On the first Wednesday of March, 2015, FOX was #1 in the U.S. with ‘Empire’. BBC One #1 in the UK led by ‘Great Comic Relief Bake Off’. Seven finished #1 in Australia with ‘My Kitchen Rules’. Seems while Americans were all about singing, the English and Australians were cooking on Wednesday.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, March 4, 2015 (Posted on March 5, 2015)
The Animal Network of Broadcast is beginning to own Wednesday. At 8P, ‘American Idol’ again in Detroit for the first cut of the men’s group drew an average of 8.75 million viewers and a 6.6/10 as it blew away its rival, ‘The Voice’, but ‘Survivor’, the original and oldest reality show, beat it. At 9P, however, one of the biggest new hits of the season, ‘Empire’ solidified the evening for Murdoch’s Minions as it registered the eighth straight week of growth and delivered an average of 14.19 million viewers and a 9.6 rating and a 15 share. This is the real deal an Jennifer Hudson didn’t hurt.
The Tiffany Network finished about 25% below the boys and girls at Murdochville as there was no singing or dancing in their line up. At 8P, ‘Survivor’ brought in an average of 9.87 million viewers and a 5.5/9, consistent with what it has been doing and took the time slot on Wednesday. AT 9P, however, ‘Criminal Minds’, the one time leader in this time slot, picked up the audience to an average of 10.45 million viewers and a 6.3/10. Then at 10P, the premiere of ‘CSI: Cyber’ delivered the goods as it kept the audience with an average of 10.30 million viewers and a 6.4/11, holding onto 98% of ‘Criminal Minds’ audience. This was a superb show as it grabbed you immediately and twisted and turned to find the real kidnappers. This was a Must See TV ON DEMAND episode and the producers of ‘Battle Creek’ could learn a lesson on how to grab an audience from this show. There is hope in Les’ office on Thursday morning. The steady build in audience throughout the night gave GM’s of affiliates around the nation a smile leading into their 11P newscasts.
The Peacock Network backed off a bit as its top show didn’t quite deliver the goods. At 8P, ‘The Voice’ ran a clips show and could only deliver an average of 8.59 million viewers and a 5.7/9 against ‘Idol’. At 10P, ‘Chicago PD’ ran a rerun of a tremendous episode as it delivered an average of 4.86 million viewers and a 3.5/6. The episode involved the wounding of a friend of many at the precinct and the chase was on. This was a Must See TV ON DEMAND episode. Good night for Sarnoff’s Staff but no cigar as it missed the brass ring.
The Alphabet Network died on what was once their strongest night. On Wednesday at 8P, ‘The Middle’ began the evening at Disneyville and drew an average of 8.30 million viewers and a 5.3/9. At 830P, ‘The Goldbergs’ dropped to an average of 7.90 million viewers and a 4.9/8. Then at 9P, ‘Modern Family’ picked the audience back up with an average of 9.57 million viewers and a 6.1/9. At 930P, ‘Black-ish’ lost a bit with an average of 6.75 million viewers and a 4.3/7. Then at 10P, ‘Nashville’ killed the network with an average of 5.28 million viewers and a 3.6/6. Suffice to say, it is not a good morning at Mousewitz.
The #1 Hispanic Network in America had a good night as it easily beat The CW and Telemundo in the broadcast race. At 8P, ‘Mi Corazon es Tuyo’ drew a 1.3 A18-49 demo ratings, good for fifth place in that category. At 9P, ‘Hasta el Fin del Mundo’ slipped a bit to finish with a 1.2 A18-49 demo rating, again finishing fifth in that demo. And at 10P, ‘Que te Perdone Dios’ delivered a 1.0 A18-49 rating.
The Little Network That Couldn’t picked up a bit from the ashes left on Tuesday as at 8P on Wednesday, a rerun of ‘Arrow’ drew an average of 1.44 million viewers and a 0.9/1. Then at 9P, surprisingly, a fresh episode of ‘The 100’ drew an average of 1.48 million viewers and a 1.0/2. But it still looks more like a cable network than a real, honest to goodness broadcast network. The CBS/Warner Bros. combine has to figure this out before it becomes completely non-relevant.
For The Record
FOX finished #1 on Wednesday with an average of 11.468 million viewers and a 8.1 rating and a strong 13 share. CBS finished second with an average of 10.205 million viewers and a 6.1/10. NBC finished #3 with an average of 7.248 million viewers and a 5.0/8. ABC was #4 with an average of 7.180 million viewers and a 4.6/7. Univision finished #5 with an average of 3.081 million viewers and a 1.6/3. The CW finished with an average of 1.456 million viewers and a 1.0/2. Telemundo finished with an average of 1.4 million viewers and an 0.8/1.
Today In TV History
On this date in 1956, the movie ‘King Kong’ (1933) premiered on television in the U.S.
Average Ad Spending Per Capita: US Tops List
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US.
Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US.
Top Television Commercials
For those of us who have flown more than 5 million miles to do our work, Congratulations to Delta Airlines.
INC 500 Executives See Value in Online Advertising
Advertising Channels With the Largest Purchase Influence on Consumers
According to the Center for Marketing Research at the University of Massachusetts Dartmouth, online advertising was their #1 promotional strategy to help increase sales. And the rest weren’t even close. When asked which of several promotional strategies they feel has the most potential to help increase sales:
#1 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing
#2 business directory listings with 17%.
#3 13% listed traditional print/broadcast media
#4 13% felt social media platforms were the best. With regards to social media, the study found that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from 88% last year). Facebook (80%, down from 84%) and Twitter (79%, up from 74%).
Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%). For the time being, though, these platforms are estimated to account for just a small fraction of annual sales: 71% of respondents estimated that 5% or less of their total annual sales come through Facebook, Twitter and Pinterest. Almost 1 in 5 didn’t know.
Methodology: Every company named to the 2014 Inc. 500 list was examined in order to determine which social media tools they were using. Each homepage was reviewed in addition to the entire website (since some did not link to their accounts from the homepage). Search engines were also utilized to find an online presence if none was obvious after reviewing the website. All of the 2014 Inc. 500 were included in this part of the process. The second level of research involved interviewing a random sample of executives from the Inc. 500 list to ask questions with a specific focus on issues such as social commerce, mobile, online crisis management and social media policies. One hundred ten interviews were conducted representing 22% of the Inc. 500. The responding executives represent a diverse group, which consists of 21 of the 26 industries on the 2014 Inc. 500 list. Eighteen percent of the companies surveyed made the top 100 on the list (9 are ranked in the top 25). Respondents reported annual company revenues ranging from under $3M to over $150M with 46% of them falling between $3m-$10m. Approximately two-thirds of the sample has 1-50 employees and 64% were founded between the years 2008-2011.”
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One took top honors on Wednesday as ‘The Great Comic Relief Bake Off’ increase 600,000 viewers from last week, when it went up against the Brit Awards, by attracting an average 6.56 million viewers (30.6%) at 8pm. At 1035P, ‘Match of the Day’ scored with an average of 2.28 million viewers (26.1%).
ITV at 8P presented ‘Big Star’s Little Star’ as it entertained 2.93 million viewers (13.6%). At 9P, the season premiere of ‘DCI Banks’ returned with 4.01 million viewers (19.4%).
Channel 4 came in #3 in the UK on Wednesday as at 8P presented it ‘Location, Location, Location’ and it appealed to 1.19 million viewers (5.6%). It followed at 9P by ’24 Hours in A&E’ with a network high of 1.65 million viewers (7.9%). At 10P, ‘Being Bipolar’ interested 893,000 viewers (6.0%).
BBC Two finished #4 on Wednesday as at 8P, ‘Suffragettes Forever’ and as expected, brought in only 800,000 marching viewers (3.7%). It was followed at 9P by ‘This World’ which dropped like a rock with only 470,000 viewers (2.2%). AT 10P, ‘Let’s Play Darts for Comic Relief’ drew 1.20 million viewers (7.1%). Seems like they liked baking better than darts on Wednesday as BBC Two finished #4 on the evening.
Channel 5 at 8P had ‘GPs Behind Closed Doors’ as it attracted 952,000 viewers (4.5%). At 9P, ‘My Violent Child’ was seen by 1.03 million viewers (4.9%) to top the network on Wednesday.
ITVBe at 10P, presented ‘The Only Way Is Essex’ as it continued with 340,000 viewers (2.2%).
Seven won again on Tuesday with a 33.1% share of the available audience. And once again, #1 was ‘My Kitchen rules which delivered 1,513,000 viewers. #2 was ‘Seven News’ which had 889,000 viewers and was the #1 newscast on the evening. #5, ‘Seven News/Today Tonight’ drew 856,000 viewers. #6, ‘Winter’ drew 804,000 viewers #7 was ‘Home and Away’ with 803,000 viewers.
Network Nine finished #2 with 30.9% share. #3 was ‘Nine News’ which drew 867,000 viewers. #4, ‘Nine News 6:30’ delivered 860,000 viewers. #9 was ‘A Current Affair’ with 714,000 viewers and #10, ‘The Block Triple Threat’ with 609,000 viewers.
ABC finished #3 with 15.6% share. #8 was ‘ABC Evening News’ with 763,000 viewers.
Ten finished #4 on Tuesday with 14.8% share.
SBS finished #5 with 5.6% share of the available audience.
Thursday Australia TV Overnight Ratings
Seven wins again on Thursday as it delivers a 31.8% share of the available audience as once again, the #1 program in the nation is ‘My Kitchen Rules’ as it drew 1,433,000 viewers. It was the only 1 million viewer program on Thursday evening. #4, ‘Seven News’ drew 836,000 viewers. #6, ‘Seven News/Today Tonight’ pulled in 788,000 viewers. #7 was ‘Home and Away’ with 759,000 viewers.
Network Nine again finished #2 with 28.0% share as it lost 2.0% share from Wednesday. ‘Nine News’ was the #2 program on the evening but the #1 newscast in the nation with 935,000 viewers. #3 was ‘Nine News 6:30’ with 917,000 viewers. #9, ‘Thursday Night NRL Live’ drew 653,000 viewers.
Ten finished third with 18.7% share. This was an increase of 3.9% share compared to Wednesday. It’s only program in the Top Ten was #10, ‘I’m A Celebrity…Get Me Out Of Here!’ drew 614,000 viewers.
ABC finished fourth with 16.1% share. It was an increase of 0.5% share from Wednesday. #5 was ‘ABC News’ with 815,000 viewers. And, #8, ‘7.30’ drew 671,000 viewers.
SBS again finished #5 with 5.3% share, a slight drop from Wednesday of 0.3% share.
As you can see, no matter where you live, people are…
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Paul Desmond ‘Emily’