Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, February 8, 2015 (Posted on February 9, 2015)
The Tiffany Network won for the fourth consecutive evening in prime time and on Sunday it absolutely dominated television. At 7P, ’60 Minutes’, the powerhouse on Sundays, drew 9.9 million viewers and a 7.7/12. Then at 8P, it was the ’57th Annual Grammy Awards’ from Staples Center in Los Angeles. It drew 26.17 million viewers and a 16.0 rating and a 26 share of the available audience. It peaked at 830P with an 18.6/27. For as complete list of the winners, see below.
The Alphabet Network decided to counter program against the 2015 Grammy Awards. At 7P, ‘America’s Funniest Home Videos’ drew 6.57 million viewers and a 3.9/6 for the network’s top program of the night. At 8P, the movie, ‘The Hunger Games’ drew 3.47 million viewers and a 2.2/3.
The Peacock Network could not compete on Sunday. At 7P, a rerun of ‘Dateline’ ran and brought in 5.72 million viewers and a 3.7/6. At 8P, Sarnoff’s Staff decided to air three hours of ‘American Ninja Warrior’ and it drew 2.34 million friends and family along with a 1.5/2.
The Animal Network of Broadcast ran its animation non-domination line up on Sunday, all first run fare, and got wasted. At 7P, the next-to-last episode of the sitcom ‘Mulaney’ pulled a Telemundo number with 1.22 million viewers and an 0.8/1. At 730P, a rerun of ‘The Simpsons’ which drew 1.59 million viewers and a 1.1/2. At 8P, an original telecast of ‘The Simpsons’ did a little better with 2.85 million viewers and a well below average 1.9/3 for the top draw of the evening on Murcochville. At 830P, ‘Brooklyn Nine-Nine’ drew 2.63 million viewers and a 1.7/3. At 9P, ‘Family Guy’ pulled in 2.75 million viewers and a 2.0/3. At 930P, ‘Bob’s Burgers’ drew 1.92 million viewers and a 1.5/2).
For The Record
CBS finished #1 on Sunday with 22.098 million viewers and a 14.9/23. AMC was the top cable network on Sunday and the #2 network overall with 9.222 million viewers. ABC finished #3 with 4.241 million viewers and a 2.6/4. NBC finished #4 with 3.185 million viewers and a 2.0/3. Univision finished with 2.186 million viewers and a 1.2/2. FOX finished with 2.162 million viewers and a 1.5/2. Telemundo finished with an 0.3/1.
Today In TV History
On this date in 1964, The Beatles made the first of three record-breaking appearances on ‘The Ed Sullivan Show’. 73 million people watched the show. It was their American TV debut.
Cable Television News
AMC’s ‘The Walking Dead’ returned with huge ratings on Sunday and also helped lead ‘Better Call Saul’ to one of the best-ever cable premieres. According to Nielsen estimates, ‘The Walking Dead’ averaged 15.6 million viewers. ‘Better Call Saul’, which shifts to its regular Monday timeslot tonight, debuted with 6.9 million viewers. At 1115P, the midseason premiere of ‘Talking Dead’ averaged 2.8 million viewers. Last night’s episode featured Chad L. Coleman (Tyreese) and executive producer Greg Nicotero, who also directed last night’s episode of ‘The Walking Dead’. With time-shifted playback added in, this mid-season premiere of ‘The Walking Dead’ should exceed more than 20 million viewers.
Top Ten Movies At The Box Office This Weekend (Feb 6-8, 2015)
1 The SpongeBob Movie $ 56,000,000 Paramount
2 American Sniper $ 24,165,000 Warner Bros.
3 Jupiter Ascending $ 19,000,000 Warner Bros.
4 Seventh Son $ 7,101,000 Universal
5 Paddington $ 5,365,000 Weinstein Co.
6 Project Almanac $ 5,330,000 Paramount
7 The Imitation Game $ 4,881,000 Weinstein Co.
8 The Wedding Ringer $ 4,800,000 Sony
9 Black or White $ 4,520,000 Relativity
10 The Boy Next Door $ 4,100,000 Universal
2015 BAFTA Awards
‘The Logo Movie’ took top spot for Animated Feature in Sunday’s BAFTA Awards in London.
Among the other awards were J.K. Simmons for best support-ing Actor for ‘Backlash’.
Outstanding British film was ‘The Theory of Everything’.
Best Original Music title went to ‘The Grand Budapest Hotel’, music by Alexandre Desplat. Best Documentary went to ‘Citizenfour’.
For Best Make Up & Hair, ‘The Grand Budapest Hotel’, by Frances Hannon.
Best Production Design, ‘The Grand Budapest Hotel’, Stockhausen & Pinnock winners.
Best British Short Animation went to ‘The Bigger Picture’.
For Editing, Tom Cross for ‘Whiplish’.
For Best Sound, ‘Whiplash’, Thomas Curley, Ben Wilkins & Craig Mann winners. Best Film was ‘Boyhood’.
Outstanding Debut by a British Writer, Director or Producer was Stephen Beresford and David Livingston for ‘Pride’. Best Film Not in the English Language was ‘Ida’.
Best Director Award went to Richard Linklater, ‘Boyhood’.
Best Original Screenplay was awarded to Wes Anderson for his ‘The Grand Budapest Hotel’.
Best Adapted Screenplay went to ‘The Theory of Everything’ by Anthony McCarten.
Leading Actor was awarded to awarded to Eddie Redmayne for his performance in ‘The Theory of Everything’. Leading Actress was awarded to Julianne Moore for her role in ‘Still Alice’.
Best Supporting Actress was awarded to Patricia Arquette for her performance in ‘Boyhood’. Cinematography was awarded to Emmanuel Lubeski for his work in ‘Birdman’.
Best Costume Design was won by Milena Canonero for ‘The Grand Budapest Hotel’.
Special Visual Effects went to ‘Intersteller’.
Best British Short film was awarded to ‘Boogaloo And Graham’.
The EE Rising Star Award (voted by the public) went to Jack O’Connell.
57th Annual Grammy Award Winners
-Album of the Year: Beck, ‘Morning Phase’
-Best New Artist: Sam Smith
-Best R&B Performance: ‘Drunk In Love’, Beyoncé ft. Jay Z
-Best Rock Album: ‘Morning Phase’, Beck
-Best Pop Solo Performance: ‘Happy’, Pharrell Williams
-Best Country Album: Platinum, Miranda Lambert
-Best Pop Vocal Album: ‘In the Lonely Hour’, Sam Smith
-Record of the Year: ‘Stay With Me (Darkchild Version)’, Sam Smith
-Song of the Year: ‘Stay With Me (Darkchild Version)’, Sam Smith
-Best Rap Album: ‘The Marshall Mathers LP2’, Eminem
-Best Pop Duo/Group Performance: ‘Say Something’, A Great Big World ft. Christina Aguilera –
-Best Rap Performance: ‘i’, Kendrick Lamar
-Best Alternative Music Album: ‘St. Vincent’, St. Vincent
-Best Rock Song: ‘Ain’t It Fun’, Paramore
-Best Rap/Sung Collaboration: ‘The Monster’, Eminem ft. Rihanna
-Best Rap Song: ‘i’, Kendrick Lamar
-Best Country Song: ‘I’m Not Gonna Miss You’, Glen Campbell
-Best Country Duo/Group Performance: ‘Gentle On My Mind’, The Band Perry
-Best Country Solo Performance: ‘Something In the Water’, Carrie Underwood
-Best Urban Contemporary Album: ‘G I R L’, Pharrell Williams
-Best Dance/Electronic Album: ‘Syro’, Aphex Twin
-Best Dance Recording: ‘Rather Be’, Clean Bandit ft. Jess Glynne
-Best Latin Pop Album: ‘Tangos’, Ruben Blades
-Best Compilation Soundtrack for Visual Media: ‘Frozen’
-Best Music Video: ‘Happy’, Pharrell Williams
-Best Music Film: ’20 Feet From Stardom’ Darlene Love, Merry Clayton, Lisa Fischer & Judith Hill
-Best Reggae Album: ‘Fly Rasta’, Ziggy Marley
-Best Traditional Pop Vocal Album: ‘Cheek to Cheek’, Lady Gaga & Tony Bennett
-Best Americana Album: ‘The River & The Thread’, Rosanne Cash
-Best Spoken Word Album: ‘Diary of a Mad Diva’, Joan Rivers
-Best Gospel Album: ‘Help’, Erica Campbell
-Best Rock Performance: ‘Lazaretto’, Jack White
-Best Metal Performance: ‘The Last In Line’, Tenacious D
-Best R&B Song: ‘Drunk In Love’, Beyonce ft. Jay Z
-Best R&B Album: ‘Love, Marriage & Divorce’, Toni Braxton & Babyface
How To Attract Millennial Twitter Followers
Want to get millennials to follow you on Twitter? Offer a coupon. According to fall 2014 research by the University of Massachusetts Dartmouth Center for Marketing Research, US millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%. Following brands to receive coupons and discounts was more common on Twitter than on Facebook or Pinterest.
Millennials were also interested in supporting brands they liked, a reason to follow for nearly 80%. Beyond discounts and loyalty, no other reason was cited by the majority of respondents, with receiving regular updates from brands the third most popular, called out by 47%.
Millennials who make purchases via Twitter aren’t shelling out too much. Nearly three-quarters of respondents spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook. Twitter purchasers were also the most likely to spend less than $20 by at least 10 percentage points, and no respondents spent over $100 through the site.
Twitter’s audience is largely millennial, presenting a good social channel for those targeting this cohort. In September 2014, Pew Research Center found that 37% of US internet users ages 18 to 29 used Twitter, compared with 25% of 30- to 49-year-olds and around 10% of the 50-and-older group. Meanwhile, Cowen and Company found in November 2014 that US internet users spent 23.5 minutes each day with Twitter, compared with an average of 17.1 minutes for the entire adult population. In all, 18- to 29-year-olds accounted for 33% of Twitter users.
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Across The Pond
BBC One led Sunday in the Overnight Ratings for February 8, 2015. At 7P, ‘Countryfile’ drew 7.6 million viewers (33.7%). Then at 8P, ‘Call The Midwife’ remained the #1 program on Sundays as it drew 8.81 million viewers and a 33.4% share of the available audience.
At 9P, ratings for the ‘2015 BAFTA Film Awards’ were up from last year as Stephen Fry’s hosting of the annual event attracted 4.91 million viewers (24.1%), up from last year’s 4.56 million.
BBC Two finished strongly on Sunday as at 8P, ‘Top Gear’ with Formula 1 driver Daniel Ricciardo brought in 5.36 million viewers (20.3%). At 9P, ‘Dragon’s Den’ attracted 2.39 million viewers (10.2%). Then at 10P, ‘Match of the Day 2’ brought in 1.77 million viewers (11.6%) where Man U tied the match against West Ham in the 91st minute to earn 1 point after being outplayed the entire match.
ITV at 7P presented Stephen Mulhern’s ‘Get Your Act Together’ pulled in 1.73 million viewers (7.4%). At 815P, ‘All Star Family Fortunes’ drew 2.25 million viewers (8.5%). At 9P, ‘Mr Selfridge’ jumped up and drew 3.88 million viewers (16.5%).
Channel 4 had at 7P, ‘The Jump’ as it continued with 1.88 million viewers (8.3%). At 8P, ‘The Hotel’ brought in 1.13 million viewers (4.3%). Then at 9P, the documentary, ‘Our Guy in India’ brought the audience back with 2.06 million viewers (8.7%) against some strong competition.
Channel 5, meanwhile, decided at 7P to run the movie, ‘Miss Congeniality 2: Armed and Fabulous’ and only 737,000 viewers bothered to watch (3%). Then at 9P, they thought they could try it again, this time with ‘Bounty Hunters’ and it too didn’t work as it averaged 749,000 viewers (3.9%).
Network Nine was #1 on Sunday with 33.3% share of the available audience in Australia. The top program on Nine was #2, ‘House of Hancock-Part 1′ which delivered 1,383,000 viewers. #3 was ’60 Minutes’ which had 1,280,000 viewers. #5 was ‘Nine News Sunday’ with 1,099,000 viewers and was the top newscast of the evening in the nation.
Seven finished second with a 32.9% share. But it had the #1 program as ‘My Kitchen Rules’ won with 1,685,000 viewers. #4, ‘Inside the Siege, The Untold Story’ delivered 1,127,000 viewers. #6, ‘Seven News Sunday’ had 1,032,000 viewers. Finally, #10 was the movie, ‘The Proposal’ which delivered 618,000 viewers.
Ten finished third with 14.5% share. #8 was ‘I’m A Celebrity…Get Me Out Of Here! Eviction’ which delivered 744,000 viewers.
ABC finished #4 with 14.4% share. #7, ‘ABC News Sunday’ had 759,000 viewers. #9, ‘David Attenborough’s Conquest of the Skies’ had 619,000 viewers.
SBS came in fifth with a 4.9% share of the available audience.
Monday Australian TV Overnight Ratings
Seven back on top again with a 32.3% share of the available audience. The #1 program was ‘My Kitchen Rules’ which drew 1,656,000 viewers. #5, ‘Seven News’ drew 966,000 viewers. #6, ‘Seven News/Today Tonight’ finished with 963,000 viewers. #9 was ‘Home and Away’ which drew 882,000 viewers.
Network Nine finished #2 with 28.9% share. The #2 program on Monday was the launch of ‘Gallipoli’ and it drew 1.104 million viewers. #3, ‘Nine News 6:30’ pulled in 1,080,000 viewers. #4, ‘Nine News’ had 1,071,000 viewers. #7 was ‘A Current Affair’ and it pulled in 945,000 viewers. ‘The Block Triple Threat’ finished #8 with 919,000 viewers.
ABC finished third with 18.9% share. The Alphabet Network of Australia had the other remaining program, #10, ‘ABC Evening News’ with 880,000 viewers.
Ten finished fourth with 16.1% share.
SBS finished #5 with 4.0% share.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Paul McCartney Electric Light Orchestra 2015 Grammy Awards