On the first Tuesday of March, 2015, NBC was #1 in the U.S. with ‘The Voice’. BBC One #1 in the UK led by ‘The One Show’. Seven finished #1 in Australia with ‘My Kitchen Rules’.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, March 3, 2015 (Posted on March 5, 2015)
The Peacock Network pulled off the shock of shocks on what is considered a CBS dominated night. But the folks at Black Rock were asleep as they became full of themselves thinking reruns in the winter can get them by. At 8P, ‘The Voice’ dominated the ratings on Monday as the blind auditions continued to amaze. It drew an average of 15.34 million viewers and a 9.8 rating and a strong 15 share of the available audience for its strongest showing of the season. It peaked with a 10.3/16 at 930P. At 10P, ‘Chicago Fire’ drew an average of million viewers and a 5.9/10, taking the top spot in the time period. The suits at Peacock caught Les’ Minions with their pants down on Tuesday evening.
The Tiffany Network looked tarnished and old on Tuesday evening. AT 8P, what is usually the most powerful show on television, ‘NCIS’ was a rerun which delivered a season low average of 10.75 million viewers and a 7.0/11. When is the last time you can remember ‘NCIS’ being beaten by nearly 5 million viewers? At 9P, a rerun of ‘NCIS: New Orleans’ drew just an average of 8.80 million viewers and a 5.5/9. Finally at 10P, with yet another rerun, ‘Person Of Interest’ drew an average of 5.52 million viewers and a 3.3/6. Just goes to prove that if you take the viewer for granted, it allows them to discover other programming. And on this Tuesday, they liked that choice. Take heed, Paley’s Pals. This could prove to be very costly, even if this move was to save money. Let’s hope Robert Wagner can save next Tuesday for Gibbs and crew.
The Alphabet Network wasn’t even in the ballgame on Tuesday. At 8P, ‘Fresh Off The Boat’ took a dunking with an average of 5.98 million viewers and a 4.1/7. At 830P, ‘Repeat After Me’ took a dive with an average of 4.04 million viewers and a 2.7/4. At 9P, ‘Marvel’s Agents of S.H.I.E.L.D.’ didn’t do much better with an average of 4.46 million viewers and a 3.0/5. But at 10P, the terrific new program, ‘Forever’ again showed it is a great program but it could only deliver an average of 4.37 million viewers and a 3.3/6. This was a tremendous episode as the good Doctor nearly lost his secret to his favorite detective. Great program which was Must See TV ON DEMAND episode.
The Animal Network of Broadcast brought out a premiere. At 8P, the season premiere of ‘Hell’s Kitchen’ drew an average of 4.08 million viewers and a 3.0/5. Then, at 9P, the network went into the tank as ‘New Girl’ delivered an average of only 2.50 million viewers and a 1.9/3. Then at 930P, ‘The Mindy Project’ drew an average of 2.15 million viewers and a 1.6/3. It was a bad night again for Murdoch’s Minions after such a good Monday.
The Little Network That Couldn’t did the CBS thing…rerunville. At 8P, a rerun of ‘Flash’ drew an average of 1.49 million viewers and a 1.1/2. At 9P, ‘Supernatural’ drew an average of 870,000 viewers and a 0.7/1. Yikes!
For The Record
NBC finished #1 with an average of 13.274 million viewers and a 8.5/14. CBS finished second on a Tuesday (What?) with an average of 8.354 million viewers and a 5.4/9. ABC finished a distant #3 with an average of 4.614 million viewers and a 3.2/5. FOX finished #4 with an average of 3.202 million viewers and a 2.3/4. Univision finished with an average of 2.901 million viewers and a 1.5/2. Telemundo finished with an average of 1.5 million viewers and a 0.8/1. The CW finished with an average of 1.178 million viewers and a 0.9/1.
Today In TV History
On this date in 1997, the first episode of ‘The Practice’ aired on ABC.
Average Ad Spending Per Capita: US Tops List
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US.
Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US.
Top Television Commercials
For those of us who have flown more than 5 million miles to do our work, Congratulations to Delta Airlines.
INC 500 Executives See Value in Online Advertising
Advertising Channels With the Largest Purchase Influence on Consumers
According to the Center for Marketing Research at the University of Massachusetts Dartmouth, online advertising was their #1 promotional strategy to help increase sales. And the rest weren’t even close. When asked which of several promotional strategies they feel has the most potential to help increase sales:
#1 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing
#2 business directory listings with 17%.
#3 13% listed traditional print/broadcast media
#4 13% felt social media platforms were the best. With regards to social media, the study found that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from 88% last year). Facebook (80%, down from 84%) and Twitter (79%, up from 74%).
Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%). For the time being, though, these platforms are estimated to account for just a small fraction of annual sales: 71% of respondents estimated that 5% or less of their total annual sales come through Facebook, Twitter and Pinterest. Almost 1 in 5 didn’t know.
Methodology: Every company named to the 2014 Inc. 500 list was examined in order to determine which social media tools they were using. Each homepage was reviewed in addition to the entire website (since some did not link to their accounts from the homepage). Search engines were also utilized to find an online presence if none was obvious after reviewing the website. All of the 2014 Inc. 500 were included in this part of the process. The second level of research involved interviewing a random sample of executives from the Inc. 500 list to ask questions with a specific focus on issues such as social commerce, mobile, online crisis management and social media policies. One hundred ten interviews were conducted representing 22% of the Inc. 500. The responding executives represent a diverse group, which consists of 21 of the 26 industries on the 2014 Inc. 500 list. Eighteen percent of the companies surveyed made the top 100 on the list (9 are ranked in the top 25). Respondents reported annual company revenues ranging from under $3M to over $150M with 46% of them falling between $3m-$10m. Approximately two-thirds of the sample has 1-50 employees and 64% were founded between the years 2008-2011.”
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Across The Pond
BBC One finished on top on a slow Tuesday evening as at 7P, ‘The One Show’ was the most-watched program outside soaps with 4.23 million viewers (21.6%). At 9P, ‘The Gift’ brought in 2.67 million viewers (13.3%).
BBC Two presented at 8P ‘Natural World’ and it attracted 2.11 million viewers (9.9%). It was followed at 9P by ‘Horizon’ which drew only 1.80 million viewers (9.0%). At 10P, ‘Let’s Play Darts for Comic Relief’ targeted 1.55 million viewers (9.3%).
ITV at 730P came out fishing with ‘River Monsters’ and it brought in 1.94 million viewers (9.3%). At 8P, ‘Bargain Fever Britain’ had and evening high on ITV of 2.58 million viewers (12.1%). At 9P, ‘Exposure’ dropped to 1.28 million viewers (6.4%).
Channel 4 had at 8P, ‘Mary Portas: Secret Shopper’ and it drew 1.35 million viewers (6.3%). It was followed at 9P by ‘The Romanians Are Coming’ which had 1.20 million viewers (6.0%). At 10P, ‘Drugs Live’ experiment brought in over 1 million viewers on a quiet Tuesday evening. The Jon Snow-fronted show was seen by an average 1.26 million viewers (9.8%), with an added 166,000 viewers (2.5%) tuning in on +1.
Channel 5 at 8P presented ‘Costa Del Casualty’ and it only attracted 796,000 viewers (3.7%). At 9P, it was followed by ‘Suffolk Strangler’ which did a smidgen better 803,000 viewers (4.0%). Not a good night for 5.
E4 had at 9P, The CW’s ‘The 100’ and it could only draw 566,000 viewers (2.8%).
On ITV2, at 10P, FOX’s ‘Hell’s Kitchen’ entertained 455,000 viewers (2.3%).
Seven won again for the second straight night with a 31.2% share of the available audience. #1 was again ‘My Kitchen Rules’ drew 1,601,000 viewers, some 700,000 viewers ahead of the second ranked program of the night. #3 was ‘Seven News/Today Tonight’ with 963,000 viewers. #4, ‘Seven News’ finished with 939,000 viewers. #9, ‘Home and Away’ was 858,000 viewers.
Network Nine finished second with a 28.6% share, up a strong 4.9% share from Monday. #2 was again, ‘Nine News’ with 987,000 viewers, finishing as the #1 newscast in the nation on Tuesday. #5, ‘Nine News 6:30’ drew 920,000 viewers. #6 was ‘A current Affair’ with 910,000 viewers. #8 was ‘The Big Bang Theory’ with 871,000 viewers.
Ten finished #3 with a 21.2% share, up nearly 3% share from Monday.
ABC finished #4 with a 15.5% share, well down from Monday evening. #7, ‘ABC Evening News’ drew 903,000 viewers. #10, ‘7.30’ drew 738,000 viewers.
SBS finished with a 5.5% share, a slight increase over Monday evening.
Tuesday Australian TV Overnight Ratings
Seven won again on Tuesday with a 33.1% share of the available audience. And once again, #1 was ‘My Kitchen rules which delivered 1,513,000 viewers. #2 was ‘Seven News’ which had 889,000 viewers and was the #1 newscast on the evening. #5, ‘Seven News/Today Tonight’ drew 856,000 viewers. #6, ‘Winter’ drew 804,000 viewers #7 was ‘Home and Away’ with 803,000 viewers.
Network Nine finished #2 with 30.9% share. #3 was ‘Nine News’ which drew 867,000 viewers. #4, ‘Nine News 6:30’ delivered 860,000 viewers. #9 was ‘A Current Affair’ with 714,000 viewers and #10, ‘The Block Triple Threat’ with 609,000 viewers.
ABC finished #3 with 15.6% share. #8 was ‘ABC Evening News’ with 763,000 viewers.
Ten finished #4 on Tuesday with 14.8% share.
SBS finished #5 with 5.6% share of the available audience.
As you can see, no matter where you live, people are…
Sydney, Melbourne and Brisbane hosted the Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ on Thursday (Sydney), Melbourne (Sunday) in Brisbane (Tuesday). The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. The award-winning film was shown for the first time in Australia as The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, were in attendance for a Q&A following each of the screenings.
Dr. Ivy Margulies at Redcliffe Hospital in Brisbane, Australia yesterday presenting to an audience of nurses, midwives and social workers. This groundbreaking presentation “Grief and Trauma of Stillbirth and Infant Death” utilizes clips from RETURN TO ZERO and had the audience in tears. The result of the presentation: Radcliffe Hospital is implementing changes in their bereavement protocol! This is how THE SILENCE is broken and create change! To do something that has this kind of impact is very, very special. Congratulations to Sean Hanish for creating this kind of movement and impact from his groundbreaking film, ‘Return To Zero’. #returntozero #seanhanish
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Glenn Miller ‘Chattanooga Choo Choo’