With just 2 days left in the 2015 February Sweeps, CBS finished #1 on Tuesday in the U.S. ITV finished #1 in the UK. Seven again finished #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, February 24, 2015 (Posted on February 25, 2015)
The Tiffany Network (“If it’s Tuesday, it’s CBS!) powered through with another Tuesday night victory, led by the world #1 drama. AT 8P, ‘NCIS’, again was #1 for the evening with an episode that was one of the most unique in its history, pulled in an average of 17.43 million viewers and a 10.4 rating and a 16 share in households. This was a Must See TV ON DEMAND episode. AT 9P, ‘NCIS: New Orleans’ had a bitter-sweet episode about a dead Navy woman and an excellent who-done-it regarding her murder as it averaged 13.84 million viewers and a 8.0/12. At 10P, ‘Person of Interest’, picked up its writing and came up with a good episode as the boys again went back to protecting rather than fighting the competitor of the machine, and finished with an average of 9.47 million viewers and a 6.0/10. Each program was #1 in its time slot.
The Peacock Network began the evening with a strong performance. At 8P, ‘The Voice’ delivered 13.80 million viewers and a 9.3/14 in the household overnights. This was 18% above the 7.9/12 for the program a year-ago. At 10P, series-finale of ‘Parks and Recreation’ finished third in a three program race as it drew an average of 4.2 million viewers and a 3.2/5. At 1030P, ‘Parks and Recreation’ completed its run with an average of 4.20 million viewers and a 2.5/4.
The Alphabet Network finished well behind the leading two networks on the night. At 8P, ‘Fresh Off the Boat’ finished with an average of 5.79 million viewers and a 4.0/6 (#3). At 830P, ‘Repeat After Me”’ slipped to an average of 3.89 million viewers and a 2.6/4. At 9P, ‘Marvel’s Agent Carter’ closed it series finale with an average of 4.00 million viewers and a 2.5/4. Then at 10P, ‘Forever’, with an episode that could very well be one if its finest, and a Must See TV ON DEMAND episode, brought in an average of 4.60 million viewers and a 3.5/6, good for #2 in its time slot, which was 30% above the debut of failed drama ‘Mind Games’ which a year-ago brought in 2.7/5. ‘Forever’ is the sleeper of the year and is one of the very good programs that should be renewed. This program grows on you, week after week. And it cast is one of the best in television.
The Animal Network of Broadcast just didn’t have the programming to compete on this evening. At 8P, the season-finale of ‘MasterChef Junior’ brought in an average of 4.80 million viewers and a 3.4/5. But at 9P, the once promising comedy ‘New Girl’ slipped to an average of 2.90 million viewers and a 2.1/3. At 930P, Murdoch’s Minions slipped even further as ‘The Mindy Project’ drew an average of 2.36 million viewers and a 1.8/3.
The Little Network That Couldn’t just had no ammo in its belt to compete. At 8P, ‘TV’s Hottest Commercials Countdown’ finished with an average of 1.40 million viewers and a 1.0/2. At 9P, a rerun of ‘The Flash’ doesn’t perform well at this hour as it drew an average of 1.12 million viewers and a 0.9/1.
For The Record
CBS again was #1 on Tuesday as it drew an average of 13.577 million viewers and a 8.2/13. NBC finished #2 with an average of 10.611 million viewers and a 7.1/11. ABC finished #3 with an average of 4.496 million viewers and a 3.1/5. FOX finished with an average of 3.716 million viewers and a 2.6/4. Univision finished with an average of 3.242 million viewers and a 1.6/3. Telemundo finished with an average of 1.5 million viewers and a 0.8/1. The CW finished with an average of 1.257 million viewers and a 0.9/1.
Today In TV History
On this date in 1950, one of television’s greatest comedies in history, ‘Your Show of Shows’ debuted on NBC.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (138). We are thankful to all of you with more than 21,500 views.
For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
ITV’s live coverage at 730P of the ‘Champions League’, with Manchester City lost to Barcelona, 2-1, topped the night outside soaps with 5.05 million viewers (22.8%) as Luis Suarez scores twice for Barca.
BBC One couldn’t compete with football. At 9P, ‘The Gift’ drew 2.85 million viewers (13.1%). Following the news, at 1045P, ‘All Or Nothing’ was watched by 1.53 million viewers (14.7%).
BBC Two at 8P presented ‘Natural World’ as it interested 1.65 million viewers (7.3%). At 9P, ‘Inside The Commons’ brought in 1.47 million viewers (6.8%). At 10P, ‘Rhod Gilbert’s Work Experience’ continued with 820,000 viewers (4.7%).
Channel 4 at 8P began the evening with ‘Mary Portas: Secret Shopper’ and it entertained 1.51 million viewers (6.7%). At 9P, ‘The Romanians Are Coming’ averaged 1.28 million viewers (5.9%). Then at 10P, ‘Immigration Street’ averaged 1.22 million viewers. The controversial program, which has been the subject of protests, attracted an audience share of 7.8%.
Channel 5 at 8P had ‘Costa Del Casualty’ and it brought in 866,000 viewers (3.9%). At 9P, ‘Killer Psychopaths’ attracted 724,000 viewers. At 10P, ‘10,000 BC’ continued with 568,000 viewers (3.6%).
E4 at 9P presented ‘The 100’ as it continued with 581,000 viewers (2.7%).
BBC Three at 10P brought ‘Uncle’ and it rose to 391,000 viewers (2.2%).
Seven won again on Tuesday evening in prime time with a 30.0% share of the available audience. #1 again was ‘My Kitchen Rules’ with 1,467,000 viewers. #4 was ‘Seven News/Today Tonight’ with 933,000 viewers. #8 was ‘Seven news’ with 905,000 viewers. And, #9 was ‘Home and Away’ with 809,000 viewers.
Network Nine finished second again as it drew 28.0% share. #2 and the #1 newscast in the nation non Tuesday was ‘Nine News’ with 970,000 viewers. #3 was ‘Nine news 6:30’ with 956,000 viewers. #6, ‘The Big Bang Theory’ was the top comedy on Tuesday with 924,000 viewers.#7 was ‘A Current Affair’ which drew 918,000 viewers. And, #10, ‘The Block Triple Threat’ drew 793,000 viewers.
Ten finished #3 with a 17.3% share.
ABC finished fourth with 16.5% share. #5 was ‘ABC Evening News’ with 932,000 viewers.
SBS finished #5 with a 5.6% share of the available audience.
Wednesday Australian TV Overnight Ratings
Seven won again, this time with a 34.8% share of the available audience on Wednesday. And again the #1 program was ‘My Kitchen Rules’ with 1.501 million viewers. #4 was ‘Seven News/Today Tonight’ with 932,000 viewers. #5, ‘Seven news’ drew 929,000 viewers. #6 was ‘Home and Away’ with 872,000 viewers. Finally, #10, ‘Winter’ drew 731,000 viewers.
Network Nine finished second with 25.5% share. #2 and the top newscast in the nation was ‘Nine News’ with 1,056,000 viewers. #3, ‘Nine News 6:30’ drew 1,003,000 viewers. At #7, ‘A Current Affair’ drew 769,000 viewers. And finally, #9, ‘The Block Triple Threat’ drew 753,000 viewers.
Ten finished #3 with 17.8% share.
ABC finished fourth with 16.5% share. #9 was ‘ABC Evening News’ with 748,000 viewers.
SBS finished #5 with 5.9% share of the available audience.
As you can see, no matter where you live, people are…
Sydney Hosted the Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ on Thursday at the Roseville Cinema. The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. The award winning film will be shown for the first time in Melbourne on Sunday. Purchase your tickets at: http://heartfelt.org.au/events. The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, will be in attendance for a Q&A following the screening.
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 44,600+ views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Wealthy Americans, especially The Upper Tier, Prefer Digital Over Retail’. http://bit.ly/1CTS9H5
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘How Smartphone-Owning Millennials Expect Brands To Use Technology’ Generational Differences in Consumers’ Screen Preferences – http://eepurl.com/bdQToL
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page: