Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, January 14, 2015 (Posted 01.15.15)
The Animal Network of Broadcast still has ‘American Idol’ and it fits like a comfortable old leather chair. At 8P, ‘American Idol’ drew 10.66 million viewers and a 7.8/13. It was the top program in the time slot and the top program of the evening. Then at 9P, the second episode of ‘Empire’ drew 10.29 million viewers and a 7.3/11, winning the time slot by carrying 90% of ‘Idol’s’ lead-in as a new hit is born. When was the last time FOX had two programs that drew over 10 million viewers apiece?
The Tiffany Network found out that some programs are getting old and others can’t get off of the ground. At 8P, ‘The Mentalist’ in its final season and up against the #1 program drew 9.36 million viewers and a 5.7/9 to finished #2 in the time slot. At 9P, ‘Criminal Minds’ continued to climb with 10.17 million viewers and a 6.3/10. At 10P, the new, ‘Stalker’ continued its failure by drawing 7.78 million viewers and a 4.9/8. While it won its time slot, it dropped a million and a half viewers and was 28% below the 6.8/12 for year-ago occupant ‘CSI’. Of CBS’ four new dramas this fall (‘NCIS: New Orleans’, ‘Scorpion’ and ‘Madam Secretary’), only ‘Stalker’ has yet to be picked-up for 2015-16.
The Peacock Network is slowly slipping on what was at the beginning of the season, a night of surprise. However, some of that ‘magic’ of newness is fading. At 8P, ‘The Mysteries of Laura’ drew 6.30 million viewers and a 4.1/7 which was 39% behind ‘Idol’ but it was up 28% over last year’s occupant, ‘Revolution’. At 9P, ‘Law & Order: SVU’ drew 6.80 million viewers and a 4.3/7 and once again was the top program at 30 Rock. At 10P, ‘Chicago PD’ drew 6.70 million viewers and a network leading 4.5/8.
The Alphabet Network is slowly slipping into non-relavance on Wednesday. At 8P, ‘The Middle’ drew 7.83 million viewers and a 5.2/8. At 830P, ‘The Goldbergs’ drew 7.18 million viewers and a 4.6/7. At 9P, ‘Modern Family’ drew 9.30 million viewers and a 6.5/10 to remain the top draw on Disneyville’s Wednesday. But it was down considerably from the Fall. At 930P, ‘Black-ish’ drew 6.60 million viewers and a 4.2/7, a bit of a slip for this freshman series. At 10P, the suits at Disney decided to give us a rerun of ‘Forever’ drew 3.22 million viewers and a 2.2/4. While this was a good episode, it was a rerun. And to be fair in judging one of the best new series on the air this year, first run episodes is a must. Enough with the rerun sampling. It has a great cast with tremendous chemistry and is written superbly.
The Little Network That Couldn’t decided to extend its rerun strategy one more week. It failed. At 8P, a rerun of ‘Arrow’ delivered 840,000 viewers and a 0.9/1. At 9P, a rerun of ‘The Flash’ drew 930,000 viewers and a 0.8/1.
For The Record
FOX finished #1 on Wednesday with 10.475 million viewers and a 7.5/12. CBS came in a distant second with 9.103 million viewers and a 5.6/9. NBC finished third with 6.601 million viewers and a 4.3/7. ABC finished fourth with 6.234 million viewers and a 4.1/7. Univision finished with 1.7/3. Telemundo finished with 0.8/1. The CW finished with 885,000 viewers and a 0.8/1.
Today In TV History
On this date in 1974, the iconic ‘Happy Days’ premiered on ABC-TV. In an episode titled, ‘All The Way’, the series ran untill 1984. Starring Ron Howard as Ritchie Cunningham and Henry Winkler as The Fonz. With Tom Bosley, Marion Ross, Anson Williams, Erin Moran, Donny Most, Al Molinaro and Scott Baio. It was the launching pad for so many of the famous ABC characters including, of course, Mork.
2015 Academy Awards Nominations
“Birdman or (The Unexpected Virtue of Ignorance)”
“The Grand Budapest Hotel”
“The Imitation Game”
“The Theory of Everything”
Steve Carell in “Foxcatcher”
Bradley Cooper in “American Sniper”
Benedict Cumberbatch in “The Imitation Game”
Michael Keaton in “Birdman or (The Unexpected Virtue of Ignorance)”
Eddie Redmayne in “The Theory of Everything”
Best Supporting Actor
Robert Duvall in “The Judge”
Ethan Hawke in “Boyhood”
Edward Norton in “Birdman or (The Unexpected Virtue of Ignorance)”
Mark Ruffalo in “Foxcatcher”
J.K. Simmons in “Whiplash”
Marion Cotillard in “Two Days, One Night”
Felicity Jones in “The Theory of Everything”
Julianne Moore in “Still Alice”
Rosamund Pike in “Gone Girl”
Reese Witherspoon in “Wild”
Best Supporting Actress
Patricia Arquette in “Boyhood”
Laura Dern in “Wild”
Keira Knightley in “The Imitation Game”
Emma Stone in “Birdman or (The Unexpected Virtue of Ignorance)”
Meryl Streep in “Into the Woods”
“Big Hero 6”
“How to Train Your Dragon 2”
“Song of the Sea”
“The Tale of the Princess Kaguya” I
“American Sniper” Written by Jason Hall
“The Imitation Game” Written by Graham Moore
“Inherent Vice” Written for the screen by Paul Thomas Anderson
“The Theory of Everything” Screenplay by Anthony McCarten
“Whiplash” Written by Damien Chazelle
“Birdman or (The Unexpected Virtue of Ignorance)” Written by Alejandro G. Iñárritu, Nicolás Giacobone, Alexander Dinelaris, Jr. & Armando Bo
“Boyhood” Written by Richard Linklater
“Foxcatcher” Written by E. Max Frye and Dan Futterman
“The Grand Budapest Hotel” Screenplay by Wes Anderson; Story by Wes Anderson & Hugo Guinness
“Nightcrawler” Written by Dan Gilroy
“Birdman or (The Unexpected Virtue of Ignorance)” Emmanuel Lubezki
“The Grand Budapest Hotel” Robert Yeoman
“Ida” Lukasz Zal and Ryszard Lenczewski
“Mr. Turner” Dick Pope
“Unbroken” Roger Deakins
“The Grand Budapest Hotel” Milena Canonero
“Inherent Vice” Mark Bridges
“Into the Woods” Colleen Atwood
“Maleficent” Anna B. Sheppard and Jane Clive
“Mr. Turner” Jacqueline Durran
“Birdman or (The Unexpected Virtue of Ignorance)” Alejandro G. Iñárritu
“Boyhood” Richard Linklater
“Foxcatcher” Bennett Miller
“The Grand Budapest Hotel” Wes Anderson
“The Imitation Game” Morten Tyldum
“CitizenFour” Laura Poitras, Mathilde Bonnefoy and Dirk Wilutzky
“Finding Vivian Maier” John Maloof and Charlie Siskel
“Last Days in Vietnam” Rory Kennedy and Keven McAlester
“The Salt of the Earth” Wim Wenders, Juliano Ribeiro Salgado and David Rosier
“Virunga” Orlando von Einsiedel and Joanna Natasegara
Documentary Short Subject
“Crisis Hotline: Veterans Press 1” Ellen Goosenberg Kent and Dana Perry
“Joanna” Aneta Kopacz
“Our Curse” Tomasz Sliwinski and Maciej Slesicki
“The Reaper (La Parka)” Gabriel Serra Arguello
“White Earth” J. Christian Jensen
“The Grand Budapest Hotel” Barney Pilling
“The Imitation Game” William Goldenberg
“Whiplash” Tom Cross
Foreign Language Film
“Wild Tales” Argentina
Makeup and Hairstyling
“Foxcatcher” Bill Corso and Dennis Liddiard
“The Grand Budapest Hotel” Frances Hannon and Mark Coulier
“Guardians of the Galaxy” Elizabeth Yianni-Georgiou and David White
“The Grand Budapest Hotel” Alexandre Desplat
“The Imitation Game” Alexandre Desplat
“Interstellar” Hans Zimmer
“Mr. Turner” Gary Yershon
“The Theory of Everything” Jóhann Jóhannsson
“Everything Is Awesome” from “The Lego Movie”
Music and Lyric by Shawn Patterson
“Glory” from “Selma”
Music and Lyric by John Stephens and Lonnie Lynn
“Grateful” from “Beyond the Lights”
Music and Lyric by Diane Warren
“I’m Not Gonna Miss You” from “Glen Campbell…I’ll Be Me”
Music and Lyric by Glen Campbell and Julian Raymond
“Lost Stars” from “Begin Again”
Music and Lyric by Gregg Alexander and Danielle Brisebois
“The Grand Budapest Hotel” Production Design: Adam Stockhausen; Set Decoration: Anna Pinnock
“The Imitation Game” Production Design: Maria Djurkovic; Set Decoration: Tatiana Macdonald
“Interstellar” Production Design: Nathan Crowley; Set Decoration: Gary Fettis
“Into the Woods” Production Design: Dennis Gassner; Set Decoration: Anna Pinnock
“Mr. Turner” Production Design: Suzie Davies; Set Decoration: Charlotte Watts
Animated Short Film
“The Bigger Picture” Daisy Jacobs and Christopher Hees
“The Dam Keeper” Robert Kondo and Dice Tsutsumi
“Feast” Patrick Osborne and Kristina Reed
“Me and My Moulton” Torill Kove
“A Single Life” Joris Oprins
Live Action Short Film
“Aya” Oded Binnun and Mihal Brezis
“Boogaloo and Graham” Michael Lennox and Ronan Blaney
“Butter Lamp (La Lampe Au Beurre De Yak)” Hu Wei and Julien Féret
“Parvaneh” Talkhon Hamzavi and Stefan Eichenberger
“The Phone Call” Mat Kirkby and James Lucas
“American Sniper” Alan Robert Murray and Bub Asman
“Birdman or (The Unexpected Virtue of Ignorance)” Martín Hernández and Aaron Glascock
“The Hobbit: The Battle of the Five Armies” Brent Burge and Jason Canovas
“Interstellar” Richard King
“Unbroken” Becky Sullivan and Andrew DeCristofaro
“American Sniper” John Reitz, Gregg Rudloff and Walt Martin
“Birdman or (The Unexpected Virtue of Ignorance)” Jon Taylor, Frank A. Montaño and Thomas Varga
“Interstellar” Gary A. Rizzo, Gregg Landaker and Mark Weingarten
“Unbroken” Jon Taylor, Frank A. Montaño and David Lee
“Whiplash” Craig Mann, Ben Wilkins and Thomas Curley
“Captain America: The Winter Soldier” Dan DeLeeuw, Russell Earl, Bryan Grill and Dan Sudick
“Dawn of the Planet of the Apes” Joe Letteri, Dan Lemmon, Daniel Barrett and Erik Winquist
“Guardians of the Galaxy” Stephane Ceretti, Nicolas Aithadi, Jonathan Fawkner and Paul Corbould
“Interstellar” Paul Franklin, Andrew Lockley, Ian Hunter and Scott Fisher
“X-Men: Days of Future Past” Richard Stammers, Lou Pecora, Tim Crosbie and Cameron Waldbauer
Consumer Retail News
Consumers Want Internet of Everything (IoE) Enabled Retail Experiences
A new survey by Cisco revealed that retail consumers in the U.S. prefer Internet of Everything (IoE) enabled retail experiences. The fifth annual Cisco Consulting Services retail survey found that most shoppers want innovations that improve convenience and efficiency, extending beyond personalization into hyper-relevance. Hyper-relevance delivers value — such as greater savings, efficiency, or engagement…in real time throughout the shopping lifecycle, using analytics to determine the experience that best suits the customer’s context (where he is, what she is looking to accomplish in that moment). Analytics helps retailers track in-store patterns and use existing video technology to determine, for example, where shoppers are spending more time in the store and which shelves need restocking, information that can immediately be used to improve shoppers’ experience and drive better store performance.
When asked to identify primary areas for in store retail improvements, 39% of consumers identified the process of selecting and purchasing goods. For example, having the products they want in stock and an efficient checkout process. By contrast, 13% chose a more personalized shopping experience.
To help provide guidance to retailers on where and how to make their strategic innovation investments, Cisco tested 19 different shopping concepts with consumers in its survey. Together, these provide a snapshot of consumer receptivity to new IoE-enabled innovations in the shopping experience. These use cases are at the heart of the IoE value that is up for grabs for retailers in terms of revenue uplift and employee productivity. Examples include product delivery (in-store pickup via drive-through lane at the store; same-day delivery; and secure lockers for pickup of online orders); augmented reality offers such as using a smartphone to scan products for special customized offers and promotions in the store; mobility-enabled shopping, including smartphone and tablet apps, smartphone checkout, smart online shopping carts and mobile payments; and interactive digital signage.
“The opportunity ahead is tremendous,” said Joseph Bradley, VP and founder IoT / IoE Practice. “Of the $14.4 trillion in IoE value for the private sector, $1.5 trillion is there for retailers. The key to capturing this value is realizing that digital consumers aren’t static — they’re dynamic.”
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Forty percent of households in the U.S. are headed by someone between the ages of 50 and 69, and this group holds 54% of all household wealth. Older households are less likely to move and purchase homes, but the sheer size and relative wealth of the Baby Boomer generation means they will account for $1 out every $4 spent on new home purchases or rent in the next five years.
Baby Boomers did take a major hit during the Great Recession. Boomer households rode the housing and stock bull markets to their peaks, with the median net worth of their houses reaching just over $200,000 by 2007. Then home prices and stock prices plummeted, and so did Boomer net worth, which fell to $140,000—more or less where it stands today. Had the Great Recession never happened, the median Boomer net worth could be close to $370,000—roughly 2.5 times what it is today. Without a doubt, many Boomer households have had to modify or delay their retirement and housing plans as a result.
The good news, though, is that the worst appears to be over, and Boomer financial situations have stabilized. Now, Boomers are revisiting housing plans they put on hold. Many are planning to retire as they reach their mid-sixties—five years from now more than half of all Boomer households will be headed by someone who is retired—and have plans for their housing needs as they approach retirement. As part of a broader initiative to understand where future home and community demand is headed, The Demand Institute surveyed more than 4,000 Baby Boomer households about their current living situation, moving intentions, and housing preferences.
Nielsen found that the common wisdom, which holds that Baby Boomers will downsize and head for a condo in a sunny place, appears to be wrong. First, nearly two-thirds of Boomers have no plans to move at all. They will “age in place” in homes and communities where they have often lived for a decade or more. Second, those who are moving are not going very far. Sixty-seven percent of movers will stay in-state and over half will move within 30 miles of their current home. Being close to their communities and families is very important to them as they age. “Wanting to be closer to family” is as common a reason for Boomers to move as seeking a “change of climate.” Third, and perhaps most surprisingly, we find that many Baby Boomers are still seeking their “dream home.”
Of greater economic importance, nearly half of those that will move (46%) plan to increase the size of their home or spend more for a home the same size as what they have now. Perhaps this seems odd—why are they upsizing at this life stage? What we are seeing is that many who are living in smaller homes than they would like, and many who are renting, are now acting on the housing plans they had to delay as a result of the economic difficulties of the past few years.
The other half (54%) of Boomer movers will downsize, either by moving to a smaller home or spending less for a home of the same size. Members of this group have already achieved their dream home, and are now looking for a home that will be easier to maintain as they age. But downsizers are not necessarily looking for lesser homes in all regards, and many will seek high-end finishes or more numerous community services and amenities. In fact, downsizers will spend more on their next home ($200,000) than upsizers ($180,000), on average, a reflection of their still-considerable nest eggs.
Much of the benefit will flow to the single-family home market: Baby Boomer movers, upsizers and downsizers alike, generally prefer such homes over condos and apartments. Few are planning to move to senior communities. They recognize the importance of having easy-to-maintain homes as they age, but most (69%) still want a yard or a garden. They are in general not yet ready for “senior” lifestyles. Only in one regard do we see them thinking ahead with health in mind: Boomers will overwhelmingly seek single-story homes when they move.
Most Baby Boomers plan to purchase when they move, and while some will go from owning to renting, just as many will do the opposite. The majority (56%) of these purchases will require mortgage financing, but Boomers do not seem daunted by the prospect of carrying mortgage debt well into retirement. More than three-quarters of Boomers say they are confident they will be able to qualify for financing (in fact they are much more confident than Millennials). Indeed, this generation is already carrying far more mortgage debt than the previous generation—the median outstanding mortgage balance for 50-69 year olds has grown 142% since 1992.
Finally, even those who do not move will contribute to the housing-driven economy, by way of spending on renovations. One way or another, the vast majority of the Boomer generation will be helping to drive the housing economy. In sum, we see a diversity of financial circumstances and housing intentions among Boomers, and their housing decisions reflect aspirational rather than just practical considerations. Many will upsize as they move. Many who will downsize will nevertheless upgrade via major home improvements—kitchens, master bathrooms and so on. Mortgage financing will remain crucial to Boomers realizing these housing aspirations. And many of those who are staying put will spend on improving their houses. As regards those aging in place, maintaining the status quo indefinitely will not be tenable for most. Many Boomers are in homes that lack aging-friendly features (single-story, easy maintenance, accessibility features, etc.). At some point, many will likely need to make aging-related modifications, whether by renovations or by moving.
What that means is that the Boomer generation will drive spending on housing in at least two waves. Many will move in the next five years, and many will have to move later. Further, what happens to housing has economic knock-on effects that are very broad, which is why developments in housing are so important. Increasingly, suburban communities that may have once catered to young families will comprise more and more senior citizens, many of whom will be living with mobility limitations or other special needs. As a result, there will be an increased need for public and private programs and services that help older Americans stay in their homes—home health care, transportation programs, nutrition assistance, community centers, and all the accompaniments of an aging community will be important for those who move now, and those who move later. That Boomers are no longer the major drivers of the housing economy does not mean they will not be very important to that economy.
Source: UNCOMMON SENSE: MOST BABY BOOMERS ARE NOT DOWNSIZING (QUITE THE CONTRARY). By Jeremy Burbank, VP, The Demand Institute and Nielsen, and Louise Keely, President, The Demand Institute, and Senior VP, Nielsen
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Across The Pond
On BBC One, at 730P, live FA Cup Football coverage on ‘Match of the Day’ topped the night with 3.92 million viewers (18.4%) as Tottenham beat Burnley, 4-2.
ITV at 8P had a rerun of ‘Midsomer Murders’ and it appealed to 2.96 million viewers (13.8%).
Channel 4 at 8P presented ‘Restoration Man’ and drew 1.89 million viewers. At 9P, ’24 Hours in A&E’ was seen by 1.87 million viewers (8.6%). But at 10P, ‘Angry, White & Proud’ attracted over 1.5 million viewers on a quiet Wednesday evening as the documentary was seen by an average 1.52 million viewers (9.6%)
Channel 5 at 8P had ‘He Left Me For My Mother’ and drew 1.41 million viewers (6.8%). It was followed at 9P by ‘Celebrity Big Brother’ with 2.31 million viewers (10.5%). At 10P, ‘Suspects’ had 710,000 viewers (4.4%).
BBC Two, at 8P presented ‘Nature’s Weirdest Events’ which brought in 1.92 million viewers (9.2%). It was followed at 9P by ‘Horizon’ with 1.80 million viewers (8.2%).
BBC Four at 9P presented the documentary ‘Life of a Mountain’ which drew 890,000 viewers (4.1%).
Seven won for the second straight day in Australia as it pulled in a 27.9% share of the available audience. It was led by the #3 program, ‘Seven News’ which drew 905,000 viewers. #4 was ‘Seven News/Today Tonight’ with 882,000 viewers. #6, a rerun of ‘Border Security-Australia’s Front Line’ drew 729,000 viewers. #8, ‘SCU: Serious Crash Unit’ pulled in 678,000 viewers.
Ten finished #2 with 25.9% share. #10 was ‘Cricket: T20 Big Bash League Game 27-Session 1’ which pulled in 671,000 viewers.
Network Nine finished third with 23.0% share of the available audience. But it did have the #1 program and #1 newscast in the nation as ‘Nine News’ which drew 1,077,000 viewers. #2 was the only other program to draw over a million viewers as ‘Nine News 6:30’ drew 1,003,000 viewers. #5 was ‘A Current Affair’ which pulled in 749,000 viewers.
ABC finished Fourth with a 17.1% share. ABC had two programs in the Top Ten as #7, ‘ABC Evening News’ drew 707,000 viewers and #9, ‘ABC News Update’ pulled in 677,000 viewers.
SBS finished #5 with 6.1% share of the available audience.
Thursday Australian TV Overnight Ratings
Seven won for the third straight day in Australia with a solid 29.5% share of the available audience. But once again it did not have the top program. But it did have five of the Top Ten programs. #3 was 'Highway Patrol' with 801,000 viewers. #4, 'Seven News' drew 797,000 viewers. #7, 'Seven News/Today Tonight' drew 727,000 viewers. #8, a rerun of 'Border Security-Australi's Front Line' drew 599,000 viewers. And, #9 was 'Air Crash Investigations which drew 595,000 viewers.
Network Nine finished second on Thursday with 24.5% share. It again had the #1 program and #1 newscast as 'Nine News' drew 913,000 viewers on a rather slow summer evening. #2 was 'Nine News 6:30' which drew 898,000 viewers. #6 was 'A Current Affair' with 742,000 viewers.
Ten finished third with 23.5% share.
ABC finished #4 with 16.5% share of the available audience. #5 was 'ABC Evening News' which had 745,000 viewers. And, #10, '7.30 Summer' drew 585,000 viewers.
SBS finished fifth with 6.3% share.
As you can see, no matter where you live, people are…
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This week: Mobile Makes The ‘Biggest Winners in 2015 will Be Those Who Invest In Mobile’.
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
George Shearing ‘The Shadow Of Your Smile’