Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, January 19, 2015 (Posted 01.20.15)
The Tiffany Network won for the third straight evening and it wasn’t even close. At 8P, ‘Two Broke Girls’ finished #1 in its time slot with 8.89 million viewers. At 830P, ‘Mike & Molly’ drove it even higher in the #1 time slot with 9.3 million viewers. Then at 9P came ‘Scorpion’ with a terrific episode featuring the hero of ‘JAG’, David James Elliott, and drove in 12.03 million viewers, #1 for the evening. It was a Must See TV ON DEMAND episode. What is interesting in this episode is that they use a real telephone number in figuring out a clue (it is not the usual TV overused 555 area code number) which if called, is a surprise for fans of the show. At 10P, the adventure continued with ‘NCIS: Los Angeles’ which pulled in a time slot leading 9.45 million viewers, nearly 2 million ahead of the Battle @ 10P on Monday. A great episode with Julie Chen was a Must See TV ON DEMAND episode.
The Alphabet Network took over from NBC as it grew from last year. At 8P, the tired ‘The Bachelor’ drew 7.52 million viewers. Then at 10P, ‘Castle’ increase slightly to 7.54 million viewers. But it could have done better. The arc which is keeping Richard away from participating with Beckett on the Police force is destroying the chemistry and the combativeness of this, the most exciting couple on television. There is a strain in the writing. And there is a bit of lost direction with the characters. Unless this is fixed, Disneyville will have lost one of its greatest programs because viewers won’t be watching.
The Peacock Network must be pruning. It use to dominate Mondays not too long ago. It no longer has ‘The Blacklist’ on Monday. At 8P, ‘The Celebrity Apprentice’ drew 6.49 million viewers, one of the better draws with network has without football. Then at 10P, the horrible ‘State of Affairs’ has blown this time slot for Sarnoff’s Squad and finished with 4.49 million viewers. OK. It draws more than ‘Parenthood’ but come on, man. This show is not very good. It certainly isn’t ‘The Blacklist’.
The Animal Network of Broadcast got hot again on Monday because at 8P it had ‘Gotham’ as it drew 6.43 million viewers. But the strength of this will be its LIVE +7 ratings as it will soar. The Batman origins story, ‘Gotham’, is Fox’s biggest multiplatform mover, gaining 135% over its Live-Plus-Same Day average to reach 15.9 million viewers per episode. In this Must See TV ON DEMAND episode it features ‘Fish’ as she might have met her match in overextending her reach. Go ahead. Check it out and have a ball with some of the greatest characters on television. And Jim had found a real love interest…we think. At 9P, ‘Sleepy Hollow’ drew 4.16 million viewers giving Murdochville an average of over 5 million for the first time on Monday’s since the glory days of ’24’.
The #1 Hispanic Network in America, Univision was again the top Hispanic network in the nation. At 8P, ‘Mi Corazon es Tuyo’ drew a 1.3 A18-49 Rating. At 9P, ‘Hasta el Fin del Mundo’ also posted a 1.3 A18-40 Rating. At 10P, ‘Que te Perdone Dios’ finished with a 1.1 A18-49 Rating. It won all three hours vs its main competitor, Telemundo.
The Little Network That Couldn’t is building its dream, if only in its own mind. At 8P, ‘The Originals’ drew 1.48 million viewers. Then at 9P, ‘Jane The Virgin’ drew 1.42 million viewers. While both are below The Mendoza Line, they may escape cable-itis.
For The Record
CBS finished #1 with 10.19 million viewers and a 6.4/10. ABC came in #2 with 7.52 million viewers and a 4.9/8. NBC finished with 5.82 million viewers and a 3.7/6. FOX finished with 5.30 million viewers and a 3.2/5. Univision finished with 3.0 million viewers 1.6/3. The CW finished with 1.45 million viewers and a 0.0/1. Telemundo finished with 1.6 million viewers and an 0.8/1. The CW finished with 1.45 million viewers and a 0.9/1.
Today In TV History
On this date in 1985, the most-watched Super Bowl game in history was seen by an estimated 115.9 million people. The San Francisco 49ers downed the Miami Dolphins, 38-16. Super Bowl XIX marked the first time that TV commercials sold for a million dollars a minute.
Advertising Research Notes
2014 Most Memorial TV Ads For Millennials
Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You Song” emerged as the leader with a brand memorability index of 338, meaning that it was 3.38 times more likely to be remembered and associated with the right brand among Millennials than the typical ad. Nielsen also notes that food ads comprised 8 of the top 10 ads among African-American Millennials and 9 of the top 10 among Hispanic Millennials, though they didn’t have quite the same appeal among Asian-Americans of this age, who only placed 3 in their top 10. Overall, humorous ads and those that “touted an ownable campaign concept” appeared to be the most memorable. Among advertising categories, QSRs were second in ad spend through the first three quarters of the year with $3.4 billion ad buys, though that trailed the automotive category ($8.4 billion) by a significant amount.
Box Office Top Ten for the Weekend Jan 16-18, 2015
1 ‘American Sniper’ $89,505,000 on 3,555 screens
2 ‘The Wedding Ringer’ $20,600,000 on 3,003 screens
3 ‘Paddington’ $18,966,000 on 3,303 screens
4 ‘Taken 3’ $14,625,000 on 3,594 screens
5 ‘Selma’ $ 8,785,000 on 2,235 screens
6 ‘The Imitation Game’ $ 6,792,000 on 1,611 screens
7 ‘Into the Woods’ $ 6,782,000 on 2,758 screens
8 ‘The Hobbit: The Battle of the Five Armies’ $4,895,000 on 2,220 screens
9 ‘Unbroken’ $ 4,163,000 on 2,602 screens
10 ‘Blackhat’ $ 3,838,000 on 2,567 screens
And Then There Is ‘The Interview’
SONY’s dispicable cancellation of ‘The Interview’ under pressure from North Korea to cease or it would release more private SONY digital information, is now benefiting by turning on its exhibitors claiming they pulled the movie and that SONY has no real power to make theaters show it, is benefiting. The publicity surrounding the cancellation has helped ‘The Interview’ find antheir audience online and on-demand. SONY reports that the film has generated over $40 million in rentals and sales from Wednesday, December 24, 2014 through Sunday, January 18, 2015. In addition, ‘The Interview’ has been rented or purchased online and through cable, satellite, and telecom providers more than 5.8 million times. Despite those impressive figures, the film may not be profitable. It cost roughly $75 million to produce and market, according to some insiders, and theatrical ticket sales have been minuscule. The film has made roughly $6 million domestically. Any chance it will be shown in North Korea?
Big Game Advertising
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (135). We are thankful to all of you with more than 20,000 views.
Across The Pond
ITV to an unexpected downturn on Monday. At 8P, ‘Richard Wilson’s ‘On The Road’ was seen by 3.21 million viewers (13.7%) share. But then at 9P, ‘Broadchurch’ stalled. The drama brought in a series low of 5.15 million viewers (20.7%). What happened to ‘Broadchurch’?
BBC One had a surprise. At 730P, ‘Inside Out’ drew 3.85 million viewers (17.5%). At 830P, ‘Panorama’ brought in 3.5 million viewers (14.5%). Then at 9P, ‘Silent Witness’ overtook ‘Broadchurch’ as the highest-rated show outside soaps with 5.87 million viewers (23.6%).
BBC Two at 8P, ‘University Challenge’ quizzed up 2.84 million quizzelites (12.1%). It was followed at 830P by ‘Only Connect’ and it really didn’t with 2.17 million viewers (9.0%). At 9P, ‘Winterwatch’ finished fourth as it attracted only 1.71 million viewers (6.9%). At 10P, Jack Whitehall’s ‘Backchat’ had 822,000 laughers (4.5%).
Channel 4 at 8P presented ‘Dispatches’ which brought in 1.37 million viewers (5.8%). It was followed at 830P by ‘Food Unwrapped’ with 1.34 million viewers (5.6%). At 9P, ‘The Undateables’ drew 1.47 million viewers (5.9%). At 10P, a new comedy, ‘Catastrophe’ finished with only 683,000 viewers (3.8%).
Channel 5 at 8P had ‘Storage: Flog the Lot!’with 601,000 viewers (2.5%). But at 9P, ‘Celebrity Big Brother’ finished third as it continued with 2.11 million viewers (8.5%). At 10P, ‘NHS Crisis: The Live Debate’ gathered 503,000 viewers (3.1%).
ITVBe’s ‘The Real Housewives of Cheshire’ only drew 218,000 viewers (1.4%).
Seven won big on Monday with a solid 30.4% share of the available audience. While it didn’t have the top newscasts in the nation, ‘#3 was ‘Seven News’ which drew 957,000 viewers. #5, ‘Seven News/Today Tonight’ drew 879,000 viewers. One has to remember, this was the first day and night of the 2015 Australia Open Tennis Tournament, one of the Big Four on the Planet, and the first Major of the year.
Network Nine finished second with 27.6% share. Again, ‘Nine News 6:30’ drew 1.091 million viewers. #2, ‘Nine News’ finished with 1.063 million viewers. #4, ‘A Current Affair’ drew 935,000 viewers. #7, a rerun of ‘The Big Bang Theory’ drew 714,000 viewers. #8, a rerun of episode 3, ‘The Big Bang Theory’ drew 707,000 viewers. #9, a rerun of episode 2 of ‘The Big Bang Theory’ drew 683,000 viewers.
Ten finished third with 21.56% share. #10, ‘Cricket” T20 Big Bash League Game 30-Session 1’ drew 624,000 viewers.
ABC finished #4 with 15.2% share. #6 was ‘ABC Evening News’ with 754,000 viewers.
SBS finished fifth with 5.1% share of the available audience.
Tuesday Overnight TV Ratings In Australia
Seven wins for the second straight day, as it had a 30.8% share of the available audience. #3 was ‘Seven news’ with 902,000 viewers. But it was #5, ‘Seven’s Tennis: 2015 Australian Open-Night 2’ that pulled up the network with 837,000 viewers. #6, ‘Seven News/Today Tonight’ had 825,000 viewers.
Network Nine finished second with a 26.5% share. #1 was ‘Nine News’ with 1,123,000 viewers. #2 was ‘Nine News 6:30’ with 1,051,000 viewers. #4, ‘A Current Affair’ finished with 863,000 viewers. #7, ‘Kalgoorlie Cops’ came in with 737,000 viewers. #8, ‘RBT’ drew 684,000 viewers.
Ten finished third with a 20.2% share. #10 was ‘Ten Eyewitness News’ with 604,000 viewers.
ABC finished #4 with a 15.9% share. #9 was ‘ABC Evening News’ with 657,000 viewers.
SBS finished fifth with 6.6% share of the available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Astrud Gilberto ‘Fly Me To The Moon’