On the first Sunday of March, 2015, CBS finished #1 in the U.S. BBC One finished #1 in the UK. Seven back on top to finish #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, March 1, 2015 (Posted on March 2, 2015)
The Tiffany Network nearly doubled all of the broadcast competition on Sunday as it stormed to #1 for the fourth straight prime time evening. On a normal, no sports or special Sunday, the regular program in Les’ World showed its power. At 7P, ’60 Minutes’ drew a time slot leading average of 13.31 million viewers and a 9.3/15 as it was again the #1 program on all of television on this night. The interview of Larry David by Charlie Rose is a classic. At 8P, ‘Madam Secretary’ pulled off the first of a three-week arc which evolved over a failed plot to pick up a person of interest in Istanbul and brought down the State Department as there was a major leak. It was Must See TV ON DEMAND episode and it drew an average of 11.42 million viewers and a 7.6/12. At 9P, ‘The Good Wife’ went back to the well with an old client and pulled in an average of 8.92 million viewers and a 6.1/9. As it slips in the standings, perhaps they should introduce new clients rather than going back to the old stuff people are bored with. This show has lost it magic since the departure of Will. Then at 10P, the premiere of ‘Battle Creek’ was not snap, crackle and pop as it was an average program that was not edgy, as is the custom of CBS, but neither did it have a compelling plot. Rather, it went for the development of a relationship plot that was boring. Safe to say it was not ‘The Mentalist’. And it certainly wasn’t representative of ‘House’ or have the edginess of ‘Breaking Bad’. It was boring and it drew an average of 7.81 million viewers and a . Good night for Black Rock. Bad night for this premiere based in Cereal City.
The Alphabet Network finished a distant second on Sunday evening. At 7P, ‘Once Upon A Time: Secrets From Storybrooke’ drew an average of 4.38 million viewers and a 2.9/5. At 8P, an old Disneyville favorite, ‘Once Upon A Time’ drew an average of 6.55 million viewers and a 4.0/6. At 9P, the two-hour premiere of ‘Secrets and Lies’ fell to an average of 5.83 million viewers and a 4.0/6.
The Peacock Network didn’t have much on Sunday without a special or football. At 7P, ‘The Voice’ drew an average of 5.12 million viewers and a 3.6/6. Then at 9P, ‘Dateline’ drew a disappointing average of 3.85 million viewers and a 2.7/4. All-in-all, 30 Rock did not have a good night and it is a far cry from the power of football on Sundays in the Fall. They have to begin to develop good programming again and remember not to shift them from day-to-day. This is strictly a suits issue at this network.
The Animal Network of Broadcast tried but didn’t have enough to jump up in the rankings on Sunday. At 7P, a rerun of ‘The Simpsons’ drew an average of 2.51 million viewers and a 1.6/3. At 730P, ‘Bob’s Burgers’ drew an average of 2.98 million viewers and a 1.6/4. At 8P, ‘The Simpsons’ drew an average of 3.97 million viewers and a 2.4/4. At 830P, ‘Brooklyn Nine-Nine’ drew an average of 3.63 million viewers and a 2.3/3. At 9P, the premiere of ‘The Last Man on Earth’ drew a network leading average of 5.70 million viewers and a 3.7/6. At 930P, the second episode of ‘The Last Man on Earth’ an average of million 5.67 viewers and a 3.8/6. This was exceptional news for Murdoch’s Minions as it could be a mark of many better Sundays ahead as ‘The Last Man on Earth’ drew in its second episode.
The #1 Hispanic Network in America finished over 1.5 million behind FOX. At 7P, ‘Aqui y Ahora’ drew a lackluster 0.9 A18-49 rating. But at 8P, ‘Nuestra Belleza Latina’ jumped up to 1.1 A18-49 rating. At 9P, ‘Nuestra Belleza Latina’ increased to 1.2 A18-49 rating. Then at 10P, ‘Sal y Pimienta’ finished the evening with a 1.0 A18-49 rating, good for second in the time slot in that demo.
Sunday Morning News Programming
CBS Sunday Morning Still #1
‘CBS Sunday Morning’ is far and away the most-watched Sunday morning newscast. ABC’s ‘Good Morning America Weened’ finished the February Sweep period ahead of NBC’s ‘Today’ for the first time ever among the A25-54 demo. ‘GMA Sunday’ debuted in its current format in September 2004. But, NBC’s ‘Sunday Today’ still tops ABC’s ‘GMA Sunday’ among total viewers.
But the real Sunday story continues to be ‘CBS Sunday Morning’. The 90-minute broadcast had its largest February sweep audience since 1994, up +1% in viewers from February 2014.
The averages for the February 2015 Sweeps in Total Viewers:
‘CBS Sunday Morning’ finished #1 with an average of 6.238 million viewers. NBC’s ‘Sunday Today’ finished with an average of 3.791 million viewers, ‘ABC’s ‘Good Morning America Sunday’ finished with an average of 3.697 million viewers.
For The Record
CBS, for the fourth straight night finished #1 on Sunday as it drew an average of 10.362 million viewers and a 7.0 rating and 11 share of the available audience. ABC finished a distant #2 with an average of 5.705 million viewers and a 3.7/6. NBC finished third with an average of 4.483 million viewers and a 3.1/5. FOX finished #4 with an average of a 4.078 million viewers and a 2.6/4. Univision finished #5 with an average of 2.760 million viewers and a 2.3/4. Telemundo finished with an average of 700,000 viewers and a 0.4/1.
Today In TV History
On this date in 1996, the first episode of ‘Pacific Blue’ aired. Based in Santa Monica, CA, the show ran for five seasons on the USA Network, from March 2, 1996 to April 9, 2000, with a total of one hundred and one episodes. The series enjoyed a popular run among the Network’s viewers, and was popular in France, Israel, Sweden, Bulgaria, Norway, Spain, Russia, Austria, Germany, Italy, South America, Canada, Denmark, Poland, and other foreign markets.
Top Five Films At the Box Office This Weekend Feb 27-Mar 1, 2015
#1 ‘Focus’ $19.1 million at 3,323 locations
#2 ‘The Lazarus Effect’ $12 million in 2,666 locations
#3 ‘Kingsman: The Secret Service’ $11.2 million
#4 ‘SpongeBob Movie: Sponge Out of Water’ $11 million
#5 ‘Fifty Shades of Grey’ $10 million
INC 500 Executives See Value in Online Advertising
Advertising Channels With the Largest Purchase Influence on Consumers
According to the Center for Marketing Research at the University of Massachusetts Dartmouth, online advertising was their #1 promotional strategy to help increase sales. And the rest weren’t even close. When asked which of several promotional strategies they feel has the most potential to help increase sales:
#1 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing
#2 business directory listings with 17%.
#3 13% listed traditional print/broadcast media
#4 13% felt social media platforms were the best. With regards to social media, the study found that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from 88% last year). Facebook (80%, down from 84%) and Twitter (79%, up from 74%).
Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%). For the time being, though, these platforms are estimated to account for just a small fraction of annual sales: 71% of respondents estimated that 5% or less of their total annual sales come through Facebook, Twitter and Pinterest. Almost 1 in 5 didn’t know.
Methodology: Every company named to the 2014 Inc. 500 list was examined in order to determine which social media tools they were using. Each homepage was reviewed in addition to the entire website (since some did not link to their accounts from the homepage). Search engines were also utilized to find an online presence if none was obvious after reviewing the website. All of the 2014 Inc. 500 were included in this part of the process. The second level of research involved interviewing a random sample of executives from the Inc. 500 list to ask questions with a specific focus on issues such as social commerce, mobile, online crisis management and social media policies. One hundred ten interviews were conducted representing 22% of the Inc. 500. The responding executives represent a diverse group, which consists of 21 of the 26 industries on the 2014 Inc. 500 list. Eighteen percent of the companies surveyed made the top 100 on the list (9 are ranked in the top 25). Respondents reported annual company revenues ranging from under $3M to over $150M with 46% of them falling between $3m-$10m. Approximately two-thirds of the sample has 1-50 employees and 64% were founded between the years 2008-2011.”
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (139). We are thankful to all of you with more than 21,500 views.
For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One had the top program of the evening on Sunday in the UK as ‘Call the Midwife’ maintained its consistently high ratings and was Sunday’s most watched with an average of 8.6 million viewers (34.0%). ‘The Casual Vacancy’ drew 4.6 million viewers.
ITV presented at 630P, the Celebrity edition of ‘The Chase’ and it was ITV’s most watched show Sunday, with an average of 3.8 million viewers. It was followed by launch of the new season of ‘Off Their Rockers’ as it drew an average of 3.6 million viewers. In Digital news, ‘Only Way Is Essex’ created 12 million impressions, averaging over 500 impressions per tweet.
BBC 2 began the evening with ‘Lets Play Darts For Comic Relief’ and it got off to an impressive start with an average of 2.9 million viewers (12.8%). It also had ‘Top Gear’ and it was 2’s most watched program of the day and second most watched TV programme at 8pm with an average of 5.4 million viewers.
In the Six Nations games, Ireland beat England 19-9 as it was the most watched of the games with an average of 5.1 million viewers. Welsh win in Paris drew an average of 4.3 million viewers. Italy’s victory over Scotland drew an average of 2.8 million viewers.
Channel 4 had ‘Indian Summers’ as it drew an average of 1.8 million viewers.
Seven returned to the top spot in the nation’s TV ratings on Sunday as it pulled in a 30.3% share of the available audience. The top Seven program on Sunday was ‘Seven News Sunday’ which drew 1,003,000 viewers. #4 was ‘Australia: The Story of Us’ which drew 838,000 viewers. #6 was ‘My France with Manu’ which drew 798,000 viewers. #8, ‘Downton Abbey’ drew 774,000 viewers.
Network Nine finished #2 on Sunday with a 28.9% share. But it had the #1 program and the nation’s top newscast as ‘Nine News Sunday’ finished with 1,085,000 viewers. And it had the #2 program, ‘The Block Triple Threat’ which finished with 1,016,000 viewers.
Ten finished #3 with 17.0% share. #7 was ‘I’m A Celebrity…Get Me Out Of Here! Eviction’ which drew 783,000 viewers. #10 was ‘Shark Tank’ which drew 724,000 viewers.
ABC finished #4 with a 16.3% share. #5 was ‘ABC News Sunday’ with 821,000 viewers. #9, ‘Life on the Reef’ drew 726,000 viewers.
SBS finished fifth with a 7.6% share.
Monday Australian TV Overnight Ratings
Seven, behind the phenom, ‘My Kitchen Rules’ dominated Monday evening with a 32.3% share of the available audience, a 2.0% share increase from Sunday. At 730P, #1 was ‘My Kitchen Rules’ as it drew 1,649,000 viewers. #4, ‘Seven News/Today Tonight’ drew 1.030 million viewers. And, #5, ‘Seven News’ drew 1,003,000 viewers. #8 was ‘Home and Away’ with 855,000 viewers.
Network Nine finished #2 with a 23.7% share, a 5.2% share drop from Sunday. #2 was ‘Nine News’, with 1,109,000 viewers was the #1 newscast in the nation on Monday. #3, ‘Nine News 6:30’ drew 1,045,000 viewers. #6 was ‘A Current Affair’ and it drew 989,000 viewers.
ABC finished #3 with a 20.3% share, a near 20% rise from Sunday. #7, ‘ABC Evening News’ drew 908,000 viewers. #9, ‘Australian Story’ again finished in the Top Ten with 836,000 viewers. #10, ‘7.30’ drew 815,000 viewers.
Ten finished fourth with a 18.4% share, a 1.9% increase in share from Sunday.
SBS finished #5 with a 5.1% share of the available audience a near 50% drop from Sunday.
As you can see, no matter where you live, people are…
Sydney & Melbourne hosted the Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ on Thursday (Sydney) and Melbourne (Sunday). The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. The award-winning film will be shown for the first time in Brisbane on Tuesday at 630P at the Schonell Cinema, Bld 22/Level 3, Union Complex, Union Road University of Queensland St Lucia. Purchase your tickets at: http://heartfelt.org.au/event-1840275. The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, will be in attendance for a Q&A following the screening.
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 44,600+ views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1G0YNPA
This week: ‘How Your Audience Chooses To Engage With You Determines What You Have To Do’.
Media Notes Briefs, ‘Wealthy Americans, Especially The Upper Tier, Prefer Digital Over Retail. – http://eepurl.com/bftrsb
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘How Smartphone-Owning Millennials Expect Brands To Use Technology’ Generational Differences in Consumers’ Screen Preferences – http://eepurl.com/bdQToL
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
George Shearing ‘Lullaby of Birdland’