Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, February 2, 2015 (Posted on February 3, 2015)
The Tiffany Network began the evening on Monday with its usual solid schedule. At 8P, ‘2 Broke Girls’ began with 9.29 million viewers and a 6.0/9. At 830P, ‘Mike & Molly’ had 9.80 million viewers and a 6.1/9 and was the #1 program on all of television on Monday. Then at 9P, ‘Scorpion’ drew 8.46 million viewers and a 5.1/8. At 10P, in the Battle @ 10P, ‘NCIS: Los Angeles’ won going away with 9.68 million viewers and a solid 6.2/10 with a fascinating episode bringing the troops into TJ. This is a Must See TV ON DEMAND episode which really was impressive given the fact that it pulled in more than 1.2 million viewers from its lead-in and finished #1 in its time slot. Isn’t it great that the best bullpen show in the history of television was #1 on a competitive evening. Remarkable.
The Alphabet Network began their evening at 8P with ‘The Bachelor’ and it drew 8.37 million viewers and a 6.1/9. Then at 10P, ‘Castle’ with a tremendous episode drew 7.52 million viewers and a 5.0/8. This was a Must See TV ON DEMAND episode as you literally cannot figure out who committed the murders.
The Peacock Network began Monday at 8P with ‘Celebrity Apprentice’ and it drew 6.94 million viewers and a 5.3/8. It finished a disappointing #4 in the time slot. While several TV pendants praise this program and how it is doing, fourth is out of the money in any sport. Get real. This is a dead show featuring ‘B-listers’ by a has-been, overblown, pompous host. At 10P, ‘State of Affairs’ dropped to oblivion, partly because of the poor performance of its leading but mostly because it simply has a horrible plot structure, with 4.69 million viewers and a 3.2/5, completely dropping out of the Battle @ 10P on Monday. It is no ‘Blacklist’. The suits at Sarnoffville blew this scheduling move.
The Animal Network of Broadcast began its Monday at 8P with ‘Gotham’ as it pulled in 7.32 million viewers and a 4.1/6 to finish a respectable #3 in the time slot. It was another fascinating episode where it appears both partners are in love while Fish left us with a cliff hanger attempting to escape from Gotham. AT 9P, ‘Sleepy Hollow’ finished with 4.34 million viewers and a 2.9/4. This is not good. But the power of ‘Gotham’ gives the suits at Murdochville hope. Beating flop-over hair was great.
The Little Network That Couldn’t didn’t once again. At 8P, ‘The Originals’ finished with 1.47 million viewers and a 1.2/2. At 9P, ‘Jane The Virgin’ finished with 1.25 million friends and family and a 1.0/1. As good as critics think this program is, it is only drawing friends and family. No matter how much the TV pendants love ‘Jane’, it has to draw more than parents of the actors.
In Nielsen’s 56 metered markets, household results at 1135P (ET) were: NBC’s ‘The Tonight Show Starring Jimmy Fallon’, which delivered a 3.1/8; CBS’ ‘Late Show with David Letterman’ had a 2.5/6; and ABC’s ‘Jimmy Kimmel Live’ finished #3 with a 2.2/6. At 1235A, NBC’s ‘Late Night with Seth Meyers’ delivered a 1.5/5 in metered-market households. ABC’s ‘Nightline’ averaged a 1.3/4. CBS’s ‘Late Late Show’ finished #3 with 1.1/4.
For The Record
CBS finished #1 on Monday with 9.228 million viewers and a 5.8/9. ABC finished with 8.087 million viewers and a 5.7/9. NBC finished with 6.19 million viewers and a 4.6/7. FOX finished with 5.830 million viewers and a 3.5/5. Univision finished with 2.855 million viewers and a 1.6/3. The CW finished with 1.360 million viewers and a 1.1/2. Telemundo finished with 1.3 million viewers and a 0.8/1.
Today In TV History
On this date in 1978, “Dead Man’s Curve” was aired on ABC-TV.
Multiscreening Coexists Alongside TV in Western Europe
More than 300 million people in Western Europe now access the internet at least once per month, eMarketer estimates, and most countries in the region are relatively mature digital markets. Yet despite steady gains in all the EU-5 countries—France, Germany, Italy, Spain and the UK—internet penetration still varies substantially in these nations and will continue to do so in 2015, ranging from an estimated 58.6% in Italy and 67.1% in Spain to upwards of 75% in France and Germany, according to a new eMarketer report, “Western Europe Digital Users and Usage: Uptake and Access Patterns Continue to Evolve.”
Key drivers of internet uptake and market consolidation in the region include rising tablet and smartphone usage. In both France and Germany, for example, tablet penetration is set to near 38% of the total population this year. Across the EU-5, an estimated 170.4 million people will own a smartphone, and 176.5 million will use a mobile phone to access the web.
Rising device usage is boosting multiscreen in the EU-5, and TV viewing is often accompanied by other activities such as online browsing, instant messaging, gaming or digital shopping and buying.
Predictably, younger viewers are in the vanguard of such behavior. ARD/ZDF-Medienkommission noted that 73% of German-speaking web users ages 14 to 29 watched TV in conjunction with at least one other digital activity in 2014.
Of these, half (35% of the sample) had done something online related to the program they were watching, and 25% of respondents had chatted about that TV content in a digital community. This kind of engagement was less common among older web users, yet in total, 57% of internet users ages 14 and older had combined TV viewing and digital activities.
Google and TNS also reported a high incidence of internet users in several countries using TV and the web simultaneously. Within the EU-5, Spain and the UK scored highest by this measure, with 61% and 63%, respectively, of internet users going online during TV broadcasts.
In Germany and Italy, the proportion was around half, and France ranked lowest, with 44% reporting simultaneous use. Curiously, though, a large majority of respondents in this study—and at least 84% in all EU-5 nations—said their online activity wasn’t related to the TV programs they were watching. Such data tends to undermine any presumption that marketers can easily prompt TV viewers to respond directly to TV ads via digital channels in real-time.
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Across The Pond
BBC One at 730P, ‘Inside Out’ drew 3.81 million viewers (17.3%). At 830P, ‘Panorama’ dropped to 2.77 million viewers. At 9P, ‘Silent Witness’ topped the night with 5.73 million viewers (23.7%).
ITV at 8P had Richard Wilson’s ‘On The Road’ which drew 2.86 million viewers. then at 9P, ‘Broadchurch’ drew a strong 4.76 million viewers (19.7%).
BBC Two at 8P presented ‘University Challenge’ with 2.93 million viewers (12.5%). It was followed at 830P by ‘Only Connect’ with 2.28 million viewers (9.7%). At 9P, ‘A Cook Abroad’ fell to 1.56 million viewers (6.5%). At 10P, ‘Backchat’ brought in 850,000 viewers (4.8%).
Channel 4 at 8P had ‘The Jump’ and it entertained 1.76 million viewers (7.5%). At 9P, ‘The Undateables’ was seen by 1.76 million viewers (7.3%). At 10P, ‘Catastrophe’ dropped to 639,000 viewers (3.7%).
Channel 5 at 8P presented ‘Celebrity Big Brother’ as it continued with 1.35 million viewers (5.8%) and it climbed to 2.06 million viewers (8.5%) at 9P. At 10P, ‘10,000 BC’ launched with 1.26 million viewers (7.8%).
Tuesday UK TV Overnight Ratings
BBC One had the big one on Tuesday. At 9P, ‘Silent Witness’, in the 18th season finale brought in an average 6.00 million viewers (25.3%). AT 1035P, ‘Count Arthur Strong’ brought in 1.31 million viewers (11.3%).
ITV at 730P had ‘Deirdre & Me’ tribute was seen by 2.83 million viewers (12.9%). At 8P, ‘Bad Builders: Bang to Rights’ brought in 2.31 million viewers (10.5%). At 9P, Paul O’Grady’s ‘Animal Orphans’ had 2.43 million viewers (10.3%).
BBC Two presented at 8P ‘Alex Polizzi: The Fixer’ which appealed to 1.92 million viewers (8.7%). It was followed at 9P by ‘Inside the Commons’ with 1.69 million viewers (7.2%). At 10P, ‘Rory Bremner’s Coalition Report’ attracted 1.39 million viewers (7.9%).
Channel 5 presented at 8P, ‘Benidorm ER’ and it attracted 805,000 viewers (3.7%). But it was at 9P, when ‘Celebrity Big Brother’ held its latest episode of the season as it entertained 2.26 million viewers (9.5%). At 10P, ‘10,000 BC’ dropped to 961,000 viewers (5.9%).
Channel 4 at 8P had ‘The Jump’ as it continued with 1.84 million viewers (8.3%). It was followed at 9P by ’24 Hours in Police Custody’ with 942,000 viewers (4.0%). At 10P, ‘Gordon Ramsay’s Hotel Hell’ dropped further with 646,000 viewers (4.1%).
BBC Three had at 9P, ‘Excluded: Kicked Out of School’ concluded with 339,000 viewers (1.4%).
BBC Four at 8P had ‘Digging for Britain’ as it launched with 715,000 viewers (3.2%). At 9P, ‘Timewatch’ drew about the same with 702,000 viewers (3.0%).
E4 presented at 9P, The CW’s ‘The 100’ as it continued with 533,000 viewers (2.3%). At 10P, The CW’s ‘Supernatural’, like in the U.S., brought in less, and finished at 240,000 viewers (1.5%)
Seven won again on Monday with a solid 29.8% share of the available audience. And it had the #1 program in Australia as #1 was ‘My Kitchen Rules’ as it drew 1,596,000 viewers. #2 was ‘Home and Away’ with 1,116,000 viewers. #3, ‘Seven News/Today Tonight’ drew 1,073,000 viewers. And, #4 was ‘Seven news’ with 1,063,000 viewers.
Nine came in second with 26.3% share. #5 was ‘Nine News 6:30’ with 1,059,000 viewers. #6, ‘Nine News’ drew 1,038,000 viewers. #7, was ‘The Big Bang Theory’ as it drew 975,000 viewers. #9, ‘A Current Affair’ with 842,000 viewers. And, #10, a rerun of ‘The Big Bang Theory’ with 840,000 viewers.
Ten finished third with 20.2% share.
ABC finished fourth with 18.9% share.#8 was ‘ABC Evening News’ which drew 861,000 viewers.
SBS finished #5 with a 4.9% share of the available audience.
Tuesday Overnight Australian TV Ratings
Seven edged Nine in the Tuesday battle with a 29.8% share of the available audience. It again had the top program as ‘My Kitchen Rules’ finished with 1,401,000 viewers. #4 was ‘Home and Away’ with 966,000 viewers. #5, ‘Seven News/Today Tonight’ brought in 947,000 viewers. #6, ‘Seven News’ finished with 943,000 viewers.
Network Nine finished #2 with 29.1% share. #2 was ‘Nine News’ with 1,064,000 viewers. #4 was ‘Nine News 6:30’ which drew 1,016,000 viewers. #8 was ‘The Big Bang Theory’ with 913,000 viewers. #9,’A Current Affair’ drew 789,000 viewers.
Ten finished #3 with 19.9% share.
ABC finished #4 with 16.5% share. #7 was ‘ABC Evening News’ with 940,000 viewers. ‘730 Evening’ finished #10 with 764,000 viewers.
SBS finished fifth with 4.7% share of the available audience.
As you can see, no matter where you live, people are…
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