CBS #1 on Tuesday in the U.S. ITV #1 in the UK. Seven again #1 in Australia behind ‘My Kitchen Rules’.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, February 17, 2015 (Posted on February 18, 2015)
The Tiffany Network crushed the competition on Tuesday. It was no contest with the CBS drama combinations beginning at 8P with the #1 police procedural in the world, ‘NCIS’ again #1 for the night with 17.71 million viewers and a strong 11.0 rating/17 share. And this week’s episode was exceptional as Gibbs and Fornell got the man they were seeking revenge. It was a Must See TV ON DEMAND episode. At 9P, its spin-off, ‘NCIS: New Orleans’ powered through leading its time slot with a strong 14.31 million viewers and an 8.8/13. Its Mardi Gras theme on Fat Tuesday was timely while its message of family was a but convoluted. Did Pride give his daughter permission to continue to write to her grandfather, played by the superb Stacy Keach? But at 10P, ‘Person of “Interest’ slipped back into bad habits as it moved again into the web of Samaritan and drew 9.10 million viewers and a 5.8/10. ‘Person of Interest’ continues to lose a large chunk of the ‘NCIS: New Orleans’ lead-in (33% from the 930P portion last night–8.6/13). This obsession with Samaritan is ruining the show. When it gets down to basics, helping those in need, and with the original cast left, it is superb. But when it includes Root, it begins teetering down toward a spiral that cannot end well for this once superb program. It is time to get back to basics, like the week previous, or fail. ‘Chicago PD’ is on its heels with a much more understandable platform of fighting justice with superb writing and a cast one cares for. Since the death of one of its main cast members, this program has slid down a fateful slide toward cancellation. The suits at Les’ World must fix it or lose a great show.
The Alphabet Network had nothing left in its tank after Monday. At 8P, ‘Fresh Off The Boat’ drew 6.14 million viewers and a 4.1/6. At 830P, the series-premiere of ‘Repeat After Me’ hosted by ‘The Goldbergs’ star Wendi McLendon-Covey, was a bust as it drew 4.34 million viewers and a 2.8/4. It was 12% below the debut of failed time period sitcom occupant ‘Manhattan Love Story’ on 9/30/14 (3.2/5). Opps. At 9P, ‘Marvel’s Agent Carter’ produced a series-low with 4.14 million viewers and a 2.4/4, which was 14% below the 2.8/4 one week earlier. But this episode did have one redeeming value: it is getting closer to the end as our beloved Agent Carter is finally being believed by her compatriots in the agency. Unfortunately, that is too little, too late as this chauvinistic period piece just seems out-of-place, even for a Marvel redo. At 10P, ‘Countdown to the Oscars: 15 Movies That Changed American Cinema’ was a bust at a distant third-place with 3.06 million viewers and a 2.0/3. The suits at Disneyville have to get two days in a row of victories before then can celebrate. And that appears to be a tough assignment. Just too many mice.
The Animal Network of Broadcast had good news on a bad night. At 8P, ‘MasterChef Junior’ finished third in its time slot with 5.41 million viewers and a 3.5/5. Bad news at 9P, ‘New Girl’ only drew 3.11 million viewers and a 2.1/3 but did finished in third place as well. At 930P, ‘The Mindy Project’ sank to The CW level with 2.51 million viewers and a 1.7/3.
The Peacock Network has a major player on Tuesday and it is located at 10P. But first, you have to go through a jumble of crazy programming. At 8P, ‘Parks and Recreation’ drew 2.93 million viewers and a CW-like 1.6/2. Then at 830P, ‘Parks and Recreation’ drew 2.48 million viewers and a . At 9P, almost impossible to do with that lead-in, ‘Marry Me’ sunk to a series-low (and last-place) 2.07 million viewers and a 1.4/2. At 830P, the cancelled ‘About A Boy’ drew a series low of 2.38 million viewers and a 1.6/2, which was a miracle with that lead-in. Then there was at 10P, ‘Chicago Fire’ a major challenge to CBS in this time slot as it drew 6.19 million viewers and a 4.1/7, which built up an audience 156% greater than ‘About A Boy’. It doesn’t have the luxury of having two of the strongest dramas ahead of it leading in. It just had great characters and superb writing. This week’s episode was no different as it solved a major crime in Chicago which was linked to one of the star character’s mothers. It was Must See TV ON DEMAND episode. Sure it was nearly 3 million viewers behind ‘POI’ but it is a better show today than ‘POI’.
The Little Network That Couldn’t almost did. At 8P, ‘The Flash’ remains a hit on this network as it drew 3.71 million viewers and a 2.7/4, which was equal to one week earlier. But at 9P, ‘Supernatural’ has to be replaced as it drew 2.29 million viewers and a 1.6/2.
For The Record
CBS finished #1 on Tuesday as it drew an average of 13.706 million viewers and an 8.5 rating and a 14 share of the available audience. ABC finished a distant second with 4.143 million viewers and a 2.6/4. FOX came in #3 with 4.112 million viewers and a 2.7/4. NBC parked its rec and finished fourth with an average of 3.706 million viewers and a 2.5/4. Univision finished with an average of 3.094 million viewers in prime time. The CW finished with and average of 2.999 million viewers and a 2.1/3.
Today In TV History
On this date in 1953, Lucille Ball and Desi Arnaz signed a contract worth $8,000,000 to continue the ‘I Love Lucy’ TV show through 1955. That is $8 million in 1953 dollars. Its more than $70 million in today’s dollars. That’s approximately $1.6 million per episode in today’s dollars. And, Desilu owned the show. Can you spell rerun and syndicated dollars…even today?
Smartphone Penetration Rising in All Age and Income Demos As It Hits 75% of the US Mobile Market
Three of every 4 US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2014 (Q4 2014), reveals comScore in its latest market update. Data provided to MarketingCharts by comScore indicates that while penetration remains highest among youth and higher-income consumers, smartphone adoption has been growing quickly among lower-income and older Americans. As of December 2014, almost 9 in 10 (88.9% of) mobile subscribers aged 25-34 owned a smartphone, with those aged 18-24 (88.6%) right on their heels. These two groups have maintained the highest adoption rates going at least as far back as January 2013, when penetration stood at 73.5% and 72.2%, respectively.
(Of note, a recent survey from the Interactive Advertising Bureau found that 9 in 10 Millennial mothers – aged 18-32 – in the US now own a smartphone, up from 65% in 2012. This represents the first time that smartphone ownership has outpaced laptop and desktop penetration, with the survey also noting that this segment spends 35% more time online with their smartphones than online via laptop or desktop.)
In both relative and absolute terms, though, it’s been the youngest and oldest groups that have driven the uptick in smartphone penetration. Remembering that these percentage figures are among mobile subscribers, consider that:
As of December 2014, 83.7% of teens (13-17) owned a smartphone, up from 58.9% in January 2013;
The percentage of 55-64-year-old mobile subscribers with a smartphone grew from 40.4% to 61.5% during that timeframe, passing the majority threshold in January of last year; and
Almost half (46.6% of) mobile subscribers aged 65 and older owned a smartphone in December 2014, almost double the share (24.5%) from January 2013.
It bears noting that, according to a recent Rocket Fuel study [download page], almost half of internet-using adults with a child under 18 in the household plan to buy their child a mobile phone by the time they turn 13.
Looking at income-related trends, the comScore data demonstrates that smartphone penetration correlates with household income, with adoption trending higher alongside each income bracket. Indeed, more than 8 in 10 mobile subscribers who hail from households with pre-tax income of at least $75,000 per year now own smartphones, including 84.3% of those with household income of at least $100,000 per year.
Over the past couple of years, though, smartphone penetration has crossed the majority threshold for lower-income groups. Indeed, the latest figures indicate that 61.3% of mobile subscribers from low-income households (<$25k/year) now own a smartphone, representing an almost 50% increase from the January 2013 figure (42.9%). Among those in the $25-50k/year bracket, 7 in 10 now own a smartphone, up from 48.1% at the beginning of 2013.
For more age- and income-related media usage data, see the MarketingCharts Debrief, US Media Audience Demographics, which examines the demographic composition of a host of media channels.
During the 3-month average ending in December 2014, Apple remained the top smartphone OEM with 41.6% share of smartphone subscribers aged 13 and older, per comScore’s figures. That market share is up by almost 4 points from 37.8% in January 2013. Samsung, the second-ranked OEM, has experienced a bigger uptick in market share during that period, from 21.4% to 29.7%.
In terms of smartphone platforms, Android’s majority 53.1% share in December 2014 is up only slightly from 52.3% share in January 2013. The big loser over that time span has been BlackBerry, down from 5.8% to 1.8% market share.
Facebook ranked as the top smartphone application again in December 2014, reaching 70.2% of the “app audience” (smartphone mobile media users aged 18 and older on iOS and Android platforms).
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Across The Pond
ITV’s live coverage, at 730P, of the ‘Champions League’ featuring Chelsea at Paris Saint Germain which ended in a 1-1 draw topped the night outside soaps with 4.33 million viewers (19.5%). Chelsea, the leading team in the Premier League traveled to Paris to take on the might of Ligue 1 champions PSG. It was a replay of last year’s quarter-final.
BBC One’s ‘The Gift’ dropped in the ratings when going up against live football on Tuesday. At 9P, the charitable series dropped by around 400,000 viewers from last week to an average 3.27 million viewers (15.0%). Later at 1035P, ‘Count Arthur Strong’ brought in 1.53 million viewers (12.9%).
BBC Two, at 8P had ‘Alex Polizzi: The Fixer’ and it drew 1.90 million viewers (8.5%). It was followed at 9P by ‘Inside the Commons’ with 1.73 million viewers (7.9%). At 10P, ‘Rhod Gilbert’s Work Experience’ grabbed 852,000 viewers (4.8%) at 10pm.
Channel 4 at 8P had ‘Can Property Pay Your Wages?’ as it was seen by 1.06 million viewers (4.7%). At 9P, ‘The Romanians Are Coming’ had 1.55 million viewers (7.1%). Then at 10P, ‘Kid Criminals’ fascinated 979,000 viewers (6.1%).
Channel 5 at 8P presented ‘Costa Del Casualty’ which brought in 936,000 viewers (4.2%). It was followed at 9P by ‘Killer Psychopaths’ with 833,000 viewers (3.8%). At 10P, ‘10,000 BC’ continued with 607,000 viewers (3.7%).
BBC Three had at 10P, ‘Uncle’ and it rose to 445,000 viewers (2.5%).
E4 at 9P presented ‘The 100’ as it continued with 551,000 viewers (2.5%).
Seven tops again in Australia on Tuesday as it had an overwhelming 32.7% share of the available audience. And it again had the #1 program in the nation with ‘My Kitchen Rules’ with a huge 1,715,000 viewers. #5 was ‘Seven News’ with 953,000 viewers. #6 was ‘Seven News/Today Tonight’ with 916,000 viewers. #8, ‘Home and Away’ drew 882,000 viewers. Finally, #10 was ‘How To Get Away With Murder’ which drew 800,000 viewers.
Network Nine finished #2 with a 27.8% share. It had the #2 program and the #1 newscast in the nation on Tuesday with 1,049,000 viewers. #3 was ‘Nine News 6:30’ which drew 975,000 viewers. #4 was ‘The Big Bang Theory’, the top comedy in the nation. #7, ‘A Current Affair’ drew 912,000 viewers.
Ten finished #3 with 18.5% share.
ABC finished #4 with 15.6% share. It had the #9 program which was ‘How To Get Away With Murder’ which drew 800,000 viewers.
Ten finished fifth with an improvement over last night as it had a 5.6% share of the available audience on Tuesday.
Wednesday Australian TV Overnight Ratings
Seven won again in Australia with a huge 35.9% share of the available audience in the nation on Wednesday. And it again was led by #1 ‘My Kitchen Rules’ which had a dominant 1,708,000 viewers, just 7,000 viewers less than the evening before. #4 was ‘Seven news’ with 1,007,000 viewers. #5, ‘Seven News/Today Tonight’ drew 960,000 viewers. #7, ‘Home and Away’ pulled in 878,000 viewers. #8, ‘Winter’ drew 817,000 viewers.
Network Nine came in second with a 29.3% share. #2 was the top newscast of the evening, ‘Nine News 6:30’ with 1,051,000 viewers. #3, ‘Nine News’ drew 1,043,000 viewers. #6 was ‘A Current Affair’ which drew 884,000 viewers. #10 was ‘The Block Triple Threat’ with 738,000 viewers.
ABC finished #3 with a 17.2% share. #9, ‘ABC Evening News’ drew 815,000 viewers.
Ten finished fourth with a 16.3% share of the available audience.
SBS finished #5 with 5.3% share.
As you can see, no matter where you live, people are…
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Lady Gaga and Tony Bennett Win 2015 Grammy Award for Best Traditional Pop Vocal Album