Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
CBS #1 Again On Monday as ‘Greatest Super Bowl Commercials’ top program.
For Monday, January 26, 2015 (Posted 01.27.15)
CBS
Again, for the fifth straight night, The Tiffany Network was #1 in household ratings. In what some could consider a wacky scheduling gambit, at 8P, ‘Super Bowl’s Greatest Commercials’ produced 10.77 million viewers and a 6.4 rating/9 share. And shock-of-shocks, it finished as the #1 program on all of television. At 9P a rerun of ‘Scorpion’ drew 8.53 million viewers and a 5.2/8. At 10P, a rerun of ‘NCIS: Los Angeles’ drew 6.85 million viewers and a 4.4/7. Each of the programs won their time slot, even though two of them were reruns.
ABC
The Alphabet Network finished #2 on Monday. At 8P, ‘The Bachelor’ drew 7.90 million viewers and a 5.8/9. At 10P, a rerun of ‘Castle’ drew 4.97 million viewers and a 3.4/6.
NBC
The Peacock Network finished right in the middle on Monday. At 8P, ‘Celebrity Apprentice’ drew 6.39 million viewers and a 4.9/7. At 10P, ‘State of Affairs’ drew 4.48 million viewers and a 3.6/6.
FOX
The Animal Network of Broadcast did what it does on Monday, begins strong and ends weakly. At 8P, ‘Gotham’ has a great episode as ‘Fish’ Mooney seems as if she is out of the lip for a while and new threats enter the underworld, as it drew 6.06 million viewers and a 4.2/6. This was a Must See TV ON DEMAND episode. AT 9P, however, ‘Sleepy Hollow’ seems to have lost all of its push from last season as it drew 4.31 million viewers and a 2.9/4.
The CW
The Little Network That Couldn’t had a tough night. At 8P, ‘The Originals’ drew 1.70 million viewers with a 1.3/2. At 9P, ‘Jane The Virgin’ drew 1.60 million viewers and a 1.1/2.
For The Record
CBS finished #1 on Monday with 8.717 million viewers and a 5.3 rating and an 8 share of the available audience. ABC finished #2 with 6.926 million viewers and a 5.0/8. NBC finished #3 with 5.751 million viewers and a 4.5/7. FOX finished close behind at #4 drawing 5.186 million viewers and a 3.5/5. Univision finished with 3.00 million viewers and a 1.6/1. The CW drew 1.648 million viewers and a 1.2/2. Telemundo finished with 1.40 million viewers and a 0.8/1.
Today In TV History
On this date in 1976, the classic TV series ‘Laverne and Shirley/ debuted. It ran until 1983. “1, 2, 3, 4, 5, 6, 7, 8 Schlemiel! Schlimazel! Hasenpfeffer Incorporated,” was never better played then on Knapp Street, Milwaukee.
Media Research
Traditional Media No Longer Most Trusted For News and Information
Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over newspapers and TV as the first source for general information and the source used by most to confirm and validate news.
(“Informed publics” are college-educated respondents in the top 25% of household income per age group in each country. They report significant media consumption and engagement in business news and public policy.)
Informed publics were asked to rate their level of trust in various media sources when looking for general news and information. On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%. Only a minority (albeit an increasing one) trust social media (48%) and owned media (47%) for general news and information.
Overall, trust in the media as an institution declined a couple of points year-over-year to 51%. Indeed, respondents in only 12 of the 27 countries measured averaged a greater level of trust in the media than in the prior year. Moreover, 16 of the 27 countries (almost 60%) failed to record a majority of respondents trusting the media. One of those countries was the US, with just 43% rating their trust in the media a top-4 box, although that was a point higher than in last year’s study.
The annual study contains a host of intriguing data points.
Friends and family (72%) and academic experts (70%) are the most trusted sources of information consumed by informed publics on social networking sites, content sharing sites, and online-only information sources. Informed publics are almost twice as likely to trust content created by companies they use (60%) as content from brands they don’t use (32%).
Informed publics are most likely to trust technology (78%) and consumer electronics (75%) companies to “do what is right,” though trust in each industry declined by 2 points. The least trusted industries continue to be financial services (54%), banks (53%) and the media (51).
. Just 22% of informed publics from developed countries trust global companies that are headquartered in developing countries. By contrast, 77% of respondents in developing countries trust multinationals that are headquartered in developed countries.
. Informed publics in developed countries are far more likely to trust family-owned businesses (72%) than big business (45%). But in developing countries, big business (75%) is more trusted than family-owned businesses (69%).
. Academic or industry experts (70%) are the most credible spokespersons among informed publics, while CEOs (43%) and government officials or regulators (38%) are considered credible by the fewest.
.When it comes to information about a company’s engagement, integrity, and operations, employees are more trusted than CEOs. Academics are most trusted with information about a company’s products.
. Some 51% of informed publics believe that the pace of development and change in business and industry today is too fast, versus 19% who feel it is just right and 28% who find it to be too slow.
Almost 7 in 10 informed publics trust electronic and mobile payments, though fewer (55%) trust cloud computing. Trust in electronic and mobile payments, electronic and personal health trackers, and cloud computing is much higher in developing than developed countries.
Trust in industry sectors does not necessarily translate to trust in their ability to responsibly develop and release industry-specific innovations. Trust in innovation can be increased by making test results available publicly for review and by partnering with an academic institution. 8 in 10 informed publics have chosen to buy products and services from a company they trust during the past year, and 68% have recommended them to a friend or colleague.
About the Data: The online survey was carried out in 27 countries, among 33,000 respondents, with at least 1,000 adults surveyed per country. Among the informed public sample, there were 500 respondents in the US and China, and 200 in each other country.
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Across The Pond
BBC One was again #1 in the UK on Monday. At 730P, ‘Inside Out’ brought in 3.92 million viewers (17.9%). At 830P, ‘Panorama’ drew 3.11 million viewers (13.2%). Then at 9P, the Battle Of Monday was ‘Silent Witness’ outperformed ‘Broadchurch’ in the ratings for a second week in a row. The BBC crime drama appealed to 5.53 million viewers (22.5%) to be the highest-rated show of the evening outside of the soaps.
Earlier, Inside Out was watched by 3.92m (17.9%) at 7.30pm, before Panorama documentary Rescued from a Forced Marriage interested 3.11m (13.2%) at 8.30pm.
ITV at 8P presented ‘Richard Wilson’s ‘On the Road’ which brought in 2.9 million viewers (12.5%). At 9P, ‘Broadchurch’ rose from last week’s season low to 5.17 million viewers (21%).
BBC Two at 8P had ‘University Challenge’ and it gathered 2.97 million viewers (12.8%). At 830P, ‘Only Connect’ brought in 2.4 million viewers (10.2%). But at 9P, it was up against the biggies. David Starkey’s ‘Magna Carta’ could only draw 1.5 million (6.1%) up against the big two on Monday. At 10P, Jack Whitehall’s ‘Backchat’ amused 830,000 (4.6%).
Channel 4 had at 8P, ‘Dispatches’ drew 1.1 million viewers (4.7%). It was followed at 830P by ‘Food Unwrapped’ with 1.51 million viewers (6.4%). AT 9P, ‘The Undateables’ attracted 1.82 million viewers (7.4%). At 10P, the new comedy ‘Catastrophe’ averaged 670,000 viewers (3.8%).
Channel 5 at 8P presented ‘Storage: Flog the Lot!’ which attracted 465,000 viewers (2%). But at 9P, ‘Celebrity Big Brother’ continued with 2.17 million viewers (8.8%). At 10P, ‘Got Hitched, Got Ditched’ fell to 697,000 viewers (4.3%).
Over on E4, at 9P, the latest episode of ABC’s ‘Revenge’ only brought in 247,000 viewers (1%).
Down Under
It was Australia Day and Seven again was #1 in Australia on Monday with a staggering 34.9% share of the available audience, as it is the home of the ‘2015 Australian Open’. #2 was ‘Seven News’ which drew 1,031,000 viewers. #3, ‘Seven News/Today Tonight’ drew 1,028,000 viewers. #4, ‘Seven’s Tennis: 2015 Australian Open-Night 8’ drew 793,000 viewers. #10, ‘Seven’s Tennis: 2015 Australian Open-Day 8’ drew 504,000 viewers.
Network Nine came in second with a 24.5% share. It probably won’t rise back to that top spot until The Australia Open is concluded. But it did have the #1 program as ‘Nine News’ finished with 1,079,000 viewers. #7, ‘One Day Cricket-Australia vs India Game 5 Session 1’ drew 640,000 viewers. #8, ‘One Day Cricket-Australia vs India Game 5 Session 2’ pulled in 568,000 viewers.
Ten finished third with 19.6% share. #6 was ‘Ten Eyewitness News’ drew 654,000 viewers. #9, ‘Family Feud’ drew 549,000 viewers.
ABC came in fourth with a 14.9 share of the available audience. #5 was ‘ABC Evening News’ with 750,000 viewers.
SBS finished #5 with 6.2% share.
As you can see, no matter where you live, people are…
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dave Brubeck Quartet
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