On Tuesday, March 17, 2015, NBC was #1 in the U.S. as ‘The Voice’ was the top program. BBC One was #1 in the UK led by ‘Ordinary Lies’. Seven was #1 in Australia as ‘My Kitchen Rules’ again dominated as the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, March 17, 2015 (Posted on March 18, 2015)
The Peacock Network had a little bit of the old and the new as it the took #1 spot away from CBS on Tuesday. At 7P, ‘The Voice’ led off things with an average 12.45 million viewers and a 8.2 rating and a 13 share as it finished #1 in the time slot. At 9P, ‘Undateable’ debuted with an episode titled ‘A Japanese Businessman Walks Into A Bar’ and it was unwatchable. Who ever was responsible for that laugh track should be fired immediately. You can’t force people to laugh. It has to be funny. It drew an average of 6.45 million viewers and a 4.3/7. By the way, a year ago, ‘About A Boy’ drew a 4.8/7 on this date and it is now bye-bye. At 930P, a new program, ‘One Big Happy’ debuted as it drew an average of 5.55 million viewers and a 3.8/6. While not the biggest show of the evening, it did one thing few programs have ever done…a new personality exploded onto the screen, even though she was naked for most of it. Kelly Brook IS Prudence. The premise was that two friends decide to have a baby. And the crazy fun begins from that seed of an idea. At 10P, back to the old reliable as ‘Chicago Fire’ drew an average of 6.98 million viewers and a 4.8/8 to finished #1 in the time slot.
The Tiffany Network owns Tuesdays. But not this Tuesday as it decided to air a complete schedule of reruns. At 8P, even with a rerun, ‘NCIS’ delivered an average of 9.89 million viewers and a 6.1/10. This was a shock. It was one of the few times in its history that it did not finish above 10+ million viewers, rerun or not. And if the network continues to discourage its fans, it will begin to lose steam. You don’t mess with this fan base. At 9P, a rerun of ‘NCIS: New Orleans’ drew an average of 9.31 million viewers and a 5.8/9. At 10P, a rerun of ‘Person Of Interest’ finished the evening with an average of 5.81 million viewers and a 3.5/6. The suits at Les’ World should be worried. This was not a good night at Black Rock.
The Alphabet Network began at 8P and reran the pilot of ‘Fresh Off the Board’ and it drew an average of 3.82 million viewers and a 2.7/5. At 830P, ‘Repeat After Me’ drew an average of 2.60 million viewers and a 1.8/3. At 9P, ‘Marvel’s Agents of S.H.I.E.L.D.’ finished with an average of 4.29 million viewers and a 2.9/5. Then at 10P, a rerun of ‘Forever’ with an episode ‘Skinny Dipper’ had Henry contemplating revealing the truth to Jo. But then a shocking revelation comes to light as it drew an average of 2.85 million viewers and a 2.0/3. This is a Must See TV ON DEMAND episode.
And look who is #4 for the evening. The Little Network That Couldn’t DID. At 8P, ‘The Flash in an episode ‘Out Of Time’ drew an average of 3.55 million viewers and a 2.7/4. At 9P, ‘the pilot of ‘iZombie’ pulled in an average of 2.34 million viewers and a 1.6/2 as a zombie accesses brains at the morgue. Yup. Zombies and brains…the perfect nine o’clock show. This may be the second biggest shock of the night. The CW actually finished fourth in the network ratings. Amazing!
The Animal Network of Broadcast began at 8P with ‘Hell’s Kitchen’ and Gordo was at it again as it drew an average of 3.71 million viewers and a 2.7/4. This entire night has to be revamped and it has to begin by removing ‘Gordo the magnificent’. At 9P, a rerun of ‘New Girl’ brought in an average of 1.58 million viewers and a 1.1/2. Then at 930P, an original episode of ‘The Mindy Project’ finished with an average of 2.03 million viewers and a 1.5/2. This was a horrible night to be a FOX program head. They finished BEHIND THE CW!
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 in late night with a 2.7 rating and a 7 share of the available audience. CBS’s ‘Late Show with David Letterman’ with guest Will Ferrell dressed as an Irish leprechaun drew a 2.0/5. ABC’s ‘Jimmy Kimmel Live’ from Austin, TX drew a 1.9/5. At 1235A, ABC’s ‘Nightline’ tied for #1 with an average rating of 1.2 and a 4 share of the available audience. NBC’s ‘Late Night with Seth Meyers’ also drew a 1.2/4. A rerun of CBS’s ‘Late Late Show’ drew a 0.9/3. AT 135A, ‘Last Call with Carson Daly’ pulled a 0.7/3.
For The Record
NBC finished #1 on Tuesday with an average of 8.480 million viewers and a 5.7/9. CBS finished #2 with an average of 8.337 million viewers and a 5.1/8. ABC finished #3 with an average of 3.449 million viewers and a 2.4/4. The CW finished #4 with an average of 2.946 million viewers and a 2.1/3. TNT finished as the #1 cable network on Tuesday and the #5 network overall with an average of 2.903 million viewers. FOX finished #6 with an average of 2.757 million viewers and a 2.0/3. Univision finished #7 with an average of 2.716 million viewers. OWN finished #8 with an average of 2.402. FOX News Channel finished #9 with an average of 2.334 million viewers. TBS finished #10 with an average of 2.285 million viewers. HGTV finished #11 with an average of 1.921 million viewers. TLC finished #12 with an average of 1.903 million viewers. ADSM finished #13 with an average of 1.866 million viewers. TRU, with the first elimination round of NCAA Men’s Basketball Tournament, finished # 14 with an average of 1.514 million viewers. Telemundo finished #15 on Tuesday with an average of 1.5 million viewers and a 0.8/1. Television viewing peaked at 930P with an average of 53.481 million viewers (including Broadcast and the Top 100 Cable programs). In Prime Time on Tuesday, Broadcast delivered an average of 28.749 million viewers compared to Cable’s 24.681 million viewers. Cable out delivered Broadcast in each of the last four half hours in Prime Time.
Today In TV History
On this date in 1982, Sony introduced the Watchman ‘pocket’ television receiver, costing $199. Remember when SONY was actually the #1 in leading edge technology?
Cable TV News
#1 Rizzoli & Isles TNT 3.615 million viewers @ 9P Season 5 finale
#2 Rizzoli & Isles TNT 3.394 million viewers @ 8P
#3 Haves & Have Nots OWN 3.028 million viewers @ 9P
#4 The Big Bang Theory TBS 2.701 million viewers @ 10P
#5 The Big Bang Theory TBS 2.761 million viewers @ 9P
#6 The Big Bang Theory TBS 2.724 million viewers @ 930P
#7 Fixer Upper HGTV 2.692 million viewers @ 9P
#8 The Big Bang Theory TBS 2.431 million viewers @ 830P
#9 American Dad ADSM 2.424 million viewers @ 1030P
#10 19 Kids & Counting TLC 2.267 million viewers @ 9P
Coming This Weekend
Millennials Spend More Time Than Older Consumers With Almost All Mobile Communication Activities
It’s no secret that millennials are attached to their mobile devices, and recent research from My.com, conducted by Survey Sampling International (SSI) in October 2014, set out to determine just how much time this demographic spent with their beloved smartphones and tablets.
According to the study, which included 13- to 24-year-olds in its definition of millennials, 45% of smartphone- and tablet-using 13- to 18-year-olds in the US spent 4 hours or more using the mobile internet each weekday, with 28% logging on for over 5 hours on average. Nearly half of 19- to 22-year-olds spent at least 4 hours with the mobile internet every weekday. Here, too, just less than one in three logged on for over 5 hours on average. eMarketer estimated that this year, 88.0% of US internet users ages 12 to 17 will own and use a mobile phone at least once per month, and 80.8% will access the internet via such a device. Among 18- to 24-year-olds, mobile phone penetration will come in at 96.5%—the highest out of all age brackets—and 91.4% of these consumers will log on to the internet via their phones at least once per month.
Research has indicated that younger users spend more daily time on social networks, and My.com found that this trend wasn’t restricted to social. On both weekdays and weekends, millennials spent more time on average with all mobile communication activities besides email—which makes sense given that older consumers often need to access email more frequently for work.
Text messaging grabbed the most time with millennials each day, with 114 minutes on average during the weekdays and 115 minutes on the weekends. Social networks were the second most frequent form of mobile communication across all days, followed by instant messenger apps, with average time for both rising about 10 minutes on the weekends.
Given all of the time they spend with mobile media, it makes sense that millennials want brands to be on top of their mobile game. According to September 2014 research by Annalect, when asked about the leading ways in which brands should use digital media, US millennial smartphone users ranked having mobile-friendly websites and apps No. 1, at 55%. While 44% did agree that brands should still maintain some form of human interaction, almost just as many (42%) thought they should offer loyalty programs through mobile apps or allow for mobile payments.
There’s no denying that millennials spend a huge amount of time with the mobile internet and communication tools. Brands looking to target them need to adapt to mobile in order to best reach them on their preferred screens.
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Across The Pond
BBC One took top honors for the evening as at 9P, Jason Manford’s new BBC One series topped the ratings outside soaps on Tuesday evening. ‘Ordinary Lies’ was seen by an average audience of 4.69 million viewers (21.6%). Later, following the news at 1035P, the documentary ‘Life After Suicide’ was seen by 1.34 million viewers (14.8%).
ITV at 730P brought the ‘Champions League’ coverage of Arsenal’s exit as it scored an average of 4.23 million viewers (19.7%). That’s the only scoring they did as Monaco (yes, Princess Grace’s world headquarters of a few blocks) actually scored 2 to win 2-1 and advance. Wow. It must feel great to be an Arsenal fan today.
BBC Two presented at 7P, ‘Hairy Bikers’ and Lorraine Pascale brought in an average of 1.61 million viewers (8.1%). AT 8P, ‘Back In Time for Dinner’, featuring an appearance from Mary Berry, drew an average of 2.17 million viewers (10.1%). Mary Berry is an icon. At 9P, ‘Horizon’ drew an average of just 1.03 million viewers (4.7%). At 10P, ‘Nurse’ continued with an average of 661,000 viewers (4.0%).
Channel 4 had at 8P, ‘Secret Shopper’ and it had an average of 1.26 million viewers (5.9%). At 9P, ‘One Born Every Minute’ pulled in an average of 1.54 million viewers (7.1%). At 10P, a rerun of ‘Gogglebox’ brought an average of 1.10 million viewers (7.5%).
Channel 5 presented at 8P, ‘Costa Del Casualty’ and it attracted an average of 1.00 million viewers (4.7%). It was followed at 9P by ‘Benefits Estate’ which drew less, with an average of 891,000 viewers (4.1%).
E4 at 9P had ‘The 100’ and averaged 513,000 viewers (2.4%).
BBC Three presented at 9P, ‘World’s Toughest Jobs’ and it was seen by an average of 317,000 viewers (1.5%). At 10P, ‘Uncle’ concluded with an average of 340,000 viewers (2.0%)
MTV at 10P had ‘Ex on the Beach’ and it drew an average of 273,000 viewers (1.8%).
Seven won again on Tuesday with a 31.0% share of the available audience as again, the #1 program in the nation was ‘My Kitchen Rules’ with an overwhelming 1.567 million viewers, beating the next closest competitor by some 30+%. #2 was ‘Seven News’ with 1,025,000 viewers. No other program drew over 1 million viewers on Tuesday. #4, ‘Seven News/Today Tonight’ drew 980,000 viewers. #9 was ‘Home and Away’ with 873,000 viewers. The network finished down 2.5% share from Monday.
Network Nine finished #2 on Tuesday with a 27.3% share up 1.2% share from Monday. It had the #3 program, ‘Nine News’ which drew an average of 990,000 viewers. #5, ‘Nine News 6:30’ finished with 966,000 viewers. #6 was ‘The Big Bang Theory’ which finished with an average of 922,000 viewers and was the top comedy of the night. #8, ‘A Current Affair’ had 877,000 viewers. And, #10, The Block Triple Threat’ pulled in 821,000 viewers.
Ten finished #3 with 19.7% share, up 4.3% share from Monday, the biggest gain of the night of any network.
ABC finished #4 with 17.2% share, down 2.7% share from Monday. It had the #7 program which was ‘ABC Evening News’ with 909,000 viewers.
SBS finished with a poor 4.7% share of the available audience, down 0.4% share from Monday.
Wednesday Australian TV Overnight Ratings
Seven overwhelmed the competition with a stunning 36.4% share of the available audience on Wednesday. #1 was again ‘My Kitchen Rules’ with 1.602 million viewers. #2 was ‘Seven news’ with 966,000 viewers. #3 had ‘Seven News/Today Tonight’ which drew 909,000 viewers. #4 was ‘Home and Away’ with 863,000 viewers. Winning the top four positions is overwhelming.
Nine finished #2 with a 23.9% share. #6, ‘A Current Affair’ drew 798,000 viewers. #7, ‘Nine News’ finished with an average of 795,000 viewers. #8, ‘Nine News 6:30’ pulled in 792,000 viewers. And, #9 was ‘The Block Triple Threat’ with 756,000 viewers.
ABC finished #3 with 17.4% share. #5 was ‘ABC News’ with 844,000 viewers. And, #10, ‘Shaun Micallef’s Mad As Hell’ pulled in 735,000 viewers.
Ten finished #4 with 16.2% share.
SBS finished #5 with 6.1% share of the available audience.
As you can see, no matter where you live, people are…
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George Shearing Quintet