Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, February 1, 2015 (Posted on February 2, 2015)
The Peacock Network was the overwhelming #1 on Sunday as it hosted the ‘Super Bowl’. In one of the most exciting games in its history, the New England Patriots defeated the Seattle Seahawks. The Patriots’ 28-24 win over the Seahawks in Super Bowl XLIX on NBC delivered the highest overnight rating in Super Bowl history, with 49.7 rating/72 share in households.
-NBC’s Super Bowl XLIX overnight topped a 50 rating in each half hour from 8 p.m. ET forward (peaking at a 52.9/73 from 10-1015P ET). Comparably, NBC’s Super Bowl XLIX overnight is up by four percent from last year (47.6/70), and up by three percent from the prior record (48.1/71 for Ravens-49ers in Feb. 2013). The game drew 114.4 million viewers. The ‘Post Game’ show drew 72.93 million viewers. For the record, the ‘Super Bowl’ finished as the top television draw in history.
Besides the game itself, the halftime show starring Katy Perry was the bet ever as it outdid the Olympics opening night festivities.
Following the Super Bowl, NBC’s special telecast of ‘The Blacklist’ averaged a record 31.44 million viewers and 13.5 rating/24 share in metered-market households, making it the top-rated post-Super Bowl entertainment telecast in three years. Comparably, this 13.5 overnight rating makes ‘The Blacklist’ the top primetime entertainment telecast since the Oscars (27.7/42 on March 2, 2014) in the metered-market households. ‘The Blacklist’ was 9% above the year-ago post-Super Bowl edition of ‘The New Girl’ on Fox (12.4/21 on Feb. 2, 2014). Versus two years ago, ‘The Blacklist’ was up +13%, with the 13.5 rating topping a 12.0 for CBS’s “Elementary” on Feb. 3, 2013. The last post-Super Bowl entertainment telecast to rate higher was NBC’s Feb. 5, 2012 edition of ‘The Voice’ (which scored a 20.0/30).
The Tiffany Network understood what it has to do when it faces the #1 televised football game. At 7P, ’60 Minutes’ drew 2.80 million viewers. At 8P, a rerun of ‘NCIS’ drew 2.79 million viewers. At 9P, a rerun of ‘CSI’ drew 3.01 million viewers. At 10P, a rerun of ‘Criminal Minds’ drew 4.15 million viewers.
The Alphabet Network did a wise thing on Sunday. It was rerun night. At 7P, a rerun of ‘America’s Funniest Home Videos’ drew 2.38 million viewers. At 8P, another rerun of ‘America’s Funniest Home Videos’ drew 2.45 million viewers. At 9P, a rerun of ‘Shark Tank’ drew 1.97 million viewers. At 10P, another rerun of ‘Shark Tank’ drew 3.33 million viewers.
The Animal Network of Broadcast presented animation domination and nobody cared. At 7P, a rerun of ‘Bob’s Burgers’ drew 970,000 viewers. At 730P, a rerun of ‘The Simpsons’ drew 1.45 million viewers. AT 8P, another rerun of ‘The Simpsons’ drew 1.91 million viewers. At 830P, a rerun of ‘Brooklyn Nine-Nine’ drew 1.14 million viewers. At 9P, a rerun of ‘Family Guy’ drew 1.28 million viewers. And at 930P, another rerun of ‘Bob’s Burgers’ drew 1.26 million viewers.
The 12:13-1:16 a.m. ET post-Super Bowl edition of ‘The Tonight Show Starring Jimmy Fallon’ earned a 6.2 rating, 16 share in metered-market households from 1215-115A (ET), making this the #2 Fallon-hosted ‘Tonight’ show ever in metered-market households, behind only the show’s debut on Feb. 17, 2014 with an Olympics lead-in (7.1).
For The Record
NBC won going away on Sunday as it finished #1 with 89.787 million viewers on average. CBS finished a distant #2 with 3.186 million viewers. Univision finished #3 with 2.606 million viewers. ABC finished #4 with 2.535 million viewers. FOX finished with 1.335 million viewers.
Today In TV History
On this date in 1957, Fats Domino sang “Blueberry Hill” and “Blue Monday” on ‘The Perry Como Show’ on television.
The Best Super Bowl Ad
Fiat Wins Hands Down
Cable TV News
Top Ten Cable Programs on Sunday
1. NFL Prime Time ESPN 1031P 2.797 million viewers
2. Puppy Bowl APL 3P 2.767 million viewers
3. Family Guy ADSM 11P 2.226 million viewers
4. Family Guy ADSM 1030P 2.222 million viewers
5. Sports Center ESPN 1135P 1.980 million viewers
6. Law & Order TNT 10A 1.911 million viewers
7. Law & Order TNT 11A 1.894 million viewers
8. Law & Order USA 4P 1.893 million viewers
9. Law & Order USA 3P 1.758 million viewers
10.Property Bros. HGTV 4P 1.716 million viewers
Multiscreening Coexists Alongside TV in Western Europe
More than 300 million people in Western Europe now access the internet at least once per month, eMarketer estimates, and most countries in the region are relatively mature digital markets. Yet despite steady gains in all the EU-5 countries—France, Germany, Italy, Spain and the UK—internet penetration still varies substantially in these nations and will continue to do so in 2015, ranging from an estimated 58.6% in Italy and 67.1% in Spain to upwards of 75% in France and Germany, according to a new eMarketer report, “Western Europe Digital Users and Usage: Uptake and Access Patterns Continue to Evolve.”
Key drivers of internet uptake and market consolidation in the region include rising tablet and smartphone usage. In both France and Germany, for example, tablet penetration is set to near 38% of the total population this year. Across the EU-5, an estimated 170.4 million people will own a smartphone, and 176.5 million will use a mobile phone to access the web.
Rising device usage is boosting multiscreen in the EU-5, and TV viewing is often accompanied by other activities such as online browsing, instant messaging, gaming or digital shopping and buying.
Predictably, younger viewers are in the vanguard of such behavior. ARD/ZDF-Medienkommission noted that 73% of German-speaking web users ages 14 to 29 watched TV in conjunction with at least one other digital activity in 2014.
Of these, half (35% of the sample) had done something online related to the program they were watching, and 25% of respondents had chatted about that TV content in a digital community. This kind of engagement was less common among older web users, yet in total, 57% of internet users ages 14 and older had combined TV viewing and digital activities.
Google and TNS also reported a high incidence of internet users in several countries using TV and the web simultaneously. Within the EU-5, Spain and the UK scored highest by this measure, with 61% and 63%, respectively, of internet users going online during TV broadcasts.
In Germany and Italy, the proportion was around half, and France ranked lowest, with 44% reporting simultaneous use. Curiously, though, a large majority of respondents in this study—and at least 84% in all EU-5 nations—said their online activity wasn’t related to the TV programs they were watching. Such data tends to undermine any presumption that marketers can easily prompt TV viewers to respond directly to TV ads via digital channels in real-time.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (136). We are thankful to all of you with more than 20,000 views.
Across The Pond
It was a day from the ‘Australian Open’ Men’s finals to the ‘Super Bowl’ with football in-between and in the end, BBC One came out the victor on Sunday. BBC One began at 815A with the coverage of Novak Djokovic’s ‘Australian Open’ win over Andy Murray which drew in 3.20 million viewers (34.6%). In primetime, at 7P, ‘Countryfile’ brought in 7.61 million viewers (33.2%). But it was at 8P, with ‘Call the Midwife’ topped the night with 8.94 million viewers (33.5%). AT 9P, ‘Last Tango in Halifax’ rose to 6.61 million viewers (26.6%) for its finale. At 1035P, ‘Match of the Day 2’ scored 2.49 million viewers (20.0%).
ITV had at 7P ‘Get Your Act Together’ and it entertained 1.89 million viewers (8.1%). At 915P, ‘All Star Family Fortunes’ brought in 2.34 million viewers (8.8%). At 9P, ‘Mr Selfridge’ drew 3.12 million viewers (12.6%).
BBC Two presented at 7P, ‘Motorway: Life in the Fast Lane’ brought in 1.31 million viewers (5.7%). It was followed at 8P by the latest ‘Top Gear’ with 5.34 million viewers (20.0%). At 9P, ‘Dragons’ Den’ attracted 2.33 million viewers (9.4%).
Channel 4 at 7P presented ‘The Jump’ as it returned with its highest-ever audience on Sunday evening. The celebrity competition averaged 2.59 million (11.3%). This is higher than last year’s first night overnight audience of 2.30m. Later at 8P, ‘The Hotel’ gathered 1.18 million viewers (4.4%). It was followed at 9P by ‘Our Guy in India’ with 1.99 million viewers (8.0%). At 1030P, coverage of the ‘Super Bowl’ attracted 665,000 viewers (9.7%) on average for the first three hours.
Channel 5 at 645P had ‘Hellboy II’ and it thrilled 736,000 viewers (3.0%). At 9P, ‘Celebrity Big Brother’ continued with 2.21 million viewers (8.9%).
Seven roared back from Saturday’s debacle as the 2015 Australian Open Finals took center stage in Melbourne with a 41.4% share of the available audience. The #1 program was of course was the ‘2015 Australian Open Men’s final Presentation’ with 2,088,000 viewers. Of course this is the only country in the world who watches the victor’s presentation more than they watch the actual event. #2 was the event itself but it drew only 1,881,000 viewers. Go figure. #6 was ‘Seven News Sunday’ with 1,072,000 viewers. #7 was the movie, ‘Striking Distance’ which drew 1,027,000 viewers.
Network Nine finished in Perth…or second…a long distance from the leader with 23.0% share. #3 was ‘Nine News Sunday’ with 1,306,000 viewers. But it did have cricket. #8 was ‘One Day Cricket-Final Session 2’ which drew 991,000 viewers. #9, ‘One Day Cricket-Final Session 1’ drew 903,000 viewer.
Then there was Ten which finished #3 with 18.0% share. #4 was ‘I’m a Celebrity. Get Me Out Of Here! Opening Night’ which drew 1,199,000 viewers. #5 was ‘I’m A Celebrity. Get Me Out Of Here! Welcome To The Jungle’ which drew 1,136,000 viewers.
ABC finished #4 with 13.0% share. It has one show in the Top Ten which was #10, ‘ABC News Sunday’ which drew 806,000 viewers.
SBS finished #5 with a 4.5% share.
Monday Australian TV Overnight Ratings
Seven won again on Monday with a solid 29.8% share of the available audience. And it had the #1 program in Australia as #1 was ‘My Kitchen Rules’ as it drew 1,596,000 viewers. #2 was ‘Home and Away’ with 1,116,000 viewers. #3, ‘Seven News/Today Tonight’ drew 1,073,000 viewers. And, #4 was ‘Seven news’ with 1,063,000 viewers.
Nine came in second with 26.3% share. #5 was ‘Nine News 6:30’ with 1,059,000 viewers. #6, ‘Nine News’ drew 1,038,000 viewers. #7, was ‘The Big Bang Theory’ as it drew 975,000 viewers. #9, ‘A Current Affair’ with 842,000 viewers. And, #10, a rerun of ‘The Big Bang Theory’ with 840,000 viewers.
Ten finished third with 20.2% share.
ABC finished fourth with 18.9% share.#8 was ‘ABC Evening News’ which drew 861,000 viewers.
SBS finished #5 with a 4.9% share of the available audience.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’ http://bit.ly/cnasophisRetailPositive
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page: