On Wednesday, March 11, 2015, FOX was #1 in the U.S. as ‘Empire’ was the top program. BBC One was #1 in the UK led by ‘MasterChef UK’. Seven finished #1 in Australia as ‘My Kitchen Rules’ was again the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, March 11, 2015 (Posted on March 12, 2015)
The Animal Network of Broadcast put an exclamation mark behind Wednesday! It finished #1 with music and more music. At 8P, ‘American Idol’ pushed into the final 12 stage and this years crop is exceptional. In fact, those who were cut we good enough in past years to move deep into the contest. But on Wednesday, ‘American Idol’ drew an average of 9.71 million viewers and a 7.0/12. At 9P, the surprise program of the years, ‘Empire’ took the reins and ran with it bringing in an average of 14.90 million viewers and a 10.1/16, as Mary J. Blige and Jennifer Hudson came on the scene. While it is easy to bash Murdoch’s Minions for the lame-brained programming they usually come up with, a tip of the hat in their favor with this strong, strong combo. Of importance on this evening was the continuing improvement of ‘Empire’. It has grown from an OK 6.8 rating and a 10 share to a #1 performer with a 10.1 rating and a 16 share of the available audience. The Ten-week overnight track for “Empire”: 6.8/10 – 7.3/11 – 7.6/12 – 7.9/12 – 8.0/12 – 8.2/13 – 8.8/13 – 9.2/14 – 9.6/15 – 10.1/16. Next week in its season finale it should go through the roof.
The Tiffany Network wasn’t even close on Wednesday to any crown. At 8P, ‘Survivor World’s Apart’ continued its run by finishing #2 in its time slot with an average of 9.25 million viewers and a 7.0/12. At 9P, ‘Criminal Minds’, the old-time slot leader, finished with an average of 10.32 million viewers and a 6.5/10. It was down 14% from last year (7.6/12 on 3/12/14). At 10P, the new ‘CSI: Cyber’ won its time slot as it drew an average of 9.71 million viewers and a 6.3/11. Perhaps after next week’s ‘Empire’ two-hour Wednesday season finale, Tiffany can have its crown back.
The Peacock Network had another tough Wednesday. At 8P, the once promising ‘The Mysteries of Laura’ in a rerun pulled in an average of 4.80 million viewers and a 3.3/6, finishing far behind the leaders but #1 at 30 Rock for the night. At 9P, a rerun of ‘Law & Order: SVU’ drew an average of 3.66 million viewers and a 2.7/4. Then at 10P, a rerun of ‘Chicago PD’ pulled in an average of 4.75 million viewers and a 3.2/5. This was a Must See TV ON DEMAND episode.
The Alphabet Network had its regular Wednesday evening and finished out of the race. At 8P, a special rerun of ‘The Goldbergs’ drew an average of 4.64 million viewers and a 3.2/6. At 830P, another rerun of ‘The Goldbergs’ drew an average of 4.29 million viewers and a 3.2/6. At 9P, a rerun of ‘Modern Family’ drew an average of 9.16 million viewers and a 3.6/6. Then at 930P, ‘Black-ish’ finished with an average of 4.59 million viewers and a 3.3/5. At 10P, in an unusual move, a rerun of last week’s premiere of ‘American Crime’ drew an average of 2.62 million viewers and a 2.0/3.
The #1 Hispanic Network in America finished with a strong evening on Wednesday. At 8P, ‘Mi Corazon es Tuyo’ finished with an average of 3.624 million viewers. At 9P, ‘Hasta el Fin del Mundo’ finished a bit off with an average of 3.121 million viewers. Then at 10P, ‘Que Te Perdone Dios’ finished with an average of 2.677 million viewers.
The Little Network That Couldn’t…may not have pulled up from its second division finished on Tuesday but it had one terrific episode of ‘The 100’. At 8P on Wednesday, a rerun of ‘Arrow’ drew 1.11 million viewers and a 0.8/1. At 9P, the season finale of ‘The 100’ finished with an average of 1.34 million viewers and a 1.1/2. For loyalists, this was a Must See TV ON DEMAND episode and social media blew up as ‘The Kiss’ took place. This was a good as it gets on The Little One.
For The Record
FOX finished #1 on Wednesday with an average of 12.02 million viewers and a 8.6/14. CBS finished #2 on Wednesday with an average of 9.82 million viewers and a 6.1/10. NBC finished #3 with an average of 4.45 million viewers and a 3.1/5. ABC finished #4 with an average of 3.99 million viewers and a 2.9/5. Univision finished #5 with an average of 3.141 million viewers and a 1.5/3. TBS was the #1 cable network on Wednesday and finished #6 overall with an average of 2.587 million viewers. FOX News Channel finished #7 with an average of 2.376 million viewers. The History Channel finished #9 with an average of 1.691 million viewers. USA Network finished #9 with an average of 1.511 million viewers. Telemundo finished #10 with an average of 1.4 million viewers and an 0.8/1. ESPN finished #11 with an average of 1.281 million viewers. The CW finished #12 with an average of 1.25 million viewers and a 0.9/2. The Discovery Channel finished #13 on Wednesday in prime time with an average of 1.144 million viewers. 65.31 million viewers tuned into television at 9P on Wednesday.
Today In TV History
On this date in 1974, ‘Wonder Woman’ debuted on ABC-TV. The show later moved over to CBS-TV.
Cable TV News
Top Ten Cable Programs on Wednesday
#1 The Big Bang Theory TBS 3.076 million viewers @ 930P
#2 The Big Bang Theory TBS 2.917 million viewers @ 10P
#3 The O’Reilly Factor FOXNC 2.778 million viewers @ 8P
#4 The Big Bang Theory TBS 2.700 million viewers @ 9P
#5 The Big Bang Theory TBS 2.679 million viewers @ 1030P
#6 The Kelly File FOXNC 2.624 million viewers @ 9P
#7 American Dad ADSM 2.413 million viewers @ 1030P
#8 The Big Bang Theory TBS 2.334 million viewers @ 830P
#9 American Dad ADSM 2.223 million viewers @ 10P
#10 House Hunters HGTV 2.111 million viewers @ 10P
India TV Ratings
Just when you thought ‘Empire’ drew a lot of viewers, India’s winning streak extending to a record nine matches in the World Cup, the viewership for the 50-over showpiece event rose to 262 million viewers in the cricket crazy country. 262 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India chase down the West Indies’ total to register their fourth consecutive win in this edition. Viewers across the country cheered for Team India across multiple feeds with Hindi, English and Tamil emerging as the preferred languages. Hindi and regional language contribution continued to be high with 80% of the viewership coming from the non-English feed. For English language telecast, that equates to 52.4 million viewers.
Why people really time-shift shows
More people are time-shifting TV shows than ever before. Convenience is the big reason, well ahead of skipping ads. According to an article by Bill Cromwell in Media Life (031115), while many of them do skip the ads, it’s become more and more clear that is not the primary reason people use DVRs. Instead, it’s about controlling their own schedules.
That’s according to a new survey by Hub, an entertainment research company, which asked time-shifters why they choose to watch programs this way. By far the No. 1 answer, from 60% of respondents, was watching shows at their convenience. Skipping ads tied for second with seeing missed episodes of shows, at just 37% each. (Respondents could choose more than one answer.) When the DVR first came out, the ability to skip commercials was a big part of the device’s novelty, and media buyers and advertisers worried that Americans would rush out and buy DVRs and begin skipping ads in great numbers.
That did not happen.
All these years later, just half of households have DVR capabilities, and while skipping ads is widespread their real value, as the Hub study found, is in programming their TV viewing around busy schedules. That may be the DVR’s lasting impact on television, rather than ad skipping.
As one might expect, Millennials are among the biggest time-shifters. Hub found that 61% of the content that viewers 16-34 watch is time-shifted. They watch just over a third of their television live. By contrast, older viewers, those over age 34, watch 47% of their content live. Skipping ads is less of a reason for time-shifting among Millennials. Just 29% said they time-shift shows in order to jump over the commercials.
Another advantage to time-shifting is the ability to pause or rewind shows, and a goodly share of viewers do that; 34 percent of respondents said they time-shift shows for that reason. Thirty-three percent said they do it because it takes less time to watch an episode of a show. As for ad-skipping, the study found that among DVR owners, 89% will fast-forward through most or all of recorded shows. Among video-on-demand users, of those able to fast-forward, 81% will fast-forward through most or all shows they watch.
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Across The Pond
BBC One finished #1 on Wednesday in the UK. At 730P, ‘MasterChef’ remained top of the ratings on Wednesday (March 11), according to overnight figures as the BBC One cooking series increased its viewership as it reached an average of 4.87 million viewers (23.1%). At 9P, ‘The People’s Strictly’ finished the evening as the third most popular program of the evening with an average of 3.35 million viewers (15.8%) at 9pm.
ITV at 8P had ‘Big Star’s Little Star’ as it grew a bit and finished with an average of 3.11 million viewers (14.4%) in its second episode. AT 9P, ‘DCI Banks’ was the network’s top show of the evening as it finished with 3.65 million viewers (17.4%), the #2 program and top drama in the UK on Wednesday.
Channel 4 presented at 8P, ‘Location, Location, Location’ and it averaged 1.61 million viewers (7.5%). At 9P ’24 Hours in A&E’ rose to 1.85 million viewers (8.7%). AT 10P, ‘First Dates’ finished with an average of 950,000 viewers (6.0%).
Channel 5 had at 8P, ‘GPs Behind Closed Doors’ as it had an average of 1.04 million viewers (4.8%). At 9P, ‘My Violent Child’ finished with an average of 1.07 million viewers (5.0%).
BBC Two had a difficult evening. At 7P, ‘Nature’s Weirdest Events’ continued and finished with 1.09 million viewers (5.4%). At 8P, ‘Suffragettes Forever! The Story of Women and Power’ finished with only 1.01 million viewers (4.7%). At 9P, ‘This World’ finished with an average of 880,000 viewers (4.2%). At 10P, ‘Rhod Gilbert’s Work Experience finished with an average of 810,000 viewers (4.6%).
ITVBe, at 10P, presented ‘The Only Way Is Essex’ as it continued with 398,000 viewers (2.4%).
Seven walks away with the #1 spot on Wednesday with a massive 35.8% share of the available audience. And, it was once again led by ‘My Kitchen Rules’ which delivered an average 1.575 million viewers. Its finish was nearly 600,000 viewers ahead of the next closest program on Australian television on Wednesday evening. The #3 program was ‘Seven News’ which delivered 990,000 viewers. #5, ‘Seven News/Today Tonight’ had 926,000 viewers. #7 was ‘Winter’ which had 819,000 viewers. And, #8, ‘Home and Away’ brought in 819,000 viewers. Seven had 5 of the top 10.
Network Nine finished #2 with a respectable 25.1% share. #2 was the #1 newscast on the evening, ‘Nine News’ drew 991,000 viewers. #4, ‘Nine News 6:30’ drew 947,000 viewers. #6, ‘A Current Affair’ had 844,000 viewers.
Ten finished #3 with a 17.3% share. #10, ‘I’m A Celebrity..Get Me Out Of Here! Wednesday Eviction’ drew 680,000 viewers.
ABC finished #4 with 16.1% share of the available audience. #9 was ‘ABC News’ with 774,000 viewers.
SBS finished #5 with 5.7% share.
Thursday Australian TV Overnight Ratings
Seven won again for the fourth straight night with a 33.3% share of the available audience on Thursday evening in Australia. And again, the #1 program was ‘My Kitchen Rules’ which drew 1.433 million viewers, slightly less than Wednesday evening but still the dominating program on the evening. #3 was ‘Seven News’ with 931,000 viewers. #5, ‘Seven News/Today Tonight’ drew 832,000 viewers. #6 was ‘Home and Away’ with 822,000 viewers.
Network Nine finished #2 again, this time with 25.7% share. #2 program was ‘Nine News’ which drew 943,000 viewers and again was the #1 newscast in the nation. #4, ‘Nine News 6:30’ drew 906,000 viewers. #8, ‘A Current Affair’ pulled in 804,000 viewers.
Ten finished #3 with 18.9% share. It again had the #10 program as ‘I’m A Celebrity…Get Me Out Of Here! Thursday Eviction’ drew 709,000 viewers.
ABC finished #4 with 16.5% share. #7 was ‘ABC Evening News’ with 808,000 viewers. #9, ‘7.30’ brought 710,000 viewers.
SBS finished #5 with 5.6% share of the available audience.
As you can see, no matter where you live, people are…
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