Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, January 16, 2015 (Posted 01.17.15)
The Tiffany Network dominates Fridays. At 7P, ‘Undercover Boss’ began the evening and drew 8.16 million viewers. Then at 8P, ‘Hawaii Five-0’ began with Danno complaining that Steve left Gracie by herself on a corner when Steve’s beloved car was stolen. Then the interweaving a deadly mystery began. As usual, it drew over 10+ million viewers, with 10.44 million viewers this Friday. At 10P, the cornerstone of Friday, ‘Blue Bloods’ in an episode titled ‘Home Sweet Home’ saw the unraveling of relationships as Erin had reason to see her latest love face a difficult decision and Frank and his Dad have a typical father-son disagreement as both see it only from their eyes. While all of this was happening, it drew 12.61 million viewers, the tops for the evening on American television and for that matter, the top audience on television in the world on Friday.
The Alphabet Network finished nearly four million viewers on average program behind CBS. AT 8P, ‘Last Man Standing’ drew 7.00 million viewers. At 830P, ‘Cristela’ drew 5.16 million viewers. At 9P, ‘Shark Tank’ drew 8.52 million viewers as the top draw on Disneyville on Friday. At 10P, ’20/20′ finished with 5.47 million viewers.
The Tiffany Network didn’t do so well as it finished more than 6 million viewers on average behind CBS on Friday. At 8P, ‘Constantine’ drew 3.08 million viewers. At 9P, ‘Grimm’ finished with 4.60 million viewers and finished as the top program at 30 Rock on Friday. At 10P, ‘Dateline’ finished with 4.50 million viewers.
The Animal Network of Broadcast finished in the second division of broadcast networks on Friday. At 8P, ‘World’s Funniest Fails’ drew 3.33 million viewers. At 9P, ‘Glee’ tried by failed and drew only 1.98 million viewers. Things, without ‘Idol’ are not good in Murdochville.
The Little Network That Couldn’t fell flat on Friday. At 8P, ‘Hart of Dixie’ drew 1.16 million friends and family. At 9P, a rerun of ‘Whose Line Is It Anyway?’ drew 850,000 viewers. At 930P, ‘Masters of Illusion’ drew 1.00 million viewers.
For The Record
CBS was #1 on Friday with 10.404 million viewers. ABC finished #2 with 6.689 million viewers. NBC finished third with 4.060 million viewers. Univision finished #4 with 3.045 million viewers. FOX finished #5 with 2.656 million viewers. The CW finished with 1.043 million viewers.
Today In TV History
On this date in 1949, ‘The Goldbergs’ debuted on CBS-TV. The program had been on radio since 1931. The TV version lasted for four years on CBS. It ran in 1954-55 on DuMont Television Network. “The Goldbergs” were, if not the first, among the first of the sitcoms. It was a domestic comedy featuring the home life of a Jewish family, supposedly located in the Bronx. The star of the sitcom was Molly Goldberg portrayed a big-hearted, lovingly, albeit a meddlesome, and somewhat stereotypical Jewish matriarch. The show began as a portrait of Jewish life in a tenement apartment before later evoking modern problems as moving into a more suburban setting and struggling with assimilation while sustaining their roots. Also, interesting is that Molly Goldberg wrote and directed each episode—-quite an accomplishment since it was a weekly series that ran through a much longer season than present sitcoms! It may have been a precursor to “Seinfeld” as the show touch upon everyday common issues as well as some real world issues.
Television Daytime News
CBS’ ‘The Talk’, a daytime chatfest inspired by ‘The View’, was more popular than the ABC program in a week for the first time. With more pending changes in the lineup of ‘The View’, the five-year-old CBS talkshow edged ahead in total viewers, 2.95 million to 2.88 million, according to Nielsen estimates for the week of Jan. 5-9. This is the largest audience for ‘The Talk’ since last February.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (134). We are thankful to all of you with more than 20,000 views.
Across The Pond
BBC One finished #1 on Friday. At 7P, with an average audience of 4.47 million viewers (22.3%), BBC One’s ‘The One Show’ was the evening’s highest-rated show outside of soaps. At 730P, it was followed by ‘A Question of Sport’ and drew 3.79 million viewers (17.4%). BBC One’s evening continued at 8P with ‘Room 101’ which drew 3.39 At 9P, ‘The Musketeers’ had 3.69 million viewers. AT 1035P, after the news, ‘The Graham Norton Show’ came in with 3.6 million viewers (25.5%).
ITV came in strong as at 9P, ‘Benidorm’ had an average audience of 4.42 million viewers (19%). Just before, ‘The Martin Lewis Money Show’ drew 2.85 million viewers (12.6%).
Channel 5 began the evening at 7P with ‘Race to the Pole’ and drew 304,000 viewers (1.5%) as a weak opening on what would be a surprisingly big night. At 8P, History Channel’s ‘Ice Road Truckers’ drew 788,000 viewers (3.5%). At 9P, Five got into the big boys game as ‘Celebrity Big Brother: Shock Arrival’ was watched by nearly 3 million people on Friday as the episode, which saw Chloe Goodman leave the house and Katie Price enter, was viewed by an average audience of 2.9 million viewers (13.2%). At 1030P, an average of 1.3 million (8.9%) tuned in to ‘Celebrity Big Brother’s: Bit on the Side’. It was followed at 1130P by 45 minutes of live ‘CBB’ footage and drew 776,000 viewers (9.5%).
BBC Two at 7P continued the live snooker coverage which drew its usual 1.10 million fans (5.2%). It was followed at 8P by an evening high on Two of ‘Mastermind’ which drew 2.18 million viewers (9.6%). At 830P, ‘Food and Drink’ pulled in 1.41 million viewers (6.2%). At 9P, ‘The Big Allotment Challenge’ continued with 1.59 million viewers (6.8%). AT 10P, ‘QI’ was seen by 1.48 million viewers (7.4%).
Channel 4 began the evening with ‘Jamie and Jimmy’s Friday Night Feast’ and it drew 1.22 million viewers (5.4%). The highlight of the evening as at 9P when ‘8 out of 10 Cats Does Countdown’ continued by bringing in 1.72 million viewers (7.4%). Then ‘The Last Leg’ picked up 1.19 million viewers (6.7%).
Network Nine finished #1 on Friday in Australia with a commanding 32.8% share of the available audience. And the #1 program was cricket, ‘One Day Cricket-Australia vs England Game 1 Session 2’ delivered 1,070,000 viewers. #2 was ‘Nine News’ which became the #1 newscast of the evening with 968,000 viewers. #6, ‘One Day Cricket-Australia vs England Game 1 Session 1’ drew 677,000 viewers.
Seven finished second with 25.5% share. It also had three programs in the Top Ten as #3 was ‘Seven News/Today Tonight’ which drew 802,000 viewers. #4 was ‘Seven News’ with 786,000 viewers. #5 was ‘Better Homes and Gardens Summer’ with 691,000 viewers.
ABC finished third with 17.6% share. It had four of the Top Ten programs on Friday. #7 was a rerun of ‘Midsomer Murders’ with 615,000 viewers. #8, ‘ABC Evening News’ was 615,000 viewers. #9, a rerun of ‘QI’ finished with 539,000 viewers. #10 was ‘7.30’ with 491,000 viewers.
Ten finished #4 with 16.2% share.
SBS finished fifth with 7.9% share of the available audience.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’ http://bit.ly/cnasophisRetailPositive
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Ella Fitzgerald ‘Mack The Knife’