On the last day of February, 2015, CBS finished #1 on Saturday in the U.S. BBC One finished #1 in the UK. Network Nine upsets Seven’s streak to finish #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, February 28, 2015 (Posted on March 1, 2015)
The Tiffany Network began the evening at 8P with a rerun of ‘Hawaii Five-0′ and delivered an average audience of 4.22 million viewers. At 9P, an episode of ’48 Hours’ delivered an average of 4.975 million viewers. Then at 10P, another episode of ’48 Hours’ deliver the night top audience of an average of 5.645 million viewers. It was all Black Rock on a slow Saturday.
The Alphabet Network decided to really run some strange programming which doomed the evening. At 8P, a rerun of ‘Jimmy Kimmel: After The Oscars’ special finished with only an average of 2.365 million viewers. Then at 9P, a special, ‘Shania: Still the One’ clearly wasn’t ad she could only bring in an average of 2.545 million viewers. At 10P, after all that, a rerun of ‘Forever’ could only draw an average of 2.035 million viewers.
The Peacock Network dedicated the entire Saturday evening to one of America’s lost sports as Canada’s game could not draw the audience above cable levels. At 8P, ‘NHL Hockey’ drew an average of 1.55 million viewers as it peaked at 1030P with 1.86 million, well below The Mendoza Line. Steve Mason made 34 saves and the Philadelphia Flyers charged past the New York Rangers in Philadelphia Saturday to pick two huge points in the playoff push with a 4-2 victory.
The Animal Network of Broadcast tried to pull reruns to get ahead of Peacockville. At 8P, a rerun of ‘Backstrom’ finished ahead of hockey by drawing an average of 1.62 million viewers with a superb episode that, as we said earlier in the week, was a Must See TV ON DEMAND episode. But at 9P, a rerun of ‘Sleepy Hollow’ doomed the Murdoch Minions by drawing only an average of 1.13 million friends and family. The days of the sleep may be over.
For The Record
CBS finished #1 on Saturday with an average of 4.95 million viewers. ABC finished #2 with an average of 2.33 million viewers. NBC finished #3 with an average of 1.55 million viewers. FOX finished fourth with an average of 1.47 million viewers.
Today In TV History
On this date in 1970, two clips of the Beatles, performing “Let It Be” and “Two of Us,” were aired on ‘The Ed Sullivan Show’. It was the last time the group appeared on the show. ‘Let It Be’ was the last official song/album the Beatles ever made.
Top Five Films At the Box Office This Weekend Feb 27-Mar 1, 2015
#1 ‘Focus’ $19.1 million at 3,323 locations
#2 ‘The Lazarus Effect’ $12 million in 2,666 locations
#3 ‘Kingsman: The Secret Service’ $11.2 million
#4 ‘SpongeBob Movie: Sponge Out of Water’ $11 million
#5 ‘Fifty Shades of Grey’ $10 million
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
Saturday is clearly different in the UK than in America. It is television night. And on the final Saturday of February 2015, BBC One finished #1 as ‘The Voice UK’ rose to more than 7.2 million viewers as the Battle Rounds began last night.
At 715P, BBC One’s singing contest averaged 7.23 million viewers (33.1%). ‘Casualty’ followed and was watched by 4.8 million viewers (23.9%).
ITV tried but couldn’t quite reach the level of ‘The Voice’ as at 7P, ‘Ant & Dec’s Saturday Night Takeaway’ drew 6.03 million viewers (28.5%). Afterward, ‘Take Me Out; drew 3.36 million viewers (15.4%). Then, ‘The Jonathan Ross Show’ attracted 2.17 million viewers (11.8%).
BBC Two at 745 presented ‘How We Got to Now’ with Steven Johnson and it was watched by 816,000 viewers (3.7%). the, a rerun of ‘Dad’s Army’ brought the audience level to 1.51 million viewers (6.8%). Finally, ‘Reginald D Hunter’s Songs of the South’ pulled in 1.16 million viewers (5.9%).
Channel 4 had at 7P, ‘Homes by the Sea’ but it was only able to draw 523,000 viewers (2.5%). At 8P, ‘The World’s Weirdest Weather’ upped it a bit to 812,000 viewers (3.7%). At 9P, 4 finished off a rather lackluster evening with the Nick Frost film ‘Cuban Fury’ which averaged 1.15 million viewers (6.1%).
ITV3 at 8P presented ‘Foyle’s War’ as it was able to pull in 882,000 viewers (4.1%).
Channel 5 highlight on this even was at 9P as the latest episode of CBS’ ‘CSI’ was watched by 731,000 viewers (3.5%).
Network Nine edges to victory on Saturday with a 26.9% share of the available audience. It had cricket and that was enough to squeeze out a victory on this day. #5, ‘ICC World Cup Cricket 2015 Session 1’ drew 723,000 viewers. Then, #6, ‘ICC World Cup Cricket 2015 Session 2’ drew 632,000 viewers. #7, ‘AFP-Australian Federal Police’ drew 509,000 viewers. The night belonged to Nine.
ABC finished #2 with 26.6% share. The #1 program was ‘New Tricks’ as it drew 983,000 viewers. #2 was ‘Granschester’ with 903,000 viewers. #3, ‘ABC Saturday News’ pulled in 853,000 viewers. #9, a rerun of ‘Scott and Bailey’ drew 479,000 viewers. Yet with the top three programs and four of the Top Ten, it finished second by a sliver.
Seven fell to third with a 25.7% share and it had all the rest of the Top Ten programs. #4, ‘Seven News Saturday’ drew 833,000 viewers. #8, the movie, ‘Finding Nemo’ drew 484,000 viewers. #10, ‘Toy Story That Time Forgot’ drew 478,000 viewers.
Ten came in fourth with a 14.8% share.
SBS finished #5 with a 6.1% share.
Sunday Australian TV Overnight Ratings
Seven returned to the top spot in the nation’s TV ratings on Sunday as it pulled in a 30.3% share of the available audience. The top Seven program on Sunday was ‘Seven News Sunday’ which drew 1,003,000 viewers. #4 was ‘Australia: The Story of Us’ which drew 838,000 viewers. #6 was ‘My France with Manu’ which drew 798,000 viewers. #8, ‘Downton Abbey’ drew 774,000 viewers.
Network Nine finished #2 on Sunday with a 28.9% share. But it had the #1 program and the nation’s top newscast as ‘Nine News Sunday’ finished with 1,085,000 viewers. And it had the #2 program, ‘The Block Triple Threat’ which finished with 1,016,000 viewers.
Ten finished #3 with 17.0% share. #7 was ‘I’m A Celebrity…Get Me Out Of Here! Eviction’ which drew 783,000 viewers. #10 was ‘Shark Tank’ which drew 724,000 viewers.
ABC finished #4 with a 16.3% share. #5 was ‘ABC News Sunday’ with 821,000 viewers. #9, ‘Life on the Reef’ drew 726,000 viewers.
SBS finished fifth with a 7.6% share.
As you can see, no matter where you live, people are…
Sydney & Melbourne hosted the Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ on Thursday (Sydney) and Melbourne (Sunday). The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. The award-winning film will be shown for the first time in Brisbane on Tuesday. Purchase your tickets at: http://heartfelt.org.au/events. The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, will be in attendance for a Q&A following the screening.
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This week: ‘How Your Audience Chooses To Engage With You Determines What You Have To Do’.
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dizzy Gillespie ‘On The Sunny Side of the Street’
Weekend Double Feature
Dave Brubeck ‘Somewhere Over The Rainbow’