Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, February 6, 2015 (Posted on February 7, 2015)
The Tiffany Network hand the programs on Friday as it always does to win the evening going away. At 8P, ‘Undercover Boss’ drew 7.74 million viewers to get the 30 Rock off to a winning start. At 9P, a remarkable episode of ‘Hawaii Five-0’ drove the network higher with 9.875 million viewers. This was a Must See TV ON DEMAND episode where the writers should be applauded for an exceptional mystery thriller. Who would have guessed? Then at 10P, the power of the night, ‘Blue Bloods’ with another top notched episode titled ‘Poor Door’ centering around a detective who drives a Ferrari brings ethics front and center for Frank’s chief assistant, while Danny goes through the ‘Poor Door’ and Jamie extracts the truth from a dying robber brought in 11.325 million viewers. The ‘Poor Door’ message is a real life issue in New York City as pointed out by the New York Post article above. “Poor Doors” are a result of a city program that permits developers to build bigger properties in exchange for providing on- or off-site affordable housing. Must See TV ON DEMAND episode.
The Alphabet Network finished second on Friday again. At 8P, ‘Last Man Standing’ got the network off to a good start with 7.22 million, good for #2 in the time slot. At 830P, ‘Cristela’ brought in only 5.52 million viewers, a significant drop from its lead in and a cause for the second position all night long. At 9P, ‘Shark Tank’ drew 7.625 million viewers for the top spot at Disneyville for the evening. Unfortunately, it finished nearly 2.2 million behind ‘Hawaii Five-0′, but it was good for second place. At 10P, ’20/20’ drew 5.425 million viewers, nearly 6 million viewers behind the powerful ‘Blue Bloods’. Second is only good in racing if you bet on ‘Place’ or horseshoes.
The Peacock Network finished third again on Friday. At 8P, ‘Constantine’ drew 2.94 million viewers, clearly out of the complete running for anything on Friday. At 9P, ‘Grimm’ drew 4.66 million viewers, after being renewed for another season and finishing as the top program on Sarnoff’s Slate on Friday. At 10P, ‘Dateline’ didn’t have a change as it only drew 4.49 million viewers and finishing third. One is staggered by the loss of words to describe the programming suits logic at Peacockville.
The Animal Network of Broadcast perhaps should just tune out on Fridays. At 8P, ‘World’s Funniest Fails’ drew 2.66 million viewers with a title that is beyond description. At 9P, the dead ‘Glee’ drew 1.66 million viewers, finishing well below the Mendoza Line. There is little to recommend the suits who program Murdochville except perhaps look for another profession.
The Little Network That Couldn’t didn’t so all can rest for another week to wait for ‘Arrow’. At 8P, ‘Hart of Dixie’ drew 1.23 million viewers. And that was the highlight. At 9P, a rerun of ‘Whose Line Is It Anyway?’ drew 870,000 viewers. Then at 930P, ‘Masters of Illusion’ drew 940,000 friends and family as none of the lineup topped the Mendoza Line. Outside of ABC, no network gives CBS a run for its money on Friday. Wonder what excuses the programming suits make to their bosses on Monday about their network’s poor performances, day after day, week after week and with some of these networks, months after months.
For The Record
CBS finished #1 again on Friday with 9.65 million viewers. ABC finished #2 with 6.47 million viewers. NBC finished #3 with 4.03 million viewers. FOX finished with 2.12 million viewers. The CW finished with 1.07 million viewers on Friday.
Today In TV History
On this date in 1978, the ‘Mork & Mindy’ pilot movie aired for the first time. The series ‘Mork & Mindy’ began airing on September 14, 1978.
How To Attract Millennial Twitter Followers
Want to get millennials to follow you on Twitter? Offer a coupon. According to fall 2014 research by the University of Massachusetts Dartmouth Center for Marketing Research, US millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%. Following brands to receive coupons and discounts was more common on Twitter than on Facebook or Pinterest.
Millennials were also interested in supporting brands they liked, a reason to follow for nearly 80%. Beyond discounts and loyalty, no other reason was cited by the majority of respondents, with receiving regular updates from brands the third most popular, called out by 47%.
Millennials who make purchases via Twitter aren’t shelling out too much. Nearly three-quarters of respondents spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook. Twitter purchasers were also the most likely to spend less than $20 by at least 10 percentage points, and no respondents spent over $100 through the site.
Twitter’s audience is largely millennial, presenting a good social channel for those targeting this cohort. In September 2014, Pew Research Center found that 37% of US internet users ages 18 to 29 used Twitter, compared with 25% of 30- to 49-year-olds and around 10% of the 50-and-older group. Meanwhile, Cowen and Company found in November 2014 that US internet users spent 23.5 minutes each day with Twitter, compared with an average of 17.1 minutes for the entire adult population. In all, 18- to 29-year-olds accounted for 33% of Twitter users.
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Across The Pond
BBC One at 7P had ‘The One Show’ and 4.3 million viewers (2.2%) watched. At 730P, had ‘Six Nations Rugby’ and it was the evening’s highest-rated show. The game between Wales and England was seen by an average audience of 7.31 million viewers (31.4%). At 1035P, following the BBC One Evening News brought on ‘The Graham Norton Show’ and it pulled in 3.39 million viewers.
ITV presented at 8P, ‘The Martin Lewis Money show’ and it drew 3.5 million viewers (15.4%). then at 9P, ‘Benidorm’ entertained 3.53 million viewers (14.5%). It was a good night for ITV but it didn’t have rugby.
Channel 5 had the big ‘Celebrity Big Brother’s’ live final and it was seen by 2.5 million people (11.4%). The show, which saw Katie Price crowned winner ahead of Katie Hopkins, peaked with 2.75 million viewers (13.1%) at 10P. It was also seen by nearly 200,000 viewer on Channel 5+1. It was followed at 1050P by ‘Celebrity Big Brother’s Bit on the Side’, which was seen by an average audience of 1.19 million (11.4%).
BBC Two at 8P presented ‘Mastermind’ and it drew 1.17 million viewers (5.2%). At 830P, ‘Food and Drink’ did less with 1.03 million viewers (4.2%). At 9P, ‘The Big Allotment Challenge’ was BBC Two’s highest-rated show of the evening, playing to 1.32 million viewers (5.4%). At 10P, ‘Rhod Gilbert vs Kilimanjaro’ completed the evening with 920,000 viewers (4.6%).
Channel 4 didn’t do well on Friday. At 8P, ‘The Jump’ while the highest program of the evening on 4 only pulled in 1.45 million viewers (6.2%). It was followed by ‘8 Out of 10 Cats Does Countdown’ drew 1.05 million viewers (4.3%). Then, ‘The Last Leg’ could only draw 870,000 viewers (5%).
ITV 3 at 8P presented ‘Agatha Christie’s Marple’ which had an average audience of 802,000 viewers (3.4%).
Network Nine wins on Friday with a solid 28.1% share on a very slow evening which had no-show deliver more than 920,000 viewers. #2 was ‘Nine news’ with 893,000 viewers. #4 was ‘Nine News 6:30’ with 841,000 viewers. #10, ‘A Current Affair’ drew 604,000 viewers.
Seven finished #2 with 27.3% share. #1 was ‘Better Homes and Gardens’ with 920,000 viewers. #3 had ‘Seven News’ draw 842,000 viewers. #6, ‘Seven News/Today Tonight’ with 794,000 viewers.
ABC finished #3 with 23.4% share. It had the most Top Ten programs as #5, with a rerun of ‘Midsomer Murders’ drew 809,000 viewers. #7, ‘ABC Evening News’ drew 744,000 viewers. #8, ‘7.30’ had 691,000 viewers. #9 was a rerun of ‘QI’ which drew 605,000 quizers.
Ten finished fourth with 15.6% share.
SBS finished #5 with 5.1% share of the available audience.
Saturday Australian TV Overnight Ratings
ABC goes to #1 on Saturday with a strong 28.9% share of the available audience. It had the top three programs. #1 was ‘New Tricks’ with 1,041,000 viewers. #2 was ‘Foyle’s War’ with 960,000 viewers. #3 was ‘ABC News Saturday’ with a 915,000 viewers. #9 was a rerun of ‘Call The Midwife’ which drew 358,000 viewers.
Network Nine finished second with a 26.0% share. #4 was ‘Nine News Saturday’ with 913,000 viewers. #6, ‘Harry Potter and the Prison of Azkaban’ drew 494,000 viewers.
Seven finished third with a 23.7% share. #5 was ‘Seven News Saturday’ which pulled in 899,000 viewers. #7 was the movie, ‘A Bug’s Life’ which drew 439,000 viewers. #10 was the movie, ‘Herbie: Fully Loaded’ which drew 349,000 viewers.
Ten came in #4 with a 14.3% share. The #8 program was ‘Ten Eyewitness News Saturday’ with 388,000 viewers.
SBS finished fifth with a 7.2% share of the available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Jazz Goes To Movies – “Ascenseur Pour L’échafaud” (1958) Movie Trailer