Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, January 30, 2015 (Posted on January 31, 2015)
CBS #1 on Friday as ‘Blue Bloods’ #1 program.
CBS
The Tiffany Network won again on Friday. At 8P, ‘Undercover Boss’ drew 8.11 million viewers. Then at 9P, ‘Hawaii Five-0’ with a tremendous episode concentrating on the possible outbreak of an airborne disease drew 10.355 million viewers. And again at 10P, ‘Blue Bloods’ won the evening by drawing 11.81 million viewers.
ABC
The Alphabet Network finished second. At 8P, ‘Last Man Standing’ pulled in 7.48 million viewers. At 830P, ‘Cristela’ pulled in 5.71 million viewers. At 9P, ‘Shark Tank’ drew 7.905 million viewers. At 10P, ’20/20′ drew 6.075 million viewers.
NBC
The Peacock Network finished in the middle on Friday. At 8P, ‘Constantine’ finished with 3.335 million viewers. At 9P, ‘Grimm’ drew 4.83 million viewers. And at 10P, ‘Dateline’ drew 4.525 million viewers.
FOX
The Animal Network of Broadcast didn’t do so well on Friday. At 8P, ‘World’s Funnies Fails’ failed with 3.06 million viewers. At 9P, ‘Glee’ drew 1.888 million viewers. There is no glee in Murdochville.
The CW
The Little Network That Couldn’t as at 8P, ‘Hart of Dixie’ drew 1.055 million viewers. At 9P, a rerun of ‘Whose Line Is It Anyway?’ drew 854,000 viewers. At 930P, ‘Master of Illusion’ drew 859,000 viewers.
For The Record
CBS: 10.13 million, ABC: 6.84, NBC: 4.22, Fox: 2.47, CW: 964,000
Today In TV History
On this day in 1949, the first TV daytime soap opera was broadcast from NBC’s station (WMAQ) in Chicago, IL. It was ‘These Are My Children’.
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Across The Pond
BBC One won on Friday as ‘The One Show’ at 7P was the most watched show outside of soaps yesterday, with 4.62 million viewers (23.2%). At 730P, ‘A Question of Sport’ drew 3.28 million viewers (15.4%). At 830P, ‘Room 101’ drew 3.48 million viewers (15.4%)
ITV finished second as the latest episode of ‘Benidorm’ was ITV’s most watch program outside of soaps, attracting 4.49 million viewers and a 19.9% share of the audience. It was preceded at 8P by ‘The Martin Lewis Money Show’ with 2.95 million viewers (13.4%).
BBC Two at 8P had ‘Mastermind’ and it brought in 2.31 million viewers (10.6%). It was followed at 830P by ‘Food and Drink’ with 1.30 million viewers (5.8%). At 9P, ‘The Big Allotment Challenge’ attracted 1.40 million viewers (6.2%).
Channel 5 at 9P had ‘Celebrity Big Brother Live Eviction’ and it drew 2.59 million viewers as Nadia Sawalha left the house.
The show was up 300,000 viewers on last Friday’s eviction and secured an 11.4% share of the audience.
Channel 4 at 8P had ‘Jamie and Jimmy’s Friday Night Feast’ as 1.26 million viewers watched (5.7%). At 9P has ‘8 Out of 10 Cats does Countdown’ and drew 1.74 million viewers (7.7%). At 10P, ‘The Last Leg’ drew 1.13 million viewers (6.8%).
ITV3 led the multichannels at 8P with ‘Agatha Christie’s Marple’ drawing 503,700 viewers (2.2%).
Down Under
Seven once again was #1 on Friday with a 36.1% share of the available audience. The #1 program was the ‘2015 Australian Open-Night 12 Late’ which pulled in 1,110,000 viewers. #3 was ‘Seven’s Tennis: 2015 Australian Open-Night 12’ which drew 900,000 viewers. #5, ‘Seven News’ finished with 750,000 viewers. #6, ‘Seven News/Today Tonight’ drew 734,000 viewers.
Nine finished #2 with 25.2% share. #2 was ‘Nine News’ with 964,000 viewers. #4 was ‘Nine News 6:30’ with 898,000 viewers. #7, ‘A Current Affair’ drew 720,000 viewers.
ABC finished #3 with 16.7% share. #8 was ‘ABC Evening News’ with 651,000 viewers. #10, a rerun of ‘Midsom Murders’ pulled in 597,000 viewers.
Ten finished #4 with 14.9% share. #9 was ‘Ten Eyewitness News’ with 613,000 viewers.
SBS finished #5 with a big 8.0% share.
As you can see, no matter where you live, people are…
Switching Channels!
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Duke Ellington
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