This is the Daily Diary of Screens. On Tuesday, March 24, 2015, CBS was #1 for night in the U.S. as ‘NCIS’ was the top program. BBC One was #1 in the UK led by ‘Ordinary Lies’. Network Nine was #1 in Australia but Seven’s ‘My Kitchen Rules’ was the top program. WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS BELOW!
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, March 24, 2015 (Posted on March 25, 2015)
The Tiffany Network finished #1 because its decade old power program led off the evening and brought the rest behind it to win on Tuesday. AT 8P, ‘NCIS’ with a terrific episode which was about Tim and his girlfriend not being honest with one another led to a Must See TV ON DEMAND Episode titled ‘Status Update’ which delivered 16.01 million viewers and a 9.9/16. While still very strong, NBC has taken the dominating edge off of this hour by CBS. Does that mean ‘NCIS’ is slipping? Not really. The writing was in top form as was the acting. And, it allowed the newest spin-off, ‘NCIS: New Orleans’ had an exception evening as it led its time slot with a strong average of 14.25 million viewers and a 8.7/14. Then at 10P, ‘Person Of Interest’ had a superb episode which may have banished the dreadful and set back Harold’s plan to destroy the enemy, but John found a love interest and that could set the program in a whole new direction. It may be in time to save the program from a dreadful trend as it drew an average of 9.19 million viewers and a 5.7/10. This was a Must See TV ON DEMAND episode.
The Peacock Network tried on Tuesday. At 8P, ‘The Voice’ had a very strong evening as it drew an average 11.20 million viewers and a 7.7/12. But up against an original episode of ‘NCIS’ it fell 6% from last week’s performance. But that was the high point as Sarnoff’s Staff simply confused itself for the remainder of the evening. The two new comedies which replaced the older two comedies which were cancelled, performed poorly. At 9P, ‘Undateable’ drew a very weak average of 5.24 million viewers and a 3.5/6 which was 27% below last years ‘About A Boy’ (4.8/ 7 on 3/25/14). Then at 930P, ‘One Big Happy’ collapsed in its second week. It finished with an average of 3.95 million viewers and a 2.6/4, 33% below ‘Growing Up Fisher’ one year earlier (3.9/ 6 on 3/25/14). Great job by this crack crew for not giving two better programs a chance to really find their audiences. But the real problem continued at 10P as for some unexplainable reason, ‘Night Shift’ was put in place of the solid program ‘Chicago Fire’ and the entire network suffered…again. ‘Night Shift’ drew an average of 4.14 million viewers and a 2.7/5. That was 44% below ‘Chicago Fire’s’ performance last week. Good job in taking advantage of a strong lead program.
The Alphabet Network has a jewel of a program at 10P but does not have the network schedule to allow it to shine. At 8P, ‘Fresh Off The Boat’ drew an average 4.95 million viewers and a 3.3/5. At 830P, ‘Repeat After Me’ died with an average of 3.55 million viewers and a 2.1/4 as it entered The CW-land territory. At 8P, ‘Marvel’s Agents of S.H.I.E.L.D.’ began to dig out of this hole with an average of 4.20 million viewers and a 2.7/7. And that led us to the jewel. At 10P, ‘Forever’ had another superb episode with guest star, Cuba Gooding Jr. and it drew an average of 4.41 million viewers and a 3.1/5. This was absolutely a Must See TV ON DEMAND episode as so many ends begin to tie up in the mystery that is Henry. If you haven’t seen this program you are missing one of the very best on television. If this were on CBS it would dominate its time period.
The Animal Network of Broadcast didn’t have a very good night. At 8P, ‘Hell’s Kitchen’ proved that people are sick of Gordo as it drew an average of 3.70 million viewers and a 2.7/4. At 9P, it entered ‘The CW Zone’ as a rerun of ‘New Girl’ drew an average of 1.67 million viewers and a 1.2/2. At 830P, the season finale of ‘The Mindy Project’ could only draw an average of 2.05 million viewers and a 1.6/3. Wow! Note to Murdoch’s Minions. Find a new job.
The Little Network That Couldn’t almost did. At 8P, ‘The Flash’ drew an average of 3.21 million viewers and a 2.4/4, almost knocking Ramseyites into the cellar as Mark Hamill guest starred as ‘the Trickster’. But at 9P, ‘iZombie’ drew an average of 2.06 million viewers and a 1.3/5 as it beat everything in this time slot at Murdochville. Close by no cigar.
The #1 Hispanic Network in America had an off night on Tuesday. At 8P, ‘Mi Corazon es Tuyo’ drew an average of 3.603 million viewers and a 1.9/3. At 9P, ‘Hasta el Fin del Mundo’ drew an average of 3.087 million viewers and a 1.6/3. At 1003P, ‘Que Te Perdone Dios’ finished the evening in prime time with an average of 2.736 million viewers and a 1.5/3.
For The Record
CBS finished #1 on Tuesday with an average of 13.153 million viewers and a 9.9 rating and a 16 share of the available audience. This represents 19.645% of total television viewing in the U.S. on Tuesday. NBC finished 80% behind CBS to finished #2 on Tuesday with an average of 6.644 million viewers and a 4.5/7. ABC finished third with an average of 4.289 million viewers and a 2.8/5. TBS finished #4 overall but #1 cable network on Tuesday with an average of 2.930 million viewers. FOX finished #5 with an average of 2.871 million viewers and a 2.0/3. Univision finished #6 with an average of 2.839 and a 1.5/2. The CW finished #7 with an average of 2.637 million viewers and a 1.8/3. OWN finished #8 with an average of 2.594 million viewers. FOX News Channel finished #9 with an average of 2.279 million viewers. HGTV finished #10 with an average of 1.954 million viewers. TLC finished #11 with an average of 1.727 million viewers. FX finished #12 with an average of 1.456 million viewers. Adult Swim finished #13 with an average of 1.432 million viewers. Telemundo finished with an average of 1.400 million viewers and a 0.9/2. The History Channel finished #15 with an average of 1.268 million viewers. Broadcast on average, drew 32.174 million viewers/half hour in prime time. Cable on average, drew 26.161 million viewers/half hour in prime time. Television viewing peaked during the 830P half hour with 66.955 million viewers (Broadcast + Top 100 Cable Programs).
Today In TV History
On this date in 1986, the first episode of ‘Perfect Strangers’ aired on ABC.
Cable TV Top Ten Programs On Tuesday
#1 Haves and Have Nots OWN 3.503 million viewers @ 9P
#2 The Big Bang Theory TBS 3.097 million viewers @ 10P
#3T The Big Bang Theory TBS 3.029 million viewers @ 9P
#3T The O’Reilly Factor FOXNC 3.029 million viewers @ 8P
#5 The Big Bang Theory TBS 3.013 million viewers @ 930P
#6 If Loving U Is WrongOWN 2.996 million viewers @ 10P
#7 The Big Bang Theory TBS 2.684 million viewers @ 830P
#8 Pretty Little Liars FAM 2.645 million viewers @ 8P
#9 Fixer Upper HGTV 2.469 million viewers @ 9P
#10 19 Kids & Counting TLC 2.421 million viewers @ 9P
Fast & Furious 7. If you thought ‘Insurgent’ opened big, stand-by for a huge audience as the series concludes, soon at a theatre near you. Are you advertising in the cinema this year?
Within One Second, Facebook Viewers Are Impacted With Video Ads
What is the length of your video ads on Facebook?
Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post. ‘Online channels like News Feed changed how people consume content, giving them the power to decide what content (including ads) warrants their attention. If they don’t like what they see, they scroll past it. And even if they do stop long enough to see a video ad, people respond differently to videos. Some people see the video but don’t stick around to watch it. Others watch part of the video and move on. So how do you quantify the total value of a video ad online, where reach and views are often different?
Results show that from the moment a video ad was viewed (even before one second), lift happened across ad recall, brand awareness and purchase consideration. This means that even people who never watched the video but did see the impression were still impacted by the ad. And, as expected, lift increased the longer people watch the ad. The data showed that people who watched under three seconds of the video ad created up to 47% of the total campaign value, and people who watched for fewer than 10 seconds created up to 74%, depending on the metric. That means that while lift continued to increase the longer people watched, people didn’t have to watch a whole video to be affected by the ad. Even video views under 10 seconds effectively build awareness and drive purchase intent.
Facebook concluded, ‘As people consume digital content differently, it’s clear that video view counts alone don’t tell advertisers enough about the value driven from digital video ads. Marketers should experiment with shorter ad creative to drive value for their brand, keeping in mind that value increases the longer people watch. And as always, advertisers should continue optimizing ads for campaign goals, but going forward, they also need to look deeper than view counts to measure total campaign value. Every part of a video view, from the initial impression to a complete video view and everything in between, drives value. Understanding this helps advertisers build content and evaluate success.’
We are now living in a nano-second world.
Digital/Mobile Did You Know: There are 271 million monthly active users on Twitter and 500 million tweets sent out each day.
But What Social Media Do Millennials Use The Most?
More than 9 in 10 U.S. Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends’ lives and Twitter use more to see what’s “trending.”
Asked which, if any, of several options are the main reasons they use Facebook, respondents were most likely to say they do so to see what’s happening in their friends’ lives and what they’re talking about. Some 69% of respondents cited this option, which works out to about three-quarters of users (just 9% said they don’t use Facebook). Next on the list, 53% of respondents overall (58% of users) reported that a main reason for using Facebook is to find things that entertain them, such as funny lists, articles or videos.
By comparison, significantly fewer (31% of respondents; 34% of users) said that a main reason for using Facebook is to see what’s “trending” and what people are talking about on social media.
That was the top reason given by Millennials for using Twitter, however. Some 16% of Millennials surveyed (or 43% of users, given that 63% reported not using Twitter) said this is a main reason for using Twitter, slightly ahead of the 15% (or 41% of users) who said they mainly use Twitter to find things that entertain them.
The study – which was conducted to examine the different ways in which Millennials consume news content – found that 7 in 10 Facebook users regularly read or watch news stories or headlines posted by other people, and that 6 in 10 regularly like news stories, headlines, or story links posted to Facebook. Those figures were comparatively lower among Twitter users: 49% regularly read of watch news stories or headlines posted on Twitter by other people, while 33% regularly retweet news stories, headlines or story-linking tweets posted by other people.
Of note, Twitter users were more likely to say they compose their own posts about news-related items than share news content seen on other websites. The opposite was true for Facebook users, who reported being more likely to post or share a news story seen on other websites than to comment on a news item posted to Facebook. In each case, though, Facebook users appeared more engaged in these activities than Twitter users, an interesting result given Twitter’s reputation as a real-time news source.
In related news, while the Media Insight Project study didn’t identify brand engagement as a reason for using Facebook or Twitter, a recent survey from BuzzStream and Fractl looks at the reasons consumers follow and unfollow brands. Notably, Facebook was the preferred network for following brands (by 38% of respondents), with Twitter (19%) next among the 10 platforms identified.
There were numerous other interesting findings, some of which are highlighted below.
Almost 4 in 10 Millennials find it very (28%) or extremely (10%) important to keep up with the news, while about 1 in 7 find it not very (11%) or not at all (3%) important.
The top reason given by Millennials for using news and information is to help them stay informed to be better citizens (57%).
Respondents were more likely to say they “mostly bump into news and information” (60%) than actively seeking it out (39%).
Roughly three-quarters of Millennials’ news and information comes from online rather than offline sources.
Facebook ranks as Millennials’ most frequent source of news for a variety of topics, including: celebrities or pop culture; the arts and culture; sports; music, TV and movies; local restaurants or entertainment; style, beauty and fashion; and food and cooking. It falls a close second to search engines in terms of health and fitness news and information.
Millennials are more likely to regularly follow information related to their interests or hobbies (61%) than traffic or weather (51%) information and information related to their job, industry or profession (44%).
Respondents are more likely to get the following types of information from search engines than Facebook: product research; information related to jobs, industries or professions; advice or how-to information; information related to interests or hobbies; and traffic or weather. However Facebook outranks search engines and local TV stations when it comes to getting information about Millennials’ city, town or neighborhood.
In terms of current events news and information topics, crime and public safety (44%), national politics or government (43%) and science and technology (43%) are the topics regularly followed by the largest share of respondents.
Among current events news and information topics, Facebook is the top source for information on: national politics or government; religion or faith; social issues such as abortion, race and gay rights; the environment and natural disasters; and crime and public safety. Search ranks atop the list for healthcare and medical information, science and technology, and business and the economy, while Millennials are most likely to turn to a national TV network (or its website, application or news alerts) for foreign or international news information.
When looking “into something fairly deeply, not just casually searching,” a search engine is by far the first source of information for Millennials.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One had the big program of the night as Jason Manford’s ‘Ordinary Lies’ at 9P, topped the ratings outside soaps on Tuesday evening. The drama was watched by an average of 5.08 million viewers (23.5%). Following the news, ‘Call Security’ drew an average of 1.62 million viewers (17.4%).
Tony Hall, BBC director-general, stated: “It is with great regret that I have told Jeremy Clarkson today that the BBC will not be renewing his contract. It is not a decision I have taken lightly. I have done so only after a very careful consideration of the facts and after personally meeting both Jeremy and Oisin Tymon.” Tymon is a producer on ‘Top Gear’.
BBC Two at 7P presented ‘The Great British Bake Off Easter Masterclass’ and it drew an average of 1.73 million viewers (8.7%). At 8P, ‘Back in Time for Dinner’ brought in an average of 3.06 million viewers (14.5%). At 9P, ‘Dara and Ed’s Great Big Adventure’ fell to an average of 1.99m (9.2%). And at 10P, ‘Nurse’ continued with an average of only 900,000 viewers (5.4%).
ITV began the evening strong at 730P with ‘River Monsters’ as it averaged 1.91 million viewers (9.3%). Then at 8P, ‘Midsomer Murders’ upped it a bit to an average of 2.07 million viewers (9.7%).
Channel 4 presented at 8P, ‘Burger Bar to Gourmet Star’ and it was seen by an average of 1.15 million viewers (5.5%). At 9P, ‘One Born Every Minute’ increased the audience to an average of 1.55 million viewers (7.1%). At 10P, ‘Teens’ kicked off with a poor 470,000 viewers (3.2%).
Channel 5 at 8P had ‘Costa Del Casualty’ and it attracted an average of 1.01 million viewers (4.8%). It was followed at 9P by ‘Breaking the Law’ which drew an average of 1.0 million viewers (4.7%).
E4 at 9P had The CW’s ‘The 100’ as it thrilled an average audience of 523,000 viewers (2.4%).
BBC Three at 9P presented ‘World’s Toughest Jobs’ and it was seen by an average of 453,000 viewers (2.1%).
Network Nine upset the Australian television ratings world on Tuesday as it brought in a 30.3% share of the available audience, 0.3% share ahead of Seven. Five of the Top Ten were on Nine as the power began with the #3 program, CBS’ ‘The Big Bang Theory’ with 983,000 viewers. #5, ‘Nine News’ drew 891,000 viewers. #7 had ‘Nine News 6:30’ with an average of 867,000 viewers. #9 was ‘A Current Affair’ drew an average audience of 819,000 viewers. Finally, #10 brought victory for Nine on Tuesday as ‘The Block Triple Threat’ drew an average of 816,000 viewers.
Seven finished 30.0% share. The #1 program, ‘My Kitchen Rules’ brought in top honors with 1.535 million viewers. #2 was ‘Seven News’ with 1,056,000 viewers. #4, ‘Seven News/Today Tonight’ finished with an average of 976,000 viewers. #6 was ‘Home and Away’ with an average of 880,000 viewers.
Ten finished #3 with 10.0% share.
ABC finished fourth with 15.4% share. #8 was ‘ABC News’ with an average of 853,000 viewers.
SBS finished #5 with a 5.2% share of the available audience.
Wednesday Australian TV Overnight Ratings
Seven regained the #1 spot on Australian television on Wednesday evening as it once again dominated with a powerful 37.0% share of the available audience. #1, again, was 'My Kitchen Rules' with an average of 1.523 million viewers. #2 was 'Seven News', the nation's #1 newscast on Wednesday with an average of 1.110 million viewers. #3, 'Seven News/Today Tonight' pulled in an average of 1,003,000 viewers, the only programs to top 1 million viewers in the nation on Wednesday. #7 was 'Home and Away' which drew an average of 842,000 viewers.
Network Nine slipped to #2 on Wednesday after leading the nation on Tuesday. On Wednesday it drew a 25.4% share of the available audience. #4 was ‘Nine News’ which drew an average of 920,000 viewers. #5, ‘Nine News 6:30’ pulled in an average of 894,000 viewers. #6 was ‘The Block Triple Threat’ with an average of 885,000 viewers. And, #9 was ‘A Current Affair’ which finished with an average of 836,000 viewers.
ABC finished #3 with 17.8% share. #9 was ‘ABC News’ which drew an average of 795,000 viewers. Finally, #10 was ‘Stop Laughing…This is Serious’ which drew an average of 773,000 viewers.
Ten finished #4 with a 14.3% share.
SBS finished #5 with a 5.4% share of the available audience.
As you can see, no matter where you live, people are…
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Antonio Carlos Jobim ‘Two Kites’