Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, January 31, 2015 (Posted on February 1, 2015)
The Tiffany Network again finished #1 on Saturday. At 8P, a rerun of ‘Hawaii Five-0’ drew 3.73 million viewers. At 9P, a rerun of ‘Criminal Minds’ pulled in 4.38 million viewers. Then at 10P, the top program of the night, ’48 Hours’ drew 5.61 million viewers. Another good night for Black Rock.
The Peacock Network got ready for the ‘Super Bowl’ on Sunday by revving up football programming on Saturday in prime time. At 8P, ‘Saturday Night Live Highlights’ that both showed classic old skits and promos for the 40th Anniversary show finished with 3.80 million viewers. Then at 9P, the ‘Fourth Annual NFL Honors’ live from Phoenix Symphony Hall in Arizona, announced the season’s top awards including the new Hall of Fame inductees and the NFL’s MVP, Aaron Rogers, QB of the Green Bay Packers, not only accepting the award but professing his love for actress Olivia Munn, drew 4.70 million viewers.
The Alphabet Network at 8P decided to run the movie ‘Despicable Me’ which drew 3.24 million viewers. Then at 10P, ’20/20′ pulled in 3.07 million viewers.
The Animal Network died on Saturday. At 8P, a rerun of ‘Backstrom’ drew 1.74 million. But it was a 9P, where a bit of a surprise, a first run of the cancelled ‘Red Band Society’ actually drew the top audience on the network with 1.79 million viewers. This does not look good for ‘Backstrom’.
For The Record
CBS finished #1 on Saturday with 4.527 million viewers. NBC finished #2 on Saturday with 4.388 million viewers. ABC finished #3 with 3.184 million viewers. FOX finished last with 1.763 million viewers.
Today In TV History
On this date in 1982, ‘Late Night’ with David Letterman premiered on NBC TV.
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Across The Pond
BBC One dominated Saturday again as at 7P, ‘The Voice UK’ rose to a season high last night (January 31), attracting nearly 8.5 million viewers. The singing competition averaged 8.49 million viewers (39.4%). It was followed by ‘The National Lottery: Win Your Wish List’ which managed to draw 4.77 million viewers (22.3%). Later, the latest instalment of ‘Casualty’ drew 4.73 million viewers (22.3%).
ITV had ‘Harry Hill’s Stars in Their Eyes’ continue with 1.86 million viewers. (9.2%). At 730P, ‘Planet’s Got Talent’ was watched by 1.62 million viewers (7.6%). At 8P, ‘Take Me Out’ with 2.8 million viewers (13%). At 9P, ‘The Jonathan Ross Show’ drew 2.1 million viewers (10.1%).
BBC Two at 830P had a repeat of ‘Dad’s Army’ which drew 1.92 million viewers (9.1%). At 9P, ‘The Secret World of Lewis Carroll’ drew 1.21 million viewers (5.6%).
Channel 5 at 9P had ‘Celebrity Big Brother’ and averaged 1.89 million viewers (8.7%).
Channel 4 at 8P presented ‘The World’s Weirdest Weather’ which managed 1.06 million viewers (4.9%). AT 9P, an airing of the movie ‘Ted’ then entertained 1.8 million viewers (9.2%).
ITV3 at 8P presented ‘Foyle’s War’ which topped primetime on the multi channels with 985,000 viewers (4.6%).
ABC stunned the television world in Australia on Saturday as it dominated as #1 with a huge 34.9% share of the available audience. The #1 program was an aftermath, ‘Football: Asian Cup 2015 Final Australia vs Korea Post Game’ drew 1,672,000 viewers. #3 was the actual game as ‘Football: Asian Cup 2015 Final Australia vs Korea Live’ drew 1,081,000 viewers. #6 was a rerun of ‘Black Comedy’ and it drew 864,000 viewers. #9, ‘ABC News Saturday’ pulled in 682,000 viewers. By the way, football won in every demo on Saturday.
Seven, with one of the marque programming blocks with the 2015 Australian Open finished second with a 24.9% share, well behind the leader. Who would have thought that the Australian Open would finished second? #2 was in fact ‘Seven’s Tennis: 2015 Australia Open-Women’s Final Presentation’ as it drew 1,173,000 viewers. But the real proof of the pudding is that tennis in fact drew less than the football match. #4 was ‘2015 Australia Open-Women’s Final’ which drew less than one million viewers as 972,000 viewers took it in. That was 109,000 less than the football match.#7 was ‘2015 Australia Open-Men’s Doubles Finals’ which drew 758,000 viewers. #8 was ‘Seven News Saturday’ with 726,000 viewers. Finally, #10 was ‘2015 Australian Open-Women’s Final Preview’ which pulled in 600,000 viewers.
Nine finished #3 with 22.1% share. #5 was ‘Nine News Saturday’ which drew 931,000 viewers.
Ten finished #4 with 10.8% share.
SBS finished fifth with 6.3% share.
Sunday Australian TV Overnight Ratings
Seven roared back from Saturday’s debacle as the 2015 Australian Open Finals took center stage in Melbourne with a 41.4% share of the available audience. The #1 program was of course was the ‘2015 Australian Open Men’s final Presentation’ with 2,088,000 viewers. Of course this is the only country in the world who watches the victor’s presentation more than they watch the actual event. #2 was the event itself but it drew only 1,881,000 viewers. Go figure. #6 was ‘Seven News Sunday’ with 1,072,000 viewers. #7 was the movie, ‘Striking Distance’ which drew 1,027,000 viewers.
Network Nine finished in Perth…or second…a long distance from the leader with 23.0% share. #3 was ‘Nine News Sunday’ with 1,306,000 viewers. But it did have cricket. #8 was ‘One Day Cricket-Final Session 2’ which drew 991,000 viewers. #9, ‘One Day Cricket-Final Session 1’ drew 903,000 viewer.
Then there was Ten which finished #3 with 18.0% share. #4 was ‘I’m a Celebrity. Get Me Out Of Here! Opening Night’ which drew 1,199,000 viewers. #5 was ‘I’m A Celebrity. Get Me Out Of Here! Welcome To The Jungle’ which drew 1,136,000 viewers.
ABC finished #4 with 13.0% share. It has one show in the Top Ten which was #10, ‘ABC News Sunday’ which drew 806,000 viewers.
SBS finished #5 with a 4.5% share.
As you can see, no matter where you live, people are…
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