Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, February 3, 2015 (Posted on February 4, 2015)
If it is Tuesday, it is the Tiffany Network that will be the winner. At 8P, ‘NCIS’, the world’s leading police procedural drew 18.62 million viewers and a 11.3/18. At 9P, ‘NCIS: New Orleans’ drew 16.38 million viewers and a 9.8/15. And at 10P, ‘Person Of Interest’ pulled in 9.19 million viewers and a 5.9/10.
The Alphabet Network finished second on Tuesday against the big guns of CBS. At 8P, ‘Shark Tank’ drew 7.11 million viewers and a 5.0/8. However at 9P, Disneyworld died as ‘Marvel’s Agent Carter’ dropped to 4.25 million viewers and a 2.9/5, a series low. At 10P, ‘Forever’ had a fight on its hands with that lead-in and finished with 4.38 million viewers and a 3.3/6, 50% above last year’s entry in this time slot, ‘Killer Women’ (2.2/ 4 on 2/04/14).
The Animal Network of Broadcast finished in the middle. At 8P, ‘MasterChef Junior’ drew a third place finish with 4.89 million viewers and a 3.6/6. At 9P, ‘New Girl’ finished with 2.99 million viewers and a 2.2/3. However at 930P, ‘The Mindy Project’ pulled in 2.26 million viewers and a 1.7/3.
The Peacock Network blew its feathers on Tuesday. At 8P, ‘Parks and Recreation’ drew 3.57 million viewers and a 2.4/4. At 830P, ‘Parks and Recreation’ drew 2.01 million viewers and a 1.4/2. It was followed at 9P by hiatus-bound ‘Marry Me’ which drew 2.32 million viewers and a 1.7/3. At 930P, ‘About A Boy’ showed strength by increasing to 3.03 million viewers and a 1.9/3. At 10P, ‘Chicago Fire’ in the first of a two part which will conclude on Wednesday during ‘Chicago PD’ drew 6.49 million viewers and a 4.4/8, to not only finished #2 in its time slot but also was the top show on the network on Tuesday.
The Little Network That Couldn’t gave it the old college try. At 8P, ‘The Flash’ finished with 3.47 million viewers and a 2.6/4. At 9P, ‘Supernatural’ drew 2.47 million viewers and a 1.6/2.
For The Record
CBS finished #1 with 14.727 million viewers and a 9.0/15. ABC finished #2 with 5.246 million viewers and a 3.7/6. FOX came in #4 with 3.758 million viewers and a 2.8/4. NBC was #3 with 3.986 million viewers and a 2.7/4. Univision finished with 3.007 million viewers. The CW finished with 2.868 million viewers and a 2.0/3.
Today In TV History
BBC introduced one hour of television on Sundays. Also, the first UK public demonstration of large-screen colour television. Presented as part of variety show to an audience of 3,000 at London’s Dominion theatre by Baird, using a two-colour process giving a 120-line interlaced picture, the programme is transmitted from the Baird studio at Crystal Palace in South London, eight miles away. No longer supported by the BBC, Baird Television Ltd moves to Worsley Bridge Road, Sydenham. The above is a New York recorded transmission from London. This four-minute compilation from 1938 exists only because of a technological fluke and the enthusiasm of two television buffs, one in Britain and the other in America where, thanks to freak atmospheric conditions, it was picked up and recorded on a cine camera placed in front of a television screen as the images came in. Andrew Emmerson, the British enthusiast, spent five years tracking down the recording and believes it is the only surviving example of pre-war live high-definition British television.
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Across The Pond
BBC One had the big one on Tuesday. At 9P, ‘Silent Witness’, in the 18th season finale brought in an average 6.00 million viewers (25.3%). AT 1035P, ‘Count Arthur Strong’ brought in 1.31 million viewers (11.3%).
ITV at 730P had ‘Deirdre & Me’ tribute was seen by 2.83 million viewers (12.9%). At 8P, ‘Bad Builders: Bang to Rights’ brought in 2.31 million viewers (10.5%). At 9P, Paul O’Grady’s ‘Animal Orphans’ had 2.43 million viewers (10.3%).
BBC Two presented at 8P ‘Alex Polizzi: The Fixer’ which appealed to 1.92 million viewers (8.7%). It was followed at 9P by ‘Inside the Commons’ with 1.69 million viewers (7.2%). At 10P, ‘Rory Bremner’s Coalition Report’ attracted 1.39 million viewers (7.9%).
Channel 5 presented at 8P, ‘Benidorm ER’ and it attracted 805,000 viewers (3.7%). But it was at 9P, when ‘Celebrity Big Brother’ held its latest episode of the season as it entertained 2.26 million viewers (9.5%). At 10P, ‘10,000 BC’ dropped to 961,000 viewers (5.9%).
Channel 4 at 8P had ‘The Jump’ as it continued with 1.84 million viewers (8.3%). It was followed at 9P by ’24 Hours in Police Custody’ with 942,000 viewers (4.0%). At 10P, ‘Gordon Ramsay’s Hotel Hell’ dropped further with 646,000 viewers (4.1%).
BBC Three had at 9P, ‘Excluded: Kicked Out of School’ concluded with 339,000 viewers (1.4%).
BBC Four at 8P had ‘Digging for Britain’ as it launched with 715,000 viewers (3.2%). At 9P, ‘Timewatch’ drew about the same with 702,000 viewers (3.0%).
E4 presented at 9P, The CW’s ‘The 100’ as it continued with 533,000 viewers (2.3%). At 10P, The CW’s ‘Supernatural’, like in the U.S., brought in less, and finished at 240,000 viewers (1.5%)
Seven edged Nine in the Tuesday battle with a 29.8% share of the available audience. It again had the top program as ‘My Kitchen Rules’ finished with 1,401,000 viewers. #4 was ‘Home and Away’ with 966,000 viewers. #5, ‘Seven News/Today Tonight’ brought in 947,000 viewers. #6, ‘Seven News’ finished with 943,000 viewers.
Network Nine finished #2 with 29.1% share. #2 was ‘Nine News’ with 1,064,000 viewers. #4 was ‘Nine News 6:30’ which drew 1,016,000 viewers. #8 was ‘The Big Bang Theory’ with 913,000 viewers. #9,’A Current Affair’ drew 789,000 viewers.
Ten finished #3 with 19.9% share.
ABC finished #4 with 16.5% share. #7 was ‘ABC Evening News’ with 940,000 viewers. ‘7.30 Evening’ finished #10 with 764,000 viewers.
SBS finished fifth with 4.7% share of the available audience.
As you can see, no matter where you live, people are…
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Gerry Mulligan Quartet