Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, January 18, 2015 (Posted 01.19.15)
The Tiffany Network had the AFC Championship and despite a lopsided game which saw New England blow away Indianapolis, it all but eliminated the competition. At 7P, ‘NFL AFC Championship Game’ drew 37.32 million viewers and a 25.1 rating/38 share in the household overnights. The peak half-hour was at 8P with a 27.4/32. At 1030P, ‘Scorpion’ drew 10.71 million viewers and a 11.0/18. A good episode was wasted by a blowout game which saw the leading at 10P deliver only 17.99 million viewers for the Post Game programming.
The Alphabet Network decided to air all first run programming against the overwhelming favorite of the AFC conference championship and it got buried. At 7P, ‘America’s Funniest Home Videos’ opened with 4.79 million viewers and a 2.9/5, the top draw of the evening on Disneybroadcasttv. It was followed at 8P by ‘Galavant’ which drew 3.38 million viewers and a 2.2/3). At 9P, ‘Resurrection’ drew 3.22 million viewers and a 2.5/4). Finally at 10P, ‘Revenge’ pulled in 4.01 million viewers and a 3.0/5. The suits at Walt’s World must be thinking in ‘long term’ view. It didn’t work.
The Peacock Network decided on another approach. At 7P, a rerun of ‘Dateline’ drew 4.23 million viewers and a 2.8/5. At 8P, it ran the 2011 movie ‘Bridesmaids’ and it drew 3.32 million viewers and a 2.1/3. The suits at 30 Rock decided on a ‘throwback’ approach to a blockbuster opposite them. It didn’t work.
The Animal Network of Broadcast tried another approach…one new and the rest reruns. AT 7P, the sitcom ‘Mulaney’ aired a fresh episode and it drew 4.34 million viewers and a 3.0/5. At 730P, a rerun of ‘The Simpsons’ drew 2.62 million viewers and a 1.9/3. At 8P, another rerun of ‘The Simpson’s’ drew 3.09 million viewers and a 2.0/3. At 830P, a rerun of ‘Brooklyn Nine-Nine’ drew 2.27 million viewers and a 1.6/2. At 9P, a rerun of ‘Family Guy’ drew 2.51 million viewers and a 1.7/2. Finally at 930P, another rerun of ‘Bob’s Burgers’ pulled in 2.37 million viewers and a 1.8/2.
NOTE: The NFC Championship game on FOX featuring the Seattle Seahawks vs the Green Bay Packers averaged 49.8 million viewers to rank as the most-watched program since Super Bowl XLVIII. It peaked at 60.5 million average viewers as the game went into overtime. It was not listed as the top program because this post is dedicated to Prime Time (on Sunday that is 7P-11P ET).
For The Record
CBS overwhelmed everyone else on Sunday with 31.579 million viewers and a 21.6 rating and a 33 share of the available audience. ABC finished second with 3.847 million viewers and a 2.6/4. NBC finished with 3.550 million viewers and a 2.2/3. FOX finished with 2.866 million viewers and a 1.9/3. Univision finished with 2.784 million viewers.
Today In Tv History
On this date in 1953, 68% of all TV sets in the U.S. were tuned to CBS-TV, as Lucy Ricardo, of ‘I Love Lucy’ gave birth to a baby boy.
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Across The Pond
BBC One brought out one of it big guns on Sunday and it won Sunday in the UK. At 630P, ‘Countryfile’ brought in 7.01 million viewers (32.3%) which was an excellent platform to launch an evening. AT 730P, ‘Still Open All Hours’ brought in 7.12 million viewers (30.4%). Then at 8P came ‘Call the Midwife’ which premiered for the new season and still topped the ratings on Sunday as the BBC One period drama attracted an average audience of 8.31 million viewers (32.8%). At 9P, ‘Last Tango in Halifax’ continued with 6.24 million viewer (25.5%). After the news, at 1035P, ‘Match of the Day 2’ brought in an additional 2.74 million viewers (21.7%). It was a big night for BBC1.
ITV began at 645P with ‘Get Your Act Together’ and it opened with 2.57 million viewers (11.5%), well behind ‘Countryfile’. The final episode of ‘Foyle’s War’ brought in 3.54 million viewers (14.2%). So long, good-bye and farewell.
Channel 5 at 7P presented ‘My Super Ex-Girlfriend’ and it brought in 809,000 viewers (3.4%). At 8P, ‘Celebrity Big Brother’ continued with 2.79 million viewers (11.4%). At 10P, Amanda Seyfried’s ‘Gone’ was seen by 922,000 viewers (7.2%).
Channel 4 at 7P had ‘Secret Agent with Phil Spencer’ and it interested 981,000 viewers (4.3%). It was followed at 8P by ‘The Hotel’ with 1.30 million viewers (5.1%). At 9P, ‘Walking the Nile’ drew the evening high on 4 with 1.73 million viewers (7.0%).
BBC Two at 7P continued with the ‘Snooker Masters’ final and it was seen by 1.88 million viewers (7.9%). It was followed at 9P by a rerun of ‘Britain’s Flying Past’ which drew only 962,000 viewers (3.9%). At 10P, a rerun of ‘QI’ was up a bit with 965,000 viewers (5.3%).
BBC Three at 730 had a rerun of ‘The Voice’ and it attracted an additional 669,000 viewers (2.7%).
Network Nine overwhelms everyone on Sunday as Cricket is king as the network drew 37.8% share of the available audience. The top program on Sunday was ‘One Day Cricket-Australia vs India Game 2 Session 2’ which brought out 1,451,000 viewers. #2 was ‘Nine News Sunday’ with 1,341,000 viewers. #3 was ‘One Day Cricket-Australia vs India Game 2 Session 1’ which pulled in 991,000 viewers.
Seven finished second with 25.8% share, a huge 12% behind leading Nine. #4 was ‘Seven News Sunday’ with 943,000 viewers. #5 was ‘Inside Queen Mary 2’ which drew 756,000 viewers. #7 was ‘Border Security: International’ with 689,000 viewers. #9 was the movie, ‘The King’s Speech’ drawing 588,000 viewers.
ABC came in third with a 16.8% share. It had three programs in the Top Ten as #6 was ‘ABC News Sunday’ drew 704,000 viewers. #8 was ‘Sherlock’ with 593,000 viewers. #10, ‘Antiques Roadshow’ brought in 586,000 viewers.
Ten finished fourth with 14.1% share.
SBS finished with 5.3% share.
As you can see, no matter where you live, people are…
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