On Sunday, March 22, 2015, CBS was #1 for night in the U.S. as ’60 Minutes’ was the top program. BBC One was #1 in the UK led by ‘Countryfile’. Seven was #1 in Australia but Network Nine’s ‘The Block Triple Threat-Room Reveal’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, March 22, 2015 (Posted on March 23, 2015)
The Tiffany Network finished #1 on Sunday as it had its normal schedule of programs run for the first time in four days in prime time. At 7P, the last minutes of ‘NCAA Basketball Tournament’ finished with an average of 13.34 million viewers. Then at 730P, ’60 Minutes’ finished as the #1 program in its time slot and for the entire evening with an average of 11.66 million viewers and a 9.0/15. At 830P, the powerful new drama on Sundays, ‘Madam Secretary’ fighting post-dramatic stress after nearly being killed in an attack last Sunday, fought through it to appear on ‘Face The Nation’ as it drew an average of 10.35 million viewers and a 8.6/14. It was a Must See TV ON DEMAND episode. At 930P, Alicia won the election (finally) as ‘The Good Wife’ pulled in an average of 8.21 million viewers and a 6.9/11. Finally at 1030P, ‘Battle Creek’ finished with an average of 5.98 million viewers and a 5.1/9.
The Alphabet Network was led at 7P by ‘America’s Funniest Home Videos’ which drew an average of 6.44 million viewers and a 3.7/5. At 8P, ‘Once Upon A Time’ finished with an average of 5.69 million viewers and a 3.6/5. At 9P, ‘Secrets and Lies’ drew an average of 5.49 million viewers and a 3.6/5. And at 10P, ‘Revenge’ finished with an average of 4.44 million viewers and a 3.1/5.
The Peacock Network simply doesn’t understand how to program Sundays as it continues to use reruns and original programming to finish far behind the leaders. At 7P, a rerun of ‘The Voice’ drew an expected 3.51 million viewers and a 2.5/4. Then at 9P, ‘Dateline’ finished with an average of 5.30 million viewers and a 3.8/6, an increase of 22% over last week’s episodes.
The Animal Network of Broadcast had its regular schedule of programs airing on Sunday but it didn’t mean a thing as it finished near the bottom of the ratings world. At 7P, a rerun of ‘The Simpsons’ drew an average of 3.07 million viewers and a 2.0/4. At 730P, ‘Bob’s Burgers’ drew an average of 2.17 million viewers and a 1.5/3. At 8P, a rerun of ‘Family Guy’ drew an average of 2.77 million viewers and a 1.9/3. At 830P, another rerun episode of ‘Family Guy’ drew an average audience of 3.41 million viewers. Which led into the first of two episodes of ‘Last Man On Earth’ which drew an average of 4.53 million viewers and a 2.8/4, a high for the network on Sunday. AT 930P ‘Last Man On Earth drew an average of 4.14 million viewers.
For The Record
CBS finished #1 on Sunday with an average of 9.991 million viewers and a 7.4 rating and a 12 share of the available audience. ABC finished #2, well behind CBS, with an average of 5.513 million viewers and a 3.5/6. NBC finished #3 with an average of 4.414 million viewers and a 3.2/5. FOX 3.348 finished with an average of million viewers and a 2.1/3. Univision finished with an average of 2.139 million viewers. Telemundo finished with an average of 1.4 million viewers.
Today In TV History
On this date in 1950, ‘Beat the Clock’ premiered on CBS-TV.
This Weekend At The Domestic Box Office (Thru Sunday)
#1 ‘Divergent: The Insurgent’ $54.0 Million ($47.0 Million international)
#2 ‘Cinderella’ $34.5 Million ($41.1 Million international)
#3 ‘Run All Night’ $5.1 Million ($5.0 Million international)
#4 ‘The Gunman’ $5.0 Million ($900,000 international)
#5 ‘Kingsman: The Secret Service’ $4.6 Million ($8.5 Million international)
#6 ‘Do You Believe?’ $4.0 Million
#7 ‘The Second Best Exotic Marigold Hotel’ $3.5 Million ($3.2 Million international)
#8 ‘Focus’ $3.3 Million ($7.9 Million international)
#9 ‘Chappie’ $2.6 Million (5.1 Million international)
#10 ‘Spongebob Squarepants: Sponge Out Of Water’ $2.4 Million ($3.2 Million international)
Internationally, ‘Insurgent’ grossed an estimated $18.3 million internationally through Friday, with France ($2.5 million), the U.K. ($1.6 million), Brazil ($1.5 million), and Australia ($1.3 million) comprising the top markets. ‘Insurgent’ is playing on over 9,500 screens in 76 markets — the widest international rollout of the year. It’s the top movie in 72 of the markets where it debuted this weekend.
Fast & Furious 7. If you thought ‘Insurgent’ opened big, stand-by for a huge audience as the series concludes, soon at a theatre near you. Are you advertising in the cinema this year?
Within One Second, Facebook Viewers Are Impacted With Video Ads
What is the length of your ads on Facebook?
Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post. ‘Online channels like News Feed changed how people consume content, giving them the power to decide what content (including ads) warrants their attention. If they don’t like what they see, they scroll past it. And even if they do stop long enough to see a video ad, people respond differently to videos. Some people see the video but don’t stick around to watch it. Others watch part of the video and move on. So how do you quantify the total value of a video ad online, where reach and views are often different?
Results show that from the moment a video ad was viewed (even before one second), lift happened across ad recall, brand awareness and purchase consideration. This means that even people who never watched the video but did see the impression were still impacted by the ad. And, as expected, lift increased the longer people watch the ad. The data showed that people who watched under three seconds of the video ad created up to 47% of the total campaign value, and people who watched for fewer than 10 seconds created up to 74%, depending on the metric. That means that while lift continued to increase the longer people watched, people didn’t have to watch a whole video to be affected by the ad. Even video views under 10 seconds effectively build awareness and drive purchase intent.
Facebook concluded, ‘As people consume digital content differently, it’s clear that video view counts alone don’t tell advertisers enough about the value driven from digital video ads. Marketers should experiment with shorter ad creative to drive value for their brand, keeping in mind that value increases the longer people watch. And as always, advertisers should continue optimizing ads for campaign goals, but going forward, they also need to look deeper than view counts to measure total campaign value. Every part of a video view, from the initial impression to a complete video view and everything in between, drives value. Understanding this helps advertisers build content and evaluate success.’
We are now living in a nano-second world.
Digital/Mobile Did You Know: There are 271 million monthly active users on Twitter and 500 million tweets sent out each day.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
The Original One finished #1 in the UK on Sunday with a strong line up from top to bottom. At 6P, ‘The Big Painting Challenge’ brought in an average of 3.63 million viewers (19.7%). At 7P, ‘Countryfile’ topped the night overall with an average of 6.38 million viewers (29.9%). AT 8P, ‘Antiques Roadshow’ brought in an average of 5.56 million viewers (24.1%). At 9P, ‘Poldark’ stayed above 6 million viewers for its third episode on Sunday as it drew an average audience of 6.24 million viewers (26.5%). At 1035P, ‘Match of the Day 2’ scored with an average of 2.56 million viewers (23.6%).
The Top Non-Government Owned Network began the evening at 630P with ‘The Chase’ and drew an average of 3.26 million viewers (15.4%). It was followed at 730P by ‘Off Their Rockers’ with an average of 3.25 million viewers (14.8%). Then at 8P, ‘All Star Family Fortunes’ brought in an average of 3.65 million viewers (15.7%). At 9P, ‘Mr Selfridge’ continued with an average of 3.29 million viewers (13.9%).
The Original Extension finished #3 on Sunday in the UK. AT 8P, ‘Simon Reeve’s Caribbean’ was seen by an average of 2.14 million viewers (9.2%). It was followed at 9P by Louis Theroux’s ‘By Reason of Insanity’ with an average of 1.91 million viewers (8.1%). Then at 10P, ‘Bluestone 42’ finished with a low average of just 638,000 viewers (3.9%).
The Perennial Four had at 8P, ‘Great Canal Journeys’ and in brought in an average of 1.47 million viewers (6.4%. At 9P, ‘Indian Summers’ dropped to an average of 964,000 viewers (4.1%).
Viacom Five at 7P thought the showing of ‘Lara Croft Tomb Raider: Cradle of Life’ would do the trick. But it drew an average of 1.06 million viewers (4.8%). Then at 9P it was followed by ‘Alex Cross’ which pulled in an average of 822,000 viewers (4.2%).
ITVBe at 10P presented ‘TOWIE’s’ latest episode brought in an average of 515,000 viewers (3.2%).
Seven came back with a victory edging Network Nine on Sunday as it drew 32.1% share of the available audience. Its top program, #4 was ‘Seven News Sunday’ with an average of 1,133,000 viewers. #6, ‘Sunday Night’ pulled in an average of 962,000 viewers. #7, ‘Australia: The Story of Us’ drew an average of 866,000 viewers. Then #8, ‘Downton Abbey’ pulled in an average of 848,000 viewers. While it did deliver four of the top eight programs, most fell below Network Nine’s total. Yet it still finished on top.
Network Nine came in second, just 0.3% share behind, with a 31.8% share. But it did have the #1 program as ‘The Block Triple Threat-Room Reveal’ brought in an average of 1,261,000 viewers. And, #2 was ‘Nine News Sunday’, the nation’s top newscast, with 1,151,000 viewers. #3 was ‘The Block Triple Threat’ with an average of 1,137,000 viewers. #5, ’60 Minutes’ drew 1,027,000 viewers. With four of the top five programs, you might think that was enough.
Ten finished #3 with a 15.8% share. #10 program was ‘Shark Tank’ which delivered 638,000 viewers.
ABC fell to #4, after a big victory on Saturday, with a 14.2% share. #9 was ‘ABC News Sunday’ which drew an average of 739,000 viewers.
SBS finished #5 with a 6.1% share of the available audience.
Monday Australian TV Overnight Ratings
Seven pulled off another huge win on Monday with a huge 33.5% share of the available audience as the #1 program was ‘My Kitchen Rules’ which drew an average of 1,713,000 viewers, far ahead of the competition. It was #1 in Sydney, Melbourne, Adelaide, Brisbane and Perth. In other words, it really was the nation’s #1 program on Monday. #2 was ‘Seven News’ which drew an average of 1.250 million viewers. #3, ‘Seven News/Today Tonight’ drew an average of 1,096,000 viewers as the network swept the top three spots for the beginning of the work week. #6 on Monday was ‘Home and Away’ with 953,000 viewers.
Network Nine came in a distant second on Monday with a 24.7% share. #4, ‘Nine News’ drew an average of 1,020,000 viewers. #5, ‘Nine News 6:30’ had an average of 994,000 viewers. #7 was the top comedy of the evening, ‘The Big Bang Theory’ with an average of 939,000 viewers. #8, ‘A Current Affair’ had an average of 935,000 viewers. #10 on the evening was ‘The Block Triple Threat’ with an average of 836,000 viewers.
Ten finished #3 with a 19.1% share of the available audience.
ABC finished fourth with an 18.3% share. It had the #9 program of the evening, ‘ABC News’ which drew an average of 836,000 viewers.
SBS finished #5 with a 4.4% share of the available audience.
The top sporting event was ‘LIVE: NRL Roosters Vs Panthers on FOX Sports 1 as it drew an average of 264,000 viewers nationally.
As you can see, no matter where you live, people are…
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