On the first Friday of March, 2015, CBS was #1 in the U.S. with ‘Hawaii Five-0’ and ‘Blue Bloods’. BBC One was #1 in the UK led by ‘The One Show’. Seven finished #1 in Australia but ‘Nine News’ top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, March 6, 2015 (Posted on March 7, 2015)
The Tiffany Network took top honors on Friday, as usual, with its veteran line-up. At 8P, ‘The Amazing Race’ began the evening in prime time with an average of 6.16 million viewers. At 9P, the always strong ‘Hawaii Five-0’, with a great Must See ON DEMAND episode titled ‘Pono Kaulike’ (‘Justice For All’) that finished up a terrific arc involving Danno and the murder of the man who killed his brother, brought a unique twist to the Hawaii PD as not only Danno but Chin Ho were arrested, leaving the remaining members of the team to try and free them. It drew an average of 9.64 million viewers and set up ‘Blue Bloods’ at 10P in an episode titled, ‘Occupational Hazard’ to take the night with an average of 11.18 million viewers as both Erin and Jamie were involved with two different problems, Erin with a stalker and Jamie with a bomber. This was again a Must See TV ON DEMAND episode which again finished as the #1 program on Friday on all of television.
The Alphabet Network led off the evening at 8P with ‘Shark Tank’ and it drew a very respectable average of 8.20 million viewers to finished #3 on the evening in prime time. But at 9P, ‘In An Instant’ in its premiere drew an average of 4.63 million viewers.
The Peacock Network didn’t have much on Friday. At 8P, a rerun of ‘Law & Order: SVU’ drew an average of 4.18 million viewers. At 9P, ‘Dateline’ drew an average of 6.45 million viewers.
The Animal Network of Broadcast died on Friday. At 8P, ‘World Funniest Fails’ drew an average of 2.76 million viewers. Then at 9P, one of the remaining episodes of ‘Glee’ aired and drew an average of 1.81 million viewers. Bye-bye high school.
The Little Network That Couldn’t finished a week as bad as it has had. At 8P, ‘Hart of Dixie’ drew an average of 1.12 million viewers. At 9P, a rerun of ‘Whose Line Is It Anyway?’ drew 820,000 viewers. And at 930P, another rerun of ‘Whose Line Is It Anyway?’ drew an average of 1.05 million viewers. Suffice to say, The CW has a problem…and not just on Fridays.
For The Record
CBS finished #1 on Friday with an average of 8.994 million viewers. ABC finished in a close battle for #2 with 5.653 million viewers. NBC finished #3, just 20,000 viewers behind ABC with an average of 5.633 million viewers. Univision finished #4 with an average of 2.805 million viewers. FOX finished a distant #5 with an average of 2.284 million viewers. Telemundo finished with an average of 1.4 million viewers. The CW finished with an average of 1.028 million viewers.
Today In TV History
On This Date in 1983, ESPN televised the first live professional football game on cable. The game was between the USFL’s Birmingham Stallions and the Michigan Panthers.
Broadcast TV News
Even the weak suits at NBC had to admit that ‘Allegiance’ was not pulling its weight in the ratings. It was cancelled and the limited drama ‘The Slap’, which has been struggling at 8P will replace it. Just goes to show you the thinking of the suits at Peacockville…replace one bad show with another. A new series of ‘Blacklist’-themed ‘Dateline’ specials titled ‘Dateline: The Real Blacklist’ will temporarily occupy the Thursday 8P hour in place of ‘The Slap’ No word when, or if the remaining eight episodes of ‘Allegiance’ will air.
Average Ad Spending Per Capita: US Tops List
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US.
Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US.
Top Television Commercials
For those of us who have flown more than 5 million miles to do our work, Congratulations to Delta Airlines.
INC 500 Executives See Value in Online Advertising
Advertising Channels With the Largest Purchase Influence on Consumers
According to the Center for Marketing Research at the University of Massachusetts Dartmouth, online advertising was their #1 promotional strategy to help increase sales. And the rest weren’t even close. When asked which of several promotional strategies they feel has the most potential to help increase sales:
#1 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing
#2 business directory listings with 17%.
#3 13% listed traditional print/broadcast media
#4 13% felt social media platforms were the best. With regards to social media, the study found that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from 88% last year). Facebook (80%, down from 84%) and Twitter (79%, up from 74%).
Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%). For the time being, though, these platforms are estimated to account for just a small fraction of annual sales: 71% of respondents estimated that 5% or less of their total annual sales come through Facebook, Twitter and Pinterest. Almost 1 in 5 didn’t know.
Methodology: Every company named to the 2014 Inc. 500 list was examined in order to determine which social media tools they were using. Each homepage was reviewed in addition to the entire website (since some did not link to their accounts from the homepage). Search engines were also utilized to find an online presence if none was obvious after reviewing the website. All of the 2014 Inc. 500 were included in this part of the process. The second level of research involved interviewing a random sample of executives from the Inc. 500 list to ask questions with a specific focus on issues such as social commerce, mobile, online crisis management and social media policies. One hundred ten interviews were conducted representing 22% of the Inc. 500. The responding executives represent a diverse group, which consists of 21 of the 26 industries on the 2014 Inc. 500 list. Eighteen percent of the companies surveyed made the top 100 on the list (9 are ranked in the top 25). Respondents reported annual company revenues ranging from under $3M to over $150M with 46% of them falling between $3m-$10m. Approximately two-thirds of the sample has 1-50 employees and 64% were founded between the years 2008-2011.”
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For The World Who Needs A Little
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Across The Pond
BBC One took top honors again on Friday as the primetime schedule opened with ‘The One Show’ at 7P, and it was the highest-rated primetime program outside of soaps, bringing in an average of 3.81 million viewers (20.6%). At 730P, ‘Inside Out’ drew 3.02 million viewers (15.2%). Later at 830P, ‘Room 101’ drew an average of 2.54 million viewers (11.6%). At 9P, ‘The Musketeers’ drew an average of 3.03 million viewers (14.3%). At 1035P, this week’s episode of ‘The Graham Norton Show’, featuring Jennifer Saunders, David Walliams, Cheryl Fernandez-Versini, Jack Dee and Johnny Vegas, drew an average of 3.34 million viewers (25.4%).
ITV at 8P brought ‘Barging Round Britain’ and it drew an average of 3.04 million viewers (13.4%). At 9P, Bear Grylls’ celebrity endurance show ‘Mission Survive’ was up slightly on last week with an average of 3.08 million viewers (14.5%).
BBC Two began the evening at 7P with ‘Wanted In Paradise’ and it drew an average of 810,000 viewers (4.2%). It was followed at 8P by ‘Mastermind’ which drew an average of 1.97 million viewers (9.3%). At 830P, ‘Gardeners’ World’ was seen by 2.23 million viewers (10.1%). At 9P, ‘Nelson: In His Own Words’, a drama documentary about Admiral Horatio Nelson, aired and drew an average of 1.03 million viewers (4.8%). With one week to go until Red Nose Day, the second semi-final of ‘Let’s Play Darts for Comic Relief’ attracted an audience of 1.54 million viewers (8.8%) at 10P.
Channel 4 began with ‘Crufts’ and it was seen by 1.32 million viewers (6.3%). At 9P, ‘Googlebox’ drew an average of 3.39 million viewers (16%). The show’s ratings were up slightly on last week’s audience of 3.28 million. At 10P, ‘First Dates’ returned with an average of 1.51 million viewers (9.4%).
Channel 5 at 9P presented CBS night in the UK as their highest-rated program of the evening as ‘NCIS: New Orleans’ drew 921,000 viewers (4.3%). AT 10P, ‘NCIS’ continued with 817,000 viewers (4.9%).
On Sky1, at 9P, this week’s episode of ‘Stella’ drew 310,000 viewers.
Seven won on Friday in Australia with a strong 32.1% share of the available audience. The network’s top program on Friday finished #4 as ‘Better Homes and Gardens’ finished with 841,000 viewers. #5, ‘Seven news’ drew 826,000 viewers. #6, ‘Seven news/Today Tonight’ drew 804,000 viewers.
Network Nine finished #2 in Australia on Friday with a 28.1% share. The #1 program and the #1 newscast in the nation on a slow television Friday was ‘Nine News’ with 904,000 viewers. #3 was ‘Nine News 6:30’ with 862,000 viewers. #7 was ‘A Current Affair’ which drew 708,000 viewers.
ABC finished #3 on Friday in Australia with a strong 20.0% share and finished with the most programs in the Top Ten. #2 was ‘The Doctor Blake Mysteries’ which finished as the top drama on Friday with 890,000 viewers. #8 was ‘ABC Evening News’ with 662,000 viewers. #9, a rerun of ‘QI’ brought in 572,000 viewers. And #10, 7.30′ drew 571,000 viewers.
Ten finished #4 with share.
SBS finished last of the Big Five with a share of the available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Peggy Lee ‘I Know A Little Bit About A Lot Of Things’