Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, February 4, 2015 (Posted on February 5, 2015)
The Animal Network of Broadcast has two bona-fide hits on Wednesday. At 8P, ‘American Idol’ finished with 10.95 million viewers and a 7.9 rating/12 share. This gave ‘Empire’ a superb launching pad as it finished #1 for the night with 11.47 million viewers and an 8.0/12. This was ‘Empire’s’ fourth consecutive week of growth. The two shows are made for each other. It is a great job by the suits at Murdochville.
The Tiffany Network finished second but quite a bit behind FOX. At 8P, ‘The Mentalist’ finished with 8.93 million viewers and a 5.8/9 good for second place in the time slot. At 9P, ‘Criminal Minds’ drew 10.33 million viewers and a 6.4/10, the top program on Black Rock. But at 10P, the network lost it all in the battle as ‘Stalker’ finished with 7.34 million viewers and a 4.8/8. This program will wreck the network if not removed.
The Alphabet Network finished third on Wednesday. At 8P, ‘The Middle’ finished with 8.24 million viewers and a 5.5/9. At 830P, a new program, ‘Fresh Off The Boat’ drew 7.93 million viewers and a 5.5/8. At 9P, the top Alphabet Network program, ‘Modern Family’ drew 9.86 million viewers and a 6.8/10. At 930P, another sampling of ‘Fresh Off The Boat’ drew 7.46 million viewers and a 5.0/8. At 10P, ‘Nashville’ brought the network down with 5.06 million viewers and a 3.6/6.
The Peacock Network had a build-up night. At 8P, ‘The Mysteries of Laura’ drew 6.30 million viewers and a 4.0/6. But at 9P, ‘Law & Order:SVU’ continued with 6.21 million viewers and a 4.3/7. At 10P, the top program on the network, ‘Chicago PD’ pulled in 7.51 million viewers and a 5.1/8, leaping over CBS’ ‘Stalker’ for first place. This is a huge boost for local NBC affiliates as it draws directly into their local newscasts.
The #1 Hispanic Network in America began the evening at 8P, with ‘Mi Corazon es Tuyo’ and it drew 3.482 million viewers and a 1.7/3. At 9P, ‘Hasta el Fin del Mundo’ finished with 3.430 million viewers and a 1.8/3. At 10P, ‘Que Te Perdone Dios’ delivered 2.739 million viewers and a 1.5/3.
The Little Network That Couldn’t had a decent night as at 8P, ‘Arrow’ drew 2.98 million viewers and a 2.1/3. But at 9P, ‘The 100’ dropped like a rock with 1.59 million viewers and a 1.1/2. It is finished.
For The Record
FOX finished #1 on Wednesday by a substantial margin with 11.21 million viewers and a 7.9/12. CBS finished #2 with 8.87 million viewers and a 5.7/9. ABC finished #3 with 7.28 million viewers and a 5.0/8. NBC finished with 6.67 million viewers and a 4.4/7. The CW finished with 2.24 million viewers and a 1.6/2.
Today In TV History
On this date in 2001, it was announced the Kelly Ripa would be Regis Philbin’s co-host. The show was renamed to ‘Live! With Regis and Kelly’.
Cable TV News
Top Ten Cable Programs in Prime Time on Wednesday (5 Feb 2015)
1. The Big Bang Theory TBS 3.100 million viewers @ 10P
2. The O’Reilly Factor FOXN 3.049 million viewers @ 8P
3. The Big Bang Theory TBS 2.957 million viewers @ 1030P
4. The Big Bang Theory TBS 2.850 million viewers @ 930P
5. American Pickers HIST 2.793 million viewers @ 9P
6. The Big Bang Theory TBS 2.617 million viewers @ 9P
7. The Kelly File FOXN 2.412 million viewers @ 9P
8. The Big Bang Theory TBS 2.411 million viewers @ 830P
9. American Dad ADSM 2.400 million viewers @ 1030P
10. NCIS USA 2.267 million viewers @ 8P
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Across The Pond
Football carried the night. BBC One had football. at 730P, Match of the Day topped the ratings on Wednesday evening as BBC One’s coverage of live ‘FA Cup football’ scored an average audience of 4.49 million viewers (20.1%).
ITV at 8P was ‘Midsomer Murders’ and it pulled in 4.29 million viewers (18.8%).
BBC Two at 8P presented ‘Alaska: Earth’s Frozen Kingdom’ and it interested 2.35 million viewers (10.7%). It was followed at 9P by ‘Wolf Hall’s’ latest episode with 2.61 million viewers (11.1%). At 10P, ‘Up the Women’ brought in 812,000 viewers (4.7%).
Channel 4 at 8P had ‘The Jump’ as it continued with 1.84 million viewers (8.4%). At 9P, ’24 Hours in A&E’ intrigued 1.86 million viewers (7.9%). At 10P, ‘Bodyshockers’ drew 972,000 viewers (6.3%).
Channel 5 at 8P presented ‘GPs: Behind Closed Doors’ and it appealed to 1.21 million viewers (5.5%). At 9P it was followed by ‘Celebrity Big Brother’ and it drew another 2.34 million viewers (9.9%). At 10P, ‘Age Gap Love’ brought in 866,000 viewers (5.6%).
Seven dominated Australian television on Wednesday with 36.3% share of the available audience. It was again led by ‘My Kitchen Rules’ which pulled in 1,697,000 viewers. #2 was ‘Winter’ which drew 1,125,000 viewers. #5, ‘Nine News’ drew 1,052,000 viewers. #5 was ‘Seven News’ drew 986,000 viewers. #6, ‘Home and Away’ pulled in 968,000 viewers. #7, ‘Seven news/Today Tonight’ drew 919,000 viewers.
Network Nine finished #2 on the evening with 25.0% share and with four of the Top Ten Programs. #3 was ‘Nine News’ which brought in 1,052,000 viewers. #4, ‘Nine News 6:30 pulled in 1,004,000 viewers. #8, ‘A Current Affair’ drew 825,000 viewers and #10, ‘The Block Triple Threat’ pulled in 683,000 viewers.
ABC finished #3 with 16.4% share. #9 was ‘ABC Evening News’ with 794,000 viewers.
Ten finished #4 with 16.1% share.
SBS finished fifth with 6.2% share of the available audience.
Thursday Australia TV Overnight Ratings
Seven edges Network Nine on Thursday as it has a 27.9% share of the available audience with only three of the Top Ten programs. #2 was ‘Seven News’ which drew 931,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 848,000 viewers. #7 was ‘Home and Away’ with 828,000 viewers.
Network Nine finished second with 26.4% share by having four of the Top Ten programs. But Network Nine had the top program on the night as #1 was ‘Nine News’ with 1,000,000 viewers. #3 was ‘Nine News 6:30’ which drew 901,000 viewers. #4 was ‘The Block Triple Threat’ which had 852,000 viewers. #9 was ‘A Current Affair’ as it drew 733,000 viewers.
ABC finished third with 20.7% share with three of the Top Ten programs. #6 was ‘ABC Evening News’ with 845,000 viewers. #8 was ‘7.30’ with 765,000 viewers. And, #10, was ‘ABC News Update’ with 732,000 viewers.
Ten finished fourth with 18.9% share.
SBS finished #5 with 6.2% share.
As you can see, no matter where you live, people are…
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Gerry Mulligan Quartet