens. On Wednesday, March 25, 2015, CBS was #1 for night in the U.S. as ‘Criminal Minds’ was the top program. BBC One was #1 in the UK led by ‘MasterChef UK’. Seven was #1 in Australia but Seven’s ‘My Kitchen Rules’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS LISTED BELOW.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, March 25, 2015 (Posted on March 26, 2015)
The Tiffany Network, without ‘Empire’ on the FOX schedule, closed the gap on Wednesday and won the evening. At 8P, ‘Survivor’ drew an average of 9.52 million viewers and a 5.7/9. At 9P, ‘Criminal Minds’ upped the ante by drawing an average of 9.88 million viewers and a 6.3/10. AT 10P, with a very imaginative episode, ‘CSI: Cyber’ drew an average of 8.08 million viewers and a 5.2/9. It was a Must See Tv ON DEMAND episode.
The Animal Network of Broadcast rode the coattails of ‘American Idol’ all night long. AT 8P, in a two-hour performance, ‘American Idol’ eliminated two to drop the remaining singers to 9 as it drew an average of 8.34 million viewers and a 6.2/10 as Boy George was the guest professional on hand for the talent. The question is, how far can the kid go before the teens can no longer support his weak singing?
The Peacock Network did not have many bright spots on its lineup which was earlier in the year, a bright spot for the suits at 30 Rock. At 8P, ‘The Mysteries of Laura’ simply cannot compete with the FOX and CBS entries as it drew an average of 6.40 million viewers and a 4.6/8. While it was the leading program at Peacockville on Wednesday, it simply does not have the horses to compete and finished on top. At 9P, ‘Law & Order: SVU’ simply fell on this particular Wednesday. It finished with an average of 6.00 million viewers and a 4.2/7. Then at 10P, in an amazing episode which was definitely a Must See TV ON DEMAND episode, ‘Chicago PD’ showed how to do it ‘The Chicago Way’ by bringing in an average of 6.30 million viewers and a 4.3/7. This is one of the best shows on television and the cast is superb. The good news is that on this all crime-night on Sarnoff’s Network, ‘Chicago PD’ shines as it brings a stronger audience to the network affiliates for their late night newscasts.
The Alphabet Network fumbled this Wednesday as it has all Wednesdays this year. AT 9P, ‘The Middle’ pulled in an average of 7.24 million viewers and a 5.0/8. At 830P, ‘The Goldbergs’ slowed the growth of this night as it dropped to an average of 6.68 million viewers and a 4.5/7. AT 9P, ‘Modern Family’ increased the audience with an average of 8.54 million viewers and a 6.0/10. Then at 930P, ‘Black-ish’ dropped again with an average of 6.47 million viewers and a 4.4/7. Then at 10P, ‘Nashville: On the Record 2’, featuring members of the cast performing their favorite songs, finished with an average of 4.07 million viewers and a 2.9/5.
The #1 Hispanic Network in America finished well behind the Big Four on Wednesday. At 8P, ‘Mi Corazon es Tuyo’ drew an average of 3.867 million viewers as it finished with the top audience of the night on Hispanic television. AT 9P, ‘Hasta el Fin del Mundo’ finished with an average of 3.235 million viewers. At 10P, ‘Que Te Perdone Dios’ finished the evening on Univision with an average of 2.439 million viewers.
The Little Network That Couldn’t tried. AT 8P, ‘Arrow’ finished with an average of 2.78 million viewers and a 2.0/3. At 9P, ‘Supernatural’ in a new time slot finished with an average 1.73 million viewers and a 1.9/3.
For The Record
CBS finished #1 on Wednesday with an average of 9.15 million viewers and a 5.7 rating and a 9 share of the available audience. FOX finished #2 with an average of 8.34 million viewers and a 6.2/10. NBC finished #3 with an average of 6.22 million viewers and a 4.3/7. ABC finished #4 with an average of 6.18 million viewers and a 4.3/7. Univision finished with an average of 3.180 million viewers. The CW finished with an average of 2.25 million viewers and a 1.6/3. Telemundo finished with an average of 1.4 million viewers and a 0.8/1.
Today In TV History
On this date in 1969, the TV movie ‘Marcus Welby’ was seen on ABC-TV. Starring Robert Young and James Brolin, it became a series which ran for 7 years and was #1 in the 1970-71 television season.
Downton Abbey To End
‘Downton Abbey’ will end after Season 6. It is the top PBS drama of all time, the most popular series in Masterpiece’s 44-year history and a consistent ratings winner, with season five averaging 12.9 million viewers over its nine-week run, with over 12.6 million streams of full episodes digitally.
In One Week…
Coming This Weekend
Will Ferrell & Kevin Hart Are Everywhere in a Theatre Near You This Weekend
Within One Second, Facebook Viewers Are Impacted With Video Ads
What is the length of your video ads on Facebook?
Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post. ‘Online channels like News Feed changed how people consume content, giving them the power to decide what content (including ads) warrants their attention. If they don’t like what they see, they scroll past it. And even if they do stop long enough to see a video ad, people respond differently to videos. Some people see the video but don’t stick around to watch it. Others watch part of the video and move on. So how do you quantify the total value of a video ad online, where reach and views are often different?
Results show that from the moment a video ad was viewed (even before one second), lift happened across ad recall, brand awareness and purchase consideration. This means that even people who never watched the video but did see the impression were still impacted by the ad. And, as expected, lift increased the longer people watch the ad. The data showed that people who watched under three seconds of the video ad created up to 47% of the total campaign value, and people who watched for fewer than 10 seconds created up to 74%, depending on the metric. That means that while lift continued to increase the longer people watched, people didn’t have to watch a whole video to be affected by the ad. Even video views under 10 seconds effectively build awareness and drive purchase intent.
Facebook concluded, ‘As people consume digital content differently, it’s clear that video view counts alone don’t tell advertisers enough about the value driven from digital video ads. Marketers should experiment with shorter ad creative to drive value for their brand, keeping in mind that value increases the longer people watch. And as always, advertisers should continue optimizing ads for campaign goals, but going forward, they also need to look deeper than view counts to measure total campaign value. Every part of a video view, from the initial impression to a complete video view and everything in between, drives value. Understanding this helps advertisers build content and evaluate success.’
We are now living in a nano-second world.
Digital/Mobile Did You Know: There are 271 million monthly active users on Twitter and 500 million tweets sent out each day.
But What Social Media Do Millennials Use The Most?
More than 9 in 10 U.S. Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends’ lives and Twitter use more to see what’s “trending.”
Asked which, if any, of several options are the main reasons they use Facebook, respondents were most likely to say they do so to see what’s happening in their friends’ lives and what they’re talking about. Some 69% of respondents cited this option, which works out to about three-quarters of users (just 9% said they don’t use Facebook). Next on the list, 53% of respondents overall (58% of users) reported that a main reason for using Facebook is to find things that entertain them, such as funny lists, articles or videos.
By comparison, significantly fewer (31% of respondents; 34% of users) said that a main reason for using Facebook is to see what’s “trending” and what people are talking about on social media.
That was the top reason given by Millennials for using Twitter, however. Some 16% of Millennials surveyed (or 43% of users, given that 63% reported not using Twitter) said this is a main reason for using Twitter, slightly ahead of the 15% (or 41% of users) who said they mainly use Twitter to find things that entertain them.
The study – which was conducted to examine the different ways in which Millennials consume news content – found that 7 in 10 Facebook users regularly read or watch news stories or headlines posted by other people, and that 6 in 10 regularly like news stories, headlines, or story links posted to Facebook. Those figures were comparatively lower among Twitter users: 49% regularly read of watch news stories or headlines posted on Twitter by other people, while 33% regularly retweet news stories, headlines or story-linking tweets posted by other people.
Of note, Twitter users were more likely to say they compose their own posts about news-related items than share news content seen on other websites. The opposite was true for Facebook users, who reported being more likely to post or share a news story seen on other websites than to comment on a news item posted to Facebook. In each case, though, Facebook users appeared more engaged in these activities than Twitter users, an interesting result given Twitter’s reputation as a real-time news source.
In related news, while the Media Insight Project study didn’t identify brand engagement as a reason for using Facebook or Twitter, a recent survey from BuzzStream and Fractl looks at the reasons consumers follow and unfollow brands. Notably, Facebook was the preferred network for following brands (by 38% of respondents), with Twitter (19%) next among the 10 platforms identified.
There were numerous other interesting findings, some of which are highlighted below.
Almost 4 in 10 Millennials find it very (28%) or extremely (10%) important to keep up with the news, while about 1 in 7 find it not very (11%) or not at all (3%) important.
The top reason given by Millennials for using news and information is to help them stay informed to be better citizens (57%).
Respondents were more likely to say they “mostly bump into news and information” (60%) than actively seeking it out (39%).
Roughly three-quarters of Millennials’ news and information comes from online rather than offline sources.
Facebook ranks as Millennials’ most frequent source of news for a variety of topics, including: celebrities or pop culture; the arts and culture; sports; music, TV and movies; local restaurants or entertainment; style, beauty and fashion; and food and cooking. It falls a close second to search engines in terms of health and fitness news and information.
Millennials are more likely to regularly follow information related to their interests or hobbies (61%) than traffic or weather (51%) information and information related to their job, industry or profession (44%).
Respondents are more likely to get the following types of information from search engines than Facebook: product research; information related to jobs, industries or professions; advice or how-to information; information related to interests or hobbies; and traffic or weather. However Facebook outranks search engines and local TV stations when it comes to getting information about Millennials’ city, town or neighborhood.
In terms of current events news and information topics, crime and public safety (44%), national politics or government (43%) and science and technology (43%) are the topics regularly followed by the largest share of respondents.
Among current events news and information topics, Facebook is the top source for information on: national politics or government; religion or faith; social issues such as abortion, race and gay rights; the environment and natural disasters; and crime and public safety. Search ranks atop the list for healthcare and medical information, science and technology, and business and the economy, while Millennials are most likely to turn to a national TV network (or its website, application or news alerts) for foreign or international news information.
When looking “into something fairly deeply, not just casually searching,” a search engine is by far the first source of information for Millennials.
What Do Shoppers Prefer In Canada?
Shopping online is easier, more affordable
Brick-and-mortar-based shopping has little to recommend it, according to internet users in Canada. A May 2014 survey by GfK found only three reasons to prefer shopping in person over online: the ability to buy other things at the same time (brick-and-mortar ahead by 10 points), the possibility for hassle-free returns (25 points) and the fact that shopping in person means getting items faster (37 points).
Meanwhile, respondents were twice as likely to say shopping online was simply “easier,” and even more likely to agree that digital channels save money. The web also won out over real life in terms of selection and payment options. Though Canada has a robust ecommerce market, it’s not as mature as the one in the US, where catalog-based retailing had been popular for decades and a stronger infrastructure for delivering parcels has long been in place. Meanwhile, web-based retailers are moving to ever-faster shipping methods, even in the US, where Amazon is expanding tests for rapid same-day delivery options. So getting products sooner may not be a draw for store-based retailers in Canada for all that much longer. Internet users in Canada surveyed by GfK were overwhelmingly likely to say they had conducted shopping activities involving a mix of online and in-person methods, across a variety of retail categories. A majority of respondents had done so when shopping for consumer electronics or toys, and more than four in 10 said the same of autos, home appliances, mobile devices, apparel and financial services products. Those digital shopping activities were probably focused around a PC; GfK also found that 68% of all digital shopping time in Canada occurred on home-based PCs, with a further 12% happening on work computers. Just 10% of all time spent shopping digitally happened on a smartphone, and 8% on tablets.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One jumped back into the #1 spot on Wednesday in the UK as ‘MasterChef’ finished as the top program. At 8P, the BBC One cooking competition continued its ratings success with an average of 5.23 million viewers (25.3%). At 9P, ‘The Billion Dollar Chicken Shop’ followed with an average of 3.05 million viewers (15.2%).
ITV at 8P presented ‘Big Star’s Little Star’ which averaged 3.52 million viewers (16.9%). AT 9P, ‘DCI Banks’ continued to increase the audience with an average of 4.07 million viewers (20.3%).
BBC Two at 8P had ‘The Lady Killers: Pest Detectives’ barely finished third in the time slot with an average of 1.29 million viewers (6.3%). At 9P, ‘Hillary Clinton: The Power of Women’ brought in 830,000 viewers (4.1%). At 10P, ‘QI’ was seen by an average of 840,000 viewers (5.1%). At 1030P, the latest edition of ‘Newsnight’ drew an average of 830,000 viewers (7.0%).
Channel 4 at 8P had ‘Three in a Bed’ and it drew 760,000 viewers (3.7%). At 9P, ’24 Hours in A&E’ averaged 1.85 million viewers (9.2%). At 10P, ‘First Dates’ drew an average of 1.15 million viewers (7.8%).
Channel 5 at 8P presented ‘GPs: Behind Closed Doors’ and it drew an average of 1.17 million viewers (5.7%). At 9P, ‘OAPs Behaving Badly’ dropped to an average of 888,000 viewers (4.4%). At 10P, ‘Slaughtered at the Murder Hotel’ dropped further as an average of 425,000 viewers (2.9%).
BBC Four at 830P had ‘The Quizeum’ which drew 689,000 viewers (3.2%).
ITVBe at 10P presented ‘TOWIE’ and it drew an average of 384,000 viewers (2.5%).
Seven regained the #1 spot on Australian television on Wednesday evening as it once again dominated with a powerful 37.0% share of the available audience. #1, again, was 'My Kitchen Rules' with an average of 1.523 million viewers. #2 was 'Seven News', the nation's #1 newscast on Wednesday with an average of 1.110 million viewers. #3, 'Seven News/Today Tonight' pulled in an average of 1,003,000 viewers, the only programs to top 1 million viewers in the nation on Wednesday. #7 was 'Home and Away' which drew an average of 842,000 viewers.
Network Nine slipped to #2 on Wednesday after leading the nation on Tuesday. On Wednesday it drew a 25.4% share of the available audience. #4 was ‘Nine News’ which drew an average of 920,000 viewers. #5, ‘Nine News 6:30’ pulled in an average of 894,000 viewers. #6 was ‘The Block Triple Threat’ with an average of 885,000 viewers. And, #9 was ‘A Current Affair’ which finished with an average of 836,000 viewers.
ABC finished #3 with 17.8% share. #9 was ‘ABC News’ which drew an average of 795,000 viewers. Finally, #10 was ‘Stop Laughing…This is Serious’ which drew an average of 773,000 viewers.
Ten finished #4 with a 14.3% share.
SBS finished #5 with a 5.4% share of the available audience.
Thursday Australian TV Overnight Ratings
Network Nine overwhelmed the competition as it was home to the Cricket World Cup with a huge 43.2% share of the available audience. This part of the world is Cricket Crazy. The #1 program in the nation on Thursday was ‘ICC World Cup Cricket 2015 Session 2’ which drew an average of 1,607,000 viewers. Squiggly anyone? #2 was ‘Nine News’ which delivered an average 1,185,000 viewers. #4, ‘Nine News 6:30’ drew an average 1,060,000 viewers. #6, ‘The Footy Show’ delivered an average of 910,000 viewers. #7 was the ‘ICC World Cup Cricket 2015 Session 1’ which drew an average of 790,000 viewers.
Seven came in a distant #2 with a 24.9% share. #3 was ‘Seven News’ with 1,083,000 viewers. #5, ‘Seven News/Today Tonight’ drew an average of 944,000 viewers. #9 was ‘Home and Away’ with an average of 674,000 viewers. Then there was #10, ‘Million Dollar Minute’ which drew an average of 602,000 viewers.
Ten finished third with 14.3% share.
ABC finished #4 with 12.6% share. It did have the #8 program, ‘ABC News’ which drew 698,000 viewers.
SBS finished #5 with a 5.1% share of the available audience.
As you can see, no matter where you live, people are…
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Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.
Media Notes Briefs, ‘Wealthy Americans, Especially The Upper Tier, Prefer Digital Over Retail. – http://eepurl.com/bftrsb
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ’10 Ways Your Business Can Use Twitter To Engage With Your Target Audience. http://bit.ly/1wSUfm2 .@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Tommy Dorsey ‘Opus One’