Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, January 28, 2015 (Posted on January 29, 2015)
The Animal Network of Broadcast finally broke CBS’ streak of six straight days at #1 with a solid victory on Wednesday. AT 8P, ‘American Idol’ pulled in 11.0 million viewers and a 8.2/13. At 9P, the rookie program, ‘Empire’ drew 11.3 million viewers and a 7.9/12. It held an amazing 96% of ‘Idol’s’ big lead-in audience. Thus, victory for Murdochville. And it all began with the strength of ‘American Idol’.
The Tiffany Network has a solid Wednesday but it was not enough to continue the amazing six day streak of wins. At 8P, ‘The Mentalist’ in a terrific episode which relied on Jane’s amazing talents, it drew 9.05 million viewers and a 6.1/9. At 9P, ‘Criminal Minds’ drew 10.64 million viewers and a 6.4/10. But it lost momentum at 10P with ‘Stalker’ which drew 8.42 million viewers and a 5.3/9.
The Alphabet Network finished well behind for third place because it decided to have a night of reruns rather than original programming as everyone prepares for the Feb Sweeps. At 8P, a rerun of ‘The Middle’ drew 5.58 million viewers and a 3.3/6. At 830P, a rerun of ‘The Goldbergs’ drew 4.68 million viewers and a 3.1/5. At 9P, a rerun of ‘Modern Family’ drew 5.31 million viewers and a 3.5/5. At 930P, a rerun of ‘Black-ish’ drew 3.87 million viewers and a 2.7/4. At 10P, another rerun of ‘Black-ish’ drew 3.43 million viewers and a 2.6/4. And at 1030P, yup you guessed it, yet another rerun of ‘Black-ish’ drew 2.97 million viewers and a 2.2/4. Result: everyone doesn’t want to see reruns or an entire evening of ‘Black-ish’ reruns.
The Peacock Network hit the wall, also with an entire evening of reruns, on what was once considered a promising evening. It all began at 8P with a rerun of ‘The Mysteries of Laura’ was the networks top program. It drew 4.14 million viewers and a 2.7/4. At 9P, a rerun of ‘Law & Order: SVU’ drew 3.61 million viewers and a 2.5/4. At 10P, a rerun of ‘Chicago PD’ with an amazing episode, drew 4.06 million viewers and a 2.7/5.
The Little Network That Couldn’t, didn’t. At 8P, the always strong ‘Arrow’ drew 2.87 million viewers and a 2.1/3. But at 9P, a dying ‘The 100’ drew 1.61 million viewers and a 1.1/2.
For The Record
FOX finished #1 on Wednesday with 11.155 million viewers and a 7.9/12. CBS came in second with 9.37 million viewers and a 5.9/10. ABC finished with 4.307 million viewers and a 3.0/5. NBC finished with 3.934 million viewers and a 2.6/4. Univision finished with 2.973 million viewers. The CW finished with 2.239 million viewers and a 1.6/2. Telemundo finished with 1.3.
Today In TV History
On this date in 1982, Prince and the Revolution appeared on TV’s ‘Solid Gold’. The entire 1999 tour stage set-up was used and the song was lip-synched.
Traditional Media No Longer Most Trusted For News and Information
Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over newspapers and TV as the first source for general information and the source used by most to confirm and validate news.
(“Informed publics” are college-educated respondents in the top 25% of household income per age group in each country. They report significant media consumption and engagement in business news and public policy.)
Informed publics were asked to rate their level of trust in various media sources when looking for general news and information. On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%. Only a minority (albeit an increasing one) trust social media (48%) and owned media (47%) for general news and information.
Overall, trust in the media as an institution declined a couple of points year-over-year to 51%. Indeed, respondents in only 12 of the 27 countries measured averaged a greater level of trust in the media than in the prior year. Moreover, 16 of the 27 countries (almost 60%) failed to record a majority of respondents trusting the media. One of those countries was the US, with just 43% rating their trust in the media a top-4 box, although that was a point higher than in last year’s study.
The annual study contains a host of intriguing data points.
Friends and family (72%) and academic experts (70%) are the most trusted sources of information consumed by informed publics on social networking sites, content sharing sites, and online-only information sources. Informed publics are almost twice as likely to trust content created by companies they use (60%) as content from brands they don’t use (32%).
Informed publics are most likely to trust technology (78%) and consumer electronics (75%) companies to “do what is right,” though trust in each industry declined by 2 points. The least trusted industries continue to be financial services (54%), banks (53%) and the media (51).
. Just 22% of informed publics from developed countries trust global companies that are headquartered in developing countries. By contrast, 77% of respondents in developing countries trust multinationals that are headquartered in developed countries.
. Informed publics in developed countries are far more likely to trust family owned businesses (72%) than big business (45%). But in developing countries, big business (75%) is more trusted than family owned businesses (69%).
. Academic or industry experts (70%) are the most credible spokespersons among informed publics, while CEOs (43%) and government officials or regulators (38%) are considered credible by the fewest.
.When it comes to information about a company’s engagement, integrity, and operations, employees are more trusted than CEOs. Academics are most trusted with information about a company’s products.
. Some 51% of informed publics believe that the pace of development and change in business and industry today is too fast, versus 19% who feel it is just right and 28% who find it to be too slow.
Almost 7 in 10 informed publics trust electronic and mobile payments, though fewer (55%) trust cloud computing. Trust in electronic and mobile payments, electronic and personal health trackers, and cloud computing is much higher in developing than developed countries.
Trust in industry sectors does not necessarily translate to trust in their ability to responsibly develop and release industry-specific innovations. Trust in innovation can be increased by making test results available publicly for review and by partnering with an academic institution. 8 in 10 informed publics have chosen to buy products and services from a company they trust during the past year, and 68% have recommended them to a friend or colleague.
About the Data: The online survey was carried out in 27 countries, among 33,000 respondents, with at least 1,000 adults surveyed per country. Among the informed public sample, there were 500 respondents in the US and China, and 200 in each other country.
Italy Leads EU-5 In Mobile Video Viewing
Mobile users in Italy are big digital video viewers, specifically when it comes to short clips. According to October 2014 polling by the UK’s Office of Communications (Ofcom), 68% of mobile phone and smartphone owners in Italy viewed digital video clips via such devices. Usage was even higher for tablet users; 73% of users watched video that way.
These percentages aren’t just impressive—they’re higher than those for any other EU-5 country. In Spain, for example, 55% of mobile phone/smartphone owners used their phones to watch video clips, the second-highest response for such devices. Germany ranked No. 2 for tablet video viewing, but with a rate 11 percentage points lower than Italy’s. Italy’s mobile phone video viewers showed a strong preference for viewing shorter content. As noted, 68% watched video clips this way. In comparison, just 11% used their phones to view video-on-demand or streamed films, and only 10% viewed live TV broadcasts or watched catch-up TV.
Tablet users in Italy were slightly more open to viewing longer-form content, likely due to the device type’s larger screen size, but were still most interested in clips (73%). Three in 10 watched catch-up TV, 28% viewed live TV broadcasts over the internet, and 27% accessed video-on-demand or streamed films. Video advertisers and marketers in Italy have taken note of consumers’ higher interest in mobile video. When July 2014 polling by Forrester Consulting asked professionals in Italy what devices they believed consumers would increase time spent watching video with in the next three years, 92% of advertisers, 82% of agencies and 64% of media companies pointed to tablets. Rates for smartphones were slightly lower among advertisers and agencies, at 84% and 75%, respectively, while media companies had higher hopes here, at 70%.
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Across The Pond
ITV was king on Wednesday as ‘Midsomer Murders’ at 8P was the most-watched program on Wednesday. The ITV crime drama was watched by 4.79 million viewers (21.3%).
BBC One at 8P had ‘Pets: Wild at Heart’ and it drew 3.78 million viewers (17.5%). At 9P, ‘Churchill: The Nation’s Farewell’ followed with 2.72 million viewers (11.7%) .
BBC Two at 8P presented ‘The Great British Sewing Bee’ and it entertained 1.47 million viewers (6.8%). At 10P, the comedy, ‘Up The Women’ drew 870,000 viewers (4.9%).
Damian Lewis’s period drama Wolf Hall lost one million viewers for its second episode, which averaged 2.89m (12.5%) at 9pm.
Channel 4 at 8P had ‘Restoration Man’ and it interested 1.36 million viewers (6.3%). At 9P, ’24 Hours in A&E’ brought in 1.78 million viewers (7.7%). And at 10P, ‘Bodyshockers’ brought in 1.04 million viewers (6.6%).
Channel 5 presented at 9P, ‘Celebrity Big Brother’ and it continued with 2.48 million faithful viewers (10.7%). It was followed at 10P by ‘Age Gap Love’ with 1.17 million viewers (7.3%).
Ten shocks the nation to become #1 on Wednesday with a solid 27.2% share of the available audience. And it was all because of Cricket. #6 was ‘Cricket: T20 Big Bash League Grand Final-Post Game’ which drew 889,000 viewers. #8 was ‘Cricket: T20 Big Bash League Grand Final-Session 2’ which pulled in 839,000 viewers. #9, ‘Cricket: T20 Big Bash League Grand final-Session 1’ finished with 773,000 viewers.
Seven finished second with 26.6% share. #3 was ‘Seven News/Today Tonight’ with 975,000 viewers. #5, ‘Seven news’ drew 942,000 viewers.
Network Nine finished with 26.0% share. Yet the network still had the #1 program and the #1 newscast in the nation as ‘Nine News’ drew 1,055,000 viewers. #2, ‘Nine News 6:30’ pulled in 1,002,000 viewers. No other network had programs that drew over a million viewers on Wednesday. #4, ‘The Block Triple Threat’ pulled in 965,000 viewers. #7, ‘A Current Affair’ pulled in 859,000 viewers.
ABC finished #4 with 14.9% share. #10, ABC Evening News’ pulled in 751,000 viewers.
SBS finished #5 with 5.4% share of the available audience.
Thursday TV Australian Overnight Ratings
Seven climbed back to #1 with a superb 36.0% share of the available audience on Thursday as the 2015 Australian Open continued. #3 was ‘Seven’s Tennis: 2015 Australian Open-Night 11 which drew 995,000 viewers. #4, ‘Seven News’ pulled in 858,000 viewers. #6 was ‘Seven News/Today Tonight’ which drew 825,000 viewers.
Nine finished second with 28.1% share. It again had the #1 program and the nation’s #1 newscast as ‘Nine News’ drew 1,092,000 viewers. #2 was ‘Nine News 6:30’ by drawing the only other million plus audience of the evening as it drew 1,003,000 viewers. #5 was ‘A Current Affair’ drew 857,000 viewers. #7, ‘The Block Triple Threat’ had 779,000 viewers. #10, was ‘Inside Story’ which drew 636,000 viewers
Ten finished #3 with 16.4% share. #9 was ‘Ten Eyewitness News’ which drew 640,000 viewers.
ABC finished fourth with a 14.4% share. #8 was ‘ABC Evening News’ which drew 757,000 viewers.
SBS finished with 5.1% share of the available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Sergio Mendez ‘Never Gonna Let You Go’