Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, January 21, 2015 (Posted 01.22.15)
The Animal Network of Broadcast is now in a position to win consistently on Wednesday. At 8P, it has a tradition, as ‘American Idol’ won its time slot with 11.53 million viewers and a 8.2/13, winning the time slot and the night. The old horse is not dead yet. At 9P, ‘Empire’ is a hit as this Wednesday it drew 10.95 million viewers and a 7.6/12, winning the time slot. There is a lesson here: the placement of the line up is near perfect…music flowing into music. There has to be a reality-into-fantasy cross-over in the future. But, ‘Empire’ probably would not be as popular without the enormous lift it gets from ‘Idol’. ‘American Idol’ may be dying and appears to be on its last legs, but it still has the power. And that power wins evenings. The three stars have a tremendous chemistry together where each is given their space and they appear to have the support of one another.
The Tiffany Network had three dramas but didn’t do as well. At 8P, ‘The Mentalist’ in it final season drew a strong 9.53 million viewers and a 6.2/10. At 9P, ‘Criminal Minds’ also finished second in the time slot with a strong 10.56 million viewers and a 6.2/10. At 10P, the newcomer ‘Stalker’ simply doesn’t have the juice to stick on Tiffany’s schedule as it drew 6.98 million viewers and a 5.3/9. It was 15% below ‘CSI’ in this time slot last year.
The Peacock Network has as its Wednesday line up in prime time a bit of the new, old and in-between. At 8P, a rerun of ‘The Mysteries of Laura’, once looking like a solid hit on this night has slipped a bit as it drew 4.78 million viewers and a 2.9/5. At 9P, the old reliable ‘Law & Order: SVU’ drew 6.75 million viewers and a 4.4/7. At 10P, the always reliable, ‘Chicago PD’ won the time slot with 8.00 million viewers and a 4.3/7. But on the evening, Sarnoff’s Staff’ drew less than half of what FOX did on this night. This is not a good sign for the boys and girls at 30 Rock.
The Alphabet Network is in a funk. It can’t get out of the creative malaise it appears to be in and the old all comedy night just isn’t working this year.. At 8P, ‘The Middle’ drew 5.55 million viewers and a 3.9/6. Shockingly, it was the top program on Wednesday for Disneyville. At 830P, a rerun of ‘The Goldbergs’ drew 4.60 million viewers and a 3.3/5. Then at 9P, the once powerful ‘Modern Family’, with a rerun, drew 5.33 million viewers and a 3.7/6. At 930P, a rerun of ‘Black-ish’ drew 3.95 million viewers and a 2.8/4. Then at 10P, another rerun of ‘Black-ish’ drew 1.82 million viewers. At 1030P, a rerun of ‘Modern Family’ pulled in 1.47 million viewers.
The Little Network That Couldn’t wishes it had ‘The Flash’ every night. But it doesn’t. At 8P, ‘Arrow’ drew 2.96 million viewers and a 2.2/3. At 9P, ‘The 100’ died with 1.57 million viewers and a 1.1/2.
For The Record
FOX finished #1 on Wednesday with 11.242 million viewers and a 7.9/12. CBS finished second with 9.229 million viewers and a 6.1/10. NBC finished third with 6.167 million viewers and a 3.9/6. ABC finished with 3.787 million viewers and a 2.7/4. Univision finished with 2.806 million viewers. The CW finished with 2.263 million viewers and a 1.7/3.
Today In TV History
On this date in 1968, the groundbreaking ‘Rowan & Martin’s Laugh-In’, debuted on NBC TV.
An exclusive preview of the upcoming season will accompany the Imax screenings of the HBO drama, which will show the final two episodes of the fourth season and will run from Jan. 29 to Feb. 5.
Television Broadcast News
‘Backstrom’, the one time CBS development project will debut tonight following ‘American Idol’ on FOX. From creator/executive producer Hart Hanson (‘Bones’), ‘Backstrom’ is a subversive and comic crime procedural about an unhealthy, offensive, irascible – albeit brilliant – detective who is brought back from exile to run the Portland Police Bureau’s Special Crimes Unit (S.C.U.). Rainn Wilson (‘The Office’) and Dennis Haysbert (‘The Unit’ & ’24’) star. According to an article in the Hollywood Reporter by Marisa Roffman (012215),
Hanson: “The show was originally made for CBS, they opted to not go forward with it, and then Fox picked it up months later.”
Q: “What kind of changes did you have to make for it to fit into the Fox lineup?”
Hanson: “Part of it was you make a pilot that they buy or don’t buy — you don’t really have to pay attention to Standards and Practices at that point, depending on the network. People have rules, but the original Backstrom pilot for CBS was never going to go on air the way it was because of their Standards and Practices versus Fox’s. So there were a whole bunch of things that we were able to keep.”
Q: “Such as?”
Hanson: “Jokes, language. Standards and Practices said, “This is a racist comment.” And the executives said, “Just ignore it, we’ll deal with it.” Standards and Practices does not answer to the president of the network; they are their own protected entity. My deal with Fox was one I was happy to make: Backstrom could say things, as long as it didn’t look OK to say those things. Meaning, those reactions of the other characters couldn’t be guffawing with laughter or something. The other was the other characters not join in. And that was never part of the idea. The idea was here is this guy, who is very singular, unique, and the others weren’t going to be saying [anything to agree].
The CBS version had Mamie Gummer as Gravely, and that was a different character. She had the same name, but she was a melancholy, lower energy, broken-hearted gay [woman] — the love of her life had left her, and she was very depressed, very low energy, and that was not going to cut it on Fox. So that’s where we said, “OK, we have to change it to an ingenue [played by Genevieve Angelson]; millennial, smart detective, brand new, newly minted to clash with him in a more sparky way than the old hand [she originally was]. There was also an element of “we have two of these”; two veteran cops in the CBS version: [Dennis Haysbert’s] John Almond and Gravely. So we made that change with two things at once. And then the stories were [different]. I pitched a number of stories and Fox was less leery of offending, for example, the church or institutions. They embrace pushing the line.”
Facebook nearing 1 Billion Mobile Users Worldwide
Nearly 75%s of Facebook’s ad revenues will come from mobile this year.
Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015, according to a new forecast from eMarketer, which for the first time breaks out mobile phone Facebook users by country.
Over 70% of all Facebook users globally will be mobile this year, and by 2018, more than three-quarters of the social network’s audience will access the platform via mobile phones on a regular basis, totaling 1.34 billion users.
It’s no secret that mobile has been the key driver of growth in Facebook’s advertising business in the past 12 months. In 2013, 45.0% of Facebook’s $6.99 billion in advertising revenues worldwide came via mobile ads. This year, mobile ads will account for 73.0%—or $10.90 billion—of the social network’s ad revenues worldwide, eMarketer estimates.
“Facebook has been a leader helping marketers to transition to mobile advertising,” said Debra Aho Williamson, principal analyst at eMarketer. “Because the Facebook experience is basically the same across devices, advertisers don’t have to reinvent the wheel to place mobile advertising. As Facebook’s user base shifts even more heavily toward mobile, it is well positioned to see increasing ad revenues from this channel.”
Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015, according to eMarketer. Even considering the ban in China and strong local social networks in other large-population countries like Russia, mobile Facebook users will still represent more than 60% of the worldwide mobile social audience.
The US will remain the largest market for mobile phone Facebook users this year, and nearly 80% of users in the country, or 123.1 million people, will access the site regularly via mobile phones. Mobile ads will account for 74.0% of the company’s ad revenues stateside, eMarketer estimates, slightly higher than its share on a worldwide basis.
India—the world’s second-largest Facebook audience—will surpass 100 million mobile phone Facebook users for the first time this year, and by 2017, will have more mobile Facebook users than the US. The third-largest mobile phone Facebook audience is in Indonesia, which also has the highest penetration among the top 10 countries in terms of mobile phone Facebook users—92.4% of Facebook’s audience there accesses the network from mobile phones at least once per month. By 2018, that penetration will rise to 98.8%. The UK and Russia are the only other countries in the top 10 where mobile phone Facebook users will account for more than 90% of all Facebook users during our forecast period.
eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.
In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.
Advertising Research Notes
2014 Most Memorial TV Ads For Millennials
Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You Song” emerged as the leader with a brand memorability index of 338, meaning that it was 3.38 times more likely to be remembered and associated with the right brand among Millennials than the typical ad. Nielsen also notes that food ads comprised 8 of the top 10 ads among African-American Millennials and 9 of the top 10 among Hispanic Millennials, though they didn’t have quite the same appeal among Asian-Americans of this age, who only placed 3 in their top 10. Overall, humorous ads and those that “touted an ownable campaign concept” appeared to be the most memorable. Among advertising categories, QSRs were second in ad spend through the first three-quarters of the year with $3.4 billion ad buys, though that trailed the automotive category ($8.4 billion) by a significant amount.
Big Game Advertising
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (135). We are thankful to all of you with more than 20,000 views.
Across The Pond
ITV at 730P had the big program of the evening. ‘The 2015 National Television Awards’ achieved its best ratings in four years as the Dermot O’Leary-hosted event attracted an average audience of 6.30 million viewers (28.1%). This is up by around 400,000 viewers from last year, and is its best score since 2011’s 6.5 million viewership.
BBC One at 8P presented ‘Pets-Wild at Heart’ which gathered 3.49 million viewers (15.7%). It was followed at 9P by ‘Crimewatch’ with 2.42 million viewers (10.2%).
BBC Two had at 8P, ‘Winterwatch’ and it appealed to 2.09 million viewers (9.4%). At 9P, the new Damian Leis drama, ‘Wolf Hall’ was a huge winner with 3.89 million viewers (16.5%). At 10P, a new comedy ‘Up the Women’ was seen by 1.22 million viewers (6.8%).
Channel 4 presented at 8P ‘Restoration Man’ and it interested 1.36 million viewers (6.1%). At 9P, ’24 Hours in A&E’ brought in 1.34 million viewers (5.6%). At 10P, ‘Bodyshockers’ brought in 1.12 million viewers (6.9%).
Channel 5 at 9P, ‘Celebrity Big Brother’ continued with 1.82 million viewers (7.6%). It was followed at 10P by ‘Suspects’ and it drew 511,000 viewers (3.1%).
Thursday UK TV Overnight Ratings
BBC One at 8P, ‘Room 101’ brought in 3.91 million viewers. At 9P, ‘Death in Paradise’ topped the night with 6.50 million viewers (29.0%). Following the news, ‘Question Time’ was seen by 2.36 million viewers (21.8%).
ITV at 730P, the pepper-spray edition of ‘The Kyle Files’ brought in 2.69 million viewers (12.8%). At 830P, ‘Birds of a Feather’ entertained 2.95 million viewers (12.3%). At 9P, ‘Bring Back Borstal’ brought in 1.54 million viewers (6.9%).
BBC Two at 8P, ‘Winterwatch’ brought in 2.62 million viewers (11.3%). It was followed at 9P by ‘Winterwatch Unsprung’ with 1.47 million viewers (6.5%). At 930P, ‘Surviving the Holocaust’ was seen by 1.24 million viewers (6.3%).
Channel 4 began at 8P with ‘Location, Location, Location’ and it appealed to 1.49 million viewers (6.4%). Russell T Davie’s new series, ‘Cucumber’ launched with 973,000 viewers on Thursday evening. At 10P, Josie Cunningham: The Most Hated Woman in Britain? fascinated 1.08 million viewers (7.0%).
Channel 5 at 8P, ‘Benefits: Can’t Work, Won’t Work’ intrigued 1.22 million viewers (5.3%). At 9P, ‘Celebrity Big Brother’ continued with 2.32 million viewers (10.3%). It was followed at 10P by ‘Botched Up Bodies’ with 742,000 viewers (4.7%).
E4 at 830P brought out ‘The Big Bang Theory’ and it drove an audience of 1.36 million viewers (5.7%). At 9P, it was followed by ‘Brooklyn Nine-Nine’ which drew only 595,000 viewers (2.6%). At 10P, ‘Cucumber’ companion show, ‘Banana’ opened with 341,000 viewers (2.0%).
On Sky1, at 9P, Ross Kemp’s ‘Extreme World’ returned with 383,000 viewers (1.7%).
Seven again won for the third straight day in a row with a dominating 33.7% share of the available audience. #3, ‘Seven News’ had 959,000 viewers. #4, ‘Seven News/Today Tonight’ drew 856,000 viewers. And, #8, ‘Seven’s Tennis: 2015 Australian Open-Night 3’ which drew 623,000 viewers.
Network Nine finished a distant second with a 23.4% share. Still, the #1 program in the nation was ‘Nine News 6:30’ with 1,012,000 viewers. #2 was ‘Nine News’ with 1,004,000 viewers. #5, ‘A Current Affair’ drew 825,000 viewers. #7, ‘Customs’ drew 689,000 viewers.
Ten finished #3 with a 22.3% share. #9 was ‘Family Feud’ which drew 568,000 viewers. #10, ‘Ten Eyewitness News’ drew 564,000 viewers.
ABC finished #4 with 15.0% share. #6, ‘ABC Evening News’ drew 691,000 viewers.
SBS finished #5 with a 5.6% share.
Thursday Australian TV Overnight Ratings
Seven dominated again on Thursday with a strong 31.0% share of the available audience. #3 was ‘Seven News’ with 956,000 viewers. But #4 was ‘Seven’s Tennis: 2015 Australian Open-Night 4’ which pulled in 888,000 viewers. It’s the year’s first Major.
Network Nine finished #2 with 24.0% share. Once again, ‘Nine News’ drew 1,001,000 viewers, the only program to draw over 1+ million viewers. #2, ‘Nine News 6:30’ drew 972,000 viewers. #6, ‘A Current Affair’ had 823,000 viewers. #9, ‘Hot Seat’ drew 582,000 viewers.
Ten finished #3 with 20.3% share. #10 was ‘Ten Eyewitness News’ which drew 566,000 viewers.
ABC finished fourth with 19.0% share. #7, ‘ABC Evening News’ drew 662,000 viewers. And it had #8, ‘Football: Asian Cup 2015 Quarter Finals, Australia vs China LIVE’ which drew 618,000 viewers.
SBS finished with 5.5% share.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’ http://bit.ly/cnasophisRetailPositive
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
John Coltrain, Stan Getz and Oscar Peterson