Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, February 5, 2015 (Posted on February 6, 2015)
CBS remained #1 on Thursday as ‘The Big Bang Theory’ was the top program with nearly 17 million viewers in what was one of the most competitive nights of the year on television in America.
CBS
The Tiffany Network stood tall on Thursday with its veteran line up to remain #1 on the night. It pulled out it biggest comedy gun to offset NBC’s new Thursday night lineup. At 8P, the biggest comedy in the world, ‘The Big Bang Theory’ delivered 17.090 million viewers and a 10.2/6, as it was the #1 program of the evening. At 830P, ‘Mom’ had 11.651 million viewers and a 6.8/11 which also finished on top of its time slot. At 9P, ‘Two and A Half Men’ produced 9.387 million viewers and a 5.6/9 for a strong #3 in the time slot. At 930P, a rerun of ‘The Big Bang Theory’, replacing the failed ‘The McCarthy’s’, drew 8.255 million viewers and a 4.9/8. At 10P, ‘Elementary’ drew 7.867 million viewers and a 4.9/8.
ABC
The Alphabet Network took on all challengers on Thursday and its ‘soap-like’ lineup of programs took the evening. At 8P presented ‘Grey’s Anatomy’ and drew 7.977 million viewers and a 6.2/10. At 9P, ‘Scandal’ pulled in 9.582 million viewers and a 7.5/12. At 10P, ‘How To Get Away With Murder’ delivered 8.344 million viewers and a 6.2/11, also #1 in its time slot.
NBC
The Peacock Network introduced it strongest potential line up in years on Thursday. With much ballyhoo, at 8P, Sunday’s rerun of ‘The Blacklist’ which aired after the Super Bowl to huge numbers, delivered 5.127 million viewers and a 3.7/6. But at 9P, the newest episode of ‘The Blacklist’, its first on Thursday night, attempted to take control of the time slot and drew 10.111 million viewers and a 6.8/11. At 10P, the new series ‘Allegiance’ in its premiere died as it drew 4.983 million viewers and a 3.4/6 in an episode that tried to out do FX’s ‘The Americans’. This Soviet sleep-cell based show was interesting but will we watch it on a continuing basis? Probably not considering the competition. As a result, the suits at Sarnoffville simply messed up Mondays where ‘The Blacklist’ was nearly always #1 at 10P and now being shifted to the middle of the schedule on Thursday, 30 Rock nearly finished fourth. Great Thinking.
FOX
The Animal Network of Broadcast had at 8P, ‘American Idol’ and it drew 9.650 million viewers and a 6.7/11. At 9P, the new series, ‘Backstrom’ delivered 3.642 million viewers and a 2.6/4.
Univision
The Top Hispanic Network In America brought in another 3+ million viewers into the fold on Friday. At 8P, ‘Mi Corazon es Tuyo’ drew 3.465 million viewers for the top program on the network this Thursday. At 9P, ‘Hasta el Fin del Mundo’ pulled in slightly less with 3.422 million viewers. At 10P, ‘Que Te Perdone Dios’ pulled in 2.815 million viewers.
The CW
The Little Network That Couldn’t didn’t. At 8P, ‘The Vampire Diaries’ had 1.615 million viewers and a 1.4/2. At 9P, ‘Reign’ did not as it pulled in 966,000 viewers and a 0.8/1.
For The Record
CBS came in #1 on Thursday with 10.310 million viewers and a 6.2/10. ABC finished #2 with a solid 8.38 million viewers and a 6.6 rating and an 11 share of the available audience. NBC finished with 6.65 million viewers and a 4.6/7. FOX finished with 6.57 million viewers and a 4.7/7. Univision finished with 3.015 million viewers and a 1.6/3. The CW finished with 1.33 million viewers and a 1.1/2. Telemundo finished with a 0.8/1. 44.442 million viewed broadcast networks @ 8P. 36.95 million viewed broadcast @ 9P. 23.819 million viewed broadcast @ 10P.
Today In TV History
On this date in 1966, the final episode of ‘Mr. Ed’ aired on CBS. Sadly, no more talking horse has been seen on TV since.
Cable TV News
Top Ten Cable Programs On Thursday In Prime Time
#1. ‘The O’Reilly Factor’ FOXN 3.200 million viewers @ 8P
#2. ‘The Kelly File’ FOXN 2.636 million viewers @ 9P
#3. ‘WWE Smackdown SYFY 2.441 million viewers @ 8P
#4. ‘Cars’ DSNY 2.284 million viewers @ 8P
#5. ‘American Dad’ ADSM 2.300 million viewers @ 1030P
#6. ‘The Big Bang Theory’ TBS 2.144 million viewers @ 1030P
#7. ‘American Dad’ ADSM 2.097 million viewers @ 10P
#8. ‘The Big Bang Theory TBS 1.832 million viewers @ 10P
#9. ‘NBA Basketball TNT 1.821 million viewers @ 8P
#10. ‘Hannity’ FOXN 1.725 million viewers @ 10P
Digital/Mobile/Social Research
How To Attract Millennial Twitter Followers
Want to get millennials to follow you on Twitter? Offer a coupon. According to fall 2014 research by the University of Massachusetts Dartmouth Center for Marketing Research, US millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%. Following brands to receive coupons and discounts was more common on Twitter than on Facebook or Pinterest.
Millennials were also interested in supporting brands they liked, a reason to follow for nearly 80%. Beyond discounts and loyalty, no other reason was cited by the majority of respondents, with receiving regular updates from brands the third most popular, called out by 47%.
Millennials who make purchases via Twitter aren’t shelling out too much. Nearly three-quarters of respondents spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook. Twitter purchasers were also the most likely to spend less than $20 by at least 10 percentage points, and no respondents spent over $100 through the site.
Twitter’s audience is largely millennial, presenting a good social channel for those targeting this cohort. In September 2014, Pew Research Center found that 37% of US internet users ages 18 to 29 used Twitter, compared with 25% of 30- to 49-year-olds and around 10% of the 50-and-older group. Meanwhile, Cowen and Company found in November 2014 that US internet users spent 23.5 minutes each day with Twitter, compared with an average of 17.1 minutes for the entire adult population. In all, 18- to 29-year-olds accounted for 33% of Twitter users.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (136). We are thankful to all of you with more than 20,000 views.
Across The Pond
BBC One again finished #1 on Thursday. At 8P, ‘Eat Well’ for Less’ brought in 4.91 million viewers (21.8%). At 9P, ‘Death in Paradise’ remained on top of the Thursday ratings as it drew 6.64 million viewers (29.3%) at 9pm. At 1035P, ‘Question Time’ brought in 2.58 million viewers (24.9%).
ITV at 730P had ‘Kyle Files’ and it appealed to 2.34 million viewers (11.0%). At 830P, ‘Birds of a Feather’ drew 3.75 million viewers (16.5%). At 9P, ‘Car Crash Britain’ drew 3.02 million viewers (13.4%).
BBC Two at 8P presented ‘The Great British Sewing Bee’ and it brought in 2.34 million (10.4%). It was followed at 9P by ‘Modern Times’ with only 778,000 viewers (3.4%). At 10P, ‘Charlie Brooker’s Weekly Wipe’ drew 910,000 viewers (5.3%).
Channel 4 at 8P presented ‘The Jump’ as it continued with 1.52 million viewers (6.8%). At 9P, ‘Cucumber’ fell to 510,000 viewers (2.3%). It was followed at 10P by ‘Married Behind Bars’ with 592,000 viewers (3.8%).
Channel 5 at 8P brought on ‘Secrets of Rome’s Colosseum’ and it drew 718,000 viewers (3.2%). At 9P, it was followed by the latest ‘Celebrity Big Brother’ and it drew big with 2.39 million viewers (10.6%). At 10P, ‘Botched Up Bodies’ completed the evening with 627,000 viewers (4.1%).
BBC Three at 9P had ‘Bangkok Airport’ and it brought in 536,000 viewers (2.4%).
E4 at 9P had ‘Brooklyn Nine-Nine’ and it brought in 486,000 viewers (2.1%).
ITV2 at 10P presented ‘Keith Lemon Sketch Show’ which opened with 934,000 viewers (5.4%).
Sky1 at 8P had ‘Ross Kemp’s Extreme World’ which brought in 278,000 viewers (1.2%).
Sky Atlantic at 9P presented ‘Fortitude’ which drew 501,000 viewers (2.2%).
Down Under
Seven edges Network Nine on Thursday as it has a 27.9% share of the available audience with only three of the Top Ten programs. #2 was ‘Seven News’ which drew 931,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 848,000 viewers. #7 was ‘Home and Away’ with 828,000 viewers.
Network Nine finished second with 26.4% share by having four of the Top Ten programs. But Network Nine had the top program on the night as #1 was ‘Nine News’ with 1,000,000 viewers. #3 was ‘Nine News 6:30’ which drew 901,000 viewers. #4 was ‘The Block Triple Threat’ which had 852,000 viewers. #9 was ‘A Current Affair’ as it drew 733,000 viewers.
ABC finished third with 20.7% share with three of the Top Ten programs. #6 was ‘ABC Evening News’ with 845,000 viewers. #8 was ‘7.30’ with 765,000 viewers. And, #10, was ‘ABC News Update’ with 732,000 viewers.
Ten finished fourth with 18.9% share.
SBS finished #5 with 6.2% share.
Friday Australian TV Ratings Overnights
Network Nine wins on Friday with a solid 28.1% share on a very slow evening which had no show deliver more than 920,000 viewers. #2 was ‘Nine news’ with 893,000 viewers. #4 was ‘Nine News 6:30’ with 841,000 viewers. #10, ‘A Current Affair’ drew 604,000 viewers.
Seven finished #2 with 27.3% share. #1 was ‘Better Homes and Gardens’ with 920,000 viewers. #3 had ‘Seven News’ draw 842,000 viewers. #6, ‘Seven News/Today Tonight’ with 794,000 viewers.
ABC finished #3 with 23.4% share. It had the most Top Ten programs as #5, with a rerun of ‘Midsomer Murders’ drew 809,000 viewers. #7, ‘ABC Evening News’ drew 744,000 viewers. #8, ‘7.30’ had 691,000 viewers. #9 was a rerun of ‘QI’ which drew 605,000 quizers.
Ten finished fourth with 15.6% share.
SBS finished $5 with 5.1% share of the available audience.
As you can see, no matter where you live, people are…
Switching Channels!
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 44,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’ http://bit.ly/cnasophisRetailPositive
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Sarah Vaughan ‘Misty’
OVERTHESHOULDERMEDIA 