With the final evening of the 2015 February Sweeps in prime time, CBS finished #1 on Thursday in the U.S. BBC One finished #1 in the UK. Seven again finished #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, February 26, 2015 (Posted on February 27, 2015)
The Tiffany Network led off with a bang and finished #1 on the final day of the February Sweeps Period. At 8P, ‘The Big Bang Theory’ finished #1 in its time slot and on the evening with an average 16.33 million viewers and a 10.8/17. At 830P, ‘The Odd Couple’ improved in this time slot from last year with a time slot leading 11.04 million viewers and a 7.1/11. It finished 4% ahead of the year-ago occupant ‘The Millers’ (6.8/11 on 2/27//14). But then it lost all of its momentum at 9P with a rerun of ‘The Big Bang Theory’ which finished with 8.88 million viewers and a 5.7/9. At 930P, the relocated ‘Mom’ finished second in its time slot with an average 8.16 million viewers and a 5.4/8. At 10P, ‘The Victoria’s Secret Swim Special’ was a bust and doom Les’ World as it could only bring in an average of 4.02 million women’s undergarment watchers and a 2.9/5.
The Alphabet Network finished the February Sweeps in second place on Thursday. At 8P, ‘Grey’s Anatomy’ brought in an average of 7.47 million viewers and a third ranked 6.1 rating/10 share. At 9P, the two-hour season-finale of ‘How To Get Away With Murder’ finished #1 in its time slot with an average 8.97 million viewers and a 6.5/11.
The Animal Network of Broadcast finished in the middle of the pack on Thursday. At 8P, ‘American Idol’, featuring the girls first big performance drove in an average of 9.27 million viewers and a 6.8/11. At 9P, ‘Backstrom’, one of the most original programs on television, brought in an average of 3.76 million viewers and a 2.7/4, up 8% above last week.
The Peacock Network just got it all wrong since the Sweeps began. At 8P, 30 Rock began with ‘The Slap’ and it bored an average of 3.60 million viewers and a 2.6/4. At 9P, the horrible relocation by the suits at Sarnoff City of ‘The Blacklist’ finish with a third place position within its time slot and an average of 9.70 million viewers and a 5.3/8. What a waste of a very good program. Get it back to Monday evenings. At 10P, ‘Allegiance’ completely destroyed any hope of moving up in the world with an average of 3.60 million viewers and a 2.4/4. The suits ought to be ashamed of their efforts on this night.
The #1 Hispanic Network in America finished the February Sweeps on Thursday with a middle-of-the-road result, ahead of Telemundo and The CW (but that is not a lot to brag about) and well behind NBC. AT 8P, ‘Mi Corazon es Tuyo’ pulled in a 1.2 A18-49 demo rating. At 9P, ‘Hasta el Fin del Mundo’ produced the same, as it too drew a 1.2 A18-49 demo rating. Then at 10P, ‘Que te Perdone Dios’ dropped a bit as it could only manage a 0.9 A18-49 demo ratings for the time slot.
The NBC/Universal Hispanic Network did not fare so well, but it did beat The CW. At 8P, ‘Los Miserables’ drew a 0.4 A18049 demo ratings which finished ahead of only a rerun of ‘The Vampire Diaries’. At 9P, ‘Tierra de Reyes’ picked up a bit to a 0.5 A18-49 but again, finished only ahead of a rerun of ‘Supernatural’. At 10P, ‘Dueños del Paraiso’ it finished dead last for 5th place in the time slot with a 0.6 A18-49 demo rating. But on the bright side, it was the biggest pull of the night for the Hispanic 30 Rockers.
The Little Network That Couldn’t flat-out failed to perform because it decided to not . At 8P, a rerun of ‘The Vampire Diaries’ drew just 760,000 viewers and a 0.6/1. At 9P, a rerun of ‘Supernatural’ drew an incredibly low, 670,000 viewers and a 0.5/1. Can’t wait to see how many cable networks beat them on this evening (see below). Broadcast network? Not with that performance. It was so bad at 9P, 13 individual cable programs finished higher than ‘Supernatural’. May were reruns. That makes The CW perhaps #19 on the evening in that time slot.
For The Record
CBS finished #1 on the final evening of the February Sweeps with an average of 8.740 million viewers and a 5.8 rating and a 9 share of the available audience. ABC finished second with an average of 8.472 million viewers and a 6.4 ratings and 10 share of the available audience. FOX finished #3 with an average of 6.516 million viewers and a 4.7/7. NBC finished #4 with an average of 5.029 million viewers and a 3.4/6. Univision finished with an average of 2.8 million viewers and a 1.5/3. TNT finished #6 and was the top cable network on Thursday with an average of 2.461 million viewers. The History Channel was #7 with an average of 2.067 million viewers. USA Network finished #8 with an average of 1.736 million viewers. Adult Swim finished #9 with an average of 1.624 million viewers. Discovery Channel finished with an average of 1.567 million viewers. Telemundo finished with an average of 1.3 million viewers and a 0.7/1. The CW finished with 715,000 viewers and a 0.6/1.
Today In TV History
On this date in 1984, a Pepsi commercial featuring the Jackson’s premiered on MTV.
Cable TV News
Top Cable Programs in Prime Time on Thursday, February 27, 2015
#1 ‘The O’Reilly Factor’ FNC 3.1.6 million viewers @ 8P
#2 ‘NBA Basketball’ TNT 2.644 million viewers @ 814P
#3 ‘WWE Smackdown’ SYFY 2.624 million viewers @ 8P
#4 ‘Pawn Stars’ HIST 2.464 million viewers @ 930P
#5 ‘Vikings’ HIST 2.409 million viewers @ 10P
#6 ‘Pawn Stars’ HIST 2.399 million viewers @ 9P
#7 ‘The Kelley File’ FNC 2.212 million viewers @ 9P
#8 ‘American Dad’ ADSM 2.087 million viewers @ 1030P
#9 ‘The Big Bang Theory’ TBS 1.771 million viewers @ 1030P
#10 ‘American Dad’ ADSM 1.763 million viewers @ 10P
Top Five Films At the Box Office This Weekend Feb 27-Mar 1, 2015
#1 ‘Focus’ $21 million at 3,323 locations
#2 ‘The Lazarus Effect’ $12 million in 2,666 locations
#3 ‘Kingsman: The Secret Service’ $11.2 million
#4 ‘SpongeBob Movie: Sponge Out of Water’ $11 million
#5 ‘Fifty Shades of Grey’ $10 million
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BBC One at 8P brought on ‘DIY SOS: The Big Build’ and it drew 4.28 million viewers (20.1%). then at 9P, ‘Death In Paradise’ continued to perform strongly as the drama was the night’s most watched program with 6.52 million viewers (30.1%). At 1045P, ‘Question Time’ was watched by 2.68 million viewers (27.3%).
BBC Two began the evening in prime time at 7P with ‘Wanted in Paradise’ and it pulled in a modest 1.04 million viewers (5.0%). At 9P, ‘The Great British Sewing Bee’ entertained 2.72 million viewers (12.8%), making it the top program of the evening on Two. At 9P, ‘Reinventing the Royals’ averaged 1.80 million viewers (8.3%). At 10P, ‘Charlie Brooker’s Weekly Wipe’ finished with 1.04 million viewers (6.2%).
ITV had football at 745P and the coverage of Everton’s ‘UEFA Europa League’ tie was watched by 1.82 million Premiere League fans (8.6%).
Channel 4 at 8P presented ‘Location, Location, Location’ and it continued with 1.18 million viewers (5.6%). At 9P, ‘Cucumber’ drew only 570,000 viewers (2.6%).
Channel 5’s Benefits Britain: Life on the Dole attracted 758k (3.6%) at 8pm (105k/0.5%) and Britain’s Biggest Primary School was watched by 756k (3.5%) at 9pm (64k/0.4%). The new season of The Mentalist continued with 566k (3.7%) at 10pm (36k/0.4%).
BBC Three at 9P presented ‘Bangkok Airport’ and on Thursday it averaged 757,000 viewers (3.5%).
Sky Atlantic at 9P had ‘Fortitude’ and it drew 323,000 viewers (1.5%).
E4 at 9P presented ‘Banana’ and it entertained 213,000 viewers (1.3%).
Seven won again on Thursday with a whopping 35.5% share of the available audience. #1 again was ‘My Kitchen Rules’ which drew 1,498,000 viewers. #4 was ‘Seven News’ with 848,000 viewers. #5, ‘Home and Away’ pulled 813,000 viewers. #6 was ‘Seven News/Today Tonight’ with 811,000 viewers.
Network Nine finished #2 with a 26.5% share. #2 was ‘Nine News’ as it was once again the nation’s #1 newscast, as it drew 951,000 viewers on Thursday. #3 was ‘Nine News 6:30’ with 932,000 viewers. #8 was ‘A Current Affair’ with 766,000 viewers. And #10 was ‘Open House’ with 562,000 viewers.
Ten came in third with a 17.6% share.
ABC finished #4 with a 16.2% share. #7 was ‘ABC Evening News’ with 791,000 viewers. #9, ‘7.30’ drew 706,000 viewers.
SBS finished #5 with 5.0% share of the available audience.
Friday Australian Overnight Ratings
Seven won on Friday yet again, this time with a 31.7% share of the available audience. Strangely, the highest rated program on Seven was #4, ‘Seven News’ with 796,000 viewers on this very slow television evening. #5, ‘Better Homes and Gardens’ drew 790,000 viewers. #6 was ‘Seven News/Today Tonight’ with 732,000 viewers. #10 was the movie, ‘Battleship’ which drew 587,000 viewers.
Network Nine finished #2 on Friday with a 24.9% share. #2 was ‘Nine News’ which drew 924,000 viewers and was the nation’s #1 newscast. #3 was ‘Nine News 6:30’ with 856,000 viewers. #7 was ‘A Current Affair’ with 671,000 viewers.
ABC finished #3 with 22.5% share. #1 was ‘The Doctor Blake Mysteries’ which drew 960,000 viewers. #8 was ‘ABC Evening News’ with 652,000 viewers. #9, a rerun of ‘QI’ drew 621,000 viewers.
Ten finished #4 with 15.9% share.
SBS finished #5 with a 5.0% share of the available audience.
As you can see, no matter where you live, people are…
Sydney Hosted the Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ on Thursday at the Roseville Cinema. The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. The award-winning film will be shown for the first time in Melbourne on Sunday. Purchase your tickets at: http://heartfelt.org.au/events. The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, will be in attendance for a Q&A following the screening.
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Dizzy Gillespie ‘On The Sunny Side of the Street’