Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, January 17, 2015 (Posted 01.18.15)
NBC #1 on Saturday but ’48 Hours’ top program.
NBC
The Peacock Network finished #1 on Saturday as at 8P had a two-hour ‘Dateline’ and drew 4.30 million viewers. At 10P, a rerun of ‘Saturday Night Live’ drew 3.435 million viewers.
CBS
The Tiffany Network had a strange evening that fell just a few viewers too short to take top spot. It began the evening at 8P with a rerun of ‘NCIS: LA’ and it drew 3.065 million viewers. At 9P, a rerun of ‘NCIS: New Orleans’ drew 3.33 million viewers. At 10P, another episode of ’48 Hours’ drew 5.575 million viewers.
ABC
The Alphabet Network at 8P presented ‘Just Go With It’ and drew 3.255 million viewers. At 1030P, a rerun of ‘The Goldbergs’ drew 1.88 million viewers.
FOX
The Animal Network of Broadcast decided to have back to back reruns of the first two episodes of ‘Empire’. At 8P, a rerun of ‘Empire’ drew 1.51 million viewers. At 9P, a rerun of ‘Empire’ drew 1.705 million viewers.
For The Record
NBC finished #1 with 4.01 million viewers on a very slow evening. CBS finished #2 with 3.99 million viewers. ABC was #3 with 3.03 million viewers. FOX finished last with 1.61 million viewers.
Today In TV History
On this date in 1974, the first episode of ‘The Six Million Dollar Man’ aired on ABC.
Television Broadcast News
The National Football League will continue its partnership with CBS to produce and televise Thursday Night Football for the 2015 season, it was announced today by NFL Commissioner Roger Goodell and Les Moonves, president and CEO of CBS Corp., and Sean McManus, Chairman, CBS Sports.
CBS will broadcast the first eight Thursday Night Football games which also will be simulcast on NFL Network. NFL Network will also exclusively televise eight games in the run-up to the playoffs. The mix of games will include 14 on Thursday nights and two late-season games on Saturday. The full slate of 16 regular-season games will be produced by CBS with its lead broadcasters and production team on all Thursday night games. The pregame, halftime and postgame shows will continue to feature NFL Network and CBS Sports hosts and analysts.
The agreement is for the 2015 season with an additional year at the NFL’s option. “We are pleased to extend our partnership with CBS for Thursday Night Football,” said Goodell. “The promotion and production by CBS and NFL Network last season made Thursday night a night for NFL football. We look forward to working again next season with CBS.”
“The benefits of Thursday Night Football are evident across our Corporation, including a strengthened primetime lineup that has built on its number one position,” said Moonves. “The NFL continues to be the best premium content in the business, and we look forward to another year of our expanded partnership in 2015/16, a season that will culminate with Super Bowl 50 on CBS.” “I could not be more proud of The Job the CBS Sports team did in conjunction with our partners at the NFL in producing, branding and positioning Thursday night football as a television destination for viewers,” said McManus. “The awareness and viewership for Thursday Night Football grew dramatically in 2014, and we look forward to continuing this trend.” The programming relationship between the NFL and CBS will expand to include, among other elements, the development of new programming initiatives across the various CBS and NFL platforms. In addition to Thursday Night Football in 2015,
CBS will conclude its 56th year broadcasting the NFL with its exclusive presentation of Super Bowl 50 from Levi’s Stadium in Santa Clara, Calif. on Feb. 7, 2016.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (135). We are thankful to all of you with more than 20,000 views.
Across The Pond
BBC One dominated Saturday prime time with a 29.9% share. At 630P, ‘Now You See It’ drew 4.75 million viewers (23.7%). Then at 7P came ‘The Voice UK’ with a powerful 8.46 million viewers and a whopping 38.5% share of the available audience.
ITV had a share of 11.4% with ‘Take Me Out’ the most watched program 3.33 million viewers (15.3%). ITV’s new series ‘Planets Got Talent’ drew 2.35 million viewers (11.7%) at 630P. At 7P, the revival of ‘Stars In Their Eyes’ drew just 2.51 million viewers (11.5%).
Channel 5 had at 9P, ‘Celebrity Big Brother’ which drew 2.56 million viewers (11.7%). It was the most watched program away from BBC One or ITV.
Down Under
In a very close Saturday, Seven finished #1 with a 25.3% share of the available audience. #2 on a very slow television summer day was ‘Seven News Saturday’ with 771,000 viewers. #7 was the movie, ‘Nim’s Island’ which drew 441,000 viewers. #10, ‘Weekend Sunrise Saturday’ drew 329,000 viewers, one of the lowest audience draws to finish in the Top Ten this year.
Network Nine finished second on Saturday with 23.8% share. #1 program and newscast was again Australia’s leader,’Nine News Saturday’ with 775,000 viewers. And that was Nine’s only show in the Top Ten on Saturday.
ABC finished #3 with 22.8% share. The Australian Alphabet Network had a bunch of programs in the Top Ten. #3 was ‘ABC News Saturday’ with 729,000 viewers. #4 was a rerun of ‘Death In Paradise’ with 674,000 viewers. #8, ‘Football: Asian Cup 2015-Australia vs South Korea’ which drew 385,000 viewers. #9, a rerun of ‘Call The Midwife’ drew 352,000 viewers.
Ten came in fourth place on Saturday with 20.4% share of the available audience. #5 was ‘Cricket: T20 Big Bash League Game 29-Session 2’ which drew 555,000 viewers. Then in #6, ‘Cricket: T20 Big Bash league Game 29-Session 1’ pulled in 459,000 viewers.
SBS finished fifth with 7.6% share.
Sunday TV Overnight Ratings in Australia
http://bcove.me/qk4zsdor
Network Nine overwhelms everyone on Sunday as Cricket is king as the network drew 37.8% share of the available audience. The top program on Sunday was ‘One Day Cricket-Australia vs India Game 2 Session 2’ which brought out 1,451,000 viewers. #2 was ‘Nine News Sunday’ with 1,341,000 viewers. #3 was ‘One Day Cricket-Australia vs India Game 2 Session 1’ which pulled in 991,000 viewers.
Seven finished second with 25.8% share, a huge 12% behind leading Nine. #4 was ‘Seven News Sunday’ with 943,000 viewers. #5 was ‘Inside Queen Mary 2’ which drew 756,000 viewers. #7 was ‘Border Security: International’ with 689,000 viewers. #9 was the movie, ‘The King’s Speech’ drawing 588,000 viewers.
ABC came in third with a 16.8% share. It had three programs in the Top Ten as #6 was ‘ABC News Sunday’ drew 704,000 viewers. #8 was ‘Sherlock’ with 593,000 viewers. #10, ‘Antiques Roadshow’ brought in 586,000 viewers.
Ten finished fourth with 14.1% share.
SBS finished with 5.3% share.
As you can see, no matter where you live, people are…
Switching Channels!
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’ http://bit.ly/cnasophisRetailPositive
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Doc Severinsen
OVERTHESHOULDERMEDIA 