Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, January 15, 2015 (Posted 01.16.15)
The Animal Network of Broadcast did it again on Thursday and it was because of ‘Idol’. Critics can talk about tired but in fact, it still draws the numbers, perhaps not as great as it did in the past, but in today’s world, it drives the bus. At 8P, two hours of ‘American Idol’ led Fox to Thursday overnight victory, with 10.367 million viewers and a 7.1 rating/11 share in households (peaking at a 7.3/12 in the 930P half-hour).
The Tiffany Network still had the biggest comedy on television and finished second. At 8P, ‘The Big Bang Theory’ topped the night with 12.06 million viewers and a 7.4/12, quite an accomplishment considering the competition. Next at 830P was ‘Mom’ which finished behind ‘Idol’ with an impressive 10.84 million viewers and a 6.6/10. It maintained 89% of ‘Big Bang’s’ lead-in. At 9P, nearing the end of its 12 year run, the longest multi-camera comedy in television history, ‘Two and a Half Men’ scored a and second place 9.38 million viewers and a 5.9/9. At 930P, ‘The McCarthys’ could only pull in 6.51 million viewers and a 4.4/7. It only seems a matter of time before this weak link in the Thursday schedule is cancelled. At 10P, ‘Elementary’ finished #1 in its time slot by increasing the audience level to 8.06 million viewers and a 5.3/9, an impressive comeback with the poor lead-in. Of note, ‘Two and a Half Men’ finish its great run on February 19 with a two-hour finale.
The Peacock Network was not even in consideration on Thursday. At 8P, ‘The Biggest Loser’ drew 4.22 million viewers and a 2.9/5 for the top draw of the night on Sarnoff’s Sandpile. At 9P, ‘Bad Judge’ died with 2.77 million viewers and a 1.9/3. At 930P, ‘A To Z’ drew even less with 1.73 million viewers and a 1.3/2. At 10P, ‘Parenthood’, which concludes on Jan. 29th (after 103 episodes), finished with 4.08 million viewers and a 3.0/5.
The Alphabet Network wasn’t even in the race on Thursday as it was beaten by Univision for the fourth spot and did not finish too much further in front from The CW. AT 8P, ‘The Taste’ drew 3.27 million viewers and a 2.3/4 over a two-hour period. At 10P, a rerun of ‘How To Get Away With Murder’ drew 2.63 and a 1.9/3. With this kind of performance, the suits at Walt’s World need to rethink about their job security.
The Little Network That Couldn’t tried something different. And it almost worked. It preempted regularly scheduled programming and at 8P, a two-hour special ‘The World Dog Awards’ drew 1.92 million viewers and a 1.4/2. The world just went to the dogs. But they almost beat ABC.
For The Record
FOX was #1 again on Thursday with 10.367 million viewers and a 7.1/11. CBS finished #2 with 9.220 million viewers and a 5.8/9. NBC finished a distant #3 with 3.515 million viewers and a 2.5/4. Univision finished #4 with 3.270. ABC finished with 3.058 million viewers and a 2.2/4. The CW finished with 1.924 million viewers and a 1.4/2.
Today In TV History
On this date in 1976, the TV show ‘Donny & Marie’ premiered on ABC-TV.
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Across The Pond
BBC One won the evening in the UK because it had both death and paradise. But at 8P, it had ‘Watchdog’ as it drew 3.85 million viewers (17.0%). Then at 9P, came ‘Death in Paradise’ as it easily won the Thursday ratings outside soaps in attracting an average 6.72 million viewers (29.4%). At 1035P after the news, ‘Question Time’ was seen by 2.99 million viewers (25.5%).
ITV at 730P presented ‘Kyle Files’ and it attracted 2.45 million viewers (11.2%). At 830P, ‘Birds of a Feather’ upped the ante to 4.22 million viewers (18.2%), the top program on the night for ITV and #2 in prime time. At 9P, ‘Bring Back Borstal’ was seen by 1.76 million viewers (7.7%).
BBC Two at 7P began with ‘Masters Snooker’ coverage scored its usual 1.02 million viewers (4.8%). It was followed at 8P by ‘Nature’s Weirdest Events’ with 1.67 million viewers (7.4%). At 9P, ‘Super Rich & Us’ drew 1.61 million viewers (7.1%). At 10P, the finale of ‘Never Mind the Buzzcocks’ drew nearly a million viewers as 909,000 viewers (5.1%) tuned in.
Channel 5 had at 8P ‘Benefits’ which drew a modest 1.16 million viewers (5.2%). It was followed at 9P by ‘Celebrity Big Brother’ with 2.38 million viewers (10.4%). At 10P, ‘Botched Up Bodies’ brought in 943,000 viewers (5.7%).
Channel 4 at 8P was ‘Location, Location, Location’ and it gathered 1.89 million viewers (8.3%). It was followed at 9P by Maisie Williams’s one-off drama ‘Cyberbully’ with 1.09 million viewers (5.0%).
E4 at 830P had CBS’ ‘The Big Bang Theory’ as it continued with 1.62 million viewers (7.0%). At 9P, FOX’ ‘Brooklyn Nine-Nine’ returned with 641,000 viewers (2.8%).
Seven won for the third straight day in Australia with a solid 29.5% share of the available audience. But once again it did not have the top program. But it did have five of the Top Ten programs. #3 was 'Highway Patrol' with 801,000 viewers. #4, 'Seven News' drew 797,000 viewers. #7, 'Seven News/Today Tonight' drew 727,000 viewers. #8, a rerun of 'Border Security-Australi's Front Line' drew 599,000 viewers. And, #9 was 'Air Crash Investigations which drew 595,000 viewers.
Network Nine finished second on Thursday with 24.5% share. It again had the #1 program and #1 newscast as 'Nine News' drew 913,000 viewers on a rather slow summer evening. #2 was 'Nine News 6:30' which drew 898,000 viewers. #6 was 'A Current Affair' with 742,000 viewers.
Ten finished third with 23.5% share.
ABC finished #4 with 16.5% share of the available audience. #5 was 'ABC Evening News' which had 745,000 viewers. And, #10, '7.30 Summer' drew 585,000 viewers.
SBS finished fifth with 6.3% share.
Friday Australian Overnight TV Ratings
Network Nine finished #1 on Friday in Australia with a commanding 32.8% share of the available audience. And the #1 program was cricket, ‘One Day Cricket-Australia vs England Game 1 Session 2’ delivered 1,070,000 viewers. #2 was ‘Nine News’ which became the #1 newscast of the evening with 968,000 viewers. #6, ‘One Day Cricket-Australia vs England Game 1 Session 1’ drew 677,000 viewers.
Seven finished second with 25.5% share. It also had three programs in the Top Ten as #3 was ‘Seven News/Today Tonight’ which drew 802,000 viewers. #4 was ‘Seven News’ with 786,000 viewers. #5 was ‘Better Homes and Gardens Summer’ with 691,000 viewers.
ABC finished third with 17.6% share. It had four of the Top Ten programs on Friday. #7 was a rerun of ‘Midsomer Murders’ with 615,000 viewers. #8, ‘ABC Evening News’ was 615,000 viewers. #9, a rerun of ‘QI’ finished with 539,000 viewers. #10 was ‘7.30’ with 491,000 viewers.
Ten finished #4 with 16.2% share.
SBS finished fifth with 7.9% share of the available audience.
As you can see, no matter where you live, people are…
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Ella Fitzgerald ‘Mack The Knife’