On Saturday, March 7, 2015, ABC was #1 in the U.S. but CBS’ ’48 Hours’ was the top program. BBC One was #1 in the UK led by ‘The Voice UK’. Network Nine finished #1 in Australia but ABC’s ‘New Tricks’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Saturday, March 7, 2015 (Posted on March 8, 2015)
The Alphabet finished on top of the … alphabet programming on Saturday. At 8P, in ran a rerun of ’20/20′ which drew an average of 4.09 million viewers. At 9P, the soon to be cancelled ‘In An Instant’ reran its premiere which aired earlier in the week and drew an average 4.36 million viewers during its two-hour airing.
The Tiffany Network was lackluster on Saturday. At 8P, a rerun of ‘CSI’ drew an average of 3.42 million viewers. At 9P, Paley’s Pals decided to rerun the first episode of ‘CSI: Cyber’ which debuted this past week and it drew an average of 3.91 million viewers. Great program which was a Must See TV ON DEMAND listing earlier. At 10P, a new episode of ’48 Hours’ took the time slot and the night as it drew an average of 4.56 million viewers. Not sure it a network should be showing reruns of programs that were already cancelled or at least the public thinks ‘CSI’ has been cancelled. If we want to watch reruns, we have USA Network and/or ION.
The Peacock Network decided ‘when in doubt…punt’. On Saturday at 8P, the when in doubt portion of the programming occurred with it decided to air ‘Caught on Camera With Nick Cannon’ and it pulled in an average of 2.55 million viewers. Then at 830P, the ‘punt’ portion of the schedule as NBC decided to air something that has been off the air for decades, ‘Boxing Champions – Live’ and as a result drew an average of 3.13 million viewers. Too bad Pabst Blue Ribbon didn’t sponsor.
The Animal Network of Broadcast simply had no clue. At 8P, it reran this week’s premiere of ‘The Last Man On Earth’ and it drew an expected average of 2.13 million viewers. At least that did better in sampling than the 9P offering which was a rerun of a dying program, ‘Sleepy Hollow’ which drew an average well below The Mendoza Line of 1.00 million friends and family. The bell is tolling.
For The Record
ABC finished #1 on Saturday with an average of 4.271 million viewers. CBS finished #2 with an average of 3.993 million viewers. NBC finished #3 with an average of 3.032 million viewers. FOX finished #4 on Saturday with a CW-like average of 1.567
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On this date in 1996, the first episode of ‘Muppets Tonight!’ aired.
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Across The Pond
BBC One took the top spot in the UK on Saturday. At 515P, ‘Match of the Day Live’ attracted 3.98 million viewers (23.5%) as Aston Villa played West Bromwich Albion. Then it was time for the big one as ‘The Voice UK’ continued its reign over Saturday evenings with almost 7 million viewers last night (March 7). An average of 6.99 million viewers tuned in for the latest Battle Rounds. At 930P, ‘Casualty’ brought in 4.89 million viewers, giving the channel a 24.8% share of the audience.
ITV at 7P was led by ‘Ant and Dec’s Saturday Night Takeaway’ which entertained 5.94 million viewers (27.8%), about 1 million less than ‘The Voice UK’. It was followed by ‘Take Me Out’ which couldn’t compete with 3.20 million viewers (14.9%). At 10P, ‘The Jonathan Ross Show’ brought in 2.09 million viewers (12.4%).
BBC Two presented, at 830P, had ‘Dad’s Army’ which drew an average of 1.28 million viewers (5.9%). At 9P, ‘QI’ drew a bit more with an average of 1.31 million viewers (6.0%). At 930P, ‘Reginald D Hunter’s Songs of the South’ which was the most watched program on Two last night, with an average of 1.38 million viewers (7.2%).
Channel 4 led off the evening at 7P with two hours of ‘Crufts 2015’ coverage and brought in an average of 1.26 million viewers (5.9%). At 9P, Angelina Jolie’s action thriller ‘Salt’ brought in 1.12 million viewers (5.9%).
ITV 3 presented ‘Foyle’s War’ and drew 904,300 viewers (4.2%)
Channel 5 really did not compete on Saturday as at 9P, its top program was CBS’ ‘CSI: Crime Scene Investigation’ which drew only 884,600 viewers (4.12%).
ITV 2 had ‘Take Me Out: The Gossip’ which was watched by 575,000 viewers (3.4%).
Network Nine finished #1 on Saturday in Australia with a strong 30.3% share of the available audience. Its top show was ‘Nine News Saturday’ which drew 748,000 viewer and finished #5 on Saturday. #6 was ‘Grown Ups’ with 460,000 viewers.
ABC finished #2 on Saturday with a 25.2% share. The #1 program on Saturday was ‘New Tricks’ as it brought in 979,000 viewers. #2, ‘ABC Saturday News’ drew 903,000 viewers. #3, ‘Grantchester’ drove in 857,000 viewers. #7 was a rerun of ‘Scott and Bailey’ which drew 456,000 viewers. #9, ‘Gardening Australia’ drew 367,000 viewers. All-in-all, ABC had five of the Top Ten programs on Saturday.
Seven finished #3 with 24.2% share. #4 was ‘Seven News Saturday’ with 795,000 viewers. #8 was the movie, ‘Monsters, Inc.’ which drew 401,000 viewers.
Ten finished #4 with 14.1% share.
SBS finished #5 with a 6.1% share of the available audience.
Network GO! had the #10 program as the movie ‘Harry Potter & The Deathly Hallows-Part 1’ drew 353,000 viewers.
Sunday Australian TV Overnight Ratings
Network Nine won for the second day in a row on Sunday as it topped 32.4% share of the available audience. #1 was ‘Nine News Sunday’ with 1,256,000 viewers. Also, #2 was ‘ICC World Cup Cricket 2015 Session 2’ which drew a remarkable 1,024,000 viewers. #5, ‘ICC World Cup Cricket 2015 Session 1 drew 815,000 viewers.
Seven finished #2 with a 30.1% share. #3 was ‘Sunday Night’ with 965,000 viewers. #4, ‘Seven News Sunday’ drew 942,000 viewers. #6, ‘Downton Abbey’ was the top drama on Sunday with 763,000 viewers. #7, ‘Australia: The Story of Us’ drew 737,000 viewers.
Ten finished #3 with 16.4% share. #8, ‘I’m A Celebrity…Get Me Out of Here! Eviction’ drew 727,000 viewers. #9, ‘Shark Tanks’ pulled in 710,000 viewers.
ABC finished #4 with 14.4% share. #10, ‘ABC News Sunday’ finished with 631,000 viewers.
SBS finished #5 with 6.7% share of the available audience.
As you can see, no matter where you live, people are…
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