Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Saturday, February 7, 2015 (Posted on February 8, 2015)
The Tiffany Network had its usual Saturday propped up by the hammer. At 8P, a rerun of ‘NCIS’, with a powerful episode continuing the season opener, drew 4.98 million viewers. If you haven’t seen this, it is a Must See TV ON DEMAND episode. At 9P, a rerun of ‘NCIS: New Orleans’ had one of its better episodes of the year as everyone was wondering who killed the Navy LCDR who had died in what appeared as an accident. It drew 4.91 million viewers. Then at 10P, ’48 Hours’ pulled through with 6.62million viewers to win the night for the network and the top program slot of the evening.
The Peacock Network also had its usual line up. At 8P, ‘Dateline’ drew 5.80 million viewers. At 10P, a compilation of various old ‘Saturday Night Live’ not so live programs drew 4.08 million viewers, drawing NBC’s chance to win the night to nil.
The Alphabet Network decided to run Harry Potter. At 8P, ‘Harry Potter and the Sorcerer’s Stone’ drew 2.69 million viewers. And that was it…all night long. Good if you were a Harry Potter fan. Not good if you were not.
The Animal Network of Broadcast decided to make this a final ‘Red Band’ night. At 8P, ‘Red Band Society’ drew 1.74 million viewers. Then at 9P, the series finale of ‘Red Band Society’ drew 1.88 million viewers. This past season, FOX tried desperately to bring fresh new programming to the small screen. Some made it, like ‘Empire’, while others like ‘Rake’ and this program did not. But it was a great attempt to bring a difficult storyline to the smaller screen.
For The Record
CBS finished #1 on Saturday with 5.503 million viewers. NBC finished second with 5.223 million viewers. ABC finished third with 2.688 million viewers. FOX finished with 1.825 million viewers.
Today In TV History
On this date in 1974, CBS aired the first episode of ‘Good Times’.
Top Ten Movies At The Box Office This Weekend (Feb 6-8, 2015)
1 The SpongeBob Movie $ 56,000,000 Paramount
2 American Sniper $ 24,165,000 Warner Bros.
3 Jupiter Ascending $ 19,000,000 Warner Bros.
4 Seventh Son $ 7,101,000 Universal
5 Paddington $ 5,365,000 Weinstein Co.
6 Project Almanac $ 5,330,000 Paramount
7 The Imitation Game $ 4,881,000 Weinstein Co.
8 The Wedding Ringer $ 4,800,000 Sony
9 Black or White $ 4,520,000 Relativity
10 The Boy Next Door $ 4,100,000 Universal
2015 BAFTA Awards
‘The Logo Movie’ took top spot for Animated Feature in Sunday’s BAFTA Awards in London.
Among the other awards were J.K. Simmons for best support-ing Actor for ‘Backlash’.
Outstanding British film was ‘The Theory of Everything’.
Best Original Music title went to ‘The Grand Budapest Hotel’, music by Alexandre Desplat. Best Documentary went to ‘Citizenfour’.
For Best Make Up & Hair, ‘The Grand Budapest Hotel’, by Frances Hannon.
Best Production Design, ‘The Grand Budapest Hotel’, Stockhausen & Pinnock winners.
Best British Short Animation went to ‘The Bigger Picture’.
For Editing, Tom Cross for ‘Whiplish’.
For Best Sound, ‘Whiplash’, Thomas Curley, Ben Wilkins & Craig Mann winners. Best Film was ‘Boyhood’.
Outstanding Debut by a British Writer, Director or Producer was Stephen Beresford and David Livingston for ‘Pride’. Best Film Not in the English Language was ‘Ida’.
Best Director Award went to Richard Linklater, ‘Boyhood’.
Best Original Screenplay was awarded to Wes Anderson for his ‘The Grand Budapest Hotel’.
Best Adapted Screenplay went to ‘The Theory of Everything’ by Anthony McCarten.
Leading Actor was awarded to awarded to Eddie Redmayne for his performance in ‘The Theory of Everything’. Leading Actress was awarded to Julianne Moore for her role in ‘Still Alice’.
Best Supporting Actress was awarded to Patricia Arquette for her performance in ‘Boyhood’. Cinematography was awarded to Emmanuel Lubeski for his work in ‘Birdman’.
Best Costume Design was won by Milena Canonero for ‘The Grand Budapest Hotel’.
Special Visual Effects went to ‘Intersteller’.
Best British Short film was awarded to ‘Boogaloo And Graham’.
The EE Rising Star Award (voted by the public) went to Jack O’Connell.
How To Attract Millennial Twitter Followers
Want to get millennials to follow you on Twitter? Offer a coupon. According to fall 2014 research by the University of Massachusetts Dartmouth Center for Marketing Research, US millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%. Following brands to receive coupons and discounts was more common on Twitter than on Facebook or Pinterest.
Millennials were also interested in supporting brands they liked, a reason to follow for nearly 80%. Beyond discounts and loyalty, no other reason was cited by the majority of respondents, with receiving regular updates from brands the third most popular, called out by 47%.
Millennials who make purchases via Twitter aren’t shelling out too much. Nearly three-quarters of respondents spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook. Twitter purchasers were also the most likely to spend less than $20 by at least 10 percentage points, and no respondents spent over $100 through the site.
Twitter’s audience is largely millennial, presenting a good social channel for those targeting this cohort. In September 2014, Pew Research Center found that 37% of US internet users ages 18 to 29 used Twitter, compared with 25% of 30- to 49-year-olds and around 10% of the 50-and-older group. Meanwhile, Cowen and Company found in November 2014 that US internet users spent 23.5 minutes each day with Twitter, compared with an average of 17.1 minutes for the entire adult population. In all, 18- to 29-year-olds accounted for 33% of Twitter users.
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Across The Pond
BBC One had the big show on Saturday and at 715P, it was ‘The Voice UK’ as it rose to 8.72 million viewers (40.3% share of the available audience) last night (February 7), according to overnight figures. ‘The National Lottery: Win Your Wish List’ followed with 5.25 million viewers (25.3%). Then, ‘Casualty’ had One’s lowest audience of the evening with 4.95 million viewers (24.9%).
ITV didn’t have ‘The Voice’ but ‘Harry Hill’s Stars in Their Eyes’ drew 2.35 million viewers (11.8%). Then ‘Planet’s Got Talent’ was no ‘The Voice’ but 1.97 million viewers (9.1%) watched. At 805P, the latest ‘Take Me Out’ entertained 3.05 million viewers (14.4%). Then ‘The Jonathan Ross Show’ appealed to 2.24 million viewers (11.5%) afterwards.
BBC Two at 835P presented a rerun of ‘Dad’s Army’ and it drew 1.74 million viewers (8.4%). Later, ‘QI XL’ continued with 1.26 million viewers (6.1%).
Channel 4 at 8P had ‘The World’s Weirdest Weather’ as it was seen by 857,000 viewers (4%). At 9P, ‘American Pie: Reunion’ brought in 974,000 viewers (5.3%).
Channel 5 at 1015P brought out a new instalment of CBS’ ‘CSI: Crime Scene Investigation’ and it drew 823,000 viewers (5.2%).
ITV3 at 8P presented ‘Foyles War’ as it topped the multichannels during primetime, with 940,000 viewers (4.5%).
ABC goes to #1 on Saturday with a strong 28.9% share of the available audience. It had the top three programs. #1 was ‘New Tricks’ with 1,041,000 viewers. #2 was ‘Foyle’s War’ with 960,000 viewers. #3 was ‘ABC News Saturday’ with a 915,000 viewers. #9 was a rerun of ‘Call The Midwife’ which drew 358,000 viewers.
Network Nine finished second with a 26.0% share. #4 was ‘Nine News Saturday’ with 913,000 viewers. #6, ‘Harry Potter and the Prison of Azkaban’ drew 494,000 viewers.
Seven finished third with a 23.7% share. #5 was ‘Seven News Saturday’ which pulled in 899,000 viewers. #7 was the movie, ‘A Bug’s Life’ which drew 439,000 viewers. #10 was the movie, ‘Herbie: Fully Loaded’ which drew 349,000 viewers.
Ten came in #4 with a 14.3% share. The #8 program was ‘Ten Eyewitness News Saturday’ with 388,000 viewers.
SBS finished fifth with a 7.2% share of the available audience.
Sunday Australian TV Ratings Overnights
Network Nine was #1 on Sunday with 33.3% share of the available audience in Australia. The top program on Nine was #2, ‘House of Hancock-Part 1′ which delivered 1,383,000 viewers. #3 was ’60 Minutes’ which had 1,280,000 viewers. #5 was ‘Nine News Sunday’ with 1,099,000 viewers and was the top newscast of the evening in the nation.
Seven finished second with a 32.9% share. But it had the #1 program as ‘My Kitchen Rules’ won with 1,685,000 viewers. #4, ‘Inside the Siege, The Untold Story’ delivered 1,127,000 viewers. #6, ‘Seven News Sunday’ had 1,032,000 viewers. Finally, #10 was the movie, ‘The Proposal’ which delivered 618,000 viewers.
Ten finished third with 14.5% share. #8 was ‘I’m A Celebrity…Get Me Out Of Here! Eviction’ which delivered 744,000 viewers.
ABC finished #4 with 14.4% share. #7, ‘ABC News Sunday’ had 759,000 viewers. #9, ‘David Attenborough’s Conquest of the Skies’ had 619,000 viewers.
SBS came in fifth with a 4.9% share of the available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Jazz Goes To Movies – “Ascenseur Pour L’échafaud” (1958) Movie Trailer