Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, January 29, 2015 (Posted on January 30, 2015)
The Tiffany Network had the top program on the night and finished first. At 8P, ‘The Big Bang Theory’ finished #1 with 17.0 million viewers and a 10.5/17. At 830P, ‘Mom’ finished #1 in its time slot with 11.84 million viewers and a 7.0/11. But at 9P, ‘Two and a Half Man’ drew a very respectable 9.7 million viewers and a 6.1/9. At 930P, ‘The McCarthys’ fell badly by drawing only 7.13 million viewers and a 4.2/7. At 10P, ‘Elementary’ drew 7.64 million viewers. The addition of another female cast member in this program has destroyed the potential chemistry between the two stars and frankly the writers never have been able to establish a good platform for Lucy Leu. Big time tragic mistakes doomed a very good program.
The Alphabet Network finished #2 on Thursday by a hair. At 8P, ‘Grey’s Anatomy’ drew 8.60 million viewers and a 6.4 rating/10 share. At 9P, ‘Scandal’ finished first in its time slot with 10.4 million viewers and a 7.7/12. At 10P, ‘How To Get Away With Murder’, featuring SAG Award winner Viola Davis, finished #1 in its time slot with 9.10 million viewers and a 6.4/11.
The Animal Network of Broadcast, got off to a good start and sputtered. AT 8P, ‘American Idol’ finished with 9.24 million viewers and a 6.6/11. But at 9P, detective dramedy ‘Backstrom’, starring Rainn Wilson, took a tumble and a fourth-place finish with 5.30 million viewers and a 3.4/6. Comparably, this was 35% below its debut one week earlier where it earned a 5.2/8 (which translated into 7.98 million viewers, based on the Live + Same Day data). The cancelled year-ago occupant ‘Rake’ did better at a 3.6/ 6 on the same year-ago evening.
The Peacock Network on Thursday, a night it once dominated, died. At 8P, ‘The Biggest Loser’ finale ended with only 5.30 million viewers and a 3.5/6. At 10P, in the series-finale, NBC drama ‘Parenthood’ concluded its five and-one half season (and 103 episodes) finished with a season-high 5.50 million viewers and a modest 3.8/7 in the household overnights.
The Little Network That Couldn’t didn’t on Thursday. At 8P, ‘The Vampire Diaries’, finished with 1.45 million viewers and a 1.4/2, a drop of 18% year-to-year. At 9P, ‘Reign’ just did not cut it with 1.04 million viewers and a 0.9/1. It will not be renewed for next year.
For The Record
CBS finished #1 with 10.156 million viewers and a 6.3/10. ABC finished #2 on Thursday with 9.400 million viewers and a 6.8/11. FOX finished with 7.283 million viewers and a 5.0/8. NBC finished with 5.363 million viewers and a 3.6/6. Univision finished with 2.993 The CW finished with 1.247 million viewers and a 1.1/2. Telemundo finished with 0.8/1.
Today In TV History
On this date in 1950, NBC-TV debuted ‘Robert Montgomery Presents’. The show remained on the air for seven seasons.
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Across The Pond
BBC One was #1 in the UK on Thursday as ‘Death in Paradise’ was the clear winner in the primetime ratings, according to overnight figures. ‘Eat Well for Less’ brought in a strong 4.77 million viewers (21.1%. then at 9P, the BBC One drama, ‘Death In Paradise’ was watched by 7.01 million viewers and attracted 29.9% audience share of the audience. At 1045P, ‘Question Time’ drew 2.41 million viewers (22.7%).
ITV presented at 730P, ‘The Kyle Files’ as it had 2.6 million viewers (12.1%). At 830P, ‘Birds of a Feather’ entertained 3.93 million viewers (17.2%). At 9P, ‘Bring Back Borstal’ continued with 1.7 million viewers (7.3%).
BBC Two had at 8P, ‘Attenborough’s Paradise Birds’ and 1.95 million viewers (8.6%) flew to watch before, at 9P, ‘Modern Times’ averaged 780,000 viewers (3.3%).
Channel 4 at 8P presented ‘Location, Location, Location’ and it drew 1.69 million viewers (7.5%). At 9P, however, Russell T Davies-penned drama ‘Cucumber’ fell to only 660,000 viewers (2.8%) for its second episode. On E4 at 10P, ‘Cucumber’s’ sister show ‘Banana’ entertained 212,000 (1.2%).
Channel 5 at 9P had ‘Celebrity Big Brother’ continue with 2.71 million viewers (11.6%). At 10P, ‘Botched Up Bodies’ attracted 735,000 viewers (4.4%).
Sky Atlantic at 9P presented a new thriller ‘Fortitude’ and it attracted a respectable 662,000 viewers (3.2%), becoming the channel’s most successful drama launch to date.
On E4 at 10P, ‘Cucumber’s’ sister show ‘Banana’ entertained 212,000 (1.2%). Perhaps the next show will be titled ‘tomato’ for a real acidic treat.
Seven climbed back to #1 with a superb 36.0% share of the available audience on Thursday as the 2015 Australian Open continued. #3 was ‘Seven’s Tennis: 2015 Australian Open-Night 11 which drew 995,000 viewers. #4, ‘Seven News’ pulled in 858,000 viewers. #6 was ‘Seven News/Today Tonight’ which drew 825,000 viewers.
Nine finished second with 28.1% share. It again had the #1 program and the nation’s #1 newscast as ‘Nine News’ drew 1,092,000 viewers. #2 was ‘Nine News 6:30’ by drawing the only other million plus audience of the evening as it drew 1,003,000 viewers. #5 was ‘A Current Affair’ drew 857,000 viewers. #7, ‘The Block Triple Threat’ had 779,000 viewers. #10, was ‘Inside Story’ which drew 636,000 viewers
Ten finished #3 with 16.4% share. #9 was ‘Ten Eyewitness News’ which drew 640,000 viewers.
ABC finished fourth with a 14.4% share. #8 was ‘ABC Evening News’ which drew 757,000 viewers.
SBS finished with 5.1% share of the available audience.
Friday TV Australian Ratings Overnights
Seven once again was #1 on Friday with a 36.1% share of the available audience. The #1 program was the ‘2015 Australian Open-Night 12 Late’ which pulled in 1,110,000 viewers. #3 was ‘Seven’s Tennis: 2015 Australian Open-Night 12’ which drew 900,000 viewers. #5, ‘Seven News’ finished with 750,000 viewers. #6, ‘Seven News/Today Tonight’ drew 734,000 viewers.
Nine finished #2 with 25.2% share. #2 was ‘Nine News’ with 964,000 viewers. #4 was ‘Nine News 6:30’ with 898,000 viewers. #7, ‘A Current Affair’ drew 720,000 viewers.
ABC finished #3 with 16.7% share. #8 was ‘ABC Evening News’ with 651,000 viewers. #10, a rerun of ‘Midsom Murders’ pulled in 597,000 viewers.
Ten finished #4 with 14.9% share. #9 was ‘Ten Eyewitness News’ with 613,000 viewers.
SBS finished #5 with a big 8.0% share.
As you can see, no matter where you live, people are…
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Sergio Mendez ‘Never Gonna Let You Go’