With the 2015 February Sweeps over, CBS finished #1 on Friday in the U.S. BBC One finished #1 in the UK. Seven again finished #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, February 27, 2015 (Posted on February 28, 2015)
The Tiffany Network on this first Friday after the end of the February Sweeps Period ran some new programming with an old. At 7P, ‘The Amazing Race’ kicked things off and had an average of 6.15million viewers. At 9P, ‘Hawaii Five-0’ finished #1 in its time slot with an average of 9.47 million viewers and it finished as the top program of the evening. The episode, directed by cast member, Daniel Dae Kim, titled ‘Kuka’awale’ (‘Stakeout’) provided a strange twist as it mixed the partner psychological fixings with vicious murder with guest turns by Jon Lovitz and Cloris Leachman. At 10P, a rerun of an earlier episode of ‘Blue Bloods’ centered around Frank’s old partner who was nearing retirement and caught with a potential DUI. It was a Must See TV ON DEMAND episode which drew an average of 7.78 million viewers.
The Alphabet Network ran it straight with its programming. At 8P, ‘The Last Man Standing’ drew an average of 7.25 million viewers and finished as the top program on the evening for Disneyville. At 830P, ‘Cristela’ drew an average of 5.67 million viewers. At 9P, a rerun of ‘Shark Tank’ finished with an average of 5.91 million viewers. And at 10P, ’20/20′ had an average of 5.90 million viewers.
The Peacock Network wasn’t really in the game. At 8P, the 30 Rock crew decided to have a rerun of this week’s season premiere of ‘The Night Shift’ which drew a lackluster average of 3.00 million viewers. AT 9P, ‘Dateline’ produced the network’s top effort of the night with an average of 6.19 million viewers which placed it fourth on Friday. Too bad the suits at Sarnoffville couldn’t figure out a better lead on top of the prime time hour.
The Animal Network of Broadcast tried by failed to deliver on Friday. At 8P, with a title of a show like this, no wonder ‘World’s Funniest Fails’ can only average 2.84 million viewers. At 9P, ‘Glee’ is closing in on its finish as it delivered an average of 1.67 million friends and family as it was, along with all of The CW shows on the night, well below The Mendoza Line.
The Little Network That Couldn’t didn’t. At 8P, ‘Hart of Dixie’ finished with an average of 1.19 million viewers. At 9P, a rerun of ‘Whose Line Is It Anyway’ had 880,000 viewers. To conclude the evening, at 930P, another rerun of ‘Whose Line Is It Anyway’ had 860,000 viewers. Enough said!
For The Record
CBS finished Friday #1 with an average 7.800 million viewers in prime time. ABC finished #2 with an average of 6.091 million viewers. NBC finished #3 with an average of 5.128 million viewers. FOX finished with an average of 2.255 million viewers. Then The CW finished with an average of 1.030 million viewers.
Today In TV History
On this date in 1983, ‘M*A*S*H’ became the most watched television program in history when the final episode aired on CBS. The TV movie was entitled “Goodbye, Farewell, Amen.” Nationally, “Goodbye, Farewell, and Amen” received a 60.2 rating and a 77 share. That 60.2 ratings translates into an estimated 50,146,600 homes (833,000 X 60.2) which can be rounded up to either 50.15 million homes or 50.2 million homes. Either way, more than half of all the television households in the United States were watching M*A*S*H — and 77% of all televisions in use from 830P to 11P were tuned in to CBS. The number of viewers who watched “Goodbye, Farewell, and Amen”, the number of people who watched all or part of the two-and-a-half hours, was 121,624,000 million viewers. In local ratings, San Francisco finished with a 63.7 ratings and an amazing 82 share of the available audience. Detroit was 57.5/73. New York City delivered a whopping 56.4/72. Chicago likewise with a 55.4/72. Los Angeles had a 51.6/68 and Philadelphia finished with a 51.2/70. In short, as of February 2015 “Goodbye, Farewell, and Amen” remains the single highest-rated television program of all time by a wide margin and that is a record unlikely to ever be broken.
Top Five Films At the Box Office This Weekend Feb 27-Mar 1, 2015
#1 ‘Focus’ $21 million at 3,323 locations
#2 ‘The Lazarus Effect’ $12 million in 2,666 locations
#3 ‘Kingsman: The Secret Service’ $11.2 million
#4 ‘SpongeBob Movie: Sponge Out of Water’ $11 million
#5 ‘Fifty Shades of Grey’ $10 million
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One at 7P presented ‘The One Show’ which was once again the evening’s highest-rated program outside of soaps, attracting an average audience of 4.01 million viewers (20.8%). It outperformed the likes of ‘A Question of Sport’ with 3.2 million viewers (15.5%); ‘Room 101’ with 3.13 million viewers (14.5%) and ‘The Musketeers’ with 2.84 million viewers (13.2%). BBC One’s evening ended with at 1035P ‘The Graham Norton Show’ which drew 3.72 million viewers (28.3%). This week’s guests included David Beckham, Will Smith, Margot Robbie and Hugh Jackman.
ITV began the evening with ‘Barging Round Britain with John Sergeant’ and it was seen by an average audience of 2.83 million (12.9%). Next, ‘Bear Grylls: Mission survive’s was up on last week’s launch numbers. The second episode in the celebrity survival show was seen by an average audience of 3.03 million viewers (14.1%).
BBC Two at 7P presented ‘Wanted in Paradise’ as it kicked things off with 970,000 viewers (4.9%). It was followed at 8P ‘Mastermind’ which drew 2.02 million viewers (9.3%). At 830P, ‘Britain’s Supermarket Revolution’ drew 1.89 million viewers (8.7%). AT 9P, ‘Italy Unpacked’ continued with 1.70 million viewers (7.9%). At 10P, ‘QI’ finished with 1.27 million viewers (7.1%).
Channel 4 at 9P presented the second episode in the latest series of ‘Gogglebox’ and it brought in 3.28 million viewers (15.3%). It was followed at 10P by ‘The Last Leg’ which drew 1.34 million viewers (8.3%).
Channel 5 held a surprise. At 9P, ‘NCIS: New Orleans’ was 5’s highest-rated show of the evening, bringing in 1.01 million viewers (4.7%). Then at 10P, ‘NCIS’, the top rated program in the U.S. which precedes ‘NCIS-New Orleans’ drew 946,000 viewers (5.7%).
Seven won on Friday yet again, this time with a 31.7% share of the available audience. Strangely, the highest rated program on Seven was #4, ‘Seven News’ with 796,000 viewers on this very slow television evening. #5, ‘Better Homes and Gardens’ drew 790,000 viewers. #6 was ‘Seven News/Today Tonight’ with 732,000 viewers. #10 was the movie, ‘Battleship’ which drew 587,000 viewers.
Network Nine finished #2 on Friday with a 24.9% share. #2 was ‘Nine News’ which drew 924,000 viewers and was the nation’s #1 newscast. #3 was ‘Nine News 6:30’ with 856,000 viewers. #7 was ‘A Current Affair’ with 671,000 viewers.
ABC finished #3 with 22.5% share. #1 was ‘The Doctor Blake Mysteries’ which drew 960,000 viewers. #8 was ‘ABC Evening News’ with 652,000 viewers. #9, a rerun of ‘QI’ drew 621,000 viewers.
Ten finished #4 with 15.9% share.
SBS finished #5 with a 5.0% share of the available audience.
Saturday Australian TV Overnight Ratings
Network Nine edges to victory on Saturday with a 26.9% share of the available audience. It had cricket and that was enough to squeeze out a victory on this day. #5, ‘ICC World Cup Cricket 2015 Session 1’ drew 723,000 viewers. Then, #6, ‘ICC World Cup Cricket 2015 Session 2’ drew 632,000 viewers. #7, ‘AFP-Australian Federal Police’ drew 509,000 viewers. The night belonged to Nine.
ABC finished #2 with 26.6% share. The #1 program was ‘New Tricks’ as it drew 983,000 viewers. #2 was ‘Granschester’ with 903,000 viewers. #3, ‘ABC Saturday News’ pulled in 853,000 viewers. #9, a rerun of ‘Scott and Bailey’ drew 479,000 viewers. Yet with the top three programs and four of the Top Ten, it finished second by a sliver.
Seven fell to third with a 25.7% share and it had all the rest of the Top Ten programs. #4, ‘Seven News Saturday’ drew 833,000 viewers. #8, the movie, ‘Finding Nemo’ drew 484,000 viewers. #10, ‘Toy Story That Time Forgot’ drew 478,000 viewers.
Ten came in fourth with a 14.8% share.
SBS finished #5 with a 6.1% share.
As you can see, no matter where you live, people are…
Sydney Hosted the Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ on Thursday at the Roseville Cinema. The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. The award-winning film will be shown for the first time in Melbourne on Sunday. Purchase your tickets at: http://heartfelt.org.au/events. The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, will be in attendance for a Q&A following the screening.
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Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1G0YNPA
This week: ‘How Your Audience Chooses To Engage With You Determines What You Have To Do’.
Media Notes Briefs, ‘Wealthy Americans, Especially The Upper Tier, Prefer Digital Over Retail. – http://eepurl.com/bftrsb
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘How Smartphone-Owning Millennials Expect Brands To Use Technology’ Generational Differences in Consumers’ Screen Preferences – http://eepurl.com/bdQToL
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dizzy Gillespie ‘On The Sunny Side of the Street’
Weekend Double Feature
Dave Brubeck ‘Somewhere Over The Rainbow’