NBC #1 on Monday in the U.S. BBC One #1 in the UK. Seven #1 in Australia…Again.

With 2 days left in the 2015 February Sweeps, NBC #1 on Monday in the U.S. BBC One #1 in the UK. Seven again finished #1 in Australia.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, February 23, 2015 (Posted on February 24, 2015)

NBC #1 on Monday was 'The Voice' was top program.

NBC #1 on Monday was ‘The Voice’ was top program.


The Peacock Network got off with a bang and a song. At 8P, ‘The Voice’ returned in winning fashion, with 13.60 million viewers and an 8.7 rating and a whopping 13 share in the household overnights from 8-10P, peaking in the 9P half-hour with an 8.9/13). This was only 5% below the 9.2/14 for the year-ago midseason opener and finished beating ‘The Bachelor’ buy 34%. At 10P, the season premiere of the medical drama ‘The Night Shift’ unexpectedly dropped to a distant third-place with 5.50 million viewers and a 3.4/6. Oh do the suits at 30 Rock wish they had kept ‘The Blacklist’ in this hour on Mondays. It’s not too late to shift it back!


The Tiffany Network couldn’t compete at 8P as ‘2 Broke Girls, featuring guest star the beloved Valerie Harper, drew 8.46 million viewers and a 5.5/8. At 830P, ‘Mike & Molly’ drew 8.83 million viewers and a 5.5/8. Then at 9P, Black Rock kicked it in with ‘Scorpion’ lifted the audience level to 8.64 million viewers and a 6.7/10. This is definitely a hit for CBS as a first year show. Then at the Battle @ 10P on Monday, ‘NCIS: Los Angeles’, with a tremendous episode centering on their old Nepalese Gurkha friend, delivered a network evening high of 9.59 million viewers and a 6.3/10. This was a Must See ON DEMAND episode and it won the coveted 10P time slot. The moving of ‘NCIS: Los Angeles’ to Mondays rebuilt the night for Paley’s Pals.


The Alphabet Network finds itself with a fading lead for Mondays. At 8P, ‘The Bachelor’ could not put up the numbers against ‘The Voice’ as it drew only 8.91 million viewers and a 6.5/10. Besides, who can watch all that crying? At 10P, ‘Castle’ in an exceptional episode about Martian flights, drew 7.65 million viewers and a 4.7/8. This too was a Must See TV ON DEMAND episode.


The Animal Network of Broadcast had its usual Monday. At 8P, ‘Gotham’ did what it always does…present the television audience with one of the best programs on television as Jim Gordon fights crime his way. ‘Gotham’ drew 6.46 million viewers and a solid 4.3/7. It was another Must See TV ON DEMAND episode. But at 9P, the season finale of ‘Sleepy Hollow’ could only draw 4.35 million viewers and a 2.8/4. Murdoch’s Minions have to go back to the drawing board and fix the second half of their Mondays.

The CW

The Little Network That Couldn’t didn’t. At 8P, ‘The World Dog Awards’, meaning to be a special was not so special as only 1.27 million dog lovers and a 0.9/1 tuned in for these two hours. Is this entertainment?

Late Night

At 1135P (ET) on Monday, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 with a 3.0/8; CBS’s ‘Late Show with David Letterman’ had a 2.4/6; and ABC’s ‘Jimmy Kimmel Live’ finished with a 2.3/6. At 1235A, ‘Nightline’ finished #1 with an average of 1.4/5 in metered-market households. NBC’s ‘Late Night with Seth Meyers’ came in second with a 1.3/5. CBS’s ‘Late Late Show’ finished with a 1.1/4. At 135A, ‘Last Call with Carson Daly’ delivered a 0.8/4.

For The Record

NBC finished #1 on Monday with an average of 10.49 million viewers and a 6.9/11. CBS finished #2 with an average of 8.892 million viewers and a 6.2/10. ABC finished a close #3 with an average of 8.49 million viewers and a 5.9/9. FOX finished #4 with 5.404 million viewers and a 3.6/5. Univision finished #5 with 3.166 million viewers. The CW finished with an average of 1.27 million viewers and a 0.9/1. Telemundo finished with an 0.8/1. After twenty-two weeks of the 2014-15 broadcast television season (through Sunday, February 22, 2015), among total viewers, CBS is ahead for the season averaging 11.6 million viewers. NBC is second with 9.4 million, followed by ABC with 7.9 million, FOX with 6.1 million, and CW with 2.1 million. NBC had the ‘Super Bowl’; CBS had ‘The Grammy’s’ and ABC had the ‘Academy Awards’ as special event telecasts which boosted the numbers for each network.

Today In TV History

On this date in 1942, NBC starts to broadcast a series of training programmes for air raid wardens in the New York area, the start of education television broadcasting in the US.


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For The World Who Needs A Little


Think Sunshine. #thinksunshine

Across The Pond

BBC One took top honors again on Monday. ‘EastEnders’ again was the most watched program as 8.4 million viewers tuned into the soap.

ITV, however, had the highest rated show outside of the soaps and it was good news for its fans. David Tennant and Olivia Colman will return for a third series of hit drama Broadchurch, ITV has confirmed. The show’s second season, which revolves around two separate murder cases linked by Tennant’s character Detective Inspector Alec Hardy, reached its finale last night. An average audience of 7.9 million watched the broadcast on ITV, series high.

Channel 4 presented ‘IndianSummers’ and it drew 5.3 million viewers for episode 1 and that made it Channel 4’s highest rated UK drama in over two decades.

Down Under

Seven was #1 again on Monday as it pulled in a dominating 32.6% share of the available audience in Australia. #1 was ‘My Kitchen Rules’ which drew 1,624,000 viewers. #4 was ‘Seven News’ which drew 1,001,000 viewers. #6, ‘Seven News/Today Tonight’ which finished with 975,000 viewers. #7 was ‘Home and Away’ with 910,000 viewers.

Network Nine finished #2 on Monday as it had a 26.2% share. #2 was ‘Nine News’ which finished with 1,155,000 viewers and was the #1 newscast in the nation on Monday. #3 was ‘Nine News 6:30’ with 1,138,000 viewers. #5, ‘A Current Affair’ delivered 982,000 viewers. #9, ‘The Block Triple Threat’ had 832,000 viewers.

ABC finished #3 with a 19.5% share. #8, ‘ABC Evening News’ drew 865,000 viewers. And, #10, ‘7.30’ pulled in 812,000 viewers.

Ten finished fourth with 16.7% share.

SBS finished #5 with 5.0% share of the available audience.

Tuesday Australia TV Overnight Ratings

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http://au.tv.yahoo.com/my-kitchen-rules/clips/26431446/jane-and-emma-ready-for-mkr-challenge/ via @Yahoo7

Seven won again on Tuesday evening in prime time with a 30.0% share of the available audience. #1 again was ‘My Kitchen Rules’ with 1,467,000 viewers. #4 was ‘Seven News/Today Tonight’ with 933,000 viewers. #8 was ‘Seven news’ with 905,000 viewers. And, #9 was ‘Home and Away’ with 809,000 viewers.

Network Nine finished second again as it drew 28.0% share. #2 and the #1 newscast in the nation non Tuesday was ‘Nine News’ with 970,000 viewers. #3 was ‘Nine news 6:30’ with 956,000 viewers. #6, ‘The Big Bank Theory’ was the top comedy on Tuesday with 924,000 viewers.#7 was ‘A Current Affair’ which drew 918,000 viewers. And, #10, ‘The Block Triple Threat’ drew 793,000 viewers.

Ten finished #3 with a 19.8% share.

ABC finished fourth with 16.5% share. #5 was ‘ABC Evening News’ with 932,000 viewers.

SBS finished #5 with a 5.6% share of the available audience.

As you can see, no matter where you live, people are…

Switching Channels!

Sydney Hosts Australian Premiere of the International Press Associations Satellite Award Winning film, ‘Return To Zero’ Thursday at 7P at the Roseville Cinema. The film, starring Minnie Driver, Paul Adelstein, Alfred Molina, Connie Nielsen, Andrea Anders, Kathy Baker, and Sarah Jones. All profits benefit two amazing organizations: Heartfelt and Stillbirth Foundation Australia. Purchase your tickets at: http://heartfelt.org.au/events. The Writers Guild of America nominee, director Sean Hanish and his wife, Kiley, will be in attendance for a Q&A following the screening.

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Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.

Media Notes Briefs, ‘Wealthy Americans, especially The Upper Tier, Prefer Digital Over Retail’. http://bit.ly/1CTS9H5


New This Week: Connected Consumers Equal Business Successhttp://eepurl.com/XT6m5

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Weekly Retail Media Notes. This week: ‘How Smartphone-Owning Millennials Expect Brands To Use Technology’ Generational Differences in Consumers’ Screen Preferences – http://eepurl.com/bdQToL


Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o

Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:

Dave Brubeck Trio with Paul Desmond and Gerry Mulligan

This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media Management, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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