NBC Wins Saturday On A Slow Night Of Television in the U.S. BBC One #1 in the UK. Network Nine #1 in Australia.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, February 14, 2015 (Posted on February 15, 2015)
The Peacock Network was thrown a bone on Saturday as all the other network except FOX ran a compete evening of reruns. The Sarnoff Staff decided to give America an entire night of ‘Dateline’ episodes. At 8P, ‘Dateline’ averaged 5.06 million viewers. At 9P, another episode of ‘Dateline’ pulled in 6.265 million viewers. Then at 10P, another episode of ‘Dateline’ drew 5.165 million viewers. The suits at 30 Rock finally figured it out. Just run ‘Dateline’ when all the others are offering reruns.
The Animal Network of Broadcast decided to also run original programming but their was a live sporting event. At 8P, ‘NASCAR Sprint Unlimited at Daytona’ drew 4.6625 million viewers for the evening. It wasn’t the big race but the dash paid off for second on Saturday evening. One thing it did was increase every half hour in viewership from 3.90 million viewers at 8P to finish with 5.09 million viewers at 930P.
The Tiffany Network decided to have a night off of original programming as it ran a compete schedule of reruns. At 8P, presented an old episode of ‘NCIS: Los Angeles’ drew 5.14 million viewers to win the time slot. But it was at 9P with it aired an old episode of ‘Criminal Minds’ that Black Rock fell hard with only 3.67 million viewers, falling far behind. Then at 10P, a rerun of ‘Blue Bloods’ brought in 5.505 million viewers to finished the evening. On this particular evening, it was original programming that won out over reruns, even if they are some of the most popular on the network.
The Alphabet Network continued its mastery of 1980 programming where movies were the big thing on television as they drew big audiences. But these are the 2010s and thirty year old programing techniques, like other media changes, do not work in this day in age. At 8P, a rerun of 'Harry Potter and the Chamber of Secrets' did nothing to improve Walt World's stake in television as it drew an average of 2.37 million viewers for the evening. The suits at Disneyville languished in the basement of television all evening long for three long hours.
For The Record
NBC finished #1 on Saturday with an average of 5.41 million viewers in prime time. FOX finished #2 with 4.66 million viewers. CBS finished #3 with 4.64 million viewers. ABC finished #4 with 2.37 million viewers.
Today In TV History
On this date in 1962, CBS bought the exclusive television rights to college football games from the National Collegiate Athletic Association (NCAA) for $10,200,000. Go Navy. Beat Army.
Congratulations to Sean Hanish for winning the 2015 International Press Association Satellite Award for Best Motion Picture Made for Television for ‘Return To Zero’.
Top Ten Films At The Box Office This Weekend 13 Jan-16 Jan 2015.
The story of this President’s Day Weekend in America was ’50 Shades of Grey’ which earned a massive $158 million viewers internationally and a record breqking $81.7 million domestically.
#1 Fifty Shades Of Grey Universal $81,670,400 in 3,646 theaters
#2 Kingsman: The Secret Service FOX $35,600,000 in 3,204 theaters
#3 Spongebob Squarepants: Sponge Out Of Wat Paramount $30,540,000 in 3,654 theaters
#4 American Sniper Warner Bros. $16,435,000 in 3,436 theaters
#5 Jupiter Ascending Warner Bros. $ 9,430,000 in 3,181 theaters
#6 Seventh Son Universal $ 4,152,930 in 2,874 theaters
#7 Paddington The Weinstein Company $ 4,105,000 in 2,244 theaters
#8 Imitation Game The Weinstein Company $ 3,545,000 in 1,551 theaters
#9 The Wedding Ringer Sony $ 3,400,000 in 1,456 theaters
#10 Project Almanac Paramount $ 2,730,000 in 1,732 theaters
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (138). We are thankful to all of you with more than 21,500 views.
Across The Pond
BBC One finished #1 in the UK on Saturday as at 715P, ‘The Voice UK’ with its blind auditions continued with more than 8.7 million last night. The BBC One singing competition appealed to 8.76 million viewers (41.3%). It was followed by ‘The National Lottery: Win Your Wish List’ with 4.94 million viewers (24.3%). Then, at ‘Casualty’ managed to pull in 4.87 million viewers (24.7%).
ITV at 630P had ;Harry Hill’s Stars in Their Eyes’ end its run with 2.12 million viewers (10.9%). Then, ‘Planet’s Got Talent’ simply couldn’t match ‘The Voice’ as it averaged only 1.66 million viewers (8%). ‘Take Me Out’ increased it audience to 3.03 million viewers (14.4%) as it was the top ITV program on the night. At 920P, ‘The Jonathan Ross Show’ slipped a bit to 2.18 million viewers (11.1%).
BBC Two at 735P presented ‘How We Got to Now’ with Steven Johnson began with only 882,000 viewers (4.1%). A rerun of ‘A Dad’s Army’ increased the audience to 1.61 million viewers (7.9%). Then, ‘Simon Rattle: The Making of a Maestro’ fell back in audience love to draw only 761,000 viewers (3.8%).
Channel 4 at 8P presented ‘The World’s Weirdest Weather’ and it was watched by 1.17 million viewers (5.5%). Then, the movie, ‘The Bourne Legacy’ pulled in a few more with 1.53 million viewers (8.9%).
Channel 5 had the CBS’ series, ‘CSI’ and it drew 932,000 viewers (4.6%).
ITV3 presented at 8P, ‘Foyle’s War’, which brought in 920,000 viewers (4.4%).
ITV 2 had at 920P, ‘Take Me Out: The Gossip’ and it entertained 797,000 viewers (4%).
Network Nine was #1 on Saturday with 36.8% share of the audience as cricket was back with a vengeance. #1 program was ‘Nine News Saturday’ with 1.267 million viewers. Then #2 was ‘ICC World Cup Cricket 2015 Session 2’ which drew 1,069,000 viewers. Then #3 was ‘ICC Word Cup Cricket 2015 Session 1’ which drew 968,000 viewers. #8, ‘AFP-Australian Federal Police’ drew 406,000 viewers and #9, ‘ICC World Cup Cricket 2015 Pre-Match coverage drew 403,000 viewers. In all the cricket matches, Melbourne had the largest viewing audience compared to the other major cities in Australia.
ABC finished #2 with 22.5% share. #4 was ‘New Tricks’ which drew 903,000 viewers. #6, ‘Foyle’s War’ drew 832,000 viewers. #7, ‘ABC Saturday News’ drew 800,000 viewers.
Seven finished #3 with 22.4% share of the available audience. #5 on Seven was ‘Seven News Saturday’ which had 849,000 viewers. #10 was the movie, ‘OZ The Great & Powerful’ as it drew 388,000 viewers.
Ten finished #4 with 13.1% share.
SBS finished fifth with 5.2% share of the available audience.
Sunday Australian TV Overnight Ratings
Seven finished #1 on Sunday with a 32.1% share of the available audience as it had the #1 program, ‘My Kitchen Rules’ which pulled in a big 1.514 million viewers. #3, ‘Seven News Sunday’ drew 1,277,000 viewers and finished as the top newscast in the nation on Sunday. #8 was ‘Australia: The Story of Us’ which pulled in 876,000 viewers.
Network Nine finished #2 with 31.5% share. The #2 program was ‘House of Hancock’ which drew 1,380,000 viewers. #4 was ‘Nine News Sunday’ with 1,138,000 viewers. #5, ’60 Minutes’ drew 1,021,000 viewers. #6 was ‘The Block Triple Threat’ with 982,000 viewers.
ABC finished third with 15.7% share. #7 was ‘ABC News Sunday’ with 888,000 viewers. And, #10, ‘Broadchurch’ drew 726,000 viewers.
Ten finished #4 with #4 with 15.1% share. #9 was ‘I’m A Celebrity…Get Me Out Of Here! Eviction’ which drew 736,000 viewers.
SBS finished fifth with 5.5% share.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 44,000+ views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Generational Differences in Consumers’ Screen Preferences’ – http://eepurl.com/bdQToLhttp://bit.ly/cnasophisRetailPositive
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘How Smartphone-Owning Millennials Expect Brands To Use Technology’ Generational Differences in Consumers’ Screen Preferences – http://eepurl.com/bdQToL
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
2015 Grammy Award Winner for Best Jazz Large Ensemble Album … Gordon Goodwin’s Big Phat Band – ‘Life In The Bubble’