On the first Monday of March, 2015, NBC finished #1 in the U.S. ITV finished #1 in the UK. Seven finished #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, March 2, 2015 (Posted on March 3, 2015)
The Peacock Network polished off the competition with song and another medical series. At 8P, ‘The Voice’ had an amazing night as new talent was discovered in preparation for another big year. It finished with an average of 14.28 million viewers and a 9.5 rating and a 15 share of the available audience, easily winning the time slot and the evening as America’s top show. And if you haven’t heard India Carney sing…hang on and tune in this season. The UCLA student is just one of the amazing talent to break through this year. This was a Must See TV ON DEMAND program. At 11P, ‘Night Shift’ began to once again find its audience from last summer as it drew an average of 6.34 million viewers and a 4.3/8, a 36% increase from last week’s performance and much better than the very weak series, ‘State of Affairs’. It has a terrific cast. The beleaguered suits at 30 Rock finally put their Monday together after the disastrous move sending ‘The Blacklist’ to purgatory.
The Tiffany Network, while having a decent night, was 5/6ths in reruns. Nobody like to watch reruns. And on this Monday at 8P, a rerun of ‘The Big Bang Theory’ which replaced for some reason ‘2 Broke Girls’ threw every loyal viewer into a daze as it could only bring an average of 8.61 million viewers and a 5.7/9. At 830P, the only non-rerun was ‘Mike & Molly’ with drew and average of 9.47 million viewers and a 6.0/9 to finish as the top program at Black Rock on Monday. At 9P, a rerun of ‘Scorpion’ drew an average of 7.46 million viewers and a 4.8/8. At 10P, a rerun of ‘NCIS: Los Angeles’ brought us the second episode of the season as it drew an average of 7.00 million viewers and a 4.2/8 and finished #1 in its time slot. OK. The top program of the evening was the only one that wasn’t a rerun. It’s only March and we are in rerunville.
The Alphabet Network did not finished far behind. At 8P, ‘The Bachelor’ finished with an average of 8.06 million viewers and a 6.0/9. At 11P, those loveable Disneyites brought us a rerun of the premiere episode of ‘Secrets and Lies’ which was aired the night before and as expected brought in an average of 4.23 million viewers and a 2.7/5. Now, other than putting it in its place on the regular schedule, it may have failed to bring the audience of the evening before. Not a bright idea to find out if it has a good program on its hands by the Walt Wonder suits.
The Animal Network of Broadcast began the evening at 8P with one of the best program in all of television, ‘Gotham’ which continued to bring terrific performances from a sensational cast as it again drew an average of 6.05 million viewers and a 4.2/7. This again was Must See TV ON DEMAND programming. At 9P, the season premiere of ‘The Following’ drew an average of 4.79 million viewers and a 4.2/5.
The Little Network That Couldn’t officially became a cable network on Monday by drawing an average audience so low, it might not finish in the Top Twenty of television networks. At 8P, a rerun of ‘The Originals’ drew an average of 760,000 viewers and a 0.5/1 while at 9P, a rerun of ‘Jane the Virgin’ drew 600,000 viewers and a 0.5/1. Despite this horrible performance, they will both be back next year as they were renewed. That may be called ‘throwing in the towel’.
For The Record
NBC finished #1 with an average of 11.663 million viewers and a 7.7 rating and a 12 share of the available audience. CBS finished #2 with an average of 7.834 million viewers and a 5.0/8. ABC finished #3 with an average of 6.781 million viewers and a 4.9/8. FOX finished #4 with an average of 5.218 million viewers and a 3.7/6. Univision finished with an average of 3.059 million viewers and a 1.2/4. Telemundo drew an average of 1.4 million viewers and a 0.6/2. The CW finished with an average of 683,000 viewers and a 0.5/1.
Today In TV History
On this date in 1985, the world met Bruce Willis as the television show ‘Moonlighting’ premiered. If the producers of ‘Battle Creek’ want to know how to begin a series, all they have to do is to check this out.
Top Television Commercials
For those of us who have flown more than 5 million miles to do our work, Congratulations to Delta Airlines.
INC 500 Executives See Value in Online Advertising
Advertising Channels With the Largest Purchase Influence on Consumers
According to the Center for Marketing Research at the University of Massachusetts Dartmouth, online advertising was their #1 promotional strategy to help increase sales. And the rest weren’t even close. When asked which of several promotional strategies they feel has the most potential to help increase sales:
#1 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing
#2 business directory listings with 17%.
#3 13% listed traditional print/broadcast media
#4 13% felt social media platforms were the best. With regards to social media, the study found that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from 88% last year). Facebook (80%, down from 84%) and Twitter (79%, up from 74%).
Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%). For the time being, though, these platforms are estimated to account for just a small fraction of annual sales: 71% of respondents estimated that 5% or less of their total annual sales come through Facebook, Twitter and Pinterest. Almost 1 in 5 didn’t know.
Methodology: Every company named to the 2014 Inc. 500 list was examined in order to determine which social media tools they were using. Each homepage was reviewed in addition to the entire website (since some did not link to their accounts from the homepage). Search engines were also utilized to find an online presence if none was obvious after reviewing the website. All of the 2014 Inc. 500 were included in this part of the process. The second level of research involved interviewing a random sample of executives from the Inc. 500 list to ask questions with a specific focus on issues such as social commerce, mobile, online crisis management and social media policies. One hundred ten interviews were conducted representing 22% of the Inc. 500. The responding executives represent a diverse group, which consists of 21 of the 26 industries on the 2014 Inc. 500 list. Eighteen percent of the companies surveyed made the top 100 on the list (9 are ranked in the top 25). Respondents reported annual company revenues ranging from under $3M to over $150M with 46% of them falling between $3m-$10m. Approximately two-thirds of the sample has 1-50 employees and 64% were founded between the years 2008-2011.”
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
ITV took top honors in the UK on Monday. At 8P, ‘More Tales from Northumberland’ brought in an audience of 3.11 million viewers (12.4%). But it was their new drama at 9P, ‘Arthur & George’, that was the most-watched program outside soaps on Monday. The Martin Clunes project brought in an average 5.29 million viewers (24.2%), with an added 200,000 viewers (1.3%) on +1.
BBC One at 730P, brought ‘Inside Out’ and interested 3.57 million viewers (16.7%). At 830P, ‘Panorama’ drew only 2.37 million viewers (10.3%). At 9P, ‘Crimewatch’ could not compete with ‘Arthur & George’ with 3.33 million viewers (15.2%).
BBC Two at 8P presented ‘University Challenge’ had 3.09 million viewers (13.3%). At 830P, it was followed by ‘Only Connect’ with 2.56 million viewers (11.1%). At 9P, ‘A Cook Abroad’ gathered 1.76 million viewers (8.1%). At 10P, ‘Let’s Play Darts for Comic Relief’ brought in 1.61 million viewers (9.5%). Suggestion: how about just a program called ‘Comic Relief’ and invite Whoopee Goldberg and Billy Crystal. It might draw more than darts for relief.
Channel 4 at 8P brought ‘Dispatches’ and it pulled in 1.07 million viewers (4.6%). At 830P, ‘Food Unwrapped’ was seen by 1.39 million viewers (6.0%). At 9P, ‘NHS: 2 Billion a Week and Counting’ attracted only 707,000 viewers (3.2%).
Channel 5 at 8P presented ‘Police Interceptors’ which could only draw 869,000 viewers (3.8%). It was followed at 9P by ‘Benefits: Life on the Dole’ with 1.51 million viewers (6.9%). At 10P, ‘10,000 BC’ dropped to 671,000 viewers (4.4%).
FOX presented AMC’s ‘The Walking Dead’ and it brought in a fraction of what it does in the U.S. as only 707,000 viewers (3.2%) tuned in at 9P.
ITVBe at 10P had ‘Real Housewives of Cheshire’ as it was seen by 302,000 viewers (2.0%). All of Cheshire must have been watching.
MTV presented ‘Catfish’ as it returned with only 90,000 viewers (0.6%) at 10P.
Seven, behind the phenom, ‘My Kitchen Rules’ dominated Monday evening with a 32.3% share of the available audience, a 2.0% share increase from Sunday. At 730P, #1 was ‘My Kitchen Rules’ as it drew 1,649,000 viewers. #4, ‘Seven News/Today Tonight’ drew 1.030 million viewers. And, #5, ‘Seven News’ drew 1,003,000 viewers. #8 was ‘Home and Away’ with 855,000 viewers.
Network Nine finished #2 with a 23.7% share, a 5.2% share drop from Sunday. #2 was ‘Nine News’, with 1,109,000 viewers was the #1 newscast in the nation on Monday. #3, ‘Nine News 6:30’ drew 1,045,000 viewers. #6 was ‘A Current Affair’ and it drew 989,000 viewers.
ABC finished #3 with a 20.3% share, a near 20% rise from Sunday. #7, ‘ABC Evening News’ drew 908,000 viewers. #9, ‘Australian Story’ again finished in the Top Ten with 836,000 viewers. #10, ‘7.30’ drew 815,000 viewers.
Ten finished fourth with a 18.4% share, a 1.9% increase in share from Sunday.
SBS finished #5 with a 5.1% share of the available audience a near 50% drop from Sunday.
Tuesday Australian TV Overnight Ratings
Seven won again for the second straight night with a 31.2% share of the available audience. #1 was again ‘My Kitchen Rules’ drew 1,601,000 viewers, some 700,000 viewers ahead of the second ranked program of the night. #3 was ‘Seven News/Today Tonight’ with 963,000 viewers. #4, ‘Seven News’ finished with 939,000 viewers. #9, ‘Home and Away’ was 858,000 viewers.
Network Nine finished second with a 28.6% share, up a strong 4.9% share from Monday. #2 was again, ‘Nine News’ with 987,000 viewers, finishing as the #1 newscast in the nation on Tuesday. #5, ‘Nine News 6:30’ drew 920,000 viewers. #6 was ‘A current Affair’ with 910,000 viewers. #8 was ‘The Big Bang Theory’ with 871,000 viewers.
Ten finished #3 with a 21.2% share, up nearly 3% share from Monday.
ABC finished #4 with a 15.5% share, well down from Monday evening. #7, ‘ABC Evening News’ drew 903,000 viewers. #10, ‘7.30’ drew 738,000 viewers.
SBS finished with a 5.5% share, a slight increase over Monday evening.
As you can see, no matter where you live, people are…
Sydney, Melbourne and Brisbane hosted the Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ on Thursday (Sydney), Melbourne (Sunday) in Brisbane (Tuesday). The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. The award-winning film was shown for the first time in Australia as The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, were in attendance for a Q&A following each of the screenings.
Dr. Ivy Margulies at Redcliffe Hospital in Brisbane, Australia yesterday presenting to an audience of nurses, midwives and social workers. This groundbreaking presentation “Grief and Trauma of Stillbirth and Infant Death” utilizes clips from RETURN TO ZERO and had the audience in tears. The result of the presentation: Radcliffe Hospital is implementing changes in their bereavement protocol! This is how THE SILENCE is broken and create change! To do something that has this kind of impact is very, very special. Congratulations to Sean Hanish for creating this kind of movement and impact from his groundbreaking film, ‘Return To Zero’. #returntozero #seanhanish
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Bix – ‘There’ll Come A Time’
Images of Bix’s journey from Hudson Lake to joining Paul Whiteman’s Orchestra and the time span of late 1926 through January 9, 1928, when “There’ll Come A Time (Wait And See)” was recorded at the Okeh Studios in New York.