Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
In what must be a record for consecutive winning during a non-Olympic period, The Tiffany Network again won on Tuesday but this time it was in drawing the largest average audience in total viewers for the sixth consecutive night in prime time. At 8P, the biggest police procedural in the world, ‘NCIS’ in a rerun drew 12.78 million viewers and a 7.8/12, the number one program on this Tuesday. At 9P, another rerun of ‘NCIS: New Orleans’ drew its top time slot with 11.62 million viewers and a 7.4/11. Then ‘CSI’ really had a great night in leading its time slot with 10.27 million viewers and a 6.6/11 as this was a stronger overnight performance for ‘CSI’ than its regularly scheduled Sunday 10P time period this season. All three of CBS’ dramas on Tuesday drew over 10 million viewers, a rarity in television in this day in age. Rather than critics sounding the death knell for this cornerstone in police procedural dramas at Black Rock, perhaps the suits might just silence them by moving it to Tuesday or Thursday evening at 10P. Just a thought. Can you imagine what this lineup would draw with first run programming?
The Alphabet Network finished so far behind it could have been considered a cable network. At 8P, ‘Shark Tank’ finished in second-place in the time slot with 5.60 million viewers and a 4.0/6. But at 9P, ‘Marvel’s Agent Carter’ could only draw 4.60 million viewers and a 3.1/5. At 10P, a rerun of ‘Forever’ drew 2.96 million viewers and a 2.0/3.
The Animal Network of Broadcast did all it could to finish ahead of The CW on Tuesday. At 8P, ‘MasterChef Junior’ finished with 5.04 million viewers and a 3.6/5. Then at 9P, a rerun of ‘New Girl’ drew 2.14 million viewers and a 1.5/2. At 930P, a rerun of ‘The Mindy Project’ finished with only 1.75 million friends and family and a 1.3/2.
The Little Network That Couldn’t really put on a show on Tuesday evening. That is because at 8P it has ‘The Flash’ which drew 4.00 million viewers and a 3.0/5. And at 9P, the veteran “Supernatural’ pulled in 2.13 million viewers and a 1.6/2.
The Peacock Network never looked this bad. At 8P, on Tuesday, ‘Parks and Recreations’ lost steam from one week earlier with 3.47 million viewers and a 2.3/, which was down 8%. At 830P, another ‘Parks and Recreations’ did even worse with 2.94 million viewers and a 1.9/3, down 10%. At 9P, ‘Marry Me” actually finished lower with 2.25 million viewers and a 1.7/3. At 930P it took ‘About a Boy’ to begin an upturn with 2.77 million viewers and a 1.9/3. AT 10P, a rerun of ‘Chicago Fire’ drove in 3.58 million viewers and a 2.3/4.
Late Night Ratings
At 1135P, CBS’ ‘Late Night With David Letterman’ was #1 on Tuesday as it pulled in 2.4 rating and a 6 share of the available audience. NBC’s ‘The Tonight Show Starring Jimmy Fallon’ with a rerun drew 2.1/5. ABC’s, ‘Jimmy Kimmel Live’ finished third with a 1.9/5. AT 1135A, CBS’ ‘The Late Late Show’ starring guest host, Regis Philbin pull off a victory with a 1.3/4. ABC’s ‘Nightline’ finished second with a 1.2/4. NBC’s ‘Late Night with Seth Meyers’ drew a 0.9/3. At 135A, NBC’s ‘Last Call with Carson Daly’ drew an 0.6/2.
For The Record
CBS finished #1 with 11.558 million viewers and a strong 7.2 rating and an 11 share of the available audience. ABC finished second with 4.371 million viewers and a 3.0/5. FOX finished #3 with 3.491 million viewers and a 2.5/4. NBC finished #4 with 3.099 million viewers and a 2.1/3. The CW finished #5 with million 3.061 viewers and a 2.3/3. Univision finished #6 with 3.051 million viewers and a 1.6/3. The History Channel finished #7 with 2.336 million viewers. FOX News Channel finished #8 with 2.265 million viewers. TBS finished #9 with 2.236 million viewers. OWN finished #10 with 2.085 million viewers. HGTV finished #11 with 1.934 million viewers. ADSM finished #12 with 1.910 million viewers. Telemundo finished with 1.4 million viewers and an 0.8/1.
Today In TV History
On this day in 1973, CBS-TV debuted ‘Barnaby Jones’.
Traditional Media No Longer Most Trusted For News and Information
Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over newspapers and TV as the first source for general information and the source used by most to confirm and validate news.
(“Informed publics” are college-educated respondents in the top 25% of household income per age group in each country. They report significant media consumption and engagement in business news and public policy.)
Informed publics were asked to rate their level of trust in various media sources when looking for general news and information. On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%. Only a minority (albeit an increasing one) trust social media (48%) and owned media (47%) for general news and information.
Overall, trust in the media as an institution declined a couple of points year-over-year to 51%. Indeed, respondents in only 12 of the 27 countries measured averaged a greater level of trust in the media than in the prior year. Moreover, 16 of the 27 countries (almost 60%) failed to record a majority of respondents trusting the media. One of those countries was the US, with just 43% rating their trust in the media a top-4 box, although that was a point higher than in last year’s study.
The annual study contains a host of intriguing data points.
Friends and family (72%) and academic experts (70%) are the most trusted sources of information consumed by informed publics on social networking sites, content sharing sites, and online-only information sources. Informed publics are almost twice as likely to trust content created by companies they use (60%) as content from brands they don’t use (32%).
Informed publics are most likely to trust technology (78%) and consumer electronics (75%) companies to “do what is right,” though trust in each industry declined by 2 points. The least trusted industries continue to be financial services (54%), banks (53%) and the media (51).
. Just 22% of informed publics from developed countries trust global companies that are headquartered in developing countries. By contrast, 77% of respondents in developing countries trust multinationals that are headquartered in developed countries.
. Informed publics in developed countries are far more likely to trust family owned businesses (72%) than big business (45%). But in developing countries, big business (75%) is more trusted than family owned businesses (69%).
. Academic or industry experts (70%) are the most credible spokespersons among informed publics, while CEOs (43%) and government officials or regulators (38%) are considered credible by the fewest.
.When it comes to information about a company’s engagement, integrity, and operations, employees are more trusted than CEOs. Academics are most trusted with information about a company’s products.
. Some 51% of informed publics believe that the pace of development and change in business and industry today is too fast, versus 19% who feel it is just right and 28% who find it to be too slow.
Almost 7 in 10 informed publics trust electronic and mobile payments, though fewer (55%) trust cloud computing. Trust in electronic and mobile payments, electronic and personal health trackers, and cloud computing is much higher in developing than developed countries.
Trust in industry sectors does not necessarily translate to trust in their ability to responsibly develop and release industry-specific innovations. Trust in innovation can be increased by making test results available publicly for review and by partnering with an academic institution. 8 in 10 informed publics have chosen to buy products and services from a company they trust during the past year, and 68% have recommended them to a friend or colleague.
About the Data: The online survey was carried out in 27 countries, among 33,000 respondents, with at least 1,000 adults surveyed per country. Among the informed public sample, there were 500 respondents in the US and China, and 200 in each other country.
Italy Leads EU-5 In Mobile Video Viewing
Mobile users in Italy are big digital video viewers, specifically when it comes to short clips. According to October 2014 polling by the UK’s Office of Communications (Ofcom), 68% of mobile phone and smartphone owners in Italy viewed digital video clips via such devices. Usage was even higher for tablet users; 73% of users watched video that way.
These percentages aren’t just impressive—they’re higher than those for any other EU-5 country. In Spain, for example, 55% of mobile phone/smartphone owners used their phones to watch video clips, the second-highest response for such devices. Germany ranked No. 2 for tablet video viewing, but with a rate 11 percentage points lower than Italy’s. Italy’s mobile phone video viewers showed a strong preference for viewing shorter content. As noted, 68% watched video clips this way. In comparison, just 11% used their phones to view video-on-demand or streamed films, and only 10% viewed live TV broadcasts or watched catch-up TV.
Tablet users in Italy were slightly more open to viewing longer-form content, likely due to the device type’s larger screen size, but were still most interested in clips (73%). Three in 10 watched catch-up TV, 28% viewed live TV broadcasts over the internet, and 27% accessed video-on-demand or streamed films. Video advertisers and marketers in Italy have taken note of consumers’ higher interest in mobile video. When July 2014 polling by Forrester Consulting asked professionals in Italy what devices they believed consumers would increase time spent watching video with in the next three years, 92% of advertisers, 82% of agencies and 64% of media companies pointed to tablets. Rates for smartphones were slightly lower among advertisers and agencies, at 84% and 75%, respectively, while media companies had higher hopes here, at 70%.
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Across The Pond
BBC One again topped the evening on Tuesday as it has run off a consecutive streak of its own. At 9P, ‘Silent Witness’ remained on top of the ratings on Tuesday evening as BBC One’s crime drama attracted an average of 5.58 million viewers (23.6%). Later at 1045P, ‘Count Arthur Strong’ entertained 1.39 million viewers (11.9%).
BBC Two at 8P presented ‘Alex Polizzi: The Fixer’ and it interested 1.78 million viewers (8.2%). At 9P, the ‘Holocaust Memorial Day documentary Touched by Auschwitz’ was watched by 1.17 million viewers (5.3%). We should all never forget.
ITV at 730P, had ‘River Monsters’ and it drew in 2.20 million viewers (10.2%). At 8P, ‘Bad Builders: Bang to Rights’ had an audience of 2.29 million viewers (10.6%). At 9P, ‘Paul O’Grady’s Animal Orphans’ appealed to 2.51 millions (10.7%).
Channel 4 at 8P presented ‘Phil Spencer: Secret Agent’ and it averaged 1.1 million viewers (5.1%). At 9P, . Later, 24 Hours in Police Custody interested 1.01m (4.3%) at 9pm (236k/1.8%), and Ramsay’s Hotel Hell attracted 750k (4.4%) at 10pm (151k/1.8%).
Celebrity Big Brother continued on Channel 5 with 2.39m (10.1%) at 9pm (278k/0.7%), while Britain’s Flashiest Families drew in an average of 977k (5.9%) at 10pm (53k/0.6%).
BBC Three’s Excluded: Kicked Out of School was seen by 316k (1.3%) at 9pm. On BBC Four, The Children of the Holocaust interested 361k (1.7%) at 9pm.
On E4, The 100 continued with 591k (2.5%) at 9pm (169k/1.1%), followed by Supernatural with 242k (1.5%) at 10pm.
Seven overwhelmed the ratings on Tuesday in Australia as it produced a 38.1% share of the available audience. And the #1 program was ‘Seven’s Tennis: 2015 Australian Open-Night 9 with ‘Kyrgios vs Murray’ as 1,783,000 viewers tuned in from Melbourne. An amazing 700,000 viewers tuned in from Melbourne. #4, ‘Seven News/Today Tonight’ drew 1,025,000 viewers. #5, ‘Seven News pulled in 974,000 viewers. #7, ‘Seven’s Tennis: 2015 Australian Open-Night 0’ pulled in 883,000 viewers.
Network Nine pulled in 22.0% share. #2 was ‘Nine News’ pulled in 1,146,000 viewers. #3 ‘Nine News’ pulled in 1,132,000 viewers. #6, ‘A Current Affair’ drew 898,000 viewers. And #8, ‘The Block Triple Threat-Tuesday’ drew 860,000 viewers.
ABC finished #3 with 18.4% share. #9 was ‘Football: Asian Cup 2015 Semi Final Australia vs UAE Live’ which drew 730,000 viewers. And #10 was ‘ABC Evening News’ which drew 697,000 viewers.
Ten finished fourth with 16.3% share.
SBS finished #5 with 5.2% share.
Wednesday Australian TV Overnight Ratings
Ten shocks the nation to become #1 on Wednesday with a solid 27.2% share of the available audience. And it was all because of Cricket. #6 was ‘Cricket: T20 Big Bash League Grand Final-Post Game’ which drew 889,000 viewers. #8 was ‘Cricket: T20 Big Bash League Grand Final-Session 2’ which pulled in 839,000 viewers. #9, ‘Cricket: T20 Big Bash League Grand final-Session 1’ finished with 773,000 viewers.
Seven finished second with 26.6% share. #3 was ‘Seven News/Today Tonight’ with 975,000 viewers. #5, ‘Seven news’ drew 942,000 viewers.
Network Nine finished with 26.0% share. Yet the network still had the #1 program and the #1 newscast in the nation as ‘Nine News’ drew 1,055,000 viewers. #2, ‘Nine News 6:30’ pulled in 1,002,000 viewers. No other network had programs that drew over a million viewers on Wednesday. #4, ‘The Block Triple Threat’ pulled in 965,000 viewers. #7, ‘A Current Affair’ pulled in 859,000 viewers.
ABC finished #4 with 14.9% share. #10, ABC Evening News’ pulled in 751,000 viewers.
SBS finished #5 with 5.4% share of the available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
John Coltrane ‘Blue Train’