On the first Thursday of March, 2015, CBS was #1 in the U.S. with ‘The Big Bang Theory’. BBC One was #1 in the UK led by ‘DIY: SOS’. Seven finished #1 in Australia with ‘My Kitchen Rules’.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, March 5, 2015 (Posted on March 6, 2015)
The Tiffany Network led off with the biggest comedy on television as at 8P, ‘The Big Bang Theory’ drew an average of 17.88 million viewers and an 11.0 rating and a 17 share of the available audience. At 830P, the new hit, ‘The Odd Couple’ in its third episode, was hilarious as Felix tried to pull together a surprise party for his buddy and one of the funniest scenes in a long time show what happens when you get a new vacuum cleaner and a bird. It drew an average of 12.47 million viewers and a 7.6/12, 7% above the year-ago time slot occupant ‘The Millers’ (7.1/11 on 3/06/14). At 9P, a rerun of ‘The Big Bang Theory’ drew an average of 10.48 million viewers and a 6.3/10. It was followed at 930P by the relocated ‘Mom’ which drew an average of 9.55 million viewers and a 5.7/9, featuring the return of Octavia Spencer. At 10P, in an exceptional episode of ‘Elementary’, Sherlock finds his match in the past as Watson saved the day. Great episode and was a Must See TV ON DEMAND as it drew an average of 7.52 million viewers and a 4.9/9.
The Alphabet Network through anatomy, a scandal and crime to bring the Alphabeteers close to the top spot. At 8P, ‘Grey’s Anatomy’ drew an average of 8.08 million viewers and a 6.5/10. At 9P, ‘Scandal’ was the network’s top program of the night as it brought in an average of 9.57 million viewers and a 7.4/12. Then at 10P, the premiere of ‘American Crime’ opened with a first-place average of 8.42 million viewers and a strong 6.1/11. While good for being on top in its time period, it was 7% below the season finale of ‘How To Get Away With Murder’ which finished with 6.6/12.
The Animal Network of Broadcast led off at 8P with ‘American Idol’ and it proved this year’s crop of guys were much stronger than the girls. As they leave their two-week stint in Motor City and head back to LA next week, it drew an average of 9.34 million viewers and a 6.6/10. It was equal to what it did last year. At 9P, the quirky and very good ‘Backstrom’ tried to beat his Dad on a show that absolutely brings the Dad/Son relationship to a head. With the great Robert Forster as Backstrom’s dad, it drew an average of 3.93 million viewers and a 2.9/5, proving once again that cowboys and indians still play well on American TV. It was up 7% from last week. If you haven’t seen this series, try it because it was a Must See TV ON DEMAND episode.
The Peacock Network lost all of its feathers on Thursday. No matter what the brains of this outfit think, they have managed to make a disaster out of nothing and perhaps ruin a great show by misplacing it in the middle of their Thursday lineup. At 8P, the unwatchable ‘The Slap’ drew an average of 3.87 million viewers and a fourth place 2.7/4. Then at 9P, the remarkable misplaced ‘The Blacklist’ proves that NBC Suits can manage to destroy James Spader. It drew an average of 8.00 million viewers and a 5.5/9. This was a show that dominated the 10P Monday time slot before these boneheads moved it to Thursday in the middle of the pack. It was a great episode which was Must See TV ON DEMAND. At 10P, the bad rip-off of ‘The Americans’ on FX, ‘Allegiance’ slipped to a series-low average of 3.36 million viewers and a 2.2/4. This show was DOA. Pull it and turn this hour over to local affiliates. These suits can program.
The #1 Hispanic Network in America fought the good fight on Thursday. At 8P, ‘Mi Corazon es Tuyo’ drew an average of 3.610 million viewers and a 1.4/4 as it nearly beat NBC’s ‘The Slap’. At 9P, ‘Hasta el Fin del Mundo’ drew an average of 3.417 million viewers and a 1.8/3. At 10P, ‘Que te Perdone Dios’ pulled in an average of 2.775 million viewers and a 2.775 million viewers.
The Little Network That Couldn’t became nearly invisible on Thursday. It must have thought it was Saturday when nothing is scheduled. But lo and behold, it was in solid reruns. At 8P, a rerun of ‘The Vampire Diaries’ drew an average of 700,000 viewers and a 0.5/1. At 9P, just filling up time and space, a rerun of ‘Supernatural’ drew an average of 600,000 friends and family and former girl friends and a 0.5/1. Honestly, if this finishes in the Top Ten of all broadcast and cable networks on Thursday, the Milwaukee Brewers will win the pennant. Yes. Spring training was underway and The Brew Crew took a dive against the Los Angeles Angels of Anaheim, a team that wants to name every city that it thinks it has franchise loyalty to. Not much different from last year’s classic collapse. But I digress. This is about television and not baseball. For that, go to http://www.overtheshouldermlb.com.
For The Record
CBS finished #1 on Thursday with an average of 10.900 million viewers and a 6.8 ratings and an 11 share of the available audience. ABC finished #2 with an average of 8.690 million viewers and a 6.6/11. FOX finished #3 with an average of 6.632 million viewers and a 4.7/7. NBC finished #4 with an average of 5.077 million viewers and a 3.5/6. Univision finished #5 with an average of 2.982 million viewers and a 1.5/3. Telemundo finished #6 with an average of 1.4 million viewers and a 0.8/1. The CW finished last with an average of 650,000 viewers and a 0.5/1.
Today In TV History
On this date in 1981, the legendary Walter Cronkite appeared on his last episode of ‘CBS Evening News with Walter Cronkite’. He had been on the job 19 years and kept the tradition of Edward R. Murrow alive and well.
Average Ad Spending Per Capita: US Tops List
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US.
Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US.
Top Television Commercials
For those of us who have flown more than 5 million miles to do our work, Congratulations to Delta Airlines.
INC 500 Executives See Value in Online Advertising
Advertising Channels With the Largest Purchase Influence on Consumers
According to the Center for Marketing Research at the University of Massachusetts Dartmouth, online advertising was their #1 promotional strategy to help increase sales. And the rest weren’t even close. When asked which of several promotional strategies they feel has the most potential to help increase sales:
#1 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing
#2 business directory listings with 17%.
#3 13% listed traditional print/broadcast media
#4 13% felt social media platforms were the best. With regards to social media, the study found that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from 88% last year). Facebook (80%, down from 84%) and Twitter (79%, up from 74%).
Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%). For the time being, though, these platforms are estimated to account for just a small fraction of annual sales: 71% of respondents estimated that 5% or less of their total annual sales come through Facebook, Twitter and Pinterest. Almost 1 in 5 didn’t know.
Methodology: Every company named to the 2014 Inc. 500 list was examined in order to determine which social media tools they were using. Each homepage was reviewed in addition to the entire website (since some did not link to their accounts from the homepage). Search engines were also utilized to find an online presence if none was obvious after reviewing the website. All of the 2014 Inc. 500 were included in this part of the process. The second level of research involved interviewing a random sample of executives from the Inc. 500 list to ask questions with a specific focus on issues such as social commerce, mobile, online crisis management and social media policies. One hundred ten interviews were conducted representing 22% of the Inc. 500. The responding executives represent a diverse group, which consists of 21 of the 26 industries on the 2014 Inc. 500 list. Eighteen percent of the companies surveyed made the top 100 on the list (9 are ranked in the top 25). Respondents reported annual company revenues ranging from under $3M to over $150M with 46% of them falling between $3m-$10m. Approximately two-thirds of the sample has 1-50 employees and 64% were founded between the years 2008-2011.”
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One at 8P had ‘DIY SOS’ and it was the most-watched program on Thursday outside soaps with an average of 3.64 million viewers (17.2%). At 9P, ‘The People’s Strictly’ was seen by an average of 3.07 million viewers (14.6%). At 1035P, ‘Question Time’ brought in an average of 2.39 million viewers (24.3%).
BBC Two came up strong on Thursday with a new drama at 9P, ‘Banished’ as it launched with over 3 million viewers on Thursday evening. The Russell Tovey series attracted an average 3.40 million viewers (16.2%). Earlier, at 8P, ‘The Great British Sewing Bee’ appealed to an average of 2.96 million viewers (14.0%). At 10P, ‘Let’s Play Darts for Comic Relief’ with an average of only 1.48 million viewers (8.5%), not far ahead of the Darts Championships audience levels.
ITV at 830P had ‘The Nation’s Favorite 70s Number One’ as it entertained an average of 2.86 million viewers (13.5%).
Channel 4 at 8P presented ‘Supervet’ and it had an average of 1.49 million viewers (7.0%). It was followed at 9P by the latest ‘Cucumber’ with 632,000 vegetable loving viewers (3.0%). Bring on ‘Lettuce’.
Channel 5 had at 8P ‘Britain’s Worst Crimes’ and it was seen by 462,000 viewers (2.2%). At 9P, ‘Britain’s Biggest Primary School’ brought in a few more with 571,000 viewers (2.7%). At 10P, ‘The Mentalist’ proved that Channel 5 didn’t have a single program that drew above 1 million on Thursday, thrilled 674,000 viewers (4.2%). Let’s face it…darts don’t look that bad.
ITV2 at 10P, pulled off a Channel 5 with ‘Keith Lemon Sketch Show’ drawing 606,000 viewers (3.5%).
Sky1 presented at 8P, The CW’s ‘Arrow’ as it targeted 423,000 fantasy lovers (2.0%).
Sky Atlantic at 9P also got Channel 5 fever as it presented ‘Fortitude’ and it brought in 390,000 viewers (1.9%).
Seven wins again on Thursday as it delivers a 31.8% share of the available audience as once again, the #1 program in the nation is ‘My Kitchen Rules’ as it drew 1,433,000 viewers. It was the only 1 million viewer program on Thursday evening. #4, ‘Seven News’ drew 836,000 viewers. #6, ‘Seven News/Today Tonight’ pulled in 788,000 viewers. #7 was ‘Home and Away’ with 759,000 viewers.
Network Nine again finished #2 with 28.0% share as it lost 2.0% share from Wednesday. ‘Nine News’ was the #2 program on the evening but the #1 newscast in the nation with 935,000 viewers. #3 was ‘Nine News 6:30’ with 917,000 viewers. #9, ‘Thursday Night NRL Live’ drew 653,000 viewers.
Ten finished third with 18.7% share. This was an increase of 3.9% share compared to Wednesday. It’s only program in the Top Ten was #10, ‘I’m A Celebrity…Get Me Out Of Here!’ drew 614,000 viewers.
ABC finished fourth with 16.1% share. It was an increase of 0.5% share from Wednesday. #5 was ‘ABC News’ with 815,000 viewers. And, #8, ‘7.30’ drew 671,000 viewers.
SBS again finished #5 with 5.3% share, a slight drop from Wednesday of 0.3% share.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Peggy Lee ‘I Know A Little Bit About A Lot Of Things’