On Friday, March 20, 2015, ABC was #1 for night in the U.S. as ‘Shark Tank’ was the top program. BBC One was #1 in the UK led again by ‘MasterChef UK’. Network Nine was #1 in Australia but ‘Seven News’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, March 20, 2015 (Posted on March 21, 2015)
ABC
The Alphabet Network took advantage of basketball on CBS allowing Disneyville to pull off a victory on Friday. At 8P, ‘Last Man Standing’ pulled in an average of 7.06 million viewers. And at 830P, ‘Cristela’ finished with an average of 5.47 million viewers. At 9P, ‘Share Tank’ drew an average of 7.455 million viewers. And at 10P, ’20/20′ drew an average of 5.13 million viewers to edge the network into victory for the evening.
NBC
The Peacock Network also took advantage of CBS ‘March Madness’ as it was ever so close to beating ABC on this evening. At 8P, ‘Grimm’ finished with an average of 4.90 million viewers. At 9P, the two-hour episode of ‘Dateline’ drew an average of 6.720 million viewers, not quite enough to take the evening.
CBS
The Tiffany Network was tarnished on Friday as the ‘NCAA Basketball Tournament’ did not have the excitement of the Thursday games as not a single game was an upset, so unlike Thursday’s action. At 8P, ‘Duke beating Robert Morris, 85-56’ with an average of 4.267 million viewers was no match. Then at 930P, ‘San Diego State victory over St. Johns’, 76-64 finished with a 3.470 million viewers. Not sure if there were two more unattractive games schedule on Friday but these too were duds. Note: Due to the nature of live sports coverage, ratings for CBS (NCAA Basketball Tournament) are tentative and subject to change.
FOX
The Animal Network of Broadcast had an all high school musical evening and it died like a bad prom date. At 8P-10P, the finale of the long running series, ‘Glee’ drew a final average of 2.615 million viewers and came up with a ‘F’ for a final grade, finishings on the bottom the class. Give me a ‘G’, an ‘O’, another ‘O’, a ‘D’, a ‘R’, a ‘I’, a ‘D’, an ‘A’, a ‘N’, a ‘C’ and a ‘E’.
The CW
The Little Network That Couldn’t delivered nothing on Friday. At 8P, a program we all wished was the series finale, ‘Hart of Dixie’ drew an average of 1.33 million friends and family. At 9P, a rerun of the premiere of ‘iZombie’ shown earlier in the week drew an average of 1.280 million viewers. Finishing last to ‘Glee’ tells you all you need to know about this network of sorts.
For The Record
ABC finished #1 on Friday with an average of 6.282 million viewers. NBC finished #2 with an average of 6.114 million viewers. CBS finished #3 with an average of 3.809 million viewers. FOX finished with an average of 3.105 million viewers. Univision finished with an average of 2.573 million viewers. Telemundo finished with an average of 1.400 million viewers. The CW finished with an average of 1.323 million viewers.
Today In TV History
On this date in 1955 – NBC-TV presented the first ‘Colgate Comedy Hour’.
This Weekend At The Domestic Box Office (Friday)
#1 ‘Insurgent’ $21.0 million
#2 ‘Cinderella’ $ 9.5 million
#3 ‘Run All Night’ $ 3.2 million
#4 ‘Gunman’ $ 1.8 million
#5 ‘Kingsman’ $ 1.5 million
#6 ‘Do You Believe’$ 1.3 million
Internationally, ‘Insurgent’ grossed an estimated $18.3 million internationally through Friday, with France ($2.5 million), the U.K. ($1.6 million), Brazil ($1.5 million), and Australia ($1.3 million) comprising the top markets. ‘Insurgent’ is playing on over 9,500 screens in 76 markets — the widest international rollout of the year. It’s the top movie in 72 of the markets where it debuted this weekend.
Media Research
Millennials Spend More Time Than Older Consumers With Almost All Mobile Communication Activities
It’s no secret that millennials are attached to their mobile devices, and recent research from My.com, conducted by Survey Sampling International (SSI) in October 2014, set out to determine just how much time this demographic spent with their beloved smartphones and tablets.
According to the study, which included 13- to 24-year-olds in its definition of millennials, 45% of smartphone- and tablet-using 13- to 18-year-olds in the US spent 4 hours or more using the mobile internet each weekday, with 28% logging on for over 5 hours on average. Nearly half of 19- to 22-year-olds spent at least 4 hours with the mobile internet every weekday. Here, too, just less than one in three logged on for over 5 hours on average. eMarketer estimated that this year, 88.0% of US internet users ages 12 to 17 will own and use a mobile phone at least once per month, and 80.8% will access the internet via such a device. Among 18- to 24-year-olds, mobile phone penetration will come in at 96.5%—the highest out of all age brackets—and 91.4% of these consumers will log on to the internet via their phones at least once per month.
Research has indicated that younger users spend more daily time on social networks, and My.com found that this trend wasn’t restricted to social. On both weekdays and weekends, millennials spent more time on average with all mobile communication activities besides email—which makes sense given that older consumers often need to access email more frequently for work.
Text messaging grabbed the most time with millennials each day, with 114 minutes on average during the weekdays and 115 minutes on the weekends. Social networks were the second most frequent form of mobile communication across all days, followed by instant messenger apps, with average time for both rising about 10 minutes on the weekends.
Given all of the time they spend with mobile media, it makes sense that millennials want brands to be on top of their mobile game. According to September 2014 research by Annalect, when asked about the leading ways in which brands should use digital media, US millennial smartphone users ranked having mobile-friendly websites and apps No. 1, at 55%. While 44% did agree that brands should still maintain some form of human interaction, almost just as many (42%) thought they should offer loyalty programs through mobile apps or allow for mobile payments.
There’s no denying that millennials spend a huge amount of time with the mobile internet and communication tools. Brands looking to target them need to adapt to mobile in order to best reach them on their preferred screens.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One began the evening at 7P with ‘The One Show’ which drew an average of 3.89 million viewers and a 21.7% share of the available audience. At 730P, ‘A Question of Sport’ followed with an average of 3.21 million viewers (16.7%). AT 830P, ‘MasterChef’ was the highest rated show outside of soaps in the UK on Friday as it attracted an average of 4.26 million viewers (19.4%). At 9P, the penultimate episode of ‘The Musketeers’ averaged 2.67 million viewers (12.8%). At 1035P, ‘The Graham Norton Show’ drew an average of 2.67 million viewers which represented 21.5% audience share.
ITV at 8P had ‘Barging Round Britain’ with John Sergeant and it drew an average of 2.7 million viewers (13.3%). Then at 9P, ‘Bear Grylls: Mission Survive’ dropped a bit to an average of 2.63 million viewers (12.6%).
Channel 4 presented at 8P, ‘The Million Pound Drop’ which drew an average of 810,000 viewers (3.9%). Then at 9P came ‘Gogglebox’ and its ratings continued to rise as an average of 3.35 million (16.1%) tuned in to watch last night’s (March 20) episode. ‘Gogglebox’ was Channel 4’s highest-rated show of the evening. At 10P, ‘Alan Carr: Chatty Man’ returned and it drew an average of 1.89 million viewers (11.9%).
BBC Two began at 7P with ‘Britain’s Got the Builders In and it drew an average of 690,000 viewers (3.7%). It was followed by ‘Mastermind’ which pulled in an average of 2.02 million viewers (9.9%). Then at 830P, ‘Gardeners’ World’ secured a Two evening high with an average of 2.08 million viewers (9.5%). At 9P, ‘Stargazing Live’ was seen by an average of 1.67 million (8%). Immediately following, another 1.09 million (6.3%) watched ‘Stargazing Live: Back to Earth’.
Channel 5 at 9P had ‘NCIS: New Orleans’ and it drew 961,000 viewers (4.6%). At 10P, ‘NCIS’ drew 831,000 viewers (5.2%).
Down Under
Network Nine dominated Friday in Australia with 37.0% share of the available audience. #2 program was ‘ICC World Cup Cricket 2015 Session 2’ drew 919,000 viewers. Question is, is Martin Guptill the Babe Ruth of Cricket? #4, ‘Nine News’ drew 862,000 viewers. #8, ‘Nine News 6:30’ had an average of 566,000 viewers. And #10, ‘Friday Night NRL Live’ drew an average of 528,000 viewers.
Seven finished second with a 26.7% share of the available audience but it did have the #1 program and #1 newscast in the nation as ‘Seven News’ drew an average of 933,000 viewers. #3 as ‘Seven News/Today Tonight’ with 884,000 viewers. #6, ‘Better Homes and Gardens’ drew 740,000 viewers. #9, ‘Million Dollar Minute’ had an average of 531,000 viewers.
ABC finished #3 with 17.1% share. #5 and the top drama in the nation on Friday was ‘The Doctor Blake Mysteries’ which drew an average of 820,000 viewers. #7, ‘ABC News drew an average of 645,000 viewers.
Ten finished #4 with 15.3% share of the available audience.
SBS finished #5 with one of its lowest totals of the year as only 3.9% share of the available audience decided to buy into SBS’ programming on Friday.
As you can see, no matter where you live, people are…
Switching Channels!
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Thelonious Monk ‘Rhythm A Ning’
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