Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, January 20, 2015 (Posted 01.21.15)
The Tiffany Network was #1 again for the fourth straight day. At 8P, on an abbreviated evening of programming, the biggest drama in the world was a rerun of ‘NCIS’, in an episode titled, ‘Kill The Messenger’ which drew 11.835 million viewers. At 9P, ‘The State of the Union’ Presidential address, was led by CBS every half hour as it brought in 7.00 million viewers. At 1030P, a rerun of ‘Mike & Molly’ drew 3.88 million viewers. The resurgent CBS News is back when Murrow and Cronkite headed up the operations.
The Peacock Network finished a distant second place in prime time on Tuesday. At 8P, ‘Parks & Recreation’ drew 4.08 million viewers. At 830P, ‘Parks & Recreation’ drew 3.63 million viewers. At 9P-10P, ‘The State of the Union’ Presidential address drew 5.26 million viewers, as it finished second during each of the primary half hours. At 1030P, it continued with ‘The State of the Union’ Presidential address and finished with 3.89 million viewers. This was a battle between CBS and NBC news coverage. Sarnoff’s Segment did not do well on this evening.
The Alphabet Network finished a distant third behind CBS. At 8P, a rerun of ‘Marvel’s Agent Carter’ finished with 3.245 million viewers. At 9P, ‘The State of the Union’ Presidential address drew 4.30 million viewers as it finished third in each of the half hours. At 1030P, a rerun of ‘Black-ish’ drew 3.25 million viewers. What happened to the pop-news leader in the morning. Obviously when serious news is at hand, people turn to CBS.
The Animal Network of Broadcast didn’t fare as well as one might have imagined. It too found its flock sitting on their hands. At 8P, ‘MasterChef Jr’ drew 5.42 million viewers, finished second in the time slot. But at 9P, ‘The State of the Union’ President address drew only 3.05 million viewers, finishing last in each half hour compared to the other newscasts.
The Little Network That Couldn’t blew the roof off of its audience ceiling. At 8P, ‘The Flash’ drew 3.73 million viewers, one of its bigger performances of the year. At 9P, ‘Supernatural’ drew 2.53 million viewers. It was within a flash of beating FOX on this night.
State of the Union Ratings Note:
FOX News Channel had 3.47 million viewers for the ‘State of the Union’ Presidential address. CNN delivered 2.56 million viewers. MSNBC had 1.99 million viewers.
For The Record
CBS was #1 on Tuesday with 8.098 million viewers and a 5.1/8. NBC finished a distant second with 4.564 million viewers 2.9/5. FOX finished third with 4.132 million viewers and a 2.5/4. ABC finished fourth with 3.991 million viewers and a 2.6/4. The CW finished fifth with 3.132 million viewers and a 1.9/5. Univision finished sixth with 2.945 million viewers and a 1.6/3. Telemundo finished seventh with a 0.8/1.
Today In TV History
On this date in 2002, the 100th episode of ‘Ally McBeal’ aired.
Facebook nearing 1 Billion Mobile Users Worldwide
Nearly 75%s of Facebook’s ad revenues will come from mobile this year.
Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015, according to a new forecast from eMarketer, which for the first time breaks out mobile phone Facebook users by country.
Over 70% of all Facebook users globally will be mobile this year, and by 2018, more than three-quarters of the social network’s audience will access the platform via mobile phones on a regular basis, totaling 1.34 billion users.
It’s no secret that mobile has been the key driver of growth in Facebook’s advertising business in the past 12 months. In 2013, 45.0% of Facebook’s $6.99 billion in advertising revenues worldwide came via mobile ads. This year, mobile ads will account for 73.0%—or $10.90 billion—of the social network’s ad revenues worldwide, eMarketer estimates.
“Facebook has been a leader helping marketers to transition to mobile advertising,” said Debra Aho Williamson, principal analyst at eMarketer. “Because the Facebook experience is basically the same across devices, advertisers don’t have to reinvent the wheel to place mobile advertising. As Facebook’s user base shifts even more heavily toward mobile, it is well positioned to see increasing ad revenues from this channel.”
Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015, according to eMarketer. Even considering the ban in China and strong local social networks in other large-population countries like Russia, mobile Facebook users will still represent more than 60% of the worldwide mobile social audience.
The US will remain the largest market for mobile phone Facebook users this year, and nearly 80% of users in the country, or 123.1 million people, will access the site regularly via mobile phones. Mobile ads will account for 74.0% of the company’s ad revenues stateside, eMarketer estimates, slightly higher than its share on a worldwide basis.
India—the world’s second-largest Facebook audience—will surpass 100 million mobile phone Facebook users for the first time this year, and by 2017, will have more mobile Facebook users than the US. The third-largest mobile phone Facebook audience is in Indonesia, which also has the highest penetration among the top 10 countries in terms of mobile phone Facebook users—92.4% of Facebook’s audience there accesses the network from mobile phones at least once per month. By 2018, that penetration will rise to 98.8%. The UK and Russia are the only other countries in the top 10 where mobile phone Facebook users will account for more than 90% of all Facebook users during our forecast period.
eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.
In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.
Advertising Research Notes
2014 Most Memorial TV Ads For Millennials
Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You Song” emerged as the leader with a brand memorability index of 338, meaning that it was 3.38 times more likely to be remembered and associated with the right brand among Millennials than the typical ad. Nielsen also notes that food ads comprised 8 of the top 10 ads among African-American Millennials and 9 of the top 10 among Hispanic Millennials, though they didn’t have quite the same appeal among Asian-Americans of this age, who only placed 3 in their top 10. Overall, humorous ads and those that “touted an ownable campaign concept” appeared to be the most memorable. Among advertising categories, QSRs were second in ad spend through the first three-quarters of the year with $3.4 billion ad buys, though that trailed the automotive category ($8.4 billion) by a significant amount.
Box Office Top Ten for the Weekend Jan 16-18, 2015
1 ‘American Sniper’ $89,505,000 on 3,555 screens
2 ‘The Wedding Ringer’ $20,600,000 on 3,003 screens
3 ‘Paddington’ $18,966,000 on 3,303 screens
4 ‘Taken 3’ $14,625,000 on 3,594 screens
5 ‘Selma’ $ 8,785,000 on 2,235 screens
6 ‘The Imitation Game’ $ 6,792,000 on 1,611 screens
7 ‘Into the Woods’ $ 6,782,000 on 2,758 screens
8 ‘The Hobbit: The Battle of the Five Armies’ $4,895,000 on 2,220 screens
9 ‘Unbroken’ $ 4,163,000 on 2,602 screens
10 ‘Blackhat’ $ 3,838,000 on 2,567 screens
And Then There Is ‘The Interview’
SONY’s despicable cancellation of ‘The Interview’ under pressure from North Korea to cease or it would release more private SONY digital information, is now benefiting by turning on its exhibitors claiming they pulled the movie and that SONY has no real power to make theaters show it, is benefiting. The publicity surrounding the cancellation has helped ‘The Interview’ find their audience online and on-demand. SONY reports that the film has generated over $40 million in rentals and sales from Wednesday, December 24, 2014 through Sunday, January 18, 2015. In addition, ‘The Interview’ has been rented or purchased online and through cable, satellite, and telecom providers more than 5.8 million times. Despite those impressive figures, the film may not be profitable. It cost roughly $75 million to produce and market, according to some insiders, and theatrical ticket sales have been minuscule. The film has made roughly $6 million domestically. Any chance it will be shown in North Korea?
Big Game Advertising
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (135). We are thankful to all of you with more than 20,000 views.
Across The Pond
BBC One stayed #1 in the UK on Tuesday. At 9P, ‘Silent Witness’ remained on top of the ratings on Tuesday evening, overnight data reveals. The BBC One drama attracted 6.16 million viewers (25.5%). Later, after the news, at 1035P, ‘Count Arthur Strong’ drew 1.66 million viewers (12.7%).
ITV presented at 8P ‘Britain’s Best Back Gardens’ and it interested 2.00 million viewers (9.2%). At 9P, ‘Paul O’Grady’s Animal Orphans’ brought in 2.60 million viewers (10.7%).
BBC Two at 8P presented ‘Winterwatch’ which appealed to 2.45 million viewers (11.2%). It was followed at 9P by Martin Freeman drama ‘The Eichmann Show’ with 1.20 million viewers (5.4%).
Channel 5 at 8P presented ‘Cats Do the Funniest Things’ and cat lovers collapsed in laughter as all 1.67 million of them (7.7%) watched. At 9P, the live ‘Celebrity Big Brother’ non-eviction brought the audience back as it attracted 2.66 million viewers (11.0%). At 10P, ‘Suspects’ died with only 669,000 viewers (4.2%).
Channel 4 at 8P had ‘Weighing Up the Enemy’ and it was seen by 827,000 viewers (3.8%). It was followed at 9P by ’24 Hours in Police Custody’ with 1.20 million viewers (5.0%). At 10P, Gordon Ramsay’s ‘Hotel Hell’ drew a disappointing 883,000 viewers (5.6%).
BBC Four had at 9P, ‘Hidden Killers of the Tudor Home’ and it fascinated 605,000 viewers (2.5%).
E4 had at 9P The CW’s ‘The 100’ as it continued with 509,000 viewers (2.1%). It followed at 10P by another The CW’s ‘Supernatural’ with 262,000 viewers (1.7%).
BBC Three at 9P presented ‘Excluded: Kicked Out of School’ and it was seen by 424,000 viewers (1.8%).
Seven wins for the second straight day, as it had a 30.8% share of the available audience. #3 was ‘Seven news’ with 902,000 viewers. But it was #5, ‘Seven’s Tennis: 2015 Australian Open-Night 2’ that pulled up the network with 837,000 viewers. #6, ‘Seven News/Today Tonight’ had 825,000 viewers.
Network Nine finished second with a 26.5% share. #1 was ‘Nine News’ with 1,123,000 viewers. #2 was ‘Nine News 6:30’ with 1,051,000 viewers. #4, ‘A Current Affair’ finished with 863,000 viewers. #7, ‘Kalgoorlie Cops’ came in with 737,000 viewers. #8, ‘RBT’ drew 684,000 viewers.
Ten finished third with a 20.2% share. #10 was ‘Ten Eyewitness News’ with 604,000 viewers.
ABC finished #4 with a 15.9% share. #9 was ‘ABC Evening News’ with 657,000 viewers.
SBS finished fifth with 6.6% share of the available audience.
Wednesday Australian TV Overnight Ratings
Seven again won for the third straight day in a row with a dominating 33.7% share of the available audience. #3, ‘Seven News’ had 959,000 viewers. #4, ‘Seven News/Today Tonight’ drew 856,000 viewers. And, #8, ‘Seven’s Tennis: 2015 Australian Open-Night 3’ which drew 623,000 viewers.
Network Nine finished a distant second with a 23.4% share. Still, the #1 program in the nation was ‘Nine News 6:30’ with 1,012,000 viewers. #2 was ‘Nine News’ with 1,004,000 viewers. #5, ‘A Current Affair’ drew 825,000 viewers. #7, ‘Customs’ drew 689,000 viewers.
Ten finished #3 with a 22.3% share. #9 was ‘Family Feud’ which drew 568,000 viewers. #10, ‘Ten Eyewitness News’ drew 564,000 viewers.
ABC finished #4 with 15.0% share. #6, ‘ABC Evening News’ drew 691,000 viewers.
SBS finished #5 with a 5.6% share.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Astrid Gilberto & Stan Getz: ‘The Girl From Ipanema’