FOX finished #1 on Wednesday behind ‘American Idol’ and ‘Empire’. BBC One #1 with ‘Great Comic Relief Bake Off’. Seven was #1 again in Australia with ‘My Kitchen Rules’
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, February 18, 2015 (Posted on February 19, 2015)
The Animal Network of Broadcast is beginning to own Wednesday evenings in prime time. At 8P, the old warhorse, ‘American Idol’ in the first half of its final 24 selection process, drove in 10.45 million viewers and a 7.5/12. The competition is getting tougher. And at 9P, the new star hit of the year, ‘Empire’ took top honors on all of television as it drew in 12.94 million viewers and an 8.8/13. The suites at Murdochville can officially sit back and gloat…for at least one day.
The Tiffany Network said goodbye to one of the best series of the 21st Century as ‘The Mentalist’ gave us its final two episodes on Wednesday. At 8P, the continuing arc of the serial killer continued as it led into the series finale at 9P which brought Patrick and Lizbon together as they were married in their own way and the series left us all good memories of one of the best love stories in years as it drew 10.15 million viewers and a 6.5/10 and a little surprise at the end. It was a grand farewell and the top show on CBS on this Wednesday…as it should be. At 10P, Black Rock ruined the night by allowing ‘Stalker’ to continue as it brought in 7.17 million viewers and a 4.5/8. There is a lot to rebuild on Wednesday for Paley’s Pals.
The Alphabet Network dropped to the middle of the pack on Wednesday. At 8P, ‘The Middle’ brought in 7.66 million viewers and a 5.2/8. At 830P, ‘The Goldbergs’ dropped and drew 6.83 million viewers and a 4.4/7. At 9P, ‘Modern Family’ needs all the help it can get from a lead in as it hit the ‘Empire’ wall and drew 8.78 million viewers and a 6.0/9 as it is no longer the big hit on ABC it once was. At 930P, ‘Black-ish’ drew 6.48 million viewers and a 4.2/6. At 10P, ‘Nashville’ drew 4.71 million viewers and a 3.5/6 finishing well behind all of the others in this time slot.
The Peacock Network finished fourth on Wednesday. At 8P, ‘The Mysteries of Laura’ drew 5.75 million viewers and a 3.9/6, far behind the leading programs in this time slot and failing each and every week after a great start in the Fall. . At 9P, ‘Law & Order: SVU’ drew 6.37 million viewers and a 4.2/6. At 10P, one of the best shows on the network that Sarnoff built, ‘Chicago PD’ in one of the best episodes of the year, attracted 7.00 million viewers and a 4.6/8 and finally finished #1 in its time slot. This was Must See TV ON DEMAND.
The Little Network That Couldn’t really didn’t on Wednesday. At 8P, ‘Arrow’ could only draw 2.81 million viewers and a 1.9/3. At 9P, ‘The 100’ pulled in 1.55 million viewers and a 1.0/2. It also had the ‘Empire’ affect hit it as this network depends on the same demos FOX controls on Wednesday.
For The Record
FOX finished #1 on Wednesday with an average of 11.693 million viewers and an 8.2 rating and a 13 share of the available audience. CBS finished #2 with an average of 9.157 million viewers and a 5.7/9. ABC finished third with an average of 6.527 million viewers and a 4.5/7. NBC finished #4 with an average of 6.373 million viewers and a 4.2/7. Univision finished with 2.863 and a 1.5/2. The CW finished with an average of 2.180 million viewers and a 1.4/2. Telemundo finished with 1.4 million viewers and an 0.8/1.
Today In TV History
On this date in 1987, a controversial, anti-smoking ad aired for the first time on television. It featured Yul Brynner who died shortly after of lung cancer.
Cable TV News
Top Ten Wednesday Cable Programs
#1 College Basketball Regional (ESPN, 859P): 4.14 million
#2 ‘The O’Reilly Factor’ (Fox News Channel, 8P): 3.01 million viewers
#3 ‘The Big Bang Theory’ (TBS, 10P): 2.95 million viewers
#4 ‘The Big Bang Theory’ (TBS, 930P): 2.74 million viewers
#5 ‘The Big Bang Theory’ (TBS, 1030P): 2.72 million viewers
#6 ‘American Pickers’ (History, 9P.): 2.67 million viewers
#7 ‘NCIS’ (USA, 9P): 2.67 million viewers
#8 ‘The Big Bang Theory’ (TBS, 9P): 2.64 million viewers
#9 ‘NCIS’ (USA, 8P): 2.61 million viewers
#10 ‘American Dad’ (Adult Swim, 1030P): 2.57 million viewers
Smartphone Penetration Rising in All Age and Income Demos As It Hits 75% of the US Mobile Market
Three of every 4 US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2014 (Q4 2014), reveals comScore in its latest market update. Data provided to MarketingCharts by comScore indicates that while penetration remains highest among youth and higher-income consumers, smartphone adoption has been growing quickly among lower-income and older Americans. As of December 2014, almost 9 in 10 (88.9% of) mobile subscribers aged 25-34 owned a smartphone, with those aged 18-24 (88.6%) right on their heels. These two groups have maintained the highest adoption rates going at least as far back as January 2013, when penetration stood at 73.5% and 72.2%, respectively.
(Of note, a recent survey from the Interactive Advertising Bureau found that 9 in 10 Millennial mothers – aged 18-32 – in the US now own a smartphone, up from 65% in 2012. This represents the first time that smartphone ownership has outpaced laptop and desktop penetration, with the survey also noting that this segment spends 35% more time online with their smartphones than online via laptop or desktop.)
In both relative and absolute terms, though, it’s been the youngest and oldest groups that have driven the uptick in smartphone penetration. Remembering that these percentage figures are among mobile subscribers, consider that:
As of December 2014, 83.7% of teens (13-17) owned a smartphone, up from 58.9% in January 2013;
The percentage of 55-64-year-old mobile subscribers with a smartphone grew from 40.4% to 61.5% during that timeframe, passing the majority threshold in January of last year; and
Almost half (46.6% of) mobile subscribers aged 65 and older owned a smartphone in December 2014, almost double the share (24.5%) from January 2013.
It bears noting that, according to a recent Rocket Fuel study [download page], almost half of internet-using adults with a child under 18 in the household plan to buy their child a mobile phone by the time they turn 13.
Looking at income-related trends, the comScore data demonstrates that smartphone penetration correlates with household income, with adoption trending higher alongside each income bracket. Indeed, more than 8 in 10 mobile subscribers who hail from households with pre-tax income of at least $75,000 per year now own smartphones, including 84.3% of those with household income of at least $100,000 per year.
Over the past couple of years, though, smartphone penetration has crossed the majority threshold for lower-income groups. Indeed, the latest figures indicate that 61.3% of mobile subscribers from low-income households (<$25k/year) now own a smartphone, representing an almost 50% increase from the January 2013 figure (42.9%). Among those in the $25-50k/year bracket, 7 in 10 now own a smartphone, up from 48.1% at the beginning of 2013.
For more age- and income-related media usage data, see the MarketingCharts Debrief, US Media Audience Demographics, which examines the demographic composition of a host of media channels.
During the 3-month average ending in December 2014, Apple remained the top smartphone OEM with 41.6% share of smartphone subscribers aged 13 and older, per comScore’s figures. That market share is up by almost 4 points from 37.8% in January 2013. Samsung, the second-ranked OEM, has experienced a bigger uptick in market share during that period, from 21.4% to 29.7%.
In terms of smartphone platforms, Android’s majority 53.1% share in December 2014 is up only slightly from 52.3% share in January 2013. The big loser over that time span has been BlackBerry, down from 5.8% to 1.8% market share.
Facebook ranked as the top smartphone application again in December 2014, reaching 70.2% of the “app audience” (smartphone mobile media users aged 18 and older on iOS and Android platforms).
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Across The Pond
BBC One got into the spirit of baking really good and finished #1 on the evening. AT 830P, ‘The Great Comic Relief Bake Off’ topped the ratings on Wednesday as the second episode of the charity series attracted 7.02 million viewers (29.8%). At 930P, ‘Room 101’ followed with 4.22 million viewers (19.3%).
Over on BBC Two, at 7P presented ‘Antiques Road Trip’ as it continued with 1.40 million viewers (6.8%). At 8P, ‘Alaska: Earth’s Frozen Kingdom’ had 2.38 million viewers shivering (10.1%). At 9P, the latest episode of ‘Wolf Hall’ dropped a bit form last week as it drew 2.46 million viewers (10.8%) but was still Two’s top program of the evening.
ITV at 8P had ‘Midsomer Murders’ and it intrigued 3.66 million viewers (15.8%).
Channel 4 began at 8P with ‘The Restoration Man’ and it appealed to 990,000 viewers (4.2%). At 9P, ’24 Hours in A&E’ brought in 1.73 million viewers (7.6%). Then at 10P, ‘Junk Food Kids: Who’s to Blame?’ brought in 1.33 million viewers (8.6%).
Channel 5 presented at 8P, ‘GPs: Behind Closed Doors’ and averaged 890,000 viewers (3.8%). At 9P, ‘World’s Biggest Hips’ attracted 1.05 million viewers. Then at 10P, the movie, ‘Erin Brockovich’ brought in only 388,000 viewers.
Seven won again in Australia with a huge 35.9% share of the available audience in the nation on Wednesday. And it again was led by #1 ‘My Kitchen Rules’ which had a dominant 1,708,000 viewers, just 7,000 viewers less than the evening before. #4 was ‘Seven news’ with 1,007,000 viewers. #5, ‘Seven News/Today Tonight’ drew 960,000 viewers. #7, ‘Home and Away’ pulled in 878,000 viewers. #8, ‘Winter’ drew 817,000 viewers.
Network Nine came in second with a 29.3% share. #2 was the top newscast of the evening, ‘Nine News 6:30’ with 1,051,000 viewers. #3, ‘Nine News’ drew 1,043,000 viewers. #6 was ‘A Current Affair’ which drew 884,000 viewers. #10 was ‘The Block Triple Threat’ with 738,000 viewers.
ABC finished #3 with a 17.2% share. #9, ‘ABC Evening News’ drew 815,000 viewers.
Ten finished fourth with a 16.3% share of the available audience.
SBS finished #5 with 5.3% share.
Thursday Australian TV Overnight Ratings
Seven #1 again with 35.5% share, down slightly from Wednesday. #1 again was ‘My Kitchen Rules’ with 1.373 million viewers. #4 was ‘Seven News’ with 972,000 viewers. #5 was ‘Seven News/today Tonight’ with 971,000 viewers.#7, ‘Home and Away’ finished with 838,000 viewers.
Network Nine finished #2 again on Thursday, this time with a 25.0% share, a decrease of 4.3% from Wednesday. #2 was the top newscast in the nation as ‘Nine News’ drew 1,062,000 viewers. #3 was ‘Nine News 6:30’ with 1,024,000 viewers. #8 was ‘A Current Affair’ with 822,000 viewers. @9, ‘Open House’ finished with 664,000 viewers.
ABC finished #3 with a 17.5% share, a slight increase over Wednesday. #6 was ‘ABC Evening News’ with 861,000 viewers. #10, ‘7.30’ drew 655,000 viewers.
Ten finished #4 with a 17.1% share, a slight increase from Wednesday.
SBS finished #5 with 4.5% share of the available audience, well below Wednesday’s share.
As you can see, no matter where you live, people are…
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This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
2015 Grammy Award Winner for Best Latin Jazz Album, Arturo O’Farrill & The Afro Latin Jazz Orchestra, ‘The Offense Of The Drum’