ABC #1 on Monday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

ABC #1 on Monday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, February 16, 2015 (Posted on February 17, 2015)

ABC was #1 on Monday but CBS' 'Mike & Molly' was top program with over 9 million viewers.

ABC was #1 on Monday but CBS’ ‘Mike & Molly’ was top program with over 9 million viewers.


The Alphabet Network went head to head with CBS on Monday and came out on top. At 8P, ‘The Bachelor’ brought in 8.88 million viewers and a 6.2/9. Then at 10P, the conclusion of one of the best arcs in the history of ‘Castle’ was absolutely worth watching as it drew 8.42 million viewers and a 5.1/8. It was Must See TV ON DEMAND. This is ‘Castle’ at its very best. And now the banishment of Rick working with Kate at the NYPD is over and credit everyone for getting back to square one. ‘Castle’ drew its biggest audience in 11 weeks as it finished #1 in its time period even besting Stevie Wonder Special. Great show.


The Tiffany Network had a surprise of its own on Monday as it devoted two hours to the great Steve Wonder. But at 8P, ‘2 Broke Girls’ drew 8.64 million viewers and a 5.8/9. Then at 830P, ‘Mike & Molly’ took top network honors with 9.17 million viewers and a 6.0/9, and again finished with the top viewership on all of television on Monday. Titled, ‘Checkpoint Joyce’, Mike is forced to arrest Joyce for a DUI after she refuses to take a breathalyzer at a checkpoint. Then at 8P, ‘Stevie Wonder: Songs in the Key of Life-An All Star Grammy Salute’ brought in 7.49 million viewers and a 5.7/9.


The Tiffany Network did what Donald Trumps hair does at home…it fell. After two days on top of the heap, Sarnoff’s Staff at 8P presented America Donald’s World as ‘Celebrity Apprentice’ died a friendly death with 5.59 million viewers and a 4.5/7. Then the conclusion, at 10P, of one of the worst dramas ever on television, ‘State of Affairs’ brought down the network with 4.48 million viewers and a 3.3/6. America can now sigh a fresh breath of relief. After all, without the Olympics, NBC has a problem.


The Animal Network of Broadcast got off with a bang as at 8P, ‘Gotham’ did everything that Gotham does…make you laugh with eye-popping wonder. With the introduction of baby Joker, the wild adventure brought in 6.16 million viewers and a 4.3/6 in what was once again Must See TV ON DEMAND episode finished #3 in its time slot. You’ve got to love it. And at 9P, ‘Sleepy Hollow’ drew 4.45 million viewers and a 2.7/4. At least Murdoch’s Minions got half of the schedule right. Now it is time to work on the back-end.

The CW

The Little Network That Couldn’t didn’t on Monday. At 8P, ‘The Originals’ pulled in 1.40 million viewers and a 1.2/2. Then at 9P, ‘Jane the Virgin’ brought in 1.33 million viewers and a 1.1/2. Suffice to say, The CW was not competitive…again. Time to give up on the critics raves and dump this entire lot. Suits at CW: Bring on entertainment. Old movies would do better than this. Get a grip! Even Telemundo beat you.

Late Night

In 55 of Nielsen’s 56 metered markets (averages currently exclude Atlanta), household results on Monday evening were: @ 1135P (ET) #1 ‘The Tonight Show Starring Jimmy Fallon’ which had a 3.1 rating and an 8 share of the available audience as guests included Edward Norton, Craig Robinson and musical guest Chris Brown with The Roots. #2 CBS’ ‘Late Show with David Letterman’ drew a 2.4/6. #3 ABC’s ‘Jimmy Kimmel Live’ which pulled in a 2.3/6 with actor Benedict Cumberbatch (“The Imitation Game”), actress Stana Katic (ABC’s ‘Castle’) and musical guest AloeBlaccStreet – MASH UP of Aloe Blacc and Blackstreet along with a special appearance by “Prince Farming,” Bachelor Chris Soules. @ 1235A, #1 was NBC’s ‘Late Night with Seth Meyers’ as it drew 1.4/5 in metered-market households. #2 ABC’s ‘Nightline’ averaged a 1.2/4 in metered-market households on early Tuesday morning. #3 CBS’s ‘Late Late Show’ drew 1.1/4 as the guest host was Thomas Lennon; talk and performance by Weird Al Yankovic; actress Natasha Leggero and comedy performance by Maz Jobrani. At 135A, ‘Last Call with Carson Daly averaged a 0.8/3 in metered-market households.

For The Record

ABC finished #1 on Monday with an average of 8.729 million viewers and a 5.8/9. CBS finished #2 on Monday with 7.965 million viewers and a 5.8/9. NBC finished #3 with an average of 5.485 million viewers and a 4.1/6. FOX finished with an average of 5.303 million viewers and a 3.5/5. Univision finished #5 with an average of 2.906 million viewers and a 1.5/2. Telemundo finished #6 with 1.5 million viewers and an 0.8/1. The CW finished with an average of 1.368 million viewers and a 1.2/2.
Today In TV History

On this date in 1965, comedienne Joan Rivers made her first guest appearances on ‘The Tonight Show starring Johnny Carson’ on NBC-TV.

Cinema News


Congratulations to Sean Hanish for winning the 2015 International Press Association Satellite Award for Best Motion Picture Made for Television for ‘Return To Zero’.

Top Ten Films At The Box Office This President’s Day Weekend 13 Feb-16 Feb 2015.

The story of this President’s Day Weekend in America was ’50 Shades of Grey’ which earned a massive $158 million viewers internationally and a record breaking $85.0 million domestically, the largest opening ever in February for a 3 day weekend beating the 2004 Mel Gibson directed, ‘Passion of the Christ’ which did $83.8 million. For the entire four day holiday weekend ‘Fifty Shades Of Grey’ did $94.4 million.

#1 Fifty Shades Of Grey Universal $94,400,400 in 3,646 theaters. Worldwide it did $266.6 million.
#2 Kingsman: The Secret Service FOX $41,761,000 in 3,204 theaters
#3 Spongebob Squarepants: Sponge Out Of Water Paramount $40,007,000 in 3,654 theaters
#4 American Sniper Warner Bros. $18,780,000 in 3,436 theaters
#5 Jupiter Ascending Warner Bros. $10,755,000 in 3,181 theaters
#6 Paddington The Weinstein Company $ 5,771,000 in 2,244 theaters
#7 Seventh Son Universal $ 4,841,000 in 2,874 theaters
#8 Imitation Game The Weinstein Company $ 4,179,000 in 1,551 theaters
#9 The Wedding Ringer Sony $ 3,707,000 in 1,456 theaters
#10 Project Almanac Paramount $ 3,001,000 in 1,732 theaters

Digital/Mobile News


Smartphone Penetration Rising in All Age and Income Demos As It Hits 75% of the US Mobile Market

Three of every 4 US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2014 (Q4 2014), reveals comScore in its latest market update. Data provided to MarketingCharts by comScore indicates that while penetration remains highest among youth and higher-income consumers, smartphone adoption has been growing quickly among lower-income and older Americans. As of December 2014, almost 9 in 10 (88.9% of) mobile subscribers aged 25-34 owned a smartphone, with those aged 18-24 (88.6%) right on their heels. These two groups have maintained the highest adoption rates going at least as far back as January 2013, when penetration stood at 73.5% and 72.2%, respectively.

(Of note, a recent survey from the Interactive Advertising Bureau found that 9 in 10 Millennial mothers – aged 18-32 – in the US now own a smartphone, up from 65% in 2012. This represents the first time that smartphone ownership has outpaced laptop and desktop penetration, with the survey also noting that this segment spends 35% more time online with their smartphones than online via laptop or desktop.)


In both relative and absolute terms, though, it’s been the youngest and oldest groups that have driven the uptick in smartphone penetration. Remembering that these percentage figures are among mobile subscribers, consider that:

As of December 2014, 83.7% of teens (13-17) owned a smartphone, up from 58.9% in January 2013;
The percentage of 55-64-year-old mobile subscribers with a smartphone grew from 40.4% to 61.5% during that timeframe, passing the majority threshold in January of last year; and
Almost half (46.6% of) mobile subscribers aged 65 and older owned a smartphone in December 2014, almost double the share (24.5%) from January 2013.
It bears noting that, according to a recent Rocket Fuel study [download page], almost half of internet-using adults with a child under 18 in the household plan to buy their child a mobile phone by the time they turn 13.

Looking at income-related trends, the comScore data demonstrates that smartphone penetration correlates with household income, with adoption trending higher alongside each income bracket. Indeed, more than 8 in 10 mobile subscribers who hail from households with pre-tax income of at least $75,000 per year now own smartphones, including 84.3% of those with household income of at least $100,000 per year.


Over the past couple of years, though, smartphone penetration has crossed the majority threshold for lower-income groups. Indeed, the latest figures indicate that 61.3% of mobile subscribers from low-income households (<$25k/year) now own a smartphone, representing an almost 50% increase from the January 2013 figure (42.9%). Among those in the $25-50k/year bracket, 7 in 10 now own a smartphone, up from 48.1% at the beginning of 2013.

For more age- and income-related media usage data, see the MarketingCharts Debrief, US Media Audience Demographics, which examines the demographic composition of a host of media channels.

During the 3-month average ending in December 2014, Apple remained the top smartphone OEM with 41.6% share of smartphone subscribers aged 13 and older, per comScore’s figures. That market share is up by almost 4 points from 37.8% in January 2013. Samsung, the second-ranked OEM, has experienced a bigger uptick in market share during that period, from 21.4% to 29.7%.

In terms of smartphone platforms, Android’s majority 53.1% share in December 2014 is up only slightly from 52.3% share in January 2013. The big loser over that time span has been BlackBerry, down from 5.8% to 1.8% market share.
Facebook ranked as the top smartphone application again in December 2014, reaching 70.2% of the “app audience” (smartphone mobile media users aged 18 and older on iOS and Android platforms).


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Across The Pond

BBC One at 730P presented live ‘FA Cup’ coverage of Manchester United’s win over Preston North End topped the night with 5.74 million viewers (24.6%) at 7.30pm. Later, after the BBC News, at 1045P, an ‘EastEnders special of The Graham Norton Show’ entertained 2.21 million viewers (21.6%)m.

ITV at 8P, ‘Robson Green’s ‘More Tales from Northumbria’ opened with 3.61 million viewers (16.2%). Then at 9P, the drama, ‘Broadchurch’s’ penultimate episode was seen by an average 5.67 million viewers (23.9%).

BBC Two at 8P, ‘University Challenge’ brought in 2.44 million viewers (11.0%). at 830P, it was followed by ‘Only Connect’ with 2.07 million viewers (8.5%). At 9P, ‘A Cook Abroad’ appealed to 1.49 million viewers (6.3%). At 10P, ‘House of Fools’ returned with 661,000 viewers (3.8%).

Channel 4 at 830P, ‘Food Unwrapped’ attracted 1.08 million viewers (4.5%). At 9P, ‘UKIP: The First 100 Days’ dropped to 916,000 viewers (3.9%). AT 10P, ‘Catastrophe’ amused 509,000 viewers (3.1%).

Channel 5 at 8P presented ‘My Daughter Stole My Husband’ and it fascinated 1.01 million viewers (4.4%). It was followed at 9P by ‘Benefits Britain’ with 1.85 million viewers (7.7%). At 10P, ‘10,000 BC’ drew 841,000 viewers (5.3%).

Fox at 9P had ‘The Walking Dead’ brought in 495,000 viewers (2.1%).

ITVBe at 10P presented ‘Real Housewives of Cheshire’ and it brought in 309,000 viewers (2.0%).

BBC Three at 930P had ‘Uncle’ return for a new season with 246,000 viewers (1.1%).

E4 at 9P had ‘Taking New York’ with only 47,000 friends and family (0.2%) for its second episode. Quite possibly it costs more in electricity to put on this show than it actually draws in revenue.

Down Under

Seven was #1 in Australia on Monday with a powerful 33.7% share of the available audience. And once again, the #1 program was ‘My Kitchen Rules’ as it drew a hefty 1,688,000 viewers. #6 was ‘Seven News’ with 998,000 viewers. #7 was ‘Seven News/Today Tonight’ with 975,000 viewers. And, #9 was ‘Home and Away’ with 921,000 viewers.

Network Nine finished second with 24.0% share. #3 was ‘Nine News’ which drew 1,100,000 viewers. #4, ‘Nine News 6:30’ brought in 1,071,000 viewers. #8 was ‘A Current Affair with 954,000 viewers.

ABC finished #3 with 21.3% share of the available audience. ABC had the #2 program but #1 newscast on the evening as ‘ABC News Update’ brought in 1,180,000 viewers. #5, ‘Australian Story’ had 1,027,000 viewers. And #10 was ‘7.30 with 838,000 viewers.

Ten finished #4 with 16.6% share.

SBS finished fifth with a low 4.3% share.

Tuesday Australian TV Overnight Ratings

Seven tops again in Australia on Tuesday as it had an overwhelming 32.7% share of the available audience. And it again had the #1 program in the nation with ‘My Kitchen Rules’ with a huge 1,715,000 viewers. #5 was ‘Seven News’ with 953,000 viewers. #6 was ‘Seven News/Today Tonight’ with 916,000 viewers. #8, ‘Home and Away’ drew 882,000 viewers. Finally, #10 was ‘How To Get Away With Murder’ which drew 800,000 viewers.

Network Nine finished #2 with a 27.8% share. It had the #2 program and the #1 newscast in the nation on Tuesday with 1,049,000 viewers. #3 was ‘Nine News 6:30’ which drew 975,000 viewers. #4 was ‘The Big Bang Theory’, the top comedy in the nation. #7, ‘A Current Affair’ drew 912,000 viewers.

Ten finished #3 with 18.5% share.

ABC finished #4 with 15.6% share. It had the #9 program which was ‘How To Get Away With Murder’ which drew 800,000 viewers.

Ten finished fifth with an improvement over last night as it had a 5.6% share of the available audience on Tuesday.

As you can see, no matter where you live, people are…

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.

Media Notes Briefs, ‘Generational Differences in Consumers’ Screen Preferences’ –


New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: ‘How Smartphone-Owning Millennials Expect Brands To Use Technology’ Generational Differences in Consumers’ Screen Preferences –


Why Don’t You Use Mobile Now?

Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:

2015 Grammy Award Winner for Best Jazz Large Ensemble Album … Gordon Goodwin’s Big Phat Band – ‘Life In The Bubble’

This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media Management, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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